Service 1st Credit Union

What Service 1st Credit Union does

Service 1st Credit Union is a member-owned cooperative financial institution headquartered at #1 Avenue D, Greenville, Texas, founded in 1954 (over 60 years of continuous operation). It serves individuals and families across Hunt County and Hopkins County, Texas, with a defined field of membership that also includes employees of L3Harris Communications in Greenville and Flowserve in Sulphur Springs. The institution offers a full traditional retail banking product set: share (savings) accounts, share draft (checking) accounts including Classic and Advantage variants, IRA accounts, MasterCard credit cards (regular at 8.00% APR and Gold at 6.00% APR), debit and ATM cards, share certificates (6-24 months at 0.05%-0.20% APY), and wire transfer, direct deposit, night depository, notary, cashier's check, and savings bond redemption services.

Its lending portfolio spans new and used auto loans (4.00%-12.00% APR, terms up to 94 months), signature loans (6.00%-15.00% APR), farm equipment loans, motorcycle and boat loans, travel trailer and motor home financing, and share-secured loans, with add-on protection products (GAP, credit life and disability insurance). Loan interest income is the primary revenue stream, supplemented by transaction and service fees and interchange income, while member share deposits fund the loan book at minimal cost (0.05% APY).

The digital stack comprises a third-party Virtual Branch Online Banking platform (s1cu-dn.financial-net.com), the newly launched S1CU mobile application, and the Sidney IVR/audio response phone system, supplemented by two-step verification for login security. The institution operates a single physical branch with lobby and drive-thru service and three credit union-owned ATMs in Greenville, and it is federally insured by the NCUA. Distribution is entirely local and direct, with no disclosed partnerships, fintech integrations, or geographic footprint beyond the two-county East Texas catchment.

Name

Service 1st Credit Union

Legal name

Service 1st Credit Union

Website

https://s1cu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Service 1st Credit Union is a member-owned, NCUA-insured cooperative credit union in Greenville, Texas, serving Hunt and Hopkins County residents plus employees of L3Harris and Flowserve with deposits, consumer loans, and basic digital banking channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Card Issuing (522210)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Retail banking services
• Consumer lending
• Credit union membership
• Deposit accounts
• Vehicle financing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Service 1st Credit Union generates primary revenue through interest income on various loan products including auto loans, mortgages, credit cards, farm equipment, travel trailers, signature loans, and share-secured loans. Loan rates range from 4.00% APR on new vehicles to 15.00% APR on signature loans and used motorcycles.
2. Transaction and Service Fees: Fees associated with account services including overdraft protection transfers, credit card cash advances, notary services, and cashier's checks. The credit union also earns interchange fees from debit and credit card transactions.
3. Share/Dividend Expenses: The credit union pays dividends on share savings (0.05% APY), IRA savings (0.05% APY), and share certificates (0.05% to 0.20% APY depending on term), representing a cost of funds that enables lending operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Service 1st Credit Union is a member-owned cooperative financial institution offering deposit accounts (share savings, share draft/checking, IRA, share certificates), consumer loans (auto, motorcycle, boat, farm equipment, travel trailer, signature, and share-secured loans), MasterCard credit cards, and debit/ATM cards. It also provides digital banking via Virtual Branch Online Banking, a mobile app, and the Sidney audio response system, alongside ancillary services such as wire transfers, direct deposit, notary, cashier's checks, and gift cards. The credit union serves members in Hunt County, Hopkins County, and specified employer groups including L3Harris Communications employees in Greenville, TX and Flowserve employees in Sulphur Springs, TX.

Product overview

Service 1st Credit Union offers a comprehensive suite of financial products and services primarily serving members in Greenville, Texas and surrounding Hunt and Hopkins Counties. The credit union provides traditional banking services including savings and checking accounts, term certificates, and a variety of loan products (auto, motorcycle, farm equipment, travel trailers, boats, and personal loans). Their digital banking offerings include Virtual Branch Online Banking, a newly launched mobile app (S1CU), and the Sidney Voice Response System for phone-based account access. Additional services include credit cards (MasterCard with regular and Gold options), debit/ATM cards, wire transfers, notary services, and insurance products like GAP and credit life/disability insurance. The product portfolio reflects a traditional credit union model with modern digital banking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Share (Savings) Accounts
• Share Draft (Checking) Accounts
• IRA Accounts
• Share Certificates
• Auto Loans
• Signature Loans
• MasterCard Credit Cards
• Farm Equipment Loans
• Travel Trailer/Motor Home Loans
• Motorcycle Loans
• Boat Loans
• Share Secured Loans
• Debit Cards
• Virtual Branch Online Banking
• S1CU Mobile App
• Sidney Voice Response System
• E-Statements
• Wire Transfers
• Direct Deposit and Payroll Deductions
• GAP (Guaranteed Asset Protection)
• Credit Life & Credit Disability Insurance
• Notary Service
• Cashier's Checks
• Gift Cards
• Savings Bond Redemption

Quantifiable outcome

• Over 60 years of providing low rate auto loans to the community

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Star One Credit Union: Large technology employer-affiliated credit union with community membership extensions. Comparable hybrid employer/community membership model but operates at significantly larger scale and broader geography.
• Alliant Credit Union: Large national credit union serving a broad community/association-based field of membership with digital-first banking. Competes for the same deposit and consumer lending customers but at much greater scale and with stronger digital capabilities.
• Security Service Federal Credit Union: Large Texas-headquartered credit union with broad community membership across multiple counties. Overlapping deposit and lending products but materially larger scale and geographic reach.

Direct peers

• Resource One Credit Union: Texas-based community credit union serving residents and employer groups with auto loans, credit cards, and deposit products. Similar field-of-membership structure and product breadth.
• Members Choice Credit Union: Texas-based community credit union offering similar savings, checking, auto loan, and digital banking products. Directly comparable community membership and consumer lending focus.
• CoServ Credit Union: North Texas community credit union serving members in the DFW metroplex with similar deposit, lending, and digital banking products. Comparable in scale and community-based membership model to Service 1st.
• Neighborhood Credit Union: Dallas-area community credit union serving residents and select employer groups with a comparable suite of savings, lending, and digital banking products. Directly comparable hybrid community/employer membership model.
• GECU (Government Employees Credit Union): Texas-based community/employer-group credit union offering auto loans, mortgages, deposit accounts, and digital banking. Similar hybrid membership structure and product portfolio.
• First Community Credit Union: Texas community credit union headquartered in Houston serving residents and employer groups across the state. Comparable community-charter model with similar deposit and consumer loan offerings.

Regional players

• Texas Dow Employees Credit Union (TDECU): Larger Texas community credit union serving a broader geography and member base with similar product set. Comparable business model but materially larger scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/service-1st-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service 1st Credit Union