Azulejos Peña
Azulejos Peña is a Madrid-based, family-owned distributor and retailer founded in 1955 that sells ceramic tiles, sanitary ware, and bathroom products through seven showrooms, a nationwide Spanish delivery service, and an online store.
- Company typePrivate
- Founded1955
- HeadquartersArganda, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Azulejos Peña does
Azulejos Peña is a Madrid-based distributor and retailer of ceramic tiles, porcelain, natural stone, sanitary ware, faucets, shower screens, bathroom furniture, bathtubs, radiators, and related building products, operating under the legal entity AZULEJOS PEÑA, S.A. Founded in 1955 and headquartered in Arganda del Rey (Madrid), the company runs seven physical showrooms across Madrid capital and its metropolitan area (Las Rozas, Getafe, and Arganda del Rey) plus a proprietary e-commerce store at tienda.azulejospena.es. Underlying infrastructure includes 70,000 m² of warehouse capacity, 12,000 m² of product exhibitions, and a catalog exceeding 100,000 product references, complemented by installation services for shower screens and bathroom furniture and a transport/delivery service covering all of Spain.
The business model is predominantly one-time-transaction retail and project-driven B2B sales of building-finish materials, with no subscription or recurring revenue components. Go-to-market is sales-led and multi-channel: showroom-based personalized advisory with appointment booking, a field commercial team for project quotes, an online storefront with Bizum payment, and content marketing via blog, magazines, and social channels. Pricing is quote-based for large projects, with retail financing offered up to 36 months interest-free. The company serves three primary customer segments — individual homeowners undertaking renovation (primary), hospitality businesses such as hotels and spas (secondary), and construction professionals/contractors (secondary) — and holds ISO 9001, ISO 14001, and UNE 19601 certifications for quality, environmental, and criminal compliance management.
Azulejos Peña firmographics
Firmographics- Name
- Azulejos Peña
- Legal name
- AZULEJOS PEÑA, S.A.
- Website
- https://azulejospena.es
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azulejos Peña is a Madrid-based, family-owned distributor and retailer founded in 1955 that sells ceramic tiles, sanitary ware, and bathroom products through seven showrooms, a nationwide Spanish delivery service, and an online store.
- Ownership category
- akta.pro rank
Azulejos Peña industry classification
Industry- Product category
- Ceramic & Bathroom Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
- akta.pro secondary industries
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Azulejos Peña is headquartered
LocationHeadquarters
- HQ city
- Arganda
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Azulejos Peña business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail tile and bathroom product sales: Sale of ceramic tiles, porcelain, pavements, wall coverings, sanitary ware, faucets, bathroom furniture, shower screens, bathtubs, radiators, and bathroom accessories through physical showrooms and an online store. Revenue is generated through one-time product transactions, both in-store and via e-commerce.
- Installation services: Installation of shower screens and bathroom furniture offered as an additional service, consulted through the commercial team.
- Financing services: Financing options offered to customers for purchases, generating revenue through financial partnerships for payment facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Financing up to 36 months interest-free |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Azulejos Peña product offering
Product offeringCore offering
Azulejos Peña distributes and retails ceramic and porcelain tiles, natural stone, mosaics, sanitary ware, washbasins, shower trays, bathtubs, faucets, spa/hydromassage equipment, shower screens, bathroom furniture, radiators, bathroom accessories, accessibility products, technical profiles, and installation/cleaning products. The company serves homeowners, hospitality projects, and construction professionals through seven physical showrooms in Madrid and a proprietary online store, supplemented by home installation and nationwide delivery services.
Product overview
Azulejos Peña is a traditional ceramics and building materials retailer offering a comprehensive range of tile, flooring, sanitary ware, and bathroom fixtures through a network of seven showrooms in Madrid and surrounding areas, plus an online store (tienda.azulejospena.es). The product portfolio spans multiple categories including ceramic tiles, natural stone, mosaics, pool materials, sanitary ware, washbasins, shower trays, bathtubs, faucets, spa/hydromassage equipment, shower screens, bathroom furniture, radiators, bathroom accessories, accessibility products for collective facilities, technical and decorative profiles, and installation and cleaning products. The company operates primarily as a physical retail business with an e-commerce component rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic and porcelain tiles (pavements, wall coverings, mosaics)
Companies that use Azulejos Peña
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Azulejos Peña technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azulejos Peña partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Azulejos Peña competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Azulejos Peña social profiles
Digital presenceAzulejos Peña compliance and trust
Trust signalCompliance3 records
Azulejos Peña financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azulejos Peña leadership team
Management profileNumber of profiles
Azulejos Peña funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azulejos Peña M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azulejos Peña
What does Azulejos Peña do?
Azulejos Peña distributes and retails ceramic and porcelain tiles, natural stone, mosaics, sanitary ware, washbasins, shower trays, bathtubs, faucets, spa/hydromassage equipment, shower screens, bathroom furniture, radiators, bathroom accessories, accessibility products, technical profiles, and installation/cleaning products. The company serves homeowners, hospitality projects, and construction professionals through seven physical showrooms in Madrid and a proprietary online store, supplemented by home installation and nationwide delivery services.
Is Azulejos Peña a public or private company?
Azulejos Peña is a private company. It is classified as family owned and is currently operating.
When was Azulejos Peña founded?
Azulejos Peña was founded in 1955. It employs 51 to 100 people.
Where is Azulejos Peña based?
Azulejos Peña is headquartered in Arganda, Spain, in the Europe region.
How does Azulejos Peña make money?
Three revenue lines are on record. Retail tile and bathroom product sales are the primary driver. The others are installation services and financing services.
Does Azulejos Peña have an API?
No public API is recorded for Azulejos Peña.
What industry is Azulejos Peña in?
Azulejos Peña's product category is Ceramic & Bathroom Retail. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its SIC code is 5700.