Cow-Welfare

What Cow-Welfare does

Cow-Welfare is a privately held Danish AgTech company founded in 2007 and headquartered in Haderslev, Denmark, that designs, manufactures, and sells patented flexible polymer barn equipment for commercial dairy operations. The company's product portfolio addresses four functional zones of the dairy barn: lying (Flex Stall cubicle dividers and the Latex Soft CHY slanted latex mattress), feeding (the Flex Feed 30-degree flexible feed barrier), ventilation (the Cowsy Breeze tube system), and integrated comfort-plus-ventilation (the 2024 Flex Air Stall). Core technology centers on flexible polymer architectures that balance yielding and rigidity so cows can move naturally without injury, guided into correct lying and feeding positions. Three flagship designs (Flex Stall, Flex Feed, Flex Air Stall) are protected by utility patents, and products carry independent validation including DLG testing/approval and multiple innovation awards at EuroTier, SPACE, Elmia Lantbruk, and Agromek.

The business model is direct-to-farmer hardware sales via a six-language website and project-based quoting; pricing is not publicly disclosed and orders are configured per farm. Equipment is sold under a 10-year warranty on Flex Stalls, with no recurring subscription, software, or service revenue line. Customers are exclusively dairy farmers across at least eight countries (Denmark, USA, Canada, Sweden, Switzerland, Germany, South Africa, Japan), spanning herd sizes from 60 to 1,000 cows, with documented outcomes including 1.5–4 additional hours of lying time per day, milk-yield increases of 5–23 lbs per cow per day, and payback periods cited under six months. Marketing relies on testimonial-led content, social media (Facebook, Instagram, LinkedIn, YouTube), and recurring trade-show presence at the four major European dairy exhibitions. The company has no disclosed headcount growth, funding rounds, M&A, or executive changes in the available data.

Name

Cow-Welfare

Legal name

Cow-Welfare

Website

https://cow-welfare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cow-Welfare is a Danish AgTech company that designs and sells patented flexible polymer barn equipment—stalls, feed barriers, ventilation systems, and comfort mattresses—directly to commercial dairy farmers across Europe, North America, Asia, and Africa.

Ownership category

akta.pro rank

Product category

Dairy Farm Equipment

NAICS

Dairy Cattle and Milk Production (11212)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)

akta.pro secondary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

Keywords

• Dairy barn equipment
• Flexible stall dividers
• Cattle feed barriers
• Dairy cow comfort
• Barn ventilation systems

Headquarters

HQ city

Haderslev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Cow-Welfare generates revenue through the sale of patented barn equipment including flexible stalls (Flex Stall, Flex Air Stall), feed barriers (Flex Feed), tube ventilation systems (Cowsy Breeze), and comfort mattresses (Latex Soft CHY). Products are sold directly to dairy farmers. The company offers a 10-year warranty on Flex Stalls, indicating hardware/product sales model. No recurring subscription components are mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cow-Welfare develops, manufactures, and sells patented flexible polymer-based barn equipment for dairy cows, including cubicle dividers (Flex Stall, Flex Air Stall), flexible feed barriers (Flex Feed), tube ventilation systems (Cowsy Breeze), and slanted comfort mattresses (Latex Soft CHY). The products are sold directly to commercial dairy farmers globally to improve cow welfare, increase milk production, extend lying time, and reduce injuries, with a claimed payback period within six months.

Product overview

Cow-Welfare develops and sells patented flexible barn equipment for dairy cows, consisting of a portfolio of five core products. The flagship Flex Stall (launched 2007) provides flexible cubicle dividers that enable natural cow movement and positioning, while Flex Feed (launched 2012) offers a complementary flexible feed barrier with 30-degree articulation. These primary products work together as an integrated system for optimized cow comfort and time management. The product line expanded with Cowsy Breeze tube ventilation system and Latex Soft CHY slanted comfort mattress, both designed to complement the stall and feed barrier systems. The Flex Air Stall represents a newer innovation combining flexible stall dividers with integrated ventilation. All products are designed to reduce stress, prevent injuries, increase lying time, and improve milk production, with a claimed payback period within 6 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Stall Patented flexible cow cubicle dividers made of polymer that guide cows into correct lying positions while minimizing injuries and pressure wounds. Features a flexible neck rail and side pipes with a 10-year warranty, and is designed for dairy farmers investing in cow comfort and barn renovations.
• Flex Air Stall Flexible stall dividers with an integrated tube ventilation system that delivers fresh air directly to each cow's lying area, combining cow comfort with heat-stress reduction and improved udder health. Targeted at dairy farmers seeking combined stall and ventilation solutions.
• Flex Feed Patented flexible feed barrier with 30-degree flex capability that enables cows to eat in a natural forward-leaning posture without a neck rail. Reduces shoulder injuries and stress, and allows faster eating and longer resting time. Designed for dairy farmers upgrading feeding infrastructure.
• Cowsy Breeze Tube ventilation system that delivers a constant breeze through uniformly designed holes in tubing of up to 70 meters, replacing multiple conventional fans with energy-efficient airflow. Improves air quality and reduces heat stress in dairy barns.
• Latex Soft CHY Slanted latex comfort mattress for dairy cows featuring a built-in 3.6% slope for fluid drainage and a two-zone structure: a thicker softer upper zone for knee pressure absorption and a harder lower zone for stability, reinforced with double nylon mesh in the top cover. Targets dairy farmers seeking improved cow comfort and lying time.

Quantifiable outcome

• Payback period within the first 6 months of investment
• +9 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GEA Farm Technologies: GEA is a German industrial equipment maker with a large dairy solutions business covering milking, cooling, feeding, and barn hygiene. Overlaps with Cow-Welfare on barn equipment but is significantly broader in scope and global reach.
• DeLaval: DeLaval is a Swedish incumbent offering end-to-end dairy farming solutions including milking equipment, barn systems, and herd management software. Comparable to Cow-Welfare's barn equipment focus but operating at much larger scale across the full dairy value chain.

Direct peers

• BouMatic: BouMatic is a US-based dairy equipment manufacturer specializing in milking systems and cow comfort products. Comparable to Cow-Welfare in serving North American and international dairy farms with cow-welfare hardware.
• Lely: Lely is a Dutch manufacturer of dairy barn equipment including milking robots, feeding systems, and cow comfort solutions. It is the most direct comparable to Cow-Welfare as a barn-focused equipment maker serving commercial dairy farms globally.
• Fullwood (Fullwood Packo): Fullwood Packo is a UK-based dairy equipment maker producing milking systems, housing, and cow comfort products. Comparable to Cow-Welfare's focus on cow barn solutions and direct farmer customer base across Europe.
• Arntjen (Arntjen Germany): Arntjen is a German maker of dairy barn equipment including stall partitions and bedding systems. Comparable peer to Cow-Welfare on hardware serving European commercial dairies.
• Spinder (Roxell): Spinder, part of Roxell, is a Dutch manufacturer of dairy cattle housing products including cubicles and barn systems. Directly comparable niche peer to Cow-Welfare on stall and housing equipment.

Regional players

• Milkplan: Milkplan is a Greek dairy equipment manufacturer producing milking and barn systems. Comparable product overlap with Cow-Welfare, primarily serving Mediterranean and Balkan markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/CowWelfare
• Facebookfacebook.com/cow-welfare
• LinkedInlinkedin.com/company/cow-welfare
• Instagraminstagram.com/cow_welfare/?hl=en
• Xx.com/cowwelfare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cow-Welfare