Midwest Supply

What Midwest Supply does

Midwest Supply provides refrigeration, HVAC equipment, hydronic supplies, brewery and winery parts, and other supplies. They offer engineering and design services. They offer HVAC/R equipment and supplies, provided by refrigeration and HVAC manufacturers.

Name

Midwest Supply

Legal name

Midwest Supply

Website

https://mwref.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Supply sells HVAC/R equipment and supplies to contractors.

Ownership category

akta.pro rank

Product category

HVAC/R Wholesale Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

• HVAC equipment wholesale
• Refrigeration supplies distribution
• Hydronic heating systems
• Contractor supply house
• Commercial refrigeration equipment

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. HVAC/R Equipment Wholesale Distribution: Primary revenue stream from wholesale distribution of HVAC equipment, refrigeration systems, and hydronic supplies to licensed contractors. Products include furnaces, air conditioners, heat pumps, mini-splits, water heaters, walk-in coolers/freezers, boilers, and radiant heating equipment. The company carries 80+ vendor brands and maintains inventory across 4 branch locations.
2. Parts and Supplies Sales: Sale of replacement parts, accessories, service tools, and maintenance supplies including compressors, motors, TXVs, refrigerants, control boards, capacitors, bath fans, thermostats, copper pipe, and installation supplies. Revenue from both in-stock items and special order parts.
3. Financing and Credit Services: Provides invoicing, financing options, and credit lines to contractors, enabling larger purchases and ongoing business relationships. After-hours emergency services also available at flat rate pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Midwest Supply is a wholesale distributor of HVAC, refrigeration, and hydronic equipment, parts, and supplies, selling exclusively to licensed HVAC/R contractors across Northern Michigan and the Upper Peninsula. The company maintains inventory across four branch locations from 80+ vendor brands and complements product sales with in-house engineering services, jobsite delivery, and contractor credit accounts.

Product overview

Midwest Supply is a 4th-generation family-owned wholesale HVAC/R supply house serving contractors in Northern Michigan. The company operates as a distributor offering multiple interconnected product categories: commercial refrigeration equipment (walk-in coolers, freezers, ice machines, condensing units, evaporators) alongside residential and commercial HVAC equipment (furnaces, air conditioners, heat pumps, mini-splits, ventilation). The product portfolio also includes hydronic heating systems (boilers, radiant floor heating, geothermal) and specialized chiller systems for wineries, breweries, and distilleries. These equipment offerings are complemented by engineering services (Manual J calculations, duct layouts, refrigeration design), free contractor referrals, and jobsite delivery. The company stocks a comprehensive range of parts, supplies, tools, and controls from over 80 vendors including Turbo Air, Gree, Emerson-Copeland, RUUD, Rheem, Bard, IBC Boiler, and Ecobee.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Refrigeration Equipment Wholesale distribution of refrigeration equipment and supplies for commercial and industrial facilities, including walk-in coolers, walk-in freezers, condensing units, evaporators, and expansion valves from brands such as Bohn-Heatcraft, Turbo Air, Emerson-Copeland, and Sporlan. Sold exclusively to licensed HVAC/R contractors.
• Residential HVAC Equipment Wholesale distribution of residential heating and cooling equipment including furnaces, air conditioners, mini-splits, water heaters, heat pumps, bath fans, heat recovery ventilators, and UV filtration systems for licensed HVAC/R contractors.
• Commercial HVAC Equipment Wholesale distribution of commercial HVAC equipment including commercial rooftops, ventilation systems, kitchen hoods, make-up air systems, and related accessories for licensed commercial HVAC contractors.
• Hydronic Heating Products Wholesale distribution of hydronic heating equipment and supplies including boilers, radiant floor heating systems, water heaters, geothermal units, and associated components from vendors such as IBC Boiler, Dunkirk, HTP, and Taco.
• HVAC/R Engineering Services In-house engineering services including Manual J heat load calculations, box load calculations, duct layouts (Manual D), refrigeration troubleshooting, and system design assistance for licensed HVAC/R contractors.
• Jobsite Delivery Free jobsite delivery of HVAC/R equipment and materials to contractor locations throughout Northern Michigan and the Upper Peninsula.
• Contractor Referrals Free contractor referral service connecting homeowners with qualified HVAC and refrigeration contractors in Northern Michigan.
• Thermostats and Controls Wholesale distribution of thermostats and building control systems from Pro1, Ecobee, and Honeywell for HVAC management by licensed contractors.
• Refrigeration Parts and Supplies Wholesale distribution of a full range of parts and supplies for refrigeration projects including filter driers, motors, TXVs, service supplies, chemicals, compressors, oils, and replacement components.
• Test Equipment and Hand Tools Wholesale distribution of test equipment from UEI, Yellow Jacket, Fieldpiece, and CPS, and hand tools from Malco and Midwest Snips for HVAC and refrigeration contractors.
• Chiller Systems Custom chiller systems designed for wineries, breweries, distilleries, and agricultural operations, including glycol fluid delivery systems and fermentation cooling solutions.
• Mueller Streamline ACR Press Fittings Wholesale distribution of Mueller Streamline ACR Press Fittings featuring dual sealing elements and 360-degree circular crimping, compatible with leading press tools. Available for purchase by licensed HVAC/R contractors.
• Skuttle Make-Up Air Kit (SKUTL6-KIT) Wholesale distribution of the FAMCO Manufacturing replacement for the 'Skuttle' make-up air kit, available for purchase by licensed HVAC/R contractors.

Quantifiable outcome

• Trusted by contractors throughout Northern Michigan for over 80 years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and minor.

• RUUDmajorChannel Partner/ Reseller/ DistributorRUUD is a major HVAC equipment manufacturer whose products Midwest Supply distributes as an authorized dealer. Products include high-quality, high-reliability residential and commercial HVAC equipment.
• Emerson-CopelandmajorChannel Partner/ Reseller/ DistributorEmerson-Copeland is a leading manufacturer of refrigeration compressors and HVAC equipment. Midwest Supply stocks Copeland compressors and related products for commercial refrigeration applications.
• GreemajorChannel Partner/ Reseller/ DistributorGree is a major HVAC manufacturer specializing in mini-splits and heat pumps. Midwest Supply distributes Gree products including mini-split systems.
• HoneywellcoreChannel Partner/ Reseller/ DistributorHoneywell manufactures thermostats, controls, and HVAC system components. Midwest Supply stocks Honeywell products as part of their comprehensive parts and supplies inventory.
• EcobeecoreChannel Partner/ Reseller/ DistributorEcobee is a smart thermostat manufacturer. Midwest Supply is an authorized Ecobee distributor offering smart thermostat products to contractors.
• RheemcoreChannel Partner/ Reseller/ DistributorRheem manufactures residential and commercial HVAC equipment including furnaces, water heaters, and heat pumps. Midwest Supply distributes Rheem products to contractors.
• Turbo AircoreChannel Partner/ Reseller/ DistributorTurbo Air manufactures commercial refrigeration equipment including evaporators and condensing units. Midwest Supply stocks Turbo Air products for walk-in coolers, freezers, and other commercial refrigeration applications.
• Bohn (Heatcraft)coreChannel Partner/ Reseller/ DistributorBohn, part of Heatcraft Technologies, manufactures commercial refrigeration equipment. Midwest Supply distributes Bohn products for walk-in coolers, freezers, and refrigeration systems.
• IBC BoilercoreChannel Partner/ Reseller/ DistributorIBC Boiler manufactures high-efficiency commercial and residential boilers. Midwest Supply distributes IBC Boiler products as part of their hydronic heating solutions.
• SporlancoreChannel Partner/ Reseller/ DistributorSporlan (Parker) manufactures refrigeration components including expansion valves, filters, and controls. Midwest Supply stocks Sporlan products as essential refrigeration parts and supplies.
• BardcoreChannel Partner/ Reseller/ DistributorBard manufactures commercial HVAC equipment including wall-mounted air conditioners and heat pumps. Midwest Supply distributes Bard products for commercial applications.
• PanasoniccoreChannel Partner/ Reseller/ DistributorPanasonic manufactures bath ventilation fans and other HVAC products. Midwest Supply stocks Panasonic bath fans as part of their residential ventilation offerings.
• TacocoreChannel Partner/ Reseller/ DistributorTaco manufactures hydronic heating components including circulator pumps and zone controls. Midwest Supply is an authorized Taco distributor for hydronic heating applications.
• FieldpieceminorChannel Partner/ Reseller/ DistributorFieldpiece manufactures HVAC diagnostic tools and test equipment. Midwest Supply stocks Fieldpiece products for contractors.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Johnstone Supply: Cooperative-style wholesale distributor of HVAC/R equipment and supplies serving contractors through a large branch network across the U.S. Directly comparable business model, customer base (licensed contractors), and product categories to Midwest Supply.
• Winsupply: Acquisitions-driven wholesale distributor of HVAC, plumbing, and industrial supplies serving contractors via local branches. Comparable contractor-only GTM, multi-vendor product mix, and decentralized regional operating model.
• APR Supply Co. Family-owned wholesale distributor of HVAC, plumbing, and hydronic equipment serving residential and commercial contractors in the Mid-Atlantic. Similar product breadth (HVAC + refrigeration + hydronic) and contractor-focused value proposition.
• Temperature Equipment Corporation (TEC): Wholesale distributor of HVAC/R equipment, parts, and controls serving contractors across the Midwest. Comparable in product categories, contractor customer focus, and regional multi-branch footprint.
• RSC (Refrigeration Sales Corp): Wholesale distributor of commercial and industrial refrigeration equipment and parts serving contractors and end users. Closely aligned with Midwest Supply's commercial refrigeration and process-cooling business.
• US Air Conditioning Distributors (USACD): Wholesale distributor of HVAC equipment, parts, and supplies serving contractors across the western U.S. Directly comparable contractor-only sales motion, multi-vendor brand mix, and branch-based distribution.

Broad incumbents

• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, HVAC, and specialty products. Competes with Midwest Supply in HVAC distribution but operates at vastly greater scale and offers plumbing/waterworks as a wider portfolio.
• Carrier Enterprise: Wholesale distributor of Carrier, Payne, and other HVAC brands to contractors across the U.S. Overlaps Midwest's core contractor-supply business but as a much larger captive-brand distributor.
• Gemaire Distributors: National wholesale distributor of HVAC equipment and parts owned by Carrier. Competes directly in HVAC distribution but with a manufacturer-aligned product portfolio and broader geographic reach.

Regional players

• Holohan Engineering & Sales: Regional HVAC/R sales representative and distributor serving the Midwest with engineered equipment and controls. Comparable in combining distribution with technical/engineering services, though operating as a rep firm rather than a stocking distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Supply