Premier Podiatry: Wayne

What Premier Podiatry: Wayne does

Premier Podiatry is a private, founder-owned podiatric medical practice operating two office locations in Clifton and Wayne, New Jersey, within the Northern New Jersey / NYC metro market. Founded by Dr. Velimir Petkov, DPM (DPM from the Dr. William M. Scholl College of Podiatric Medicine, residency at Wyckoff Heights Medical Center, 2008), the practice delivers comprehensive foot and ankle care to adult, pediatric, diabetic, and athletic patient segments, treating conditions spanning skin, nerve, tendon, ligament, and bone pathology of the lower extremity.

The practice's clinical platform combines conservative care, minimally invasive surgery, and an in-office advanced technology stack that includes the FDA-cleared Lunula cold laser for onychomycosis, EPAT/Storz shockwave therapy for heel pain, Swift microwave wart therapy, UltraFreeze cryotherapy, 3D foot scanning (Footmaxx) for custom orthotics and gait analysis, Konica Minolta diagnostic ultrasound, and high-frequency digital X-ray. Service lines span bunion and hammertoe surgery, ingrown toenail treatment, plantar fasciitis care, cosmetic foot surgery, diabetic foot care and limb preservation, pediatric podiatry, and custom orthotics. Patient access is supported by same-day, evening (until 7 PM), and Saturday appointments, online booking, two-way SMS reminders, and an athenahealth patient portal, with multilingual staff covering Slovak, Czech, Polish, Ukrainian, Spanish, and Arabic.

The business model is a hybrid professional services and ancillary hardware revenue model: fee-for-service podiatric consultations, in-office procedures, and surgical interventions reimbursed through commercial insurance and Medicare, supplemented by sales of custom orthotics and Medicare Part B-eligible diabetic shoes and therapeutic footwear. Go-to-market combines direct patient acquisition (website, phone, walk-in emergency visits), community outreach via 5K runs and health fairs with free foot screenings, an active educational blog, and patient referral driven by a 4.9-star rating across 1,500+ reviews and earned media coverage in Yahoo and Men's Health. The ownership structure is a single-physician professional practice with no institutional investors, and revenue is not publicly disclosed.

Name

Premier Podiatry: Wayne

Legal name

Premier Podiatry: Velimir Petkov, DPM

Website

https://premier-podiatry.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Podiatry is a private, founder-owned podiatry practice with offices in Clifton and Wayne, New Jersey, providing comprehensive adult, pediatric, diabetic, and athletic foot and ankle care using advanced in-office technologies including laser, shockwave, and 3D orthotic scanning.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Podiatry services
• Foot care
• Ankle treatment
• Custom orthotics
• Diabetic foot care

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Podiatric Medical Services: Revenue generated from office visits, consultations, diagnostic services, and medical procedures for foot and ankle conditions. The practice accepts most major insurance plans and Medicare. Services include both conservative treatments and surgical interventions.
2. Medical Devices and Supplies: Sale of custom orthotics, diabetic shoes, and related foot care products. These items may be covered by Medicare Part B for qualifying diabetic patients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Premier Podiatry: Wayne is a podiatric medical practice delivering comprehensive foot and ankle care for adults and children, including diagnostic imaging, conservative treatments, laser and shockwave therapies, minimally invasive surgery, and custom 3D-printed orthotics. The Wayne, NJ office operates alongside a sister location in Clifton, NJ, serving Northern New Jersey patients with same-day, evening, and Saturday appointments.

Product overview

Premier Podiatry is a podiatric medical practice offering comprehensive foot and ankle care through a combination of diagnostic technologies and treatment services. The practice operates a unified care platform that includes advanced imaging equipment (3D scanners, diagnostic ultrasound, digital X-ray), therapeutic devices (laser therapy, EPAT shockwave therapy, cryotherapy, microwave therapy), custom orthotics, and surgical procedures. Services range from conservative treatments like orthotics and physical therapy to surgical interventions including bunion surgery, hammer toe correction, and minimally invasive procedures. The practice serves both adult and pediatric patients in Clifton and Wayne, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Orthotics 3D scanner-based custom orthotics designed using Footmaxx 3D scanner technology for precision fit and gait analysis, intended for patients needing biomechanical support.
• Diagnostic Ultrasound Diagnostic imaging using the Konica Minolta SONIMAGE MX1 portable ultrasound system to visualize soft tissue and structural foot conditions.
• Laser Therapy for Toenail Fungus Lunula Laser non-thermal cold laser treatment FDA-cleared for onychomycosis (nail fungus), requiring no operator and delivering pain-free sessions.
• EPAT Shockwave Therapy Extracorporeal Pulse Activation Technology using Storz Medical shockwave equipment to treat heel pain and plantar fasciitis through acoustic wave stimulation.
• Digital X-Ray Imaging High-frequency digital radiography using the 20/20 Imaging PXS-710D podiatry X-ray system and DR panel wireless radiography for fast and precise diagnostics.
• Swift Microwave Therapy Swift microwave therapy system that uses microwave energy to target and destroy plantar wart tissue as an alternative to cryotherapy.
• UltraFreeze Cryotherapy Cryotherapy using liquid nitrogen at temperatures as low as -320°F for plantar wart removal.
• Bunion Surgery Corrective foot surgery for bunion (hallux valgus) removal using various techniques depending on severity.
• Ingrown Toenail Treatment Treatment and removal of ingrown toenails with options for partial or complete nail removal using laser, chemicals, or mechanical methods.
• Hammer Toe Surgery Surgical correction for hammer toe deformities to improve mobility and comfort.
• Minimally Invasive Foot Surgery Advanced minimally invasive surgical techniques for various foot conditions offering reduced recovery time.
• Cosmetic Foot Surgery Cosmetic and laser foot surgery procedures for aesthetic improvements of the feet.
• Plantar Fasciitis Treatment Comprehensive treatment plan for plantar fasciitis including shockwave therapy, custom orthotics, night splints, and surgical options for severe cases.
• Diabetic Foot Care Specialized foot care for diabetic patients including diabetic shoes, wound care, ulcer prevention, and limb preservation.
• Pediatric Podiatry Comprehensive foot and ankle care for children including treatment for flat feet, ingrown toenails, plantar warts, sports injuries, and gait abnormalities.

Quantifiable outcome

• 89% positive response rate for Lunula Laser toenail fungus treatment
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Village Podiatry (Optum): Originally a large Atlanta-area podiatry group now operating within Optum/UnitedHealth. Comparable core service offering but part of a national payer-owned care delivery platform, providing significant scale and integration advantages.
• Rothman Orthopaedic Institute: Large regional orthopedic group with foot and ankle subspecialists, headquartered in the Philadelphia/NJ market. Overlaps with Premier Podiatry on foot and ankle sports medicine and surgery but operates as a broader orthopedic specialty practice.

Direct peers

• Weil Foot & Ankle Institute: Large multi-location podiatry group founded by Dr. Michael Weil in Illinois, offering general podiatry, surgery, orthotics, and advanced therapies. Highly comparable in technology adoption and physician-led branding model.
• Modern Foot & Ankle: Multi-location podiatry group in Florida offering comprehensive foot and ankle care including laser therapy, orthotics, and surgery. Comparable physician-led, technology-enabled multi-location model.
• Balance Health: PE-backed specialty care platform focused on podiatry and podiatric-related services with multiple branded practices. Directly comparable business model as a multi-brand podiatry consolidator.
• US Foot & Ankle Specialists: PE-backed multi-state podiatry platform operating dozens of locations across the Southeast and Mid-Atlantic. Closely comparable in service mix (general podiatry, surgery, orthotics, diabetic care) but operates at greater scale with institutional capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/velimirpetkov
• Facebookfacebook.com/PremierFootDoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Podiatry: Wayne