Alliance Steel

What Alliance Steel does

Alliance Steel Building Systems, Inc., founded in 1972 and headquartered at 3333 S Council Rd in Oklahoma City, is a U.S. manufacturer of pre-engineered metal building systems, structural steel components, and accessories serving commercial, industrial, agricultural, aviation, automotive, education, community, and office end markets. The company designs and manufactures custom steel buildings in-house, producing structural frames (rigid frame, flush wall clear span, single slope, tapered beam) up to 250 feet, a full panel portfolio (AS-24 standing seam, ALOK-16, LT 3.3, ABT-32, and others), cold-formed members, and trims and accessories. In January 2024 it launched Accelerated Building Systems, a cold-formed, weld-free product line targeting faster delivery (engineering plans in 5 days, shipment in as little as 4 weeks) and lower foundation cost (25% less concrete).

The company operates as a subsidiary of Associated Steel Group (which also owns ACI Building Systems), under President and CEO Rob Mutersbaugh, who also serves as CEO of the parent. Revenue is generated through one-time, project-based sales of engineered steel buildings and components, priced on a custom quote basis per project, with professional services (engineering, estimating, field services) integrated into each engagement. Distribution is via direct field sales executives covering the Central US — primarily Oklahoma, Texas, Colorado, and Arizona — supported by a website quote-request channel and a dedicated microsite for Accelerated Building Systems. Marquee customers include Safeway, TopGolf, Green Acres Nursery & Supply, McLaren of Houston, Texas Tech University School of Veterinary Medicine, and Children's Health StarsCenter, with strategic design-build partnerships across GC and architecture firms. Certifications include IAS AC 472, MBMA membership (60+ years), UL Standards, FM Global Quality, and TDI membership, qualifying the company for insured, institutional, and government work.

Name

Alliance Steel

Legal name

Alliance Steel Building Systems, Inc.

Website

https://allianceokc.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Steel Building Systems, founded in 1972 and headquartered in Oklahoma City, designs and manufactures custom pre-engineered metal buildings, structural steel frames, wall and roof panels, and cold-formed components for commercial, industrial, agricultural, aviation, automotive, education, community, and office customers across the Central US.

Ownership category

akta.pro rank

Product category

Pre-Engineered Metal Buildings

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Fabricated Structural Metal Manufacturing (332312), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

akta.pro secondary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

Keywords

• Pre-engineered metal buildings
• Steel building systems
• Steel building components
• Custom steel structures
• Metal building manufacturing

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-Engineered Metal Buildings: Custom designed, superior steel building systems and components sold as one-time project-based purchases. Revenue generated from design, manufacturing, and supply of structural steel buildings for various commercial and industrial applications.
2. Steel Building Components: Sale of individual steel building components including frames, wall panels, roof panels, cold-formed members, and accessories. One-time transactional sales for construction projects.
3. Professional Services: Engineering, estimating, field services, and project support provided as part of comprehensive building solutions. Services integrated with product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alliance Steel Building Systems manufactures pre-engineered metal buildings, steel building components, and custom steel structures for use across commercial, industrial, agricultural, aviation, community, educational, and office sectors. The company designs, fabricates, and delivers complete steel building packages to business buyers primarily throughout the U.S. market.

Product overview

Alliance Steel is a steel building manufacturer offering a comprehensive portfolio of products centered on engineered metal building systems. The core offerings include Engineered Steel Buildings and the newer Accelerated Building Systems (cold-formed, weld-free construction launched in 2024). These are complemented by a full range of component products: Roofing Panels (AS-24, ALOK-16, A-12), Wall Panels (A12, A-Panel, M-Panel, NFS-16, R-Panel, LT 3.3, ABT-32, IP-36), Frame Types (Rigid Frame Clear Span, Flush Wall Clear Span, Lean To, Single Slope, Tapered Beam), Cold Formed Members (angles, zees, eave struts), and various Products & Accessories (trims, gutters, skylights). The company provides technical specifications, warranties, and color selection guides as support services. All products serve sectors including agriculture, automotive, aviation, commercial, community, education, industrial, and office construction.

Differentiator

Problem solved

Functional benefit

Brands

• Accelerated Building Systems: Cold-formed building systems featuring weld-free construction, cost efficiency, and quick delivery timelines with engineering plans within 5 days and delivery in as little as 4 weeks.

Products and services

• Pre-Engineered Metal Buildings Factory-engineered, complete steel building systems delivered as integrated packages for commercial, industrial, agricultural, aviation, community, educational, and office applications.
• Steel Building Components Individual steel framing, panel, and accessory components used in the assembly of metal building systems, supplied to builders and project owners.
• Custom Steel Structures Engineered-to-order steel structures designed to project-specific dimensional and load requirements for unique commercial or industrial applications.

Quantifiable outcome

• 25% less concrete required in foundations for Accelerated Building Systems
• +3 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, key and regular.

• Metal Building Contractors and Erectors Association (MBCEA)coreOthers · 8 December 2022Industry association founded in 1968 supporting professional advancement of metal buildings industry. Associated Steel Group (parent of Alliance Steel) holds a board seat representing the Midwest Chapter (Illinois, Iowa, Kansas, Missouri, Nebraska, Oklahoma, and South Dakota). Rob Mutersbaugh serves a three-year term.
• Associated Steel GroupflagshipOthers · 10 February 2022Parent company of Alliance Steel Building Systems and ACI Building Systems. Rob Mutersbaugh named CEO of Associated Steel Group in February 2022. Associated Steel Group fills a board seat representing the Midwest Chapter of MBCEA.
• KH ArchitectskeyStrategic or Co-development PartnerDesign-build collaboration partner for aviation projects including Burchfield Hangars at Dallas Executive Airport and the Commemorative Air Force Museum. KH Architects provides architectural design services while Alliance provides steel building components.
• Lee Lewis ConstructionkeyStrategic or Co-development PartnerConstruction partner for StarsCenter Multi-Sport facility in Farmers Branch, TX (74,560 sq ft). Lee Lewis Construction serves as the general contractor with Alliance providing steel building components.
• Clark Construction CompanyregularStrategic or Co-development PartnerConstruction partner for Kirby-Smith Machinery Service Center project (8,240 sq ft) in Oklahoma City. Clark Construction served as the builder on this project.
• KCI ConstructionregularStrategic or Co-development PartnerConstruction partner for Town of Mead Public Works facility (11,000 sq ft) in Mead, Colorado. Project completed September 2022.
• Omni ConstructionregularStrategic or Co-development PartnerConstruction partner for Horn Equipment Company facility (40,000 sq ft) in Moore, OK for oilfield manufacturing and remanufacturing of downhole pressure control equipment.
• Construction UnlimitedregularStrategic or Co-development PartnerConstruction partner for Mustang Fire Station #2 (10,000 sq ft) in Mustang, OK. Construction Unlimited served as the builder.
• Campbell ConstructionkeyStrategic or Co-development PartnerGeneral contractor partner for Safeway grocery store project (63,000 sq ft) in Surprise, AZ completed November 2023.
• Image Building SystemsregularStrategic or Co-development PartnerPartner for Safeway project in Surprise, AZ, collaborating on the state-of-the-art grocery store construction.
• RKAA ArchitectsregularStrategic or Co-development PartnerArchitectural design partner for Safeway grocery store project, providing design services for the 63,000 sq ft retail facility.
• EntasiskeyStrategic or Co-development PartnerArchitecture and design firm partner for Sprocket Modern Workspaces in Firestone, CO (23,000 sq ft). Entasis employed Alliance Steel to meet high project standards for forward-thinking office and flex space developments.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Buildings Company: American Buildings Company (a Nucor brand) is a direct peer producing custom-engineered metal building systems including structural frames, roof and wall panels. Directly comparable to Alliance Steel on product offering, customer segments, and project-based configuration model.
• Kirby Building Systems: Kirby Building Systems (a Nucor brand) designs and manufactures custom pre-engineered steel buildings. Directly comparable to Alliance Steel on engineered metal building systems, component sales, and project-based model; competes for similar general contractor and end-customer relationships.
• Varco Pruden Buildings: Varco Pruden Buildings is a direct peer pre-engineered metal building manufacturer offering custom steel building systems, frames, roof and wall panels. Closely matches Alliance Steel on product scope (engineered steel buildings plus accessories), customer verticals (commercial, industrial, community), and project-based sale model.
• Whirlwind Steel Buildings: Whirlwind Steel Buildings is a manufacturer of pre-engineered metal buildings, steel building components, and roofing/wall panels. Directly comparable to Alliance Steel on custom engineered steel buildings, component portfolio, and project-based sales motion in commercial and industrial segments.
• SteelMaster Buildings: SteelMaster Buildings designs and manufactures pre-engineered steel and metal buildings, with strength in Quonset-style and custom structures. Comparable to Alliance Steel on engineered metal building systems and custom steel structures, though more focused on arch-style designs and smaller commercial/agricultural applications.
• ACI Building Systems: ACI Building Systems is a direct peer pre-engineered metal building manufacturer and the sister company of Alliance Steel under Associated Steel Group. Operates the same engineered metal building, panel, and accessory product lines as Alliance Steel out of Batesville, MS, making it the closest functional comparable and a key internal benchmark.

Broad incumbents

• Butler Manufacturing: Butler Manufacturing, a BlueScope Steel brand, is one of the largest pre-engineered metal building manufacturers in North America. It is a broad incumbent comparable to Alliance Steel on product (engineered steel buildings) and end markets (commercial, industrial, community), but with substantially greater scale and national reach.
• Nucor Building Systems: Nucor Building Systems is the metal building arm of Nucor Corporation and a leading PEMB producer in the U.S. Comparable to Alliance Steel on engineered metal buildings, frames, panels, and steel sourcing, but operates at significantly larger scale with a national dealer network and integrated steel production.
• Cornerstone Building Brands: Cornerstone Building Brands is a large publicly-traded manufacturer of exterior building products including metal building systems, roofing, and wall panels. A broad incumbent comparable to Alliance Steel on engineered metal buildings and components, with much wider product portfolio and national distribution.

Emerging players

• ATAS International: ATAS International manufactures metal roofing, wall panels, and related building components used in architectural and industrial construction. Adjacent/emerging overlap with Alliance Steel's roofing and wall panel product lines, with comparable material focus (steel and aluminum panels) but different primary orientation toward components rather than full PEMB systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alliancesteelokc
• LinkedInlinkedin.com/company/alliance-steel-okc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Steel