Fair/e

What Fair/e does

Fair/e is a multi-family office based in Paris (6 rue Clément Marot, 75008) with a secondary office in Geneva (Quai des Bergues 23, CH-1201), operating as a subsidiary of Intuitae—the described pioneer and leader of multi-family office services in France. The firm delivers integrated wealth management to ultra-high-net-worth families whose patrimony exceeds €3,000,000, serving clients in France and internationally through a relationship-driven, sales-led model with dedicated advisory teams.

The offering comprises five interconnected core services: (1) Ingénierie patrimoniale (patrimonial engineering and asset consolidation, beginning with an audit of the client's situation); (2) Conseil en investissements (independent investment advisory covering listed markets, private equity, private debt, real estate, crypto-assets, and diversification, including sustainable and impact investments); (3) Courtage (independent brokerage of life insurance and capitalization contracts); (4) Financements (credit structuring, partner negotiation, calls for tender); and (5) Assistance personnelle delivered in partnership with Yolo (concierge support for daily task management). Services are positioned on independence from financial institutions, banks, and management companies, with transparency and alignment of client interests stated as core operating principles. No proprietary technology platform, app, or API layer is disclosed; the value proposition rests on human advisory expertise.

The business generates revenue through wealth management advisory and management fees typical of the multi-family office model, with potential performance-based fees; pricing is not publicly disclosed and is bespoke per engagement. Fair/e is privately held under Intuitae's strategic corporate umbrella, with no venture or institutional investor involvement evidenced in the available data. The firm markets itself primarily through the parent's professional services brand, a corporate website, and LinkedIn presence via the Intuitae Family Office page.

Name

Fair/e

Legal name

Fair/e

Website

https://faire.paris

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair/e is a French multi-family office subsidiary of Intuitae providing integrated wealth management—including investment advisory, insurance brokerage, financing structuring, and personal assistance—to ultra-high-net-worth families with patrimony above €3,000,000 across France and international markets.

Ownership category

akta.pro rank

Product category

Wealth Management

akta.pro primary industry

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)

akta.pro secondary industry

UHNW Concierge & Lifestyle Services (FSAAABAL)

Keywords

• Wealth management services
• Multi-family office
• Investment advisory
• Estate planning
• Insurance brokerage

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wealth Management Advisory Fees: Fair/e generates revenue through comprehensive wealth management services for high-net-worth clients. As a multi-family office subsidiary of Intuitae, the firm likely charges management fees, advisory fees, and potentially performance-based fees for its range of services including investment advisory, insurance brokerage, and financing coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fair/e is a multi-family office offering comprehensive wealth management services to ultra-high-net-worth families with assets exceeding €3,000,000. It delivers five interconnected services: patrimonial engineering and asset consolidation, independent investment advisory, insurance and capitalization contract brokerage, credit structuring, and personal assistance via partnership with Yolo. Operating as a subsidiary of Intuitae, the firm serves clients across France and internationally from offices in Paris and Geneva.

Product overview

Fair/e is a single integrated wealth management brand offering a global, agile, and innovative suite of services for ultra-high-net-worth families (assets over €3,000,000). As a subsidiary of Intuitae (the pioneer and leader of multi-family office in France), Fair/e provides five interconnected core services: (1) Ingénierie patrimoniale et consolidation des avoirs (heritage engineering and asset consolidation), (2) Conseil en investissements (investment advisory), (3) Courtage (insurance and capitalization contract brokerage), (4) Financements (financing services), and (5) Assistance personnelle en partenariat avec Yolo (personal assistance). These services are offered as a unified portfolio under the Fair/e brand, covering the complete spectrum of wealth management from strategic planning and investment advice to execution, insurance brokerage, financing, and daily life assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Patrimonial Engineering and Asset Consolidation (Ingénierie patrimoniale et consolidation des avoirs) After auditing the client's situation, Fair/e defines project specifications, validates the patrimonial organization to deploy, and builds a customized investment strategy. Targeted at ultra-high-net-worth families with assets exceeding €3,000,000.
• Investment Advisory (Conseil en investissements) Independent investment advisory services serving the best interests of entrepreneurs and families, including sustainable and impact investments. Designed for ultra-high-net-worth families seeking alignment-of-interest advice.
• Insurance and Capitalization Contract Brokerage (Courtage) Independent brokerage for life insurance and capitalization contracts, providing access to a wide selection of offers, negotiating and securing the best conditions with partners and insurance companies. Serves ultra-high-net-worth families.
• Financing Services (Financements) Credit structuring services, negotiating conditions with partners, organizing calls for tender, and ensuring the relevance of requested guarantees and their adequacy to client needs. Aimed at wealthy families requiring structured financing solutions.
• Personal Assistance in Partnership with Yolo (Assistance personnelle en partenariat avec Yolo) Personal assistance service partnered with Yolo, providing wealthy families with a dedicated ally to help manage daily tasks. A complementary concierge-style service for ultra-high-net-worth clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• IntuitaecoreStrategic or Co-development PartnerIntuitae is the parent company and founder of Fair/e, established as the pioneer and leader of multi-family office services in France. Fair/e operates as a subsidiary, leveraging Intuitae's expertise, brand reputation, and operational infrastructure to deliver comprehensive wealth management services to ultra-high-net-worth families.
• YolominorStrategic or Co-development PartnerYolo is partnered with Fair/e to provide personal assistance services dedicated to managing the daily affairs of wealthy families. Fair/e offers this complementary service to enhance client value, providing clients with an ally to assist in managing everyday tasks through Yolo's personal assistance platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rothschild & Co Wealth & Asset Management: Independent global financial advisory group serving UHNW families across wealth structuring, investment, and credit. Comparable in independent positioning, UHNW focus, and integrated wealth solutions across France and Switzerland.
• Indosuez Wealth Management: Wealth management arm of Crédit Agricole CIB offering multi-family office-style services to UHNW clients across Europe and internationally. Directly comparable in client tier (€3M+ assets), service breadth, and French/international footprint.
• Mirabaud: Independent Swiss private bank with HNW/UHNW wealth management and family office services. Comparable independence, Swiss footprint, and tailored service model for entrepreneurial families.
• Lombard Odier: Swiss private bank with a strong multi-family office and UHNW wealth management franchise. Comparable in independent ownership structure, UHNW client focus, and emphasis on holistic advisory including alternatives.
• Vontobel: Swiss private bank and asset manager offering wealth management to UHNW families. Comparable independent ownership, Swiss base, UHNW focus, and exposure to alternative investments.
• Pictet Group: Swiss private bank and asset manager with dedicated UHNW wealth management services. Comparable in independent partnership structure, cross-border European presence, and broad investment menu including alternatives.

Broad incumbents

• Société Générale Private Banking: Private banking arm of Société Générale serving HNW/UHNW clients in France and internationally. Comparable French franchise and client tier but embedded in a large banking group, contrasting Fair/e's independent positioning.
• UBS Global Wealth Management: World's largest wealth manager with deep UHNW franchise in Switzerland and internationally. Competes for the same UHNW European client base but at vastly larger scale and as part of a global universal bank.
• BNP Paribas Wealth Management: Wealth management division of one of France's largest banks, serving HNW/UHNW clients globally. Overlaps with Fair/e on UHNW French client base, but operates at much greater scale as part of a universal banking group.
• Schroders Wealth Management (Cazenove): Global asset and wealth manager with UHNW wealth management capabilities including via the Cazenove heritage brand. Overlaps with Fair/e on UHNW advisory but operates as part of a much larger listed asset manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intuitae-family-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair/e