MIA

What MIA does

MIA (Mercato Internazionale Audiovisivo) is a private international audiovisual industry market event held annually in Rome, Italy, founded in 2015 and organized jointly by APA Service S.r.l. and APA (Associazione Produttori Audiovisivi) together with Anica Servizi Srl. The event is positioned as a structured deal-making platform for the global audiovisual industry, serving film and documentary producers, drama series producers, animation producers, international broadcasters and streamers, and audiovisual-focused investors and funds. MIA operates distinct editorial tracks across Film, Drama, Doc & Factual, and Animation, with dedicated Co-Production Market and Pitching Forums in each.

MIA's product portfolio includes the Co-Pro Market, the Animation Series Gap Financing Market, Works in Progress showcases (C EU Soon, GREENLit, Animation Next, Italians Doc It Better, International Factual Forum), the MIA Buyers Club, IP Forum (MIA Stories), Book Adaptation Forum, MIA XR for extended reality content, the European Investment Hub, Innovation for Creative Industries, Market Screenings, COMIN' UP, and development and sponsored awards. The MIA|Digital platform extends access for accredited industry participants beyond the physical event. The organization is ISO 20121 certified as a sustainable event, supported by collaborations with Trentino Film Commission, Green Film, TorinoFilmLab, 3Bee, and SEE WEB.

Revenue is generated primarily through annual event registrations and accreditations, along with exhibition booth/table fees, advertising, Market Screenings, and COMIN' UP showcases. Pricing is not publicly disclosed. MIA pursues an event-driven go-to-market motion, with promotion executed via its website, press office, newsletter, and presence at international industry events such as Cannes. The 12th edition, MIA 2026, is scheduled for October 19-23, 2026 in Rome, indicating continuous operational status. Headcount is reported at 1-10 employees, consistent with an association-driven operating structure rather than a venture-backed scale business.

Name

MIA

Legal name

APA SERVICE S.R.L

Website

https://miamarket.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MIA is an annual international audiovisual industry market held in Rome, organized by APA and Anica Servizi, providing co-production markets, pitching forums, awards, and digital networking for global film, drama, documentary, and animation producers, broadcasters, streamers, and investors.

Ownership category

akta.pro rank

Product category

Audiovisual Industry Market and Co-Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Audiovisual market
• Co-production forum
• Film industry networking
• Content pitching platform
• Industry trade event

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Registrations and Accreditations: MIA generates revenue through participant registrations/accreditations for its annual international audiovisual market event, including various categories such as full program access, Co-Production Market participation, and networking facilities.
2. Exhibition and Booth Fees: MIA offers booths and tables for exhibitors, as well as advertising opportunities, COMIN' UP showcases, and Market Screenings as additional revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MIA organizes an annual international audiovisual market in Rome bringing together producers, commissioners, distributors, and investors across Film, Drama, Documentary, and Animation sectors. Its core offerings include a Co-Production Market with Pitching Forums, Works in Progress showcases, the MIA Buyers Club, IP Forum, Book Adaptation Forum, MIA XR, European Investment Hub, and Development Awards. The 12th edition runs October 19-23, 2026 in Rome, complemented by the MIA|Digital platform for accredited industry participants.

Product overview

MIA (Mercato Internazionale Audiovisivo) is an annual international audiovisual market event held in Rome, Italy. It functions as a platform for the audiovisual industry offering co-production market services, project showcases, forums, awards, and exhibition services. The core product portfolio includes the Co-Pro Market for Film, Documentary, Drama, and Animation co-productions; Works in Progress showcases; IP and Book Adaptation forums; MIA XR for immersive content; the MIA Buyers Club; and various awards programs. The event serves as a marketplace connecting producers, buyers, investors, and creative professionals in the audiovisual sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-Production Market Core market segment enabling audiovisual producers to pitch projects, secure co-production partners, and arrange financing across Film, Documentary, Drama, and Animation Series categories.
• Animation Series Gap Financing Market Specialized market segment focused on gap financing opportunities for animation series productions.
• Works in Progress Showcases Curated showcases of audiovisual works in production, including C EU Soon, GREENLit, Animation Next, Italians Doc It Better, and International Factual Forum programs, for industry professionals attending the market.
• MIA Buyers Club Exclusive program providing dedicated services and access for qualified international buyers and purchasing professionals.
• MIA Development Awards Awards program recognizing outstanding audiovisual projects in development across categories, with sponsored prizes providing development funding to selected projects.
• IP Forum (MIA Stories) Forum dedicated to intellectual property discussions, adaptation rights, and deal-making for the audiovisual industry.
• Book Adaptation Forum Forum focused on adapting literary works into audiovisual productions, connecting publishers with producers and commissioners.
• MIA XR Program dedicated to extended reality (XR) technologies and immersive audiovisual content.
• European Investment Hub Program providing strategic investment guidance, advisory board networking, and deal-making support for European audiovisual projects.
• Innovation for Creative Industries Program exploring technological innovation and new business models for creative industries.
• Market Screenings Screening program featuring selected audiovisual works for industry professionals attending the market.
• COMIN' UP Exhibition space and program dedicated to emerging talent and new market participants at MIA.
• Hosted Program B2B exchange program connecting hosted buyers and sellers for networking and deal-making.
• Booths and Tables Exhibition booth and table rentals at the annual MIA market for exhibitors showcasing products and services.

Quantifiable outcome

• MIA 2022 edition allocated 5% of net registration revenue to sustainability initiatives, adopting 4 nectariferous forests totaling 200 trees planted in 2023 and 2024.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• DocsBarcelonacoreStrategic or Co-development Partner · 1 January 2026MIA Market awarded the Best Project Prize as part of its collaboration with DocsBarcelona, recognizing outstanding documentary projects within the MIA ecosystem.
• Trentino Film CommissioncoreStrategic or Co-development PartnerTrentino Film Commission collaborates with MIA on sustainability initiatives. MIA is a certified ISO 20121 sustainable event through this collaboration, and Trentino Film Commission also co-hosts the Green Film Lab workshop with MIA and TorinoFilmLab.
• Green FilmcoreStrategic or Co-development PartnerGreen Film is MIA's longstanding sustainability partner. Starting from 2022, MIA provides selected Co-Production Market projects the opportunity to schedule a meeting with a Green Film expert. Green Film is a certification brand for environmental sustainability granted to audiovisual productions adopting solutions to reduce their environmental impact.
• 3BeeminorOthers3Bee is an Italian sustainability company and agri-tech startup that develops intelligent monitoring and diagnostic systems for bee health. MIA collaborated with 3Bee to adopt 4 nectariferous forests totaling 200 trees planted in 2023 and 2024, allocating 5% of net registration revenue from the 2022 edition.
• TorinoFilmLab – National Museum of CinemacoreStrategic or Co-development PartnerTorinoFilmLab co-hosted the Green Film Lab with MIA and Green Film-Trentino Film Commission in 2023. The workshop was open to industry professionals and focused on sustainable practices within the audiovisual production industry, promotion of green protocols, and obtaining sustainability certification.
• APA – Associazione Produttori AudiovisivicoreStrategic or Co-development PartnerAPA – Associazione Produttori Audiovisivi is one of the two joint controllers (along with Anica Servizi Srl) of MIA. With offices in Rome, Via Sabotino 2A, APA organizes and manages MIA | Mercato Internazionale dell'Audiovisivo.
• Anica Servizi SrlcoreStrategic or Co-development PartnerAnica Servizi Srl is one of the two joint controllers (along with APA) of MIA. With offices in Rome, Viale Regina Margherita 286, Anica Servizi Srl co-organizes and manages MIA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hong Kong FILMART: Asia's leading film and TV content market in Hong Kong, organized by HKTDC, offering co-production matchmaking and content trade — comparable market format to MIA but focused on the Asia-Pacific region.
• Ventana Sur: Buenos Aires-based audiovisual market for Latin American content, serving as a regional co-production hub — operates in a different geography than MIA but covers similar audiovisual co-production and pitching functionality.

Direct peers

• Sunny Side of the Doc: International documentary and factual content market in La Rochelle, France — directly comparable to MIA's Doc & Factual editorial division and International Factual Forum program.
• Series Mania: Lille-based international series festival and forum featuring co-production pitching, a Buyers Club, and project showcases — comparable to MIA's drama pitching forums and MIA Buyers Club.
• European Film Market (EFM) at Berlinale: Berlin's international film market running alongside the Berlinale, offering co-production platforms, drama series days, and industry programs directly comparable to MIA's Co-Pro Market and pitching forums.
• Toronto International Film Festival (TIFF) Industry: TIFF's industry programming includes co-production markets, financing conferences, and networking sessions — comparable to MIA's Co-Pro Market in scope and target audience of producers and financiers.
• IDFA Forum: Amsterdam-based documentary co-financing and pitching forum within the International Documentary Film Festival — competes with MIA's Doc pitching forums for international documentary co-productions.
• Content London: International content market and conference for scripted television, hosting drama pitching forums, commissioner sessions, and co-production networking — directly overlaps MIA's drama and series co-production programming.
• American Film Market (AFM): Annual film sales and financing market in Las Vegas, focused on independent film distribution, co-financing, and producer-buyer meetings — comparable to MIA's deal-making orientation for film and content rights.
• Marché du Film (Cannes Film Market): The world's largest film market, co-located with the Cannes Film Festival, hosting film sales, co-production forums, and buyer-seller meetings for the global audiovisual industry — MIA's most established direct competitor in the international film market category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mia---mercato-internazionale-audiovisivo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIA