ITPro.
ITPro is a B2B digital media platform operated by Future US Inc that delivers enterprise technology news, reviews, and analysis to IT decision-makers globally. It monetizes via advertising, sponsored content, and affiliate commissions across web, podcast, newsletter, and event channels.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What ITPro. does
ITPro is a B2B digital media publishing platform that delivers enterprise technology news, analysis, and product reviews to IT decision-makers and business technology professionals. Operated by Future US Inc, a subsidiary of UK-listed media group Future plc, ITPro covers cybersecurity, cloud computing, IT infrastructure, hardware, business strategy, and emerging technologies such as AI and quantum computing. The platform is distributed across a website (itpro.com), The ITPro Podcast on Apple Podcasts and Spotify, a daily email newsletter, topic-specific RSS feeds, LinkedIn and Twitter/X channels, webinars, and on-site coverage of major industry events including HPE Discover, Dell Technologies World, Google Cloud Next, AWS re:Invent, and CES. The platform maintains dedicated US, UK, and Australian editions and operates a sister publication, ChannelPro, focused on channel partners, MSPs, and technology resellers.
The platform's core content products include daily news, in-depth hardware and software reviews, themed Content Hubs aggregating articles and whitepapers around vertical topics (AI, storage, cloud, processors), the ITPro Podcast featuring interviews with industry leaders, an annual Future Focus research report gated behind newsletter sign-up, and a webinar series produced with vendor partners. Technology stack is a digital media publishing platform with no disclosed proprietary AI/ML, API, SDK, or integration surface. ITPro is presented as a free-to-reader editorial platform, with no reader subscription fees disclosed.
ITPro's business model is advertising- and sponsorship-driven, monetizing audience attention through display advertising, sponsored content, newsletter sponsorships, brand partnerships, and affiliate commissions when readers purchase through outbound links. Pricing is not publicly disclosed. The customer base is segmented into IT decision-makers and enterprise IT professionals (primary), IT resellers and channel partners (via ChannelPro), and a broader business technology audience interested in digital transformation and AI adoption. Future plc's media group provides corporate infrastructure, advertising sales, and content syndication, with ITPro functioning as a private operating brand within that corporate structure.
ITPro. firmographics
Firmographics- Name
- ITPro.
- Legal name
- Future US, Inc.
- Website
- https://itpro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITPro is a B2B digital media platform operated by Future US Inc that delivers enterprise technology news, reviews, and analysis to IT decision-makers globally. It monetizes via advertising, sponsored content, and affiliate commissions across web, podcast, newsletter, and event channels.
- Ownership category
- akta.pro rank
ITPro. industry classification
Industry- Product category
- Business Technology Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where ITPro. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ITPro. business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising and Sponsorship: ITPro operates as a B2B media platform generating revenue through sponsored content, display advertising, brand partnerships, and newsletter sponsorships. The site explicitly mentions affiliate commissions when readers purchase through links.
Distribution channels4 records
Marketing channels7 records
ITPro. product offering
Product offeringCore offering
ITPro operates a global B2B business technology media and publishing platform that delivers enterprise technology news, product reviews, in-depth features, whitepapers, podcasts, webinars, and a daily email newsletter. The platform targets IT decision-makers and enterprise IT professionals with editorial coverage of cybersecurity, cloud computing, IT infrastructure, hardware, and business strategy, distributed through a website, RSS feeds, podcast channels, and newsletters.
Product overview
ITPro is a business technology media and publishing platform operated by Future US Inc that provides news, reviews, and analysis for IT decision-makers. The platform offers a portfolio of content products including daily news coverage, hardware/software reviews, whitepapers/resources, the ITPro Podcast, themed content hubs, email newsletters, RSS feeds, webinars, and the sister publication ChannelPro. These content products collectively cover enterprise technology topics including cybersecurity, cloud computing, IT infrastructure, hardware, business strategy, and emerging technologies like AI and quantum computing.
Differentiator
Problem solved
Functional benefit
Products and services
- ITPro News
- ITPro Reviews In-depth hardware and software reviews including laptops, monitors, tablets, smartphones, printers, and enterprise technology products, with benchmark testing and hands-on video reviews.
- ITPro Resources/Whitepapers Research reports, whitepapers, and sponsored content on technology procurement, digital transformation, and enterprise IT decision-making, offered to IT professionals and partners.
- ITPro Podcast Regular podcast covering enterprise technology trends, featuring interviews with industry leaders, analysis of tech events, and discussions on AI, security, and infrastructure, distributed via Apple Podcasts and Spotify.
- ITPro Newsletter Daily email newsletter delivering technology news summaries and curated enterprise technology content, with offer for Future Focus annual report on AI, security, and enterprise investment priorities.
- ITPro Webinars Video content including government digital transformation doctrine series and technology webinars covering AI, data centers, and enterprise infrastructure topics, typically sponsored by technology vendors and partners.
- ChannelPro Related business technology publication under the ITPro umbrella, focused on channel partners, MSPs, and technology resellers, covering partnerships, acquisitions, and industry trends.
Companies that use ITPro.
Customer profileSegments3 records
Ideal customer profiles3 records
ITPro. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITPro. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SalsifyminorSalsify published a B2B ecommerce trends report on ITPro's platform as a content marketing piece, positioning ITPro as a distribution channel for industry research and reports.
- Future plc (Parent Company)coreITPro is a brand within the Future plc international media group, which provides corporate infrastructure, advertising sales, and content syndication across multiple technology publications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ITPro. competitors and assessment
Company assessmentEmerging players
- SiliconANGLE / theCUBE: Enterprise tech media platform combining editorial coverage with extensive live event programming (theCUBE). Comparable on B2B tech audience and video-first content approach; smaller and more event-concentrated than ITPro.
Direct peers
- TechCrunch: Global technology media brand covering enterprise tech, startups, and the tech industry broadly. Comparable on digital publishing model, multi-format content (news, podcasts, events), and advertiser base.
- Computer Weekly: UK-based flagship B2B IT publication targeting enterprise technology decision-makers. Strong overlap with ITPro on geography (UK), audience (CIOs/IT leaders), and editorial coverage of infrastructure and security.
- CIO.com: B2B publication targeting senior IT leadership with news, analysis, and research. Competes with ITPro for CIO and IT decision-maker attention and for enterprise vendor sponsorship dollars.
- The Register: Long-running B2B enterprise technology news publication covering IT infrastructure, security, cloud, and software with a global audience. Highly comparable to ITPro on editorial focus, audience (IT decision-makers), and ad-supported revenue model.
- VentureBeat: B2B technology media brand covering enterprise AI, data, and security with original reporting, events, and newsletters. Directly comparable on editorial focus and ad/event-supported revenue model.
- InfoWorld: Enterprise technology media brand covering software development, cloud, AI, and data platforms for IT professionals. Comparable on audience, editorial focus, and digital ad/sponsored content revenue model.
- ZDNet: Major global B2B technology news and reviews site owned by Red Ventures, covering enterprise IT, security, cloud, and hardware. Direct competitor for ITPro's audience of enterprise IT professionals and for ad/sponsored content revenue.
- CRN (Channel Futures / Channel Insider): B2B technology media brand focused on the IT channel — resellers, MSPs, and VARs. Directly comparable to ITPro's ChannelPro sister brand on audience and sponsor base.
Broad incumbents
- TechTarget: Larger publicly traded B2B technology media and intent-data company with a broad portfolio of IT decision-maker properties (SearchEnterpriseAI, SearchSecurity, etc.). Operates at significantly greater scale than ITPro in the same audience category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ITPro. social profiles
Digital presenceITPro. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITPro. leadership team
Management profileNumber of profiles
Profiles4 records
ITPro. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITPro. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITPro.
What does ITPro. do?
ITPro operates a global B2B business technology media and publishing platform that delivers enterprise technology news, product reviews, in-depth features, whitepapers, podcasts, webinars, and a daily email newsletter. The platform targets IT decision-makers and enterprise IT professionals with editorial coverage of cybersecurity, cloud computing, IT infrastructure, hardware, and business strategy, distributed through a website, RSS feeds, podcast channels, and newsletters.
Is ITPro. a public or private company?
ITPro. is a private company. It is classified as corporate owned and is currently operating.
When was ITPro. founded?
ITPro. was founded in 2006. It employs 11 to 50 people.
Where is ITPro. based?
ITPro. is headquartered in London, United Kingdom, in the Europe region.
How does ITPro. make money?
One revenue line is on record: advertising and Sponsorship.
Who are ITPro.'s main competitors?
SiliconANGLE / theCUBE is listed as an emerging player. Direct peers are TechCrunch, Computer Weekly, CIO.com, The Register, VentureBeat, InfoWorld, ZDNet and CRN (Channel Futures / Channel Insider). TechTarget is listed as a broad incumbent.
Does ITPro. have an API?
No public API is recorded for ITPro..
What industry is ITPro. in?
ITPro.'s product category is Business Technology Media. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 51621.