Sports Coaching Group

What Sports Coaching Group does

Sports Coaching Group is a UK-based children's sports coaching company headquartered in Middlewich. Founded in 2011, it delivers structured coaching programmes across five disciplines — swimming, cycling, badminton, football, and boxing — to children. The company operates with a workforce of 501-1,000 employees, which, given the locally delivered, physical nature of sports coaching, implies a distributed network of coaches operating at schools, leisure centres, and community venues across the UK.

The business model is a B2C / B2B2C services play: the company charges parents (and likely schools and local authorities) for termly or seasonal coaching courses. Revenue mechanics are typical of the UK children's activity sector — per-head pricing on group sessions, with instructor cost and venue access as the primary cost lines. No technology layer, app, or platform is described in the source data; the product is fundamentally instructor-led and physical. The company's own website (sportscoachinggroup.co.uk) was inaccessible at the time of capture, displaying only a verification/loading page, so first-party detail on pricing, programme structure, geographic reach, partnerships, and operating metrics could not be verified.

Notable data gaps include: no disclosed revenue, no funding history, no management team information, no named school or council contracts, no pricing detail, no technology stack, and no AI/ML signals. The firm is a private, for-profit entity that has reached mid-market scale by headcount over a 13-year operating history, but the absence of disclosed financials and strategic communications limits deeper analytical confidence.

Name

Sports Coaching Group

Website

https://sportscoachinggroup.co.uk

Company type

Private

Founded year

2011

Headcount range

501–1,000 employees

Short description

Sports Coaching Group is a UK children's sports coaching company founded in 2011, headquartered in Middlewich, delivering swimming, cycling, badminton, football, and boxing courses with 501-1,000 employees.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Children's sports coaching
• Swimming instruction
• Football coaching
• Cycling coaching
• Boxing training

Headquarters

HQ city

Middlewich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Sports Coaching Group provides structured sports coaching courses for children across five disciplines: swimming, cycling, badminton, football, and boxing. Sessions are delivered in person by employed coaching staff across the United Kingdom, with the company operating from Middlewich since its 2011 founding.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Swimming Coaching Structured swimming coaching courses for children, delivered in person by employed coaches in the United Kingdom.
• Children's Cycling Coaching
• Children's Badminton Coaching
• Children's Football Coaching
• Children's Boxing Coaching

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Direct peers

• Premier Education Group: UK-based provider of sport, dance, and activity programmes for children in schools and communities, directly comparable in target demographic, multi-sport offering, and UK-centric delivery model.
• Xcel Leisure Group: UK-based coaching provider delivering multi-sport and activity programmes to schools and children, directly comparable in service mix, target market, and UK operating geography.
• Water Babies: UK-leading provider of infant and child swimming lessons, directly comparable as a children's sports coaching specialist operating on a pool-based, instructor-led model across the UK.
• Little Kickers: UK children's football coaching franchise with sessions for preschool and primary-age children, highly comparable in child-focused, UK-based, coach-led delivery model.
• Sport4Kids: British multi-sport coaching company focused on children, offering football, dance, and other activities to schools and families; overlaps directly in sports, geography, and customer segment.
• Luxton & Goodwin Sports Coaching: UK multi-sport coaching business offering PE, after-school, and holiday programmes to primary schools, comparable in target customers, multi-sport delivery, and UK-centric operations.

Regional players

• Jersey Sport / The Barn: UK Channel Islands-based sports organisation that funds children's sports programmes and coaching; comparable in mission and child-coaching focus but operates in a smaller regional market.

Broad incumbents

• Swim England: National governing body for swimming in England that sets standards and supports learn-to-swim provision; relevant as an incumbent shaping the swimming coaching market in which Sports Coaching Group operates.

Emerging players

• Sporting Hashtag: UK-based children's sports coaching provider across football, multi-sports, and after-school clubs, comparable in target demographic and multi-sport service mix though operating at a smaller scale.
• Funky Fit: UK children's activity and multi-sport coaching provider delivering school and after-school programmes, broadly comparable as a smaller-scale, child-focused coaching operator in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SportsCoachingG
• Facebookfacebook.com/SportsCoachingNW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Coaching Group