What Blueflow does

Blueflow Energy Management AB is a privately held Swedish software and systems vendor founded in April 2006 in Sollentuna, Sweden, that builds energy management systems for the commercial maritime sector. Its core platform, Blueflow Online 3.0, is a cloud service that ingests vessel data at one-second resolution from onboard sensors, flowmeters, and engine systems via CAN-bus, NMEA2000, and Modbus, and pairs it with Blueflow Onboard, a real-time bridge and engine-room interface. Layered modules include Blueflow MRV Solutions for EU Monitoring, Reporting and Verification compliance, Blueflow Emission Monitor for ECA/SECA zone compliance with instant alarms, Blueflow ECO-trip for crew driving feedback, and Blueflow Wallboard for fleet KPI displays. The Bluebox NG hardware hub that previously anchored onboard data collection has been discontinued.

The company monetizes through a mix of one-time hardware sales, installation services, and recurring monthly subscriptions on Blueflow Online, priced per quote and not publicly disclosed. Go-to-market combines direct enterprise sales to ferry operators and shipping companies with a channel-partner stack: DEIF A/S provides global distribution, METS Technology handles Swedish installations, Fuelwise Management Systems covers Australia, and Smart Eco Shipping AB delivers eco-driving training. Customer segments are vertical: commercial ferry operators, commercial shipping companies subject to EU MRV, cruise ships, and electric/hybrid vessels. Named enterprise and government customers include Trafikverket/Färjerederiet (26 installations), Viking Line (full fleet including Viking Grace, Gabriella, Mariella, Amorella), ForSea Ferries, Fjord Line, Styrsöbolaget (18 ships over nine years), Harbour City Ferries (22 vessels in Sydney), Destination Gotland, Waxholmsbolaget, Ballerina, and Mjølner Ferry.

Blueflow has received a 2017 development grant from the Swedish Energy Agency for MRV integration but has not raised disclosed equity funding and operates as a founder-led firm with Peter Knudsen as Managing Director. The company is active in Sweden, Norway, Denmark, and Australia and continues to adapt its product to evolving EU/IMO emissions regulations (with updates highlighted for January 2024 and January 2025 MRV changes).

Name

Blueflow

Legal name

Blueflow Energy Management AB

Website

https://blueflow.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueflow Energy Management AB is a Swedish maritime software firm offering cloud-based fuel and energy management systems with onboard hardware integration, serving commercial ferry operators, shipping companies, and government fleets across Europe and Australia through direct sales and channel partners.

Ownership category

akta.pro rank

Product category

Maritime Energy Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Support Activities for Water Transportation (48839)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH)

akta.pro secondary industry

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Maritime fuel management
• Vessel energy monitoring
• Emissions compliance software
• Fleet fuel optimization
• Maritime IoT systems

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Subscription (Blueflow Online): Monthly subscription fee for access to Blueflow Online cloud platform. Subscription includes all support, software releases, and updates. No additional costs for support or updates.
2. Hardware Sales: Sale of onboard equipment including Blueflow Bluebox data collection hub, displays for bridge and engine room, flowmeters, and sensors. Hardware enables integration with onboard systems.
3. Installation Services: Installation services for Blueflow Onboard systems. Can be performed by onboard crew or by Blueflow personnel. Training provided by Smart Eco Shipping AB partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blueflow develops and sells the Blueflow Energy Management System, a maritime platform combining onboard sensors and hardware (Bluebox data hubs, displays, flowmeters) with a secure cloud platform (Blueflow Online) that stores vessel data at one-second resolution. The system delivers real-time fuel and energy consumption monitoring, eco-driving feedback, fleet-wide analytics, and automated regulatory reporting for EU MRV and ECA/SECA emissions compliance. It is sold primarily to commercial ferry operators, cruise operators, and shipping companies on a subscription-plus-hardware basis.

Product overview

Blueflow offers a platform-plus-modules energy management system for the maritime industry consisting of Blueflow Online™ (cloud platform) and Blueflow Onboard™ (real-time crew interface) as the core components. Additional modules include Blueflow MRV Solutions for EU regulatory compliance reporting, Blueflow Emission Monitor for emission monitoring, Blueflow Wallboard for fleet KPI display, and Blueflow ECO-trip for driving feedback. The system integrates with onboard sensors, flowmeters, and engine systems via protocols like CAN-bus, NMEA2000, and Modbus to collect fuel and energy consumption data across all vessel energy sources including propulsion, auxiliary engines, boilers, and shore power.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueflow Online Secure cloud platform that stores vessel data with one-second resolution, providing tools for following up ship energy consumption, generating reports, and delivering full fleet control for maritime operators. Sold on a monthly subscription that includes support, software releases, and updates.
• Blueflow Onboard

Quantifiable outcome

• 10-20% realistic fuel savings achievable through system implementation
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, regional and minor.

• DEIF A/ScoreTechnology or IntegrationStrategic cooperation with Danish company DEIF A/S, one of the world's leading suppliers of power management solutions, bridge and switchboard instrumentation. Partnership provides access to vast experience, know-how and expertise in the shipping industry. Opens up great opportunities to expand Blueflow's presence in the global market.
• METS technologyregionalImplementation/ SI/ Consulting PartnerRegional partner in Uddevalla, Sweden handling installations for Swedish projects including the Trafikverket/Färjerederiet order of 26 installations.
• Smart Eco Shipping ABcoreImplementation/ SI/ Consulting PartnerPartnership with Smart Eco Shipping AB offering advanced training in Energy Management based on ten years of experience. SES provides education in eco-driving and assists with knowledge in all aspects of the energy management process to ensure long-term sustainable solutions.
• Fuelwise Management SystemsregionalChannel Partner/ Reseller/ DistributorAustralian partner in partnership with Blueflow Technologies completing Blueflow Fuel installations for Harbour City Ferries in Sydney. Evaluating system on three main classes of vessels with aim to roll out to entire fleet.
• CallenbergminorStrategic or Co-development PartnerCollaboration with Callenberg on installation of Blueflow Energy Management System at Ballerina's fully electric powered ship E/S Sjövägen.

Scale indicators10 records

Direct peers

• Nautilus Labs: Nautilus Labs is a US-based maritime technology company that provides voyage optimization, vessel performance analytics, and emissions monitoring for commercial shipping fleets. It targets similar customers (ship operators) with a software-first approach to fuel and emissions optimization, overlapping Blueflow's core use cases.
• Marorka: Marorka is an Iceland-based maritime fleet performance management company providing fuel consumption monitoring, voyage reporting, and emissions analytics for ship operators. It is the most direct competitor to Blueflow, offering a similar cloud-plus-onboard energy management platform for ferries and commercial shipping.
• StormGeo: StormGeo (now StormGeo, a Barrington company) provides weather routing, vessel performance optimization, and fleet decision support for maritime operators. Its routing and fuel-saving advisory overlaps with Blueflow's energy management and ECO-trip functions, particularly for shipping companies seeking route-based efficiency gains.

Others

• Veson Nautical: Veson Nautical is a maritime commercial software provider focused on voyage estimation, freight management, and post-fixture operations for shipowners and charterers. It is adjacent rather than directly competitive, but overlaps in voyage-level cost and emissions reporting for shipping customers.

Broad incumbents

• Wärtsilä: Wärtsilä is a global marine technology leader offering engines, propulsion, and digital fleet services including SmartShip and Smart Energy efficiency solutions. Its acquisition of Marorka brought direct energy management capabilities; as a broad incumbent it competes with Blueflow across multiple vessel classes and segments.
• ABB Marine & Ports: ABB's Marine & Ports division supplies electric propulsion, automation, and digital solutions for vessels and ports, including energy management and emissions monitoring. As a large incumbent with global reach, ABB competes with Blueflow in fleet optimization but offers solutions as part of a much broader marine portfolio.
• Kongsberg Maritime: Kongsberg Maritime provides integrated vessel automation, navigation, and digital solutions for commercial shipping and offshore. Its Vessel Insight data platform and energy monitoring products overlap with Blueflow's offering but are bundled within a much wider marine technology portfolio.

Emerging players

• BunkerMetric: BunkerMetric is a Finnish maritime software company providing bunkering planning, fuel procurement optimization, and emissions analytics for ship operators. It overlaps with Blueflow on fuel cost and emissions visibility but focuses more on bunker procurement workflows than on real-time onboard energy monitoring.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueflowfuel
• LinkedInlinkedin.com/company/blueflow-technologies
• Instagraminstagram.com/blueflow_energy_management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueflow