Avidity Creative

What Avidity Creative does

Avidity Creative is a privately held, founder-led branding and packaging design agency established in 2017 and based in Grimes, Iowa (Midwest US). It operates with a small core team of four named professionals—Adam Feller (Founder, Creative Director), Matt Esckelson (Art Director), Dylan Menke (Designer), and Kelsey Feller (Account Director)—delivering engagements exclusively to growth-stage CPG food and beverage brands. The agency's offerings are organized into a four-phase methodology (Strategy → Identity → Packaging → Launch Support) that bundles brand positioning, message hierarchy, identity systems, packaging architecture, SKU systems, brand guidelines, and retail/trade-show support assets. Core technology is non-proprietary; there is no SaaS platform or developer-facing product. The firm is recognized in trade channels including a 2024 Specialty Food Association sofi Award in Packaging, features in The Dieline and LogoLounge, and a FoodBevy ranking as a top CPG packaging design agency.

The firm's revenue model is primarily project-based professional services, with fees negotiated per engagement and not publicly disclosed. In 2025, Avidity introduced a productized extension called Packaging Assessment Beta—an AI-assisted review that compares a brand's packaging to competitive category examples, priced at $249 during beta with an expected future list of $1,995. Distribution is direct-to-client via the firm website, email, phone (Adam Feller is the listed contact), and inbound content marketing through the Shelf Talkers podcast, an insights blog, and published case studies. The agency's named client portfolio spans coffee (BLK & Bold, Capito Coffee, Township 23), ice cream and milkshakes (Fanci Freez), snacks and bakery (SugarLoaf Bakery, Daily Decadence, KB Brisket Bites, GEEM, Mothership), beverages (Aro Juice, One For The Road), pet products (Hank & Roy, NULO), and personal care (Kaylaan)—with client brands distributed in retailers including Target, Walmart, Whole Foods, Costco, Amazon, HEB, HyVee, Fleet Farm, Giant, Scheels, and Walgreens. According to self-reported portfolio data, 35% of clients are minority-owned and 45% are female-owned businesses.

Name

Avidity Creative

Website

https://aviditycreative.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Avidity Creative is a Midwest-based branding and packaging design agency serving growth-stage CPG food and beverage brands. It delivers strategy-led identity, packaging system, and retail-launch services, and offers a productized AI-assisted Packaging Assessment tool in beta.

Ownership category

akta.pro rank

Product category

Brand and Packaging Design Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Branding design services
• Packaging design agency
• CPG brand strategy
• Identity system development
• Retail packaging design

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services — Branding & Packaging Design: Avidity Creative generates revenue through project-based professional services engagements, including brand strategy, identity system development, packaging design, and launch/retail support for CPG food and beverage brands. Fees are negotiated per engagement. The firm also offers a standalone Packaging Assessment Beta product at a defined price point ($249 during beta).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avidity Creative is a branding and packaging design agency that partners with growth-stage consumer packaged goods (CPG) food and beverage brands. The firm delivers strategy-first creative services including brand positioning, identity system development, packaging architecture, and retail/launch support. It follows a structured four-phase process: Strategy → Identity → Packaging → Launch Support.

Product overview

Avidity Creative is a branding and packaging design agency for growth-stage CPG food and beverage brands. Their core offerings include strategic branding services (Brand Positioning, Competitive Insight, Message Hierarchy, Audience Clarity), identity and packaging system design (Identity System Development, Packaging Architecture, SKU Systems, Brand Guidelines), and launch/retail support (Trade Show Assets, Retail Support Materials, Photography Coordination). They supplement their service offerings with the Shelf Talkers Podcast (industry insights content) and a Packaging Assessment Beta tool (AI-assisted packaging evaluation). The agency follows a structured 'Strategy → Identity → Packaging → Launch Support' process.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Foundation Services Brand positioning, competitive insight, message hierarchy, and audience clarity services that establish the strategic foundation for downstream creative and packaging decisions. Designed for growth-stage CPG food and beverage brands preparing to scale or enter retail.
• Identity & Packaging System Services Identity system development, packaging architecture, SKU systems, brand guidelines, and design testing for CPG brands. Delivers logos, brand systems, and retail-ready packaging that scales across multiple products and retailers.
• Launch & Retail Support Services Trade show assets, retail support materials, and photography coordination to help CPG brands sell, pitch, and present confidently at retail and at industry events.
• Packaging Assessment (Beta) An AI-assisted packaging review tool that compares a brand's packaging against competitor packaging in the same category. Provides formatted reports with feedback on shelf impact, messaging clarity, visual hierarchy, appetite appeal, and differentiation opportunities. Currently offered at a $249 beta rate.

Quantifiable outcome

• Kaylaan doubled its website conversion rate from 2% to 4% within three months of the rebranded packaging launch, and inventory sold through online marketplaces faster than expected.
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Manual: Manual is a creative and branding agency serving CPG, beverage, and lifestyle brands with brand strategy, identity, and packaging work. Closely aligned with Avidity in scale, vertical focus, and the strategy-to-shelf service flow.
• Vault49: Vault49 is an independent creative studio focused on branding and packaging design for consumer brands including food and beverage. Comparable in size and service offering, with a similar mix of identity, packaging, and brand strategy engagements for growth-stage clients.
• The Original Champions of Design: Champions of Design is a boutique creative studio offering branding, packaging, and identity work for consumer brands including food and beverage. Comparable boutique scale and packaging-led positioning make it a relevant direct peer.
• Moxie Sozo: Moxie Sozo is a Boulder-based branding and packaging design agency with deep CPG food and beverage experience. Comparable in scale, service mix (brand strategy, identity, packaging), and category focus, making it a close direct peer for Avidity Creative.
• Beardwood Brand Co. Beardwood is a boutique creative agency specializing in branding and packaging design for food, beverage, and lifestyle CPG brands — a direct vertical and scale analog to Avidity Creative, with comparable project-based service model and similar emphasis on strategy-led identity work.
• SMAKK Studios: SMAKK Studios is a creative agency known for branding and packaging design work with CPG, beauty, and lifestyle brands. Similar boutique positioning and packaging-led service offering make it a direct competitor in the growth-stage brand segment.

Broad incumbents

• Pearlfisher: Pearlfisher is an established global branding and packaging design agency with deep CPG food and beverage expertise. Larger in scale and geographic reach than Avidity, but competes for the same strategic branding and packaging engagements with growth-stage and challenger CPG brands.
• Turner Duckworth: Turner Duckworth is an internationally recognized packaging and brand identity design firm with a portfolio spanning major CPG, beverage, and food clients. Operates at materially greater scale than Avidity but competes in the same packaging-led CPG category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aviditycreative
• Facebookfacebook.com/AvidityCreative
• LinkedInlinkedin.com/company/avidity-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avidity Creative