Humanidad Therapy & Education Services

What Humanidad Therapy & Education Services does

Humanidad Therapy & Education Services (HTES) is a nonprofit multicultural community mental health agency headquartered in Santa Rosa, California, serving Sonoma County. Founded as a bilingual, bicultural organization, HTES provides low-fee mental health counseling for individuals, couples, teens, and children, with a stated focus on the Latinx population, including clients facing deportation fears, immigration-related stress, trauma, depression, and anxiety. Service delivery is in-person through a single Santa Rosa location and supported by adjunct programs — Convivencias, Corazon Y Mente, and a Youth Advisory Board — that extend the agency's reach into community living and youth engagement.

HTES's most distinctive product is its Marriage/Family Therapy Training Program, anchored by a Bicultural Clinical Training Program that mentors and trains bilingual therapists to serve Latinx clients without having to translate culturally specific concepts. The agency operates a hybrid staffing model where supervised trainees deliver direct counseling services, creating a continuous workforce pipeline. Core technology is human-delivered: the bicultural therapeutic approach that integrates Latinx cultural practices into service design. No proprietary technology platform, app, or AI tooling is disclosed in the source data.

HTES is a 501(c)-style nonprofit (private, not publicly traded) with 11-50 employees. Revenue is generated through three streams: low-fee/sliding-scale counseling subscriptions, individual charitable donations, and grants/sponsorships from healthcare systems and community foundations — explicitly including Kaiser Permanente, Providence St. Joseph Health, California Family Support Collaborative (CFSC), and CRDP. Go-to-market is community-led: referrals arrive through schools, nonprofits, community organizations, and word-of-mouth, supplemented by a website, regular newsletter, the Líderes del Futuro Podcast hosted by Board President Rafael Vazquez, community events, and a Linktree resource hub. The agency is governed by a Board of Directors; Rafael Vazquez serves as Board President and Juan Torres as Executive Director. Operations are restricted to Sonoma County, California.

Name

Humanidad Therapy & Education Services

Legal name

Humanidad Therapy & Education Services

Website

https://humanidadtherapy.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanidad Therapy & Education Services is a nonprofit bilingual, bicultural community mental health agency in Santa Rosa, California, providing low-fee counseling for individuals, couples, teens, and children while training bicultural therapists to serve Sonoma County's Latinx community.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Community mental health
• Marriage family therapy
• Bicultural therapist training
• Bilingual counseling services
• Nonprofit mental health agency

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Low-fee counseling services: Mental health counseling services for individuals, couples, teens, and children offered at low fees to serve the community.
2. Donations and philanthropy: Charitable donations from individuals and organizations supporting the nonprofit mission.
3. Sponsorships and grants: Funding from organizational sponsors including healthcare providers and community foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Humanidad Therapy & Education Services is a non-profit multicultural community mental health agency that delivers low-fee counseling services to individuals, couples, teens, and children in Sonoma County, with a particular focus on the Latinx community. The organization also runs a Marriage and Family Therapy Training Program, highlighted by its Bicultural Clinical Training Program, which mentors and trains bilingual therapists to deliver culturally proficient services. Additional programs include Convivencias, Corazon Y Mente, and a Youth Advisory Board.

Product overview

Humanidad Therapy & Education Services is a non-profit multicultural community mental health agency offering a unified portfolio of low-fee mental health and educational services in Sonoma County. The organization provides individual and group counseling services alongside professional development programs. The core services include Counseling (for individuals, couples, teens, and children), Convivencias, Corazon Y Mente, and a Youth Advisory Board. The agency also operates a Marriage/Family Therapy Training Program, highlighted by its Bicultural Clinical Training Program, which mentors and trains bicultural therapists to serve diverse populations. The programs are interconnected—counseling services are delivered by trainees under supervision, while the training program ensures a pipeline of culturally aware mental health professionals. The organization is bilingual and bicultural, focusing specifically on serving the LatinX community and reducing barriers to mental health access.

Differentiator

Problem solved

Functional benefit

Brands

• Convivencias: A program/service offered by Humanity Therapy & Education Services.
• Corazon Y Mente
• Youth Advisory Board

Products and services

• Counseling Low-fee mental health counseling services for individuals, couples, teens, and children in Sonoma County, delivered by supervised therapists and trainees with bilingual and bicultural capability.
• Convivencias
• Training Programs
• Corazon Y Mente
• Youth Advisory Board
• Bicultural Clinical Training Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pacific Clinics: One of California's largest community-based nonprofit mental health providers, serving diverse communities across many counties. Overlaps in community mental health services for multicultural and underserved populations.

Direct peers

• La Familia Counseling Services: Nonprofit counseling and human services agency based in Sacramento that serves the Latinx community with mental health, substance use, and family services. Highly comparable in mission, cultural focus, and multi-program nonprofit model.
• Jewish Family and Children's Services of San Francisco: Long-standing nonprofit offering counseling, mental health, and educational services with a culturally specific lens for a defined community. Comparable multi-program, culturally grounded, sliding-fee nonprofit model.
• Caminar: Bay Area nonprofit delivering mental health, substance use, and supportive housing services, with strong focus on culturally responsive care for underserved communities. Comparable community mental health nonprofit mission.
• Asian American Counseling Services: New York-based nonprofit offering culturally and linguistically responsive mental health services for Asian American communities. Same culturally specific, community-rooted mental health nonprofit model as HTES.
• Children's Health Council: Bay Area nonprofit providing mental health and education services for children, teens, and families, with a strong clinical training component. Comparable in combining direct counseling services with a therapist training program.
• TLC Child & Family Services: Northern California nonprofit providing counseling, family services, and education programs for children and families. Comparable small-scale, community-based mental health and family services nonprofit.

Regional players

• Interim, Inc. Sonoma County-based nonprofit providing mental health, housing, and supportive services. Operates in the same geography as HTES with overlapping community-based mental health services.
• Catholic Charities of the Diocese of Santa Rosa: Faith-based nonprofit serving Sonoma County with counseling, family support, and community programs for vulnerable populations. Shares geography and a broadly similar non-clinical community services model.

Others

• California Mental Health Services Authority (CalMHSA): Statewide funding and program administrator that channels mental health resources to community-based providers, including culturally specific programs. Comparable ecosystem participant for Latinx mental health services funded across California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HumanidadTherapy
• LinkedInlinkedin.com/company/humanidad-therapy-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanidad Therapy & Education Services