Westover Veterinary Centre

What Westover Veterinary Centre does

Westover Veterinary Centre is an independent, vet-owned small animal hospital group founded in 1896 and headquartered in North Walsham, Norfolk, England. It operates three clinic locations across North Norfolk: the main purpose-built hospital in North Walsham and two satellite clinics, Cromer Vets and Caister Vets in Rollesby. The practice employs approximately 33–40 staff, including 12 veterinary surgeons (with specialisations in cardiology, ultrasound/CT scanning, exotic animal medicine, ophthalmology, feline medicine, internal medicine, and small animal surgery), 13+ registered and student veterinary nurses, and around 8 administrative and reception staff. Clinical leadership comprises three Directors, a Clinical Director with postgraduate qualifications in small animal surgery, and a Practice Manager.

The core offering is comprehensive small animal veterinary care delivered in person at the practice's facilities. The North Walsham hospital houses a dedicated CT suite, in-house laboratory, two operating theatres with keyhole (minimally invasive) surgery capability, a dental suite with x-ray, endoscopy, radiography, and ultrasound, plus separate cat and dog waiting areas and cat-only consulting rooms — earning the highest level of Cat Friendly Clinic accreditation. The practice provides routine consultations, vaccinations, advanced diagnostics, complex surgery, dental procedures, nurse-led clinics, repeat prescriptions, and 24/7 emergency on-site care. It also publishes monthly email newsletters, operates an Instagram channel, and uses VetBooker for online appointment scheduling.

Commercially, the business generates revenue through a mix of pay-as-you-go consultation and procedure fees, a subscription Health Care Plan (£15–£25 per month for preventative care and discounts), and surgical, dental, home visit, and written prescription fees. The partnership with Pet Proactive provides an embedded lifetime insurance product for Westover-registered pets. Customers are individual pet owners in Norfolk, including owners of dogs, cats, rabbits, and exotic species; the practice does not disclose revenue but serves 20,000+ patients and has held Cat Friendly Clinic accreditation at the highest tier.

Name

Westover Veterinary Centre

Legal name

Westover Veterinary Centre

Website

https://westovervets.co.uk

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Westover Veterinary Centre is an independent, vet-owned small animal hospital group in Norfolk, England, operating three clinics with 12 vets and serving over 20,000 pet owners with routine, advanced, and 24/7 emergency care.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary services
• Small animal hospital
• Preventative pet healthcare
• Emergency veterinary care
• Pet health plans

Headquarters

HQ city

North Walsham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Consultations and Procedures: One-time fees for consultations (normal, repeat, telephone, special, exotic), vaccinations, surgeries (spay, castration), dental procedures, and home visits. Emergency consultations available 24/7 at premium rates.
2. Health Care Plans (Subscription): Monthly subscription plans covering preventative care including vaccinations, flea/worm treatments, health checks, and discounts on procedures. Dogs £25/month, Cats £20/month, Rabbits £15/month.
3. Written Prescriptions: Fees for written prescriptions at 1, 3, and 6/12 month intervals
4. Surgical Procedures: One-time fees for spaying, castration (various types including cryptorchid), vasectomy, and other surgical procedures priced by animal weight and complexity
5. Clinic Locations: Three clinic locations serving different areas of Norfolk - Westover Vets (North Walsham), Caister Vets, and Cromer Vets

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Westover Veterinary Centre operates as an independent, vet-owned small animal hospital providing comprehensive veterinary care from routine consultations and preventative healthcare to advanced diagnostics (CT, endoscopy, ultrasound), complex surgeries, dental care, and 24/7 emergency services. The practice serves pet owners across Norfolk through a main hospital in North Walsham and two satellite clinics in Cromer and Rollesby, with additional offerings including a monthly Health Care Plan subscription and a Pet Proactive insurance partnership.

Product overview

Westover Veterinary Centre operates as an independent, vet-owned small animal hospital network consisting of three clinic locations (Westover Vets in North Walsham, Cromer Vets, and Caister Vets in Rollesby). The core offering is comprehensive veterinary services including routine consultations, preventative care, advanced diagnostics (CT, endoscopy, radiography, ultrasound), surgery, and 24/7 emergency care. Supplementary products include a Health Care Plan subscription (monthly payments covering preventative treatments and providing discounts), Pet Proactive Insurance partnership, Nurse Clinics, repeat prescription ordering, and online registration. The main Westover Vets location serves as the primary hospital with satellite clinics providing local access to services.

Differentiator

Problem solved

Functional benefit

Products and services

• Westover Vets Small Animal Hospital Independent, vet-owned small animal hospital in North Walsham providing comprehensive veterinary care including routine check-ups, preventative care, advanced diagnostics, complex surgeries, dental care, and 24-hour inpatient support.
• Cromer Vets Branch Clinic

Quantifiable outcome

• Cared for over 20,000 patients
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Pet ProactivecoreGTM or Marketing PartnerWestover Vets partnered with Pet Proactive to offer a new type of pet insurance specifically designed to benefit their patients. Pet Proactive provides lifetime cover for treatment through Westover Vets, with no premium increases after claims, fixed £100 annual excess, and direct claims processing with the practice. The partnership is exclusively available to pets registered at Westover Vets and only available to pets under 6 years of age initially, but covers them for life once enrolled. Westover emphasizes this is a professional partnership facilitating information exchange with no financial incentive to the practice.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Goddard Veterinary Group: Long-established independent-style UK veterinary group offering primary care plus a central RCVS-tier hospital with specialists. Closely comparable multi-site independent model with hospital + branch structure similar to Westover.
• Linnaeus Veterinary Group: UK group of referral and primary care veterinary hospitals. Highly comparable to Westover's specialty depth (CT, surgery, internal medicine) and referral positioning.
• Village Vet (Linnaeus): Multi-branch UK small animal practice within Linnaeus offering primary care plus advanced services. Comparable companion-animal, multi-site primary + advanced care model to Westover, though concentrated in London/SE rather than rural East Anglia.
• Dick White Referrals: Large UK multi-specialty small animal referral hospital in Cambridgeshire. Comparable to Westover's advanced diagnostic imaging, surgery, and internal medicine offering, but operating exclusively as a referral practice.
• Penmellyn Vets: Cornwall-based independent veterinary group combining first-opinion practice with advanced surgery, imaging, and dental services. Comparable independent multi-vet model with advanced in-house capabilities, though Westover additionally operates a 24/7 emergency service.

Broad incumbents

• Medivet: Large UK veterinary group with hospital, branch, and 24-hour emergency models similar to Westover's structure. Comparable in offering routine care plus advanced services across multiple sites under a single brand.
• CVS Group: UK-listed consolidator operating one of the largest networks of veterinary practices, including small animal hospitals and referral centres. Directly comparable to Westover's small animal hospital model but at vastly greater scale and with corporate buying-group advantages.
• Vets4Pets (Pets at Home): Nationwide UK veterinary chain inside Pets at Home retail stores, offering routine and advanced small animal care. Competes with Westover for the same companion animal owner segment, but with corporate infrastructure and co-located pet supply retail.
• IVC Evidensia: Pan-European veterinary group with significant UK presence across primary care, specialist referral, and emergency hospitals. Closest comparator to Westover's specialist + emergency + branch clinic mix, but operates at corporate scale.

Regional players

• Anglian Referrals: East Anglia-based small animal referral centre offering surgery, internal medicine, imaging, and emergency services. Direct regional competitor for advanced and referral cases in the same geography Westover serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/westovervets
• Xx.com/Westovervets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westover Veterinary Centre