Nothers The Award Store

What Nothers The Award Store does

Nothers The Award Store, founded in 1968 by Jim Nother, is a London, Ontario-based manufacturer and retailer of custom awards, trophies, medals, plaques, signage, and personalized recognition products, operating from a single 30,000 sq. ft. facility with 11-50 employees. The product line spans resin and metal trophies, die-cast and UV-printed medals, acrylic and crystal awards, jade and glass awards, plaques, pins and name badges, customizable gifts and barware, display cases, and event signage including banners, tents, and table throws. Manufacturing is fully in-house and vertically integrated across five customization modalities: laser engraving, UV printing, chemical etching, color filling, and traditional diamond drag engraving, enabling design-to-finish control without third-party production dependencies.

The company runs a hybrid go-to-market combining a transactional e-commerce storefront at nothers.com (with published unit pricing of $2.75-$222.13 across medal, trophy, and crystal/glass award SKUs) and a direct sales motion for custom and bulk orders, which are priced on a quote basis with volume tiers (1-50, 50-1000, 1000+). The physical London, Ontario showroom transitioned to an appointment-only model in November 2025, and fulfillment spans local London delivery, a GTA weekly route, and FedEx ground/express across Canada. Revenue streams are predominantly one-time purchases, supplemented by recurring order patterns from flagship sports league partnerships and corporate recognition programs.

Nothers serves seven customer verticals: sports organizations (U-Sports, Canada West, AUS, ACAA, Football Canada, Football Ontario, GTHL, Ontario Baseball Association, Swim Ontario, Volleyball Canada, and others), corporate clients (Tim Hortons Timbits Soccer League, EllisDon, Waste Connections of Canada, MaryKay, Pineapple), educational institutions (Western University, Fanshawe Falcons, University of Waterloo), non-profits (Special Olympics Ontario, Junior Achievement South Western Ontario, Trillium Gift of Life, Ontario Asphalt Pavement Council), Indigenous community leagues, event planners, and first responders (via the 2025 PRIDE IN SERVICE acquisition). Pricing model is sales-led with published SKU pricing on standard items and quote-based pricing on custom work, plus artwork setup fees of $19.95-$69.95 and a $35 rush-order surcharge.

Name

Nothers The Award Store

Legal name

Nothers The Award Store

Website

https://nothers.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Nothers The Award Store, founded in 1968 in London, Ontario, manufactures custom trophies, medals, plaques, crystal, acrylic, and glass awards from a 30,000 sq. ft. facility, serving sports organizations, corporations, educational institutions, non-profits, Indigenous communities, and first responders across Canada.

Ownership category

akta.pro rank

Product category

Custom Awards and Recognition Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Coating, Engraving & Allied Services (3470), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom awards manufacturer
• Trophies and medals
• Recognition products
• Engraving services
• Sports award supplier

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Awards and Trophies: Sale of customized trophies, medals, plaques, and awards for sports, corporate, and non-profit events. One-time purchase model with pricing varying by product type, material, and customization requirements.
2. Custom Medals: Sale of custom medals for sporting events, academic achievements, and commemorative purposes. Volume-based pricing with customization options.
3. Corporate Awards and Recognition: Crystal awards, acrylic awards, plaques, and appreciation items for corporate recognition programs, years of service awards, and leadership awards.
4. Event Branding and Signage: Banners, signs, promotional items, and event branding solutions for organizations and event planners.
5. Sale Items: Discounted inventory items and sale products offered through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Nothers The Award Store designs, manufactures, and sells custom recognition products including trophies, cups, medals, acrylic, crystal, glass and jade awards, plaques, signs, banners, name badges, display cases, and personalized gifts. All customization (laser engraving, UV printing, etching, colour filling, traditional engraving) is performed in-house at a 30,000 sq. ft. London, Ontario facility serving sports organizations, corporations, schools, non-profits, Indigenous communities, and event planners across Canada.

Product overview

Nothers The Award Store is a single-location custom awards manufacturer offering a comprehensive portfolio of recognition products centered around trophies, medals, plaques, and custom awards. The core product line includes Trophies (in resin, metal, and composite materials), Cups (trophy cups in various finishes), Medals (die-cast, UV printed, and premium options), Acrylic Awards (blocks, towers, diamonds), Crystal Awards (optical and jade glass), Glass Awards (teardrop, shield, arch shapes), and Award Plaques (walnut, laminate, cast aluminum). The company provides extensive customization services including laser engraving, UV printing, etching, colour filling, and traditional diamond drag engraving performed in-house at their 30,000 sq. ft. facility. Beyond physical awards, the portfolio encompasses customizable gifts (barware, keychains, portfolios), display cases, signage and banners, and name badges. Service offerings include Custom Awards (fully tailored solutions), Scholastic Awards (for educational institutions), Custom Sports Awards (discipline-specific), Corporate Awards (employee recognition), Non-Profit Awards, Indigenous Communities Awards, and Event Branding Solutions. The company serves sports organizations, corporations, non-profits, Indigenous groups, and educational institutions across Canada, with a focus on customization and in-house production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophies A wide selection of trophies available in resin, metal, and composite materials with customizable options for sports and corporate recognition, sold primarily to sports leagues, schools, and corporate buyers.
• Cups Trophy cups including metal trophy cups, European style cups, and championship cups in various finishes, sold to sports organizations and corporate buyers for championship and recognition events.
• Medals Custom medals including die-cast medals, UV printed medals, premium textured medals, and medallion chains for sporting events, academic achievements, and commemorative purposes, sold primarily to sports leagues and schools on a volume-pricing basis.
• Acrylic Awards Customizable acrylic awards in blocks, towers, diamonds, and floating plaques with UV printing and laser engraving options, sold to corporate and event buyers.
• Crystal Awards Optical crystal and jade glass awards including wedges, towers, spires, and 3D laser crystal designs for premium recognition, sold primarily to corporate buyers.
• Glass Awards Glass awards featuring teardrop, shield, arch, and diamond shapes with various accent options and personalization, sold to corporate and event buyers.
• Jade Glass Collection Jade glass awards featuring wave, octagon, droplet, and inukshuk designs with standing wave and maple leaf options, sold to corporate and institutional buyers.
• Award Plaques Award plaques including walnut, laminate, perpetual, and cast aluminum options with engraving and UV printing customization, sold to corporate, scholastic, and non-profit buyers.
• Signs & Banners Event signage including coroplast signs, aluminum signs, banner stands, retractable banners, pop-up tents, and table throws for event branding, sold to event planners, sports organizations, and corporate buyers.
• Pins and Name Badges Customizable lapel pins, name badges, and challenge coins including full colour, classic oval, and lasered options, sold to corporate, first responder, and event buyers.
• Custom Awards Fully customizable awards tailored to specific requirements including custom shapes, materials, and branding for unique recognition needs, sold to organizations requiring bespoke recognition solutions.
• Custom Cut Acrylic Custom shaped acrylic products cut to specific designs including stars, shields, hockey players, and custom figures for unique awards, sold to sports and corporate buyers.
• Customizable Gifts Personalized gift items including barware, key chains, portfolios, pens, and bag tags with custom engraving and printing, sold to corporate and event buyers for gifting programs.
• Display Cases Display cases for trophies, medals, and sports memorabilia including hockey puck, baseball, basketball, soccer, and volleyball holders, sold to sports organizations, schools, and individual collectors.
• Barware Customizable drinkware including champagne flutes, wine glasses, beer glasses, and decanters for corporate gifts and events, sold to corporate gifting and event buyers.
• Clocks Desk and shelf clocks in glass, rosewood, and cherrywood finishes for recognition awards, sold to corporate recognition buyers.
• Corporate Awards Awards designed for corporate recognition including crystal awards, jade awards, plaques, name badges, and drinkware with company branding, sold to corporate HR, people operations, and marketing teams.
• Scholastic Awards Custom awards for educational institutions including trophies, plaques, medallions, and certificates for student accomplishments, sold to K-12 schools, colleges, and universities.
• Custom Sports Awards Sports-specific awards and recognition for various athletic disciplines including team and individual achievements, sold to sports leagues, federations, schools, and event organizers.
• Non-Profit Awards Recognition awards for non-profit organizations celebrating volunteer efforts and community contributions, sold to charities, foundations, and community organizations.
• Sponsored Sports Leagues Cost-effective sports awards and medallions with sponsor branding for sponsored league programs, sold to corporate sponsors and league organizers running branded community sports programs.
• Indigenous Communities Awards Culturally resonant awards celebrating Indigenous sporting achievements and community values, sold to Indigenous sports leagues and community organizations.
• Event Branding Solutions Event branding products including flags, tents, banners, tablecloths, and promotional items for cohesive event presence, sold to professional event planners and organizations hosting events.
• Customization Services In-house customization including laser engraving, UV printing, etching, colour filling, and traditional diamond drag engraving for personalization of Nothers' awards and recognition products.
• Sale Items Discounted awards and recognition products including sale plaques, medals, resin awards, and trophies at reduced prices, sold to value-oriented customers through the online store.
• Sports Awards by Sport Sport-specific award collections including baseball, basketball, bowling, football, golf, gymnastics, hockey, martial arts, soccer, swimming, tennis, track, volleyball, and wrestling awards, sold to leagues, teams, and event organizers.

Quantifiable outcome

• 72 Google Reviews with positive feedback on quality products and excellent customer service

Named customers26 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Atlantic Collegiate Athletic Association (ACAA)flagshipStrategic or Co-development Partner · 23 June 2026Nothers named Proud Awards Partner of the Atlantic Collegiate Athletic Association, providing official awards for collegiate athletic competitions in Atlantic Canada.
• Football OntarioflagshipStrategic or Co-development Partner · 16 April 2026Partnership announcement with Football Ontario for official awards and recognition products for football competitions and events.
• Kitchener Soccer ClubcoreStrategic or Co-development Partner · 28 January 2026Partnership with Kitchener Soccer Club to provide custom soccer awards and medals for youth and adult soccer programs.
• Atlantic University Sport (AUS)flagshipStrategic or Co-development PartnerNothers partners with Atlantic University Sport to provide official recognition awards for university athletics in Atlantic Canada.
• Canada WestflagshipStrategic or Co-development PartnerNothers named Official Recognition Partner of Canada West, providing awards for university sport competitions across Western Canada.
• Ontario Artistic SwimmingcoreStrategic or Co-development PartnerPartnership with Ontario Artistic Swimming to provide custom awards and recognition for artistic swimming competitions.
• Football CanadaflagshipStrategic or Co-development PartnerNew partnership with Football Canada to provide official awards for national football competitions and programs.
• Pride In ServiceflagshipOEM/ Whitelabel/ Licensing PartnerAcquisition of Pride In Service to expand recognition offerings for Canada's emergency services including police, fire, and EMS.
• U-SportsflagshipStrategic or Co-development PartnerCollaboration with U-Sports to streamline awards process for Canadian university athletics, introducing modern production techniques and customization.
• University of Waterloo AthleticscoreStrategic or Co-development PartnerPartnered to modernize traditional chenille awards with contemporary design and sustainable materials while preserving historical significance.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crown Trophy: Largest North American franchise network specializing in trophies, plaques, medals, and engraving with in-house personalization — directly comparable in offering, customer base (sports leagues, schools, corporations), and customization capabilities to Nothers.
• Awards International: UK-based custom awards manufacturer producing trophies, crystal/glass awards, and medals with in-house engraving and personalisation services — comparable product mix, manufacturing model, and B2B customer segments to Nothers, though UK-focused.
• Ackermann Sports & Trophy Haus: Custom sports and corporate awards retailer producing trophies, medals, plaques, and engraved recognition products for leagues and businesses — comparable vertical mix and customization-led model.
• Trophy Awards Manufacturing: US custom trophy and award manufacturer offering trophies, plaques, medals, acrylic and crystal awards to corporate, scholastic, and sports customers — direct overlap in catalog and personalization capabilities.
• Edco Awards & Specialties: Long-standing US provider of trophies, medals, plaques, and recognition products for sports organizations, schools, and corporations; comparable breadth of product categories and customer verticals.
• Hasty Awards: US-based custom awards, trophies, plaques, and signage manufacturer serving schools, leagues, and corporations with in-house engraving and personalization services — directly comparable offering and target market.

Broad incumbents

• Jostens: Large established player that supplies athletic and collegiate recognition products (rings, championship awards, yearbooks) across North America; broader portfolio than Nothers but overlapping deeply in collegiate sports awards and recognition.

Others

• Signs Now: Adjacent signage, banners, and branded event products provider operating a franchise model; overlaps with Nothers' event branding and signage line but is not a direct competitor in trophies and medals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nothersawards
• YouTubeyoutube.com/@notherstheawardstore5089
• Facebookfacebook.com/NothersAwards
• LinkedInlinkedin.com/company/notherstheawardstore
• Instagraminstagram.com/notherstheawardstore
• TikToktiktok.com/@nothersawards

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nothers The Award Store