SHORE UP

Name

SHORE UP

Legal name

SHORE UP! Inc.

Website

https://shoreup.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Educational Services (611), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Child Day Care Services (8351), Services-Home Health Care Services (8082)

akta.pro primary industry

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Community action services
• Early childhood education
• Energy assistance programs
• Social services nonprofit
• Affordable housing programs

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Federal Grants: Primary funding source from federal government grants including Head Start, Early Head Start, and other federal social services programs. Funding includes CARES Act relief ($819,928 for Head Start programs).
2. State Grants: Funding from Maryland state government including Department of Human Services, Office of Home Energy Programs, and Maryland Department of Housing and Community Development.
3. Local Government Funding: Funding from local governments in the seven-county service area including Wicomico, Worcester, Somerset, and other counties.
4. Private Foundation Grants: Funding from private foundations including $35,000 from PNC Foundation for Child Development Associate Credentialing program and $25,000 Rural Maryland Council MAERDAF grant.
5. Donations: The organization accepts donations from individuals and organizations. Received $1,800 through Shore Gives More Campaign with 28 donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SHORE UP! Inc. is a private, non-profit Community Action Partnership that delivers a comprehensive suite of free social services to income-eligible residents across seven counties on Maryland's Eastern Shore. Its portfolio includes Early Head Start/Head Start early childhood education, Adult Day Services, Energy Assistance and Weatherization, subsidized housing, HUD-certified housing counseling, free VITA tax preparation, employment/job placement, skills training (CDL, HVAC), GED preparation, financial education, the Foster Grandparents senior volunteer program, and the Two Generation whole-family program.

Product overview

SHORE UP! Inc. is a non-profit Community Action Partnership offering a comprehensive system of social services across seven counties on Maryland's Eastern Shore. The organization operates an integrated portfolio of programs including early childhood education (Early Head Start/Head Start), adult day services, energy assistance, housing, tax preparation, employment services, and financial education. Rather than a unified software product, SHORE UP! provides direct human services through multiple distinct programs that work together to support families in achieving economic self-sufficiency. These programs are funded through federal grants, state grants, and private foundations.

Differentiator

Problem solved

Functional benefit

Products and services

• Head Start / Early Head Start Federally-funded comprehensive early childhood development program for children from prenatal through age 5 from low-income families, including center-based and home-based services, developmental support, health screenings, nutrition, and family engagement.
• Adult Day Services Daily care program for individuals age 16+ with disabilities and elderly individuals, offering medical supervision, social activities, and transportation services; operated from the Shady Pines Center in Salisbury.
• Energy Assistance Year-round financial assistance program helping income-eligible households pay electric and heating bills through MEAP, EUSP, USPP, and Arrearage assistance programs.
• Energy Efficiency Improvement (Weatherization) Home weatherization program providing energy audits, insulation, window/door installation, furnace replacement, and home repairs at no cost to eligible low-to-moderate income households.
• Subsidized Housing (Loretta Village) Subsidized housing units in Somerset County including Loretta Village I, II, and Multi-Family — 20 one-bedroom units, 10 one-bedroom units, and 32 multi-family units for eligible seniors 62+ and adults 18+.
• Housing Counseling HUD-certified housing counseling providing assistance with finding affordable housing, budget and credit counseling, pre-purchase education, post-purchase education, default and delinquency education, and foreclosure prevention.
• Free Tax Preparation (VITA) Volunteer Income Tax Assistance (VITA) program providing free income tax preparation for households earning $69,000 or less, offered through IRS-certified volunteers.
• Financial Education & Coaching Financial literacy classes covering budgeting, tracking income and expenses, understanding credit, developing goals and savings, offered through workshops and one-on-one counseling.
• Skills Training Vocational training programs offering Commercial Driver's License (CDL) and Heating, Ventilation and Air Conditioning (HVAC) licensing certification.
• General Education Diploma (GED) Test preparation program helping adults earn their GED credential through self-paced software-based coursework and test administration at partner institutions.
• Adult Employment & Job Placement Employment services connecting participants with educational and career advancement opportunities, including job readiness training, resume building, and interview skills.
• Foster Grandparents Program AmeriCorps Seniors volunteer program placing senior citizens age 55+ as mentors in Early Head Start/Head Start centers and schools to help children develop academic and life skills.
• Two Generation Project Whole-family approach program assisting families in combatting intergenerational poverty through education, financial literacy, and early learning support for both adults and children.
• Child Development Associate (CDA) Credentialing Professional development program helping individuals earn CDA credentials for Early Childhood Education careers, including coursework, classroom hours, and exam preparation.
• Community Engagement / Volunteer Coordination Volunteer coordination program matching individuals with suitable positions across various agency programs, including opportunities for field work hours and CEUs.

Quantifiable outcome

• Over 15,000 individuals served annually across all programs
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Queen Anne's, Wicomico, Worcester and Somerset Departments of Social ServicescoreStrategic or Co-development PartnerSHORE UP! launched a partnership with DSS departments in four counties to aid county residents in financial literacy and GED attainment. DSS serves as a referral source for SHORE UP!'s financial literacy classes and GED programs. This is part of the agency's Two Generation (2Gen) Whole Family Approach program.
• Streets IncorporatedminorStrategic or Co-development PartnerPartnership to provide Thanksgiving baskets to low-income families, including Foster Grandparents and Head Start/Early Head Start families. Streets Inc. provided 15 baskets for the holidays during COVID-19.
• Life Changing MinistriesminorStrategic or Co-development PartnerChurch partnership to distribute Thanksgiving food bags to families, including Head Start and Early Head Start families. Eight families received assistance.
• Delmarva PowerminorGTM or Marketing PartnerDelmarva Power donated 7,226 MegaLight ENERGY STAR Certified LED Light Bulbs to SHORE UP! for distribution to clients including Head Start and Early Head Start families. Partnership for energy efficiency during COVID-19.
• Shore TransitminorGTM or Marketing PartnerShore Transit (division of Tri-County Council for the Lower Eastern Shore) donated two buses to SHORE UP! equipped with wheelchair lift and seating. Buses are used for Adult Day Services transportation.
• Wor-Wic Community CollegeminorStrategic or Co-development PartnerSHORE UP! partners with Wor-Wic Community College for GED test administration. Participants in financial literacy and GED programs are referred to Wor-Wic for the actual GED test.
• Maryland Transit Administration (MTA)minorGTM or Marketing PartnerSHORE UP! is an MTA 5310 grant recipient, allowing Shore Transit to pass surplus buses to SHORE UP! as an MTA-approved transportation provider for Adult Day Services.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Maryland Food Bank: A statewide anti-hunger nonprofit that intersects with SHORE UP!'s Head Start meal programs and emergency food assistance — a thematic peer in addressing food insecurity across overlapping low-income populations on the Eastern Shore.
• Habitat for Humanity Choptalk: A regional Habitat for Humanity affiliate serving the Mid-Shore region with affordable home construction and repair — overlapping with SHORE UP!'s subsidized housing and weatherization missions in adjacent geography.
• Lower Shore American Job Center: A workforce development entity serving the Lower Eastern Shore with job placement, skills training, and career services — directly comparable to SHORE UP!'s Adult Employment, CDL/HVAC training, and GED programs.

Direct peers

• Allegany County Human Resources Development Commission: A Maryland Community Action Agency offering Head Start, energy assistance, weatherization, senior services, and self-sufficiency programming — directly comparable to SHORE UP! in mission, scale, and service mix.
• Washington County Community Action Council: Another Maryland Community Action Agency delivering Head Start, energy assistance, housing counseling, and employment services in a rural county — same state CAA network, overlapping funders, and program structure as SHORE UP!.
• Garrett County Community Action Committee, Inc. Maryland's western-most Community Action Agency providing Head Start, energy assistance, housing, food, and self-sufficiency programs in a rural county — a fellow Maryland CAA with the same state association affiliation and federal funding architecture.
• Delmarva Community Services, Inc. A neighboring Community Action Agency serving Sussex County, Delaware and adjacent Delmarva communities with a comparable mix of Head Start, energy assistance, weatherization, housing counseling, and senior services — the closest geographic and programmatic analog to SHORE UP!.

Regional players

• Casa de Maryland: A larger Maryland-based immigrant and workforce services nonprofit with multi-county reach — comparable in mission breadth (workforce, education, social services) but operating in different Maryland geographies rather than directly competing on the Eastern Shore.

Broad incumbents

• National Community Action Partnership: The national membership association for the Community Action network that sets ROMA outcomes standards, manages federal CSBG relationships, and advocates for CAA funding — relevant as the policy and capacity-building backbone for SHORE UP! and its peers.
• Maryland Community Action Partnership: The statewide association representing Maryland's 17 Community Action Agencies, including SHORE UP!. Comparable as the umbrella organization governing funding standards, training, and advocacy that shape SHORE UP!'s operating environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/shoreup
• YouTubeyoutube.com/@shoreupinc.3414/featured
• Facebookfacebook.com/ShoreUpInc
• LinkedInlinkedin.com/company/shore-up-inc-
• Instagraminstagram.com/shoreup.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHORE UP