Southern Roots Realty
Southern Roots Realty is a private residential real estate brokerage based in St. Petersburg, Florida, that provides property buying and selling services. The firm operates with a headcount of 11 to 50 employees and has no disclosed technology, customer, or financial data.
- Company typePrivate
- Founded-
- HeadquartersSaint Petersburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Southern Roots Realty does
Southern Roots Realty is a private real estate company headquartered in St. Petersburg, Florida, that provides buying and selling services for residential properties. The firm operates within the local residential brokerage industry and is sized between 11 and 50 employees per third-party firmographic data, consistent with a small-to-mid-sized independent brokerage rather than a national franchise or technology-enabled platform. Its stated function is the intermediation of property transactions for buyers and sellers in its market, with no disclosed specialization, luxury positioning, commercial real estate focus, or property management overlay.
Publicly available information is limited. The company's primary web property was inaccessible at the time of data collection (displaying only a loading/verification interstitial), and no products, proprietary technology, pricing structure, customer segmentation, geographic footprint, leadership team, awards, partnerships, certifications, app, or funding history have been disclosed in the available sources. There is no evidence of a unique technology stack, automation layer, or differentiated service model, and no parent company, subsidiaries, or M&A history are reported. The corporate registration details (legal name, founding year) are also not disclosed in the accessible data.
The implied business model is the standard residential brokerage commission model, but no commission rates, pricing tiers, agent count, transaction volume, or revenue figure have been confirmed in the input. Operating status is recorded as "operating" but was itself flagged as unverifiable due to the inaccessible website. Net-net, the evidence supports a description of a small, privately held, locally oriented residential real estate brokerage with no identifiable proprietary technology, no disclosed financial profile, and an overall thin public-data footprint.
Southern Roots Realty firmographics
Firmographics- Name
- Southern Roots Realty
- Website
- https://southernrootsrealty.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Roots Realty is a private residential real estate brokerage based in St. Petersburg, Florida, that provides property buying and selling services. The firm operates with a headcount of 11 to 50 employees and has no disclosed technology, customer, or financial data.
- Ownership category
- akta.pro rank
Southern Roots Realty industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Traditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageResidential Real Estate Brokerage (Buy/Sell)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & BrokerageSeller Representation & Listing ServicesBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage
Keywords
Where Southern Roots Realty is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
Southern Roots Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Southern Roots Realty product offering
Product offeringCore offering
Southern Roots Realty is a real estate brokerage that provides buying and selling services for residential properties. The firm operates from St. Petersburg in the United States and works with individual clients to facilitate property transactions through traditional brokerage representation.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage
Companies that use Southern Roots Realty
Customer profileIdeal customer profiles1 record
Southern Roots Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Roots Realty competitors and assessment
Company assessmentBroad incumbents
- HomeSmart: National discount-fee brokerage with expanding Florida footprint; competes for the same residential seller and buyer mandates in the Tampa Bay region.
- Redfin: Technology-led residential brokerage active in the Tampa Bay metro; competes on consumer-facing platform and agent support in the same local market.
- Compass: National technology-enabled residential brokerage with a significant Tampa Bay agent base; competes head-to-head for local listings and sellers but at vastly larger scale.
- eXp Realty: Cloud-based, agent-centric brokerage with rapid Florida penetration; comparable residential buy/sell model with much larger agent count and geographic reach.
- Coldwell Banker Realty: Long-established residential brokerage franchise with strong presence across Florida, including St. Petersburg; directly comparable traditional brokerage offering.
- RE/MAX: Global franchised residential brokerage with many local Florida offices; directly comparable buyer/seller representation model at greater scale.
- Realty ONE Group: Growing national franchised residential brokerage expanding in Florida; directly comparable commission-based model competing for local agents and inventory.
- Keller Williams Realty: Largest U.S. residential brokerage by agent count with substantial Florida operations; competing for the same buyer and seller clients in the Tampa Bay region.
- Howard Hanna Real Estate Services: Large privately-held residential brokerage with Florida offices; similar traditional buy/sell brokerage model with broader regional footprint.
- Berkshire Hathaway HomeServices: National residential brand with strong Florida franchise network; competes for sellers and buyers in the same St. Petersburg / Tampa Bay market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Southern Roots Realty social profiles
Digital presenceSouthern Roots Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Roots Realty leadership team
Management profileNumber of profiles
Southern Roots Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Roots Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Roots Realty
What does Southern Roots Realty do?
Southern Roots Realty is a real estate brokerage that provides buying and selling services for residential properties. The firm operates from St. Petersburg in the United States and works with individual clients to facilitate property transactions through traditional brokerage representation.
Is Southern Roots Realty a public or private company?
Southern Roots Realty is a private company. It is classified as unknown and is currently operating.
When was Southern Roots Realty founded?
Southern Roots Realty was founded in -1. It employs 11 to 50 people.
Where is Southern Roots Realty based?
Southern Roots Realty is headquartered in Saint Petersburg, United States, in the North America region.
Who are Southern Roots Realty's main competitors?
Broad incumbents on record are HomeSmart, Redfin, Compass, eXp Realty, Coldwell Banker Realty, RE/MAX, Realty ONE Group, Keller Williams Realty, Howard Hanna Real Estate Services and Berkshire Hathaway HomeServices.
Does Southern Roots Realty have an API?
No public API is recorded for Southern Roots Realty.
What industry is Southern Roots Realty in?
Southern Roots Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.