What SUND Group does

SUND Group is a Hamburg-based, family-owned holding company operating since 1963 in the manufacture of single-use disposable products, organised around four core operating subsidiaries: EMIL DEISS KG (garbage bags, bin liners, and cleaning products with a portfolio of more than 5,000 articles), FIPP Handelsmarken (private-label and trading products), BINGOLD (disposable gloves and personal protective equipment including FFP2 masks), and SUND Digital (digital services). The group's products serve customers across three horizontal segments — industry and trade (Industrie und Handel), healthcare, and private consumers — through B2B direct sales and wholesale distribution throughout Europe. Customers include industrial buyers, hospitals and clinical facilities, public-sector disaster-response organisations (notably Katastrophenschutz Halle, supplied through BINGOLD during the COVID-19 response), and retail-channel private-label accounts via FIPP.

The group's underlying technology revolves around single-use disposable manufacturing with a deliberate strategic shift toward sustainable raw materials. DEISS uses Systalen LD 3.0 recyclate from Der Grüne Punkt in garbage bag production, and the group holds the first BAM-certified (Federal Institute for Materials Research and Testing) waste bag in Germany for SARS-CoV-2 contaminated medical waste — a regulatory first-mover product launched in April 2020. Its Vision 2030 commitment targets 100% recycled or renewable raw materials for classic disposables. Backing the operation is a €60 million, 75,000-square-metre sustainable corporate headquarters at Victoria Park Rahlstedt with a fully automated high-bay warehouse offering 34,000 pallet spaces, green roofs, photovoltaic generation, and urban gardening amenities for staff.

SUND Group generates revenue through B2B one-time product sales of physical goods rather than licensed software, recurring subscriptions, or platform fees; pricing is not publicly disclosed. The go-to-market is sales-led and brand-segmented: each subsidiary (DEISS, FIPP, BINGOLD, SUND Digital) operates its own brand websites and customer relationships, supported by corporate marketing through trade fairs (notably Interclean Amsterdam 2026), LinkedIn/XING/Instagram channels, sustainability reporting, and dedicated press relations. Additional sub-brands Gardenflare, RE:CIRCLE, and CELUMIU are held within the group, extending exposure into gardening products, recycling-solutions content, and sustainable product categories. Management is founder-aligned: Martin Klostermann, Sören Dede, Wolfgang Dede, and Karen Queitsch serve as Managing Directors alongside co-founder Claus Seif.

Name

SUND Group

Legal name

SUND GmbH + Co. KG

Website

https://sund-group.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

SUND Group is a Hamburg-based family-owned holding company manufacturing sustainable single-use disposable products — garbage bags, bin liners, and protective gloves — through brands DEISS, FIPP, BINGOLD, and SUND Digital for industry, trade, healthcare, and consumers across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: SUND Group generates revenue primarily through B2B sales of single-use disposable products to industry, trade, healthcare, and private consumers. The product portfolio spans over 5,000 articles across brands DEISS (garbage bags/bin liners), FIPP (private labels), BINGOLD (single-use gloves/protective equipment), and SUND Digital. Products are sold throughout Europe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

SUND Group is a family-owned holding company that manufactures and distributes single-use disposable products across Europe under its DEISS, FIPP, and BINGOLD brands. The portfolio includes garbage bags and bin liners (5,000+ articles from DEISS), private-label trade products (FIPP), and disposable gloves plus personal protective equipment such as FFP2 masks and protective suits (BINGOLD). The group's Vision 2030 roadmap commits the entire catalogue to 100% recycled or renewable raw materials.

Product overview

SUND Group is a holding company managing a portfolio of brands specializing in sustainable disposable products. The portfolio includes DEISS (garbage bags and bin liners with 5,000+ articles), FIPP (private label products), BINGOLD (disposable gloves and PPE), and SUND Digital (digital operations). The company focuses on innovative single-use products for industrial, healthcare, and consumer applications, with a strategic commitment to sustainability through its Vision 2030 initiative targeting 100% recycled or renewable raw materials. The group operates from headquarters in Hamburg-Rahlstedt and serves customers throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• DEISS Garbage Bags and Bin Liners Garbage bags and bin liners spanning building cleaning, catering, industry, and hospital end-markets; more than 5,000 articles sold B2B across Europe and to private consumers through trade partners.
• DEISS Corona Bag (Certified Waste Bag for Coronavirus Waste) First officially BAM-certified waste bag in Germany for the safe disposal of SARS-CoV-2 contaminated medical waste, enabling collection and disposal in certified plastic bags rather than only special containers.
• FIPP Private Label and Trade-Brand Products Private label and trade-market brand disposable products distributed to retail and wholesale partners across Europe through FIPP Handelsmarken GmbH + Co. KG.
• BINGOLD Disposable Gloves and Personal Protective Equipment Disposable gloves and personal protective equipment including FFP2 masks, protective suits, and disinfectants supplied to healthcare, industrial, and commercial customers across Europe; demonstrated rapid deployment to public-sector crisis-response depots.
• SUND Digital Services Digital services and operations brand within SUND Group managing online presence, digital initiatives, and digital solutions for the group's portfolio of disposable-product brands.

Quantifiable outcome

• Top 1% sustainability rating by EcoVadis (Platinum Medal 2025)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Der Grüne Punkt (Systalen LD 3.0)coreTechnology or Integration · 1 February 2024Emil Deiss, a company of the SUND Group, uses Systalen LD 3.0 recyclate from Der Grüne Punkt. The high-quality recyclate comes from household collections and is used to manufacture garbage bags from recycled plastic. This partnership supports the circular economy focus, reducing the need for new plastic and contributing to CO2 reduction.
• Alliance for Development and Climate FoundationcoreStrategic or Co-development Partner · 1 January 2021SUND Group cooperates with the Alliance for Development and Climate Foundation as part of its sustainability and climate commitment strategy. The partnership supports the company's Vision 2030 and climate neutrality goals.
• AGA Service GmbHminorImplementation/ SI/ Consulting PartnerSUND Group has set up a whistleblower system in cooperation with AGA Service GmbH. The AGA monitors and processes reports submitted by employees in compliance with the Whistleblower Protection Act (HinSchG).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mondi plc: European-headquartered manufacturer of paper and packaging products, including corrugated packaging and flexible plastic films. Comparable to SUND Group in manufacturing sustainable paper/foil-based disposable products for B2B customers with sustainability positioning.
• Huhtamaki: Global manufacturer of sustainable food packaging and disposable tableware, with strong European presence serving foodservice and consumer goods brands. Directly comparable to SUND Group as a manufacturer of single-use disposable products targeting B2B customers in industry and healthcare.
• Sealed Air Corporation: Manufacturer of food packaging and protective packaging solutions, including Cryovac and SEE-branded industrial films. Comparable to SUND Group as a B2B producer of packaging films and disposal-category industrial products across European and global markets.
• Coveris Holdings: European flexible packaging manufacturer producing films, bags, and packaging solutions for food, hygiene, and industrial markets. Comparable to SUND Group as a producer of plastic film-based disposable products (garbage bags, bin liners) sold through B2B channels.
• Constantia Flexibles: European flexible packaging producer focused on sustainable films and laminates for consumer goods and pharma. Comparable to SUND Group in targeting B2B customers with sustainable film/disposable products and operating a similar European manufacturing footprint.

Regional players

• Werner & Mertz: German sustainable cleaning and care products manufacturer serving professional and consumer markets. Comparable to SUND Group as a German-based B2B producer of cleaning and hygiene products with strong sustainability positioning.

Broad incumbents

• Bunzl plc: Global B2B distribution specialist for cleaning, hygiene, safety, and foodservice products including disposable gloves, bags, and PPE. Comparable to SUND Group as a multi-brand supplier of disposable products to industry, healthcare, and trade buyers across Europe.
• Ansell Limited: Global manufacturer of protective gloves and PPE for industrial, healthcare, and life-sciences markets. Comparable to SUND Group's BINGOLD subsidiary in disposable gloves and protective equipment manufacturing with sustainability-driven product lines.
• Berry Global (Amcor): Global plastic packaging manufacturer with a strong European portfolio in films, bags, and consumer packaging. Comparable to SUND Group as a much larger producer of disposable plastic packaging products with sustainability initiatives and broad B2B customer base.

Emerging players

• CWS (Haniel): European provider of sustainable hygiene, washroom, and workplace solutions including dispenser systems and consumables. Comparable to SUND Group in supplying B2B customers with sustainable disposable hygiene products across European commercial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/sund-gmbh-co-kg
• LinkedInde.linkedin.com/company/sund-group
• Instagraminstagram.com/sundazubis

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUND Group