Petals and Promises

What Petals and Promises does

Petals and Promises LLC is a fine art floral design company founded in 2005 by Lisa Sommer, operating from a home studio in Silver Spring, Maryland. The firm specializes in custom floral designs for weddings and social events throughout the Washington DC, Maryland, and Virginia metropolitan area, with each design built from lush foliage, fruiting branches, and globally sourced blossoms paired with a curated inventory of specialty glassware, antique urns, vintage milk glass, and antique silver. The studio operates on a professional services model with two distinct pricing tiers: Full-Service Wedding Design starting at $6,000 (with most clients spending $6,000–$10,000), including consultation, unlimited revisions, delivery, custom setup, on-site styling, breakdown, and vessel selection; and Limited-Service Collections for intimate weddings of 50 or fewer guests starting at $3,000. Individual items such as bridal bouquets ($275+), bridesmaid bouquets ($85–$150), boutonnieres ($20), corsages ($35), ceremony installations, and reception arrangements are priced separately.

Customer acquisition is direct, driven by initial consultations, word-of-mouth, and an embedded vendor network of wedding photographers, planners, and venues across the DC metro area. Bookings are made 6–12 months in advance and the company intentionally caps volume. The business derives its positioning from Lisa Sommer's training under prominent designers (Holly Chapple, Steve Moore, Robbie Honey, Ariella Chezar, Shane Connolly, David Beahm, Karen Tran, Maxine Owens), her Chapel Designers membership, and earned media coverage in outlets including Style Me Pretty, Martha Stewart Home, Green Wedding Shoes, Magnolia Rouge, Rock and Roll Bride, and Washingtonian Weddings.

The operating model is fundamentally artisan and solo-operator: founder-owned, privately held, with no disclosed funding, no headcount data, no additional locations, and no digital product surface beyond a website, social accounts, and blog. The technology stack is minimal and AI is not present in any documented capacity.

Name

Petals and Promises

Legal name

Petals and Promises LLC

Website

https://petalsandpromises.net

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Petals and Promises LLC is a fine art floral design company founded in 2005 by Lisa Sommer, providing custom wedding and social event floral design services across the Washington DC, Maryland, and Virginia region from a Silver Spring studio.

Ownership category

akta.pro rank

Product category

Wedding and Event Floral Design Services

NAICS

Florists (459310)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Wedding floral design
• Event floral services
• Bridal bouquets
• Ceremony floral installations
• Fine art floristry

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wedding Floral Design Services: Full-service floral design for weddings and social events, including initial consultation, unlimited revisions, delivery, custom set up, on-site floral styling, breakdown and pick up service, and custom vessel selection. Also offers limited-service collections for intimate weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Petals and Promises is a fine art floral design studio that creates custom, textural floral arrangements for weddings and social events in Washington DC, Maryland, and Virginia. The studio offers a Full-Service Wedding Floral Design package (starting at $6,000) covering consultation, unlimited revisions, delivery, custom setup, on-site styling, breakdown, and vessel selection, plus a Limited-Service Collection (starting at $3,000) for intimate weddings of 50 or fewer guests. Individual floral items — bridal bouquets ($275+), bridesmaid bouquets ($85–$150), boutonnieres ($20), corsages ($35), ceremony installations, and reception arrangements — are also available.

Product overview

Petals and Promises is a fine art floral design company offering wedding and social event floral services in Washington DC, Maryland, and Virginia. The company provides two main service tiers: Full-Service Wedding Floral Design (starting at $6,000) for comprehensive wedding design including consultation, styling, delivery, and setup, and Limited-Service Collections (starting at $3,000) for intimate gatherings of 50 or fewer guests. Individual floral products include bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, ceremony installations (altar arrangements, chuppah/arch designs, aisle petals), and reception table arrangements. The company curates specialty glassware, antique urns, vintage Milk Glass, and antique silver pieces alongside their floral designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Wedding Floral Design Comprehensive wedding floral design service covering initial floral design consultation, unlimited revisions, delivery, custom set up, on-site floral styling, breakdown and pick up, and custom vessel selection. Starting at $6,000, with most couples spending between $6,000 and $10,000 depending on wedding size and design intricacy. Designed for engaged couples planning weddings who want a single designer to handle the complete floral experience.
• Limited-Service Collections for Intimate Weddings Floral design collections tailored for intimate weddings of 50 or fewer guests, starting at $3,000. Designed for couples and hosts of smaller fetes who want custom floral design without the full-service scale.
• Bridal Bouquet Custom-designed bridal bouquets featuring lush foliage, sumptuous blossoms, and hand-dyed silk ribbon treatments, starting at $275. Designed for brides as part of the full wedding floral ensemble.
• Bridesmaid Bouquets Coordinated bouquets for bridesmaids priced between $85 and $150 each, designed to complement the bridal bouquet.
• Boutonnieres and Corsages Floral boutonnieres for grooms and wedding party members priced at $20 each, and floral corsages for mothers, grandmothers, and special guests priced at $35 each.
• Ceremony Floral Installations Custom ceremony floral installations including altar arrangements starting at $150, chuppah or arch designs starting at $500 (floral separate), and aisle petal lining at $200 and up.
• Reception Table Arrangements Custom reception table arrangements including cocktail table arrangements at $35, low table arrangements at $150–$300, and large or tall table arrangements at $300 and up.
• Specialty Floral and Vessel Items Additional custom floral items including flower girl pomanders and floral crowns ($40–$100) and buffet arrangements ($100 and up), as well as rentals or styling using the studio's curated collections of specialty glassware, antique urns, antique silver, brass, and vintage Milk Glass.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Chapel DesignerscoreStrategic or Co-development PartnerInternational collective of floral designers. Petals and Promises is a member of this renowned organization which serves as a perpetual source of inspiration and support.
• Various Wedding PhotographersminorGTM or Marketing PartnerWorks with photographers including Rebekah Emily Photography, Katelyn James, Sarah Beth, Hannah Bjorndahl Photography, Manda Weaver, Ashley Relvas Photography, Lauren Myers Photography, Jenny B Photography, and many others on wedding shoots and styled editorials.
• Wedding Planners and Event DesignersminorGTM or Marketing PartnerCollaborates with wedding planners and event designers including Ida Rose Events, Bright Occasions, Simply Breathe Events, and others for wedding coordination and design.
• Pleasant HillminorGTM or Marketing PartnerHistoric venue in Southern Maryland listed on National Register of Historic Places. Partnership for wedding floral design at this venue.
• Various Wedding VenuesminorGTM or Marketing PartnerWorks with various venues including Goodstone Inn, The Line Hotel, Tudor Place, Meridian House, National Museum of Women in the Arts, DAR Constitution Hall, Kirkland Manor, City Winery, The Oaks Waterford Inn, and others throughout DC/MD/VA area.
• Gun and Garden MagazineminorGTM or Marketing PartnerFeatured in Gun and Garden Magazine for wedding editorial work, showcasing floral designs in publication.
• Style Me PrettyminorGTM or Marketing PartnerFeatured wedding editorial work published on Style Me Pretty wedding blog.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Karen Tran Floral Design: Karen Tran operates a luxury destination wedding floral studio serving an international clientele with lush, custom designs — directly comparable to Petals and Promises in product, target customer, and price point, and one of Lisa Sommer's named mentors.
• Ariella Chezar Floral Design: Ariella Chezar is a celebrated fine-art floral designer known for garden-inspired, textural wedding work — the same design philosophy Petals and Promises emphasizes, and one of Lisa Sommer's named training mentors.
• Holly Chapple Floral Design: Holly Chapple's eponymous design studio is a direct peer: also a fine-art wedding and event floral brand in the Mid-Atlantic, founder of the Chapel Designers collective that Petals and Promises belongs to, and one of Lisa Sommer's direct mentors.
• Shane Connolly Floral Design: Shane Connolly is a luxury wedding and event floral designer known for sustainable, seasonally driven designs at the top of the market — directly comparable to Petals and Promises' premium positioning, and another one of Lisa Sommer's named mentors.

Regional players

• Wild Green Yonder Floral: A DC-area wedding and event floral studio with a similarly lush, garden-style aesthetic; comparable in geographic market, customer segment (DC brides), and price range, making it a like-for-like regional competitor.
• B Floral Event Design: A Washington DC wedding and event florist with a similar bespoke, design-forward approach and comparable price points, making it a head-to-head competitor for DC brides.
• Haute Floral: A DC-area luxury wedding florist serving high-end events in the same geographic market with comparable bespoke offerings and price points to Petals and Promises.
• Floral & Hardy: A DC-area florist serving weddings and events with custom design work, comparable in geography, customer segment, and bespoke service model.
• Sheffield Florist: A long-standing DC-area florist serving weddings and events across the metro; comparable in geography and customer base, though broader in offerings and less design-led than Petals and Promises.
• Little Acre Flowers: A boutique floral design studio operating in the DC/MD/VA wedding market with a similar small-team, high-touch model and aesthetic; competes for the same design-conscious bridal customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petalsandpromises
• Instagraminstagram.com/petalsandpromises
• Xx.com/petalspromises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petals and Promises