Bella Grace Vineyards
Bella Grace Vineyards is a family-owned Amador County estate winery founded in 2006 by Charlie and Michael Havill, producing estate-grown wines, Italian sparkling wine imports, and artisan olive oils and vinegars, sold direct-to-consumer through two tasting rooms, a wine cave, e-commerce, and subscription clubs.
- Company typePrivate
- Founded2006
- HeadquartersPlymouth, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bella Grace Vineyards does
Bella Grace Vineyards is a family-owned estate winery founded in 2006 by Charlie and Michael Havill on a 50-acre property in Plymouth, California, within Amador County's Shenandoah Valley appellation. Twenty acres are planted to wine grapes, and the estate includes a custom-built hillside wine cave (constructed in 2011) that maintains a constant 58°F year-round for barrel aging, plus groves of over 100 organically grown olive trees. The business was certified organic in 2025 and operates under regenerative farming practices including cover crops, mechanical weed control, and natural pest management. Bella Grace sells estate-grown red and white wines (Zinfandel, Barbera, Syrah, Viognier, Grenache, Primitivo, Petite Sirah, Mourvèdre, Vermentino, Albariño, Grenache Blanc, Bella Rosé) alongside an Italian sparkling wine import program (DOCG Prosecco and Rosé Spumante sourced from Veneto at $35 per bottle), estate and California extra virgin olive oils, imported Italian balsamic vinegars, and artisan salts.
The company operates a direct-to-consumer model with no disclosed wholesale distribution. Distribution runs through two physical tasting rooms — the Plymouth estate vineyard and wine cave (open Friday–Sunday) and a historic 1860s Victorian cottage in downtown Sutter Creek (open daily, part of the Wine on 49 collective) — plus an online shop with direct shipping. Revenue is diversified across one-time wine and accessory purchases, tasting fees ($15 per person, refundable with purchase, complimentary for club members), vineyard tour fees ($20 per person), experiential events (concerts, food trucks, vineyard dinners, an international wine trip), and recurring subscription programs including the 3-Bottle and 6-Bottle Wine Clubs, the Olive Branch Club for olive oils and vinegars, and the Bubbly on Demand sparkling wine subscription. Operations are entirely run by the founding couple and their three sons Jess (General Manager of Operations), Steve (Sales & Product Manager), and Robert (Cellar & Chef), with no external investment and an incorporated entity (Bellagrace Vineyards, INC) domiciled in California.
Bella Grace Vineyards firmographics
Firmographics- Name
- Bella Grace Vineyards
- Legal name
- Bellagrace Vineyards, INC
- Website
- https://bellagracevineyards.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bella Grace Vineyards is a family-owned Amador County estate winery founded in 2006 by Charlie and Michael Havill, producing estate-grown wines, Italian sparkling wine imports, and artisan olive oils and vinegars, sold direct-to-consumer through two tasting rooms, a wine cave, e-commerce, and subscription clubs.
- Ownership category
- akta.pro rank
Bella Grace Vineyards industry classification
Industry- Product category
- Winery / Estate Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Bella Grace Vineyards is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bella Grace Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through two tasting room locations and online shop. Estate wines include Zinfandel, Barbera, Syrah, Viognier, Grenache, Rosé, Primitivo, Petite Sirah, Mourvèdre, Vermentino, Albariño, Grenache Blanc, and sparkling wines.
- Wine Club Memberships: 3-Bottle Club (12 bottles/year, quarterly shipments), 6-Bottle Club (24 bottles/year, quarterly shipments), and Olive Branch Club (olive oils & vinegars). Recurring subscription revenue with member benefits including complimentary tastings and discounts.
- Bubbly on Demand Subscription: Italian Prosecco and Rosé Spumante subscription with flexible delivery (monthly to annual), minimum 3 bottles, $30 flat shipping on 6+ bottles, club member pricing applied automatically.
- Artisan Olive Oil & Vinegar Sales: Premium extra virgin olive oils (estate and California grown), fused flavored olive oils, imported Italian balsamic vinegars, wine vinegars, and specialty salts. Olive Branch Club offers 15% discount on all products.
- Wine Tasting Fees: $15 tasting fee at both locations, refundable with purchase. Complimentary for wine club members. Vineyard tours $20 general admission, complimentary for club members.
- Vineyard Tours: Guided vineyard tours with Charlie Havill at Plymouth estate including pruning demonstrations, regenerative farming education, wine and olive oil tasting, and vine cutting to take home. $20 general, complimentary for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Wine Tasting |
| One time/ perpetual license | Pay-as-you-go | Vineyard Tour Experience |
| Subscription | Quarterly | 3-Bottle Wine Club |
| Subscription | Quarterly | 6-Bottle Wine Club |
| Subscription | Quarterly | Olive Branch Club |
| Subscription | Monthly | Bubbly on Demand Subscription |
| Unit Pricing | Pay-as-you-go | Italian Sparkling Wine Retail |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Bella Grace Vineyards product offering
Product offeringCore offering
Bella Grace Vineyards produces and sells estate-grown wines from a 20-acre vineyard in Plymouth's Shenandoah Valley, including Zinfandel, Barbera, Syrah, Primitivo, Petite Sirah, Mourvèdre, Vermentino, Albariño, Grenache Blanc, and Bella Rosé, alongside Italian DOCG Prosecco and Rosé Spumante, estate-produced extra virgin olive oils from 100+ organically grown olive trees, Italian balsamic vinegars, and artisan salts. The winery sells direct-to-consumer through two physical tasting rooms (Plymouth estate with wine cave and Sutter Creek Victorian cottage), an online shop, and three recurring subscription clubs (3-Bottle Wine Club, 6-Bottle Wine Club, Olive Branch Club, Bubbly on Demand), and offers experiential services including guided wine tastings, vineyard tours led by owner Charlie Havill, concerts, food truck events, and an annual international wine trip.
Product overview
Bella Grace Vineyards is a family-owned Amador County winery offering estate-grown wines alongside artisan olive oils and vinegars. The core product portfolio centers on estate wines (Zinfandel, Barbera, Syrah, Viognier, Grenache, Primitivo, Petite Sirah, Mourvedre, Vermentino, Albariño, Grenache Blanc, Bella Rosé) produced from their 20-acre Plymouth vineyard, complemented by Italian sparkling wines (Prosecco and Rosé Spumante), California olive oils, imported balsamic vinegars, and artisan salts. The business operates multiple subscription programs including Wine Club (3-bottle and 6-bottle options), Olive Branch Club, and Bubbly on Demand sparkling wine subscription. Additional offerings include wine tasting experiences at two locations (Sutter Creek Victorian tasting room and Plymouth estate wine cave), guided vineyard tours, an events program featuring concerts and culinary experiences, and international wine travel experiences. The company sells directly through its online shop and two physical tasting rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Wines Estate-grown red and white wines produced from Bella Grace's 20-acre Plymouth vineyard in Shenandoah Valley, including Zinfandel, Barbera, Syrah, Grenache, Primitivo, Petite Sirah, Mourvèdre, Viognier, Vermentino, Albariño, Grenache Blanc, and Bella Rosé. Sold direct-to-consumer via tasting rooms and online shop.
- Italian Sparkling Wines (Prosecco and Rosé Spumante) Imported DOCG Prosecco and Rosé Spumante sourced from Veneto, Italy, sold at $35 per bottle at both tasting locations and via online shipping. Distinct from local Amador County production, offering Italian-style sparkling wines.
- Estate and California Olive Oils
- Balsamic and Wine Vinegars
- Artisan Salts
- Animal Wine Aerator Pourers
- Wine Club (3-Bottle and 6-Bottle)
- Olive Branch Club
- Bubbly on Demand Sparkling Wine Subscription
- Wine Tasting Experience
- Vineyard Tours
- Olive Oil & Vinegar Gift Packs
- Spain Trip 2027: Rioja & Basque Country Wine Travel Experience Multi-day international wine travel package to Rioja and Basque Country in Northern Spain, hosted by the winery owners, covering regional vineyards and cultural experiences.
- Events Program (Concerts, Food Trucks, Vineyard Dinners)
Quantifiable outcome
- Estate Bella Rosé: 99 Points, Best of California, California State Fair; Best of Class, Double Gold, 97 Points, OC Fair
- +4 more outcomes
Companies that use Bella Grace Vineyards
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Bella Grace Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bella Grace Vineyards partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Bella Grace Vineyards competitors and assessment
Company assessmentDirect peers
- Renwood Winery: Historic Amador County winery in Plymouth producing Zinfandel and other Sierra Foothills varietals, competing for the same DTC tasting-room tourist as Bella Grace.
- Boeger Winery: Family-owned El Dorado County boutique winery in the Sierra Foothills with estate-grown wines and a tasting-room experience model closely mirroring Bella Grace's.
- Lava Cap Winery: Family-run El Dorado / Sierra Foothills estate winery pairing vineyard tours with tasting-room sales — comparable scale, family ownership and DTC-led GTM.
- Andis Wines: Boutique family-style Amador County winery also located in Plymouth, focused on estate wines and a tasting-room DTC model — the closest geographic and operational peer to Bella Grace.
- C.G. Di Arie Vineyard & Winery: Shenandoah Valley AVA (Amador County) estate winery with a tasting room and direct sales focus, making it a direct comparable in terroir and DTC strategy.
Broad incumbents
- Frog's Leap Winery: Napa Valley estate winery long known for organic and regenerative farming plus a tour-and-tasting experience; shares Bella Grace's sustainability and estate-experience positioning but at much larger scale.
- Ridge Vineyards: Iconic California estate winery built on Zinfandel and field-blends from heritage vineyards, with strong DTC and tasting-room programs — comparable varietal mix and craft positioning at meaningfully larger scale.
- Tablas Creek Vineyard: Paso Robles estate winery recognized for regenerative organic farming, a tasting-room-led DTC model and imported/partnered varietals — philosophically aligned with Bella Grace's organic-plus-import approach.
- Justin Vineyards & Winery: Paso Robles premium estate winery combining estate-grown wines, tasting-room hospitality and a wine-club program — illustrates the larger-scale version of Bella Grace's estate-plus-club playbook.
Regional players
- Ironstone Vineyards: Much larger Sierra Foothills winery in Calaveras County with tasting rooms, events and a broader portfolio; competes for the same regional tourist but at a different scale and price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bella Grace Vineyards social profiles
Digital presenceBella Grace Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bella Grace Vineyards leadership team
Management profileNumber of profiles
Profiles5 records
Bella Grace Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bella Grace Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bella Grace Vineyards
What does Bella Grace Vineyards do?
Bella Grace Vineyards produces and sells estate-grown wines from a 20-acre vineyard in Plymouth's Shenandoah Valley, including Zinfandel, Barbera, Syrah, Primitivo, Petite Sirah, Mourvèdre, Vermentino, Albariño, Grenache Blanc, and Bella Rosé, alongside Italian DOCG Prosecco and Rosé Spumante, estate-produced extra virgin olive oils from 100+ organically grown olive trees, Italian balsamic vinegars, and artisan salts. The winery sells direct-to-consumer through two physical tasting rooms (Plymouth estate with wine cave and Sutter Creek Victorian cottage), an online shop, and three recurring subscription clubs (3-Bottle Wine Club, 6-Bottle Wine Club, Olive Branch Club, Bubbly on Demand), and offers experiential services including guided wine tastings, vineyard tours led by owner Charlie Havill, concerts, food truck events, and an annual international wine trip.
Is Bella Grace Vineyards a public or private company?
Bella Grace Vineyards is a private company. It is classified as family owned and is currently operating.
When was Bella Grace Vineyards founded?
Bella Grace Vineyards was founded in 2006. It employs 1 to 10 people.
Where is Bella Grace Vineyards based?
Bella Grace Vineyards is headquartered in Plymouth, United States, in the North America region.
How does Bella Grace Vineyards make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, bubbly on Demand Subscription, artisan Olive Oil & Vinegar Sales, wine Tasting Fees and vineyard Tours.
Who are Bella Grace Vineyards's main competitors?
Direct peers on record are Renwood Winery, Boeger Winery, Lava Cap Winery, Andis Wines and C.G. Di Arie Vineyard & Winery. Broad incumbents are Frog's Leap Winery, Ridge Vineyards, Tablas Creek Vineyard and Justin Vineyards & Winery. Ironstone Vineyards is listed as a regional player.
Does Bella Grace Vineyards have an API?
No public API is recorded for Bella Grace Vineyards.
What industry is Bella Grace Vineyards in?
Bella Grace Vineyards's product category is Winery / Estate Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 2080.