Southern Seed

Name

Southern Seed

Legal name

Công ty Cổ phần Giống cây trồng Miền Nam

Website

https://ssc.com.vn

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Hybrid Seed Production (AFAGAIAD)

akta.pro secondary industries

Biotechnology & Gene-Edited Trait Development (AFAGAIAG), Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE), Certified Seed Production (AFAGAIAC)

Keywords

• Hybrid seed production
• Rice seed varieties
• Corn seed varieties
• Vegetable seed breeding
• Agricultural inputs

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Crop Seeds: Production and sale of high-quality seeds including rice, corn, vegetables, legumes, and flowers. Core business segment with significant production capacity of 14,000 tons annually.
2. Agricultural Materials: Supply of fertilizers and crop protection products (pesticides) to support farming operations
3. Agricultural Products and Services: Clean agricultural products through closed supply chain from farm to table, integrated with technical solutions for quality improvement

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Southern Seed Corporation (SSC) researches, breeds, produces and distributes high-yield crop seeds — primarily rice (purebred and hybrid), corn/maize, vegetables, flowers, and beans — using advanced plant breeding techniques including anther culture, gene transfer, and molecular markers. The company operates with an annual seed production capacity of 14,000 tons and complements its seed portfolio with fertilizers, plant protection products, and clean agricultural produce through affiliated brands.

Product overview

Southern Seed Corporation (SSC) operates as a comprehensive agricultural seed and services company offering a multi-category product portfolio centered on high-quality crop seeds. The core offerings include rice seeds (both purebred and hybrid varieties), corn/maize seeds (livestock, sweet, and glutinous types), vegetable seeds (watermelon, melon, cucumber, bitter melon, gourd, pumpkin, and others), flower seeds, and bean seeds. The company complements its seed portfolio with agricultural inputs including fertilizers and plant protection products (pesticides), and extends into agricultural products and services through affiliated brands. SSC's rice seed portfolio includes flagship varieties such as Đài Thơm 8, Hương Châu 6, KCR06-1 hybrid rice, and HR182, distributed alongside corn varieties like LVN10, SSC 586, DIAMOND 999, and HN66 purple glutinous corn, as well as diverse vegetable seeds including seedless watermelon (Rồng đỏ), cucumber (CuC series), and melon varieties. The company positions itself as applying advanced plant breeding techniques including anther culture, ovule culture for pure line development, polyploidy treatment, gene transfer for disease resistance, and molecular markers for trait evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• VinaRice: Agricultural products and services brand operated by SSC, linking to vinarice.vn for rice and agricultural product sales.

Products and services

• Rice Seeds (Giống lúa) Portfolio of purebred and hybrid rice seed varieties for domestic and export markets, including flagship Đài Thơm 8, Hương Châu 6, KCR06-1, HR182, VN 121, OM 34, OM 5451, and OM 4900. Designed for smallholder rice farmers and export-oriented cooperatives in Vietnam.
• Corn/Maize Seeds (Giống bắp) Corn seed varieties including livestock corn, sweet corn, and glutinous/sticky corn. Specific varieties include LVN10, SSC 557, SSC 131, SSC 586 (biomass), MIN 5, Darling 10, Diamond 999, CX 247, Max 68, MX 10, MX 6, MX-4, and HN 66 purple glutinous corn. Targeted at corn farmers for food, feed, and specialty market use.
• Vegetable Seeds (Giống rau) Vegetable seed varieties including seedless watermelon (Rồng đỏ 118, Rồng đỏ 007), cucumber (CuC 68, CuC 71, CUC 333), melon (Hoàng Hà, BCH 231), bitter melon, bottle gourd, winter melon, pumpkin, loofah, okra, cowpea, leafy vegetables, chili, and tomato. Suited to smallholder vegetable growers across Vietnam for fresh market sale.
• Flower Seeds (Giống hoa) Flower seed varieties including chrysanthemum varieties for ornamental and cut flower purposes.
• Bean Seeds (Giống đậu) Bean seed varieties including green bean variety ĐX208.
• Fertilizers (Phân bón) Agricultural fertilizer products supplied to support crop growth and productivity, sold alongside seed products through SSC's dealer network.
• Plant Protection Products (Thuốc bảo vệ thực vật) Plant protection and pesticide products including Foraxyl 35WP for disease control, sold to help protect crops and increase yields.
• Agricultural Products & Services (Nông sản & Dịch vụ) Clean agricultural products supplied through closed-loop value chains with technical solutions to enhance agricultural product quality. Operated under the VinaRice brand linked to vinarice.vn.

Quantifiable outcome

• KCR06-1 yields 15-20% higher than pure rice varieties
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Biotech - Trung tâm Công nghệ sinh học TP.HCM (Biotechnology Center Ho Chi Minh City)coreTechnology or Integration · 19 August 2022Strategic partnership for product development, technology transfer and commercialization of research products. Biotech supports SSC with hybrid vegetable breeding according to market requirements and SSC provides market information for research direction. Additionally, Biotech will collaborate with SSC on joint research projects at provincial and ministerial levels related to crop breeding.
• Vinaseed Group (Tập đoàn Giống cây trồng Việt Nam)coreStrategic or Co-development Partner · 4 April 2019SSC is a member company of Vinaseed Group, Vietnam's leading seed corporation with 30+ member companies, supplying nearly 100,000 tons of seeds annually and generating revenue of approximately 2,000 billion VND/year. Vinaseed is the first company to export Vietnamese seed brand internationally.
• Vietnam Ministry of Science and TechnologycoreStrategic or Co-development Partner · 4 April 2019Government research partner for seed development programs including KC.06/11-15 project for developing KCR06-1 hybrid rice variety.
• Ngọc Quang Phát Export Company (Công ty Cổ phần xuất nhập khẩu Ngọc Quang Phát)majorStrategic or Co-development PartnerPartnership for long-term cooperation to build sustainable production and consumption chain for KCR06-1 rice. Company provides guaranteed purchasing at stable prices and supports farmer access to export markets in Europe and Middle East.
• Local Agricultural DepartmentsminorStrategic or Co-development PartnerCooperation with provincial agricultural departments for seed trials, field demonstrations and technology transfer to farmers.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Regional players

• Thai seed companies (e.g., Chia Tai): Leading Thai-based seed and agricultural-input company exporting hybrid corn and vegetable seeds across Southeast Asia. Regional comparable given SSC's stated export ambitions to Philippines, Myanmar, Cambodia.
• Nongwoo Bio (South Korea / SE Asia): Korean seed company with active hybrid rice and vegetable seed presence in Southeast Asia including Vietnam. Comparable to SSC in hybrid rice breeding focus and dealer-led distribution into Asian smallholders.

Direct peers

• East-West Seed: Asia-focused tropical vegetable seed company headquartered in Thailand, operating across Vietnam, Philippines, Myanmar, Cambodia and beyond. Closest direct peer to SSC's vegetable seed business and smallholder distribution model.

Others

• Mekong Delta Rice Institute (Viện lúa ĐBSCL): Vietnamese public research institute that develops and licenses purebred rice varieties (e.g., OM 4900, OM 34) to seed companies including SSC. Both a supplier/partner and an indirect competitor shaping the broader rice seed pipeline.
• Biotechnology Center Ho Chi Minh City (Biotech HCMC): Public R&D partner of SSC providing hybrid vegetable breeding technology transfer. Listed as an OTHERS peer given its role as a research/technology enabler rather than direct competitor.

Broad incumbents

• Advanta Seeds (UPL): Multinational hybrid seed company with strong presence in tropical field crops and vegetables across Asia. Competes with SSC in hybrid rice, corn and vegetables in tropical markets.
• Bayer Vietnam (Crop Science / Dekalb): Operates hybrid corn and rice seed brands (incl. Dekalb) in Vietnam through dealer networks. Directly comparable to SSC in distribution model and hybrid seed portfolio targeting smallholders.
• Pioneer Hi-Bred Vietnam (Corteva Agriscience): Global hybrid seed leader (especially corn) operating in Vietnam through local distribution. Competes with SSC in hybrid corn and increasingly hybrid rice, and represents the most likely large-cap competitive threat.
• Vinaseed Group (Tập đoàn Giống cây trồng Việt Nam): Parent company and Vietnam's largest seed conglomerate with 30+ member companies supplying nearly 100,000 tons of seeds annually. Direct incumbent in the same seed category and effectively the closest comparable for SSC's scope.
• Syngenta Vietnam: Global seed and crop protection major active in Vietnam. Competes with SSC across hybrid corn, hybrid rice, and vegetable seeds, and shares the agricultural-inputs distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjzWIjsAgCtXCy0Z_dBbuwA
• Facebookfacebook.com/profile.php?id=100085460123321

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Seed