Modbar
- Company typePrivate
- Founded2012
- HeadquartersFort Wayne, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Modbar firmographics
Firmographics- Name
- Modbar
- Legal name
- La Marzocco S.r.l.
- Website
- https://modbar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Modbar is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modbar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Coffee Equipment Sales: Modbar generates revenue through the sale of commercial under-counter espresso machines, tea systems, pour-over systems, steam stations, and complementary products. The equipment is sold through their partnership with La Marzocco and directly via their website configurator and sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom commercial equipment pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Modbar product offering
Product offeringCore offering
Modbar manufactures and sells modular under-counter commercial espresso and coffee brewing systems for specialty coffee shops and hospitality venues. Its product line includes the Espresso AV, Espresso EP, Tea, Steam, Pour-Over 2.0 systems, and complementary accessories such as the Wally automatic milk steamer and ABR module. The equipment is designed to be installed below the counter, saving space, enabling hands-free preparation, and supporting design-forward café environments, and is sold in full partnership with La Marzocco.
Product overview
Modbar is the original under-counter espresso machine and coffee brewing manufacturer. The product portfolio centers on commercial coffee equipment designed to be installed beneath countertops, allowing visionaries to transform spaces while delivering excellence in hospitality. The core product line consists of Espresso AV (developed in partnership with La Marzocco), Espresso EP, Tea brewing system, Steam station, and Pour-Over 2.0. Complementary accessories include the Wally automatic milk steamer and ABR module. The systems are designed to provide elegant under-counter aesthetics with full visibility of drink preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Espresso AV An under-counter espresso machine marketed as the most elegant and consistent under-counter espresso equipment available, crafted and sold in full partnership with Italian espresso manufacturer La Marzocco and aimed at specialty coffee shops and high-end hospitality venues.
- Espresso EP An under-counter espresso machine that allows complete control over the entire extraction cycle and supports crafting a variety of flavor profiles based on customer tastes, marketed for cafés and hospitality venues seeking both design impact and extraction performance.
- Tea System A brewing module that transforms an existing Modbar Espresso AV system into a craft-forward solution for specialty tea and on-demand tea concentrates, targeted at venues wanting to expand their beverage program without adding a separate bar setup.
- Steam System A commercial steam station delivering minimal, modern aesthetics with power and control, providing full visibility of drink preparation from espresso pull to rosetta pour, intended for specialty coffee bars and high-end hospitality venues.
- Pour-Over 2.0 A hands-free pour-over brewing system that produces consistently exceptional coffee, streamlines workflow, and creates moments of customer connection, designed for specialty coffee bars and hospitality venues.
- Complementary Products A line of supporting commercial coffee equipment accessories including the Wally automatic milk steamer, the ABR module offering versatile modes for consistent brewing, and a range of drip trays, intended to complement Modbar's core espresso and brewing systems in commercial venues.
Companies that use Modbar
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Modbar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Modbar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La MarzoccoflagshipModbar Espresso AV is crafted and sold in full partnership with Italian espresso manufacturer La Marzocco. This partnership combines Modbar's under-counter brewing innovation with La Marzocco's 90+ years of Italian espresso expertise and global distribution network. The partnership is positioned as a flagship collaboration in the premium commercial espresso equipment market.
Recent moves6 records
Expansion highlights5 records
Modbar competitors and assessment
Company assessmentOthers
- Mahlkönig: German manufacturer of premium coffee grinders widely deployed in specialty coffee shops alongside espresso machines like Modbar's. Comparable as a category-defining specialty coffee equipment brand, though in grinders rather than brewing.
Broad incumbents
- Franke Coffee Systems: Swiss supplier of fully automatic commercial coffee systems for chain operators and high-volume venues. Overlaps with Modbar in commercial coffee equipment but serves a higher-throughput, more automated segment.
- Cimbali (Gruppo Cimbali): Established Italian broad-line manufacturer of commercial espresso machines, grinders, and beverage systems serving both specialty and high-volume chain accounts. Overlaps with Modbar in product category but operates at much broader scale and portfolio depth.
- Rancilio Group: Italian commercial espresso manufacturer with a long heritage. Directly comparable product offering (commercial espresso machines) and customer segments (specialty shops and chain accounts).
- Thermoplan: Swiss manufacturer of commercial coffee equipment best known as a supplier to major chain accounts. Comparable as a commercial coffee equipment manufacturer serving professional beverage preparation environments.
Direct peers
- Sanremo Coffee Machines: Italian manufacturer of premium commercial espresso machines serving specialty coffee shops and roasteries across Europe. Comparable in target customer, premium positioning, and emphasis on design-forward aesthetics.
- La Marzocco: Italian commercial espresso manufacturer and Modbar's parent/flagship partner. Comparable product category (commercial espresso) and customer base (specialty shops, hospitality); included as the parent that also directly competes in the same equipment category.
- Slayer Espresso: US-based premium manufacturer of commercial espresso machines positioned at the high end of the specialty coffee channel. Closely comparable to Modbar in target customer (specialty coffee shops), price tier, and emphasis on craft extraction quality.
- Nuova Simonelli: Italian commercial espresso equipment manufacturer with strong presence in specialty and prosumer segments. Comparable product line (espresso machines) and shared customer base of specialty coffee shops worldwide.
Emerging players
- Marco Beverage Systems: UK-based specialist in under-counter and precision beverage equipment (brew units, hot water, nitro brew) for specialty cafés. Closely comparable to Modbar in under-counter positioning and specialty coffee channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Modbar social profiles
Digital presenceModbar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modbar leadership team
Management profileNumber of profiles
Modbar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modbar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modbar
What does Modbar do?
Modbar manufactures and sells modular under-counter commercial espresso and coffee brewing systems for specialty coffee shops and hospitality venues. Its product line includes the Espresso AV, Espresso EP, Tea, Steam, Pour-Over 2.0 systems, and complementary accessories such as the Wally automatic milk steamer and ABR module. The equipment is designed to be installed below the counter, saving space, enabling hands-free preparation, and supporting design-forward café environments, and is sold in full partnership with La Marzocco.
Is Modbar a public or private company?
Modbar is a private company. It is classified as corporate owned and is currently operating.
When was Modbar founded?
Modbar was founded in 2012. It employs 51 to 100 people.
Where is Modbar based?
Modbar is headquartered in Fort Wayne, United States, in the North America region.
How does Modbar make money?
One revenue line is on record: commercial Coffee Equipment Sales.
Who are Modbar's main competitors?
Mahlkönig is listed as an others. Broad incumbents are Franke Coffee Systems, Cimbali (Gruppo Cimbali), Rancilio Group and Thermoplan. Direct peers are Sanremo Coffee Machines, La Marzocco, Slayer Espresso and Nuova Simonelli. Marco Beverage Systems is listed as an emerging player.
Does Modbar have an API?
No public API is recorded for Modbar.