Health Counseling Services

What Health Counseling Services does

Health Counseling Services (HCS), founded in 1976 and headquartered in Bloomington, Minnesota, is a privately held nursing consultation and healthcare training services provider. HCS contracts experienced registered nurses to provider organizations that serve individuals with developmental and intellectual disabilities, mental illness, and brain injury across 'hundreds of locations' in Minnesota. Core nursing consultation engagements are recurring and include a proprietary Medication and Health Care Policy and Procedure Manual (retained and updated by HCS throughout the contract), 24-hour on-call nurse coverage, contract management support, and quarterly continuing education via Lunch & Learn meetings and a monthly regulatory newsletter. The company holds no proprietary technology platform; clinical service delivery is people-based with administrative scheduling handled through the Acuity Scheduling SaaS tool.

HCS's training catalog spans Medication Administration for unlicensed direct-care staff, American Heart Association Heartsaver First Aid CPR AED, Basic Life Support, and Pediatric First Aid certification, Mental Health First Aid (Adult/Youth/Older Adult), DISCUS/MOSES certification for tardive dyskinesia monitoring, Dementia Training, and Leadership and Management workshops. Since 2005 HCS has operated as an authorized AHA Training Center, certifying CPR instructors and supporting affiliate instructors teaching across schools, daycares, clinics, skilled nursing facilities, and hospitals. Course delivery formats include in-person at the Bloomington site, on-site at customer workplaces (private courses), blended learning, and fully virtual.

Revenue is generated through three streams: recurring subscription-style nursing consultation contracts with provider organizations, fee-for-service training courses priced individually (e.g., $60/session for half CPR or First Aid courses, $10 duplicate certificate fees), and AHA instructor certification and affiliate support services. Most contract and group-training pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led, driven by direct phone outreach for nursing consultation contracts and online self-registration through Acuity for individual training courses. The customer base is segmented vertically across Minnesota regulatory license types — ICF/IID, Rule 223 (Adult Day Services), Children's Residential Facilities, 245G Chemical Dependency, Assisted Living licensure, 245D Home and Community Based Services, and Board and Lodge — with secondary persona segments in healthcare professionals and the general public. No funding rounds, M&A, parent company, or institutional investors are referenced in the source data. The company is relocating to 3001 Metro Drive, Suite 420 in Bloomington effective April 30, 2026, with Medication Administration classes at Suite 110 and other training at Suite 410.

Name

Health Counseling Services

Legal name

Health Counseling Services

Website

https://healthcounselingservices.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Counseling Services, founded in 1976 in Bloomington, Minnesota, provides recurring nursing consultation contracts and credentialed training courses (medication administration, AHA CPR/First Aid, Mental Health First Aid, dementia training) to provider organizations serving individuals with developmental disabilities, mental illness, and brain injury across Minnesota.

Ownership category

akta.pro rank

Product category

Nursing Consultation Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

Keywords

• Nursing consultation services
• Healthcare training courses
• Medication administration training
• CPR first aid certification
• Disability services nursing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nursing Consultation Contracts: Recurring contracts with provider organizations for ongoing nursing consultation services, including 24-hour call coverage, policy and procedure manuals, contract management, and nurse consultant support.
2. Training Course Fees: Fee-for-service training courses including AHA CPR/First Aid certifications, Medication Administration, Mental Health First Aid, Dementia Training, and Psychotropic Medication monitoring courses. Both in-person and blended learning formats available.
3. AHA Instructor Certification: Training and certification of CPR instructors as an authorized AHA Training Center since 2005, supporting a network of affiliate instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Health Counseling Services provides community health nursing consultation contracts and health education training courses. Nursing consultation includes 24-hour nurse call coverage, customizable policy and procedure manuals, contract management, and nurse consultant support for organizations serving individuals with developmental and intellectual disabilities, mental illness, and brain injury. Training courses cover AHA CPR/First Aid, Medication Administration, Mental Health First Aid, Dementia Training, and Psychotropic Medication monitoring, delivered in-person, blended, or virtually at the Bloomington facility or on customer sites.

Product overview

Health Counseling Services offers a comprehensive portfolio of healthcare training and nursing consultation services. The core offerings include Nursing Consultation Services (community health nursing support since 1976), Medication Administration Training for unlicensed staff, and American Heart Association CPR/First Aid/BLS certification courses. Additional training products include Mental Health First Aid (Adult, Youth, Older Adults formats), Dementia Training, Psychotropic Medication Courses (including DISCUS/MOSES for Tardive Dyskinesia monitoring), Leadership and Management Training, and customizable Private Courses. All training is available in in-person, blended (online + hands-on), or fully virtual formats. The company operates as an authorized AHA Training Center since 2005, serving healthcare organizations and direct care staff throughout Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Consultation Services Recurring nursing consultation services for Minnesota provider organizations (ICF/IID, 245D, 245G, Rule 223, Assisted Living, Children's Residential, Board and Lodge) serving individuals with disabilities, mental illness, and brain injury. Includes customizable Medication and Health Care Policy and Procedure Manual, 24-hour nurse call coverage, contract management, and nurse consultant support.
• Medication Administration Training Course designed to teach unlicensed direct-care staff to administer medications safely and accurately in community settings, in formats including in-person and blended learning with observed skill assessments for licensing requirements.
• American Heart Association CPR and First Aid Courses AHA-certified courses covering Heartsaver First Aid CPR AED, Basic Life Support (BLS) CPR, and Pediatric First Aid CPR AED, delivered in-person or through blended learning at the Bloomington facility or on customer sites.
• Mental Health First Aid Evidence-based Mental Health First Aid training available in Adult, Youth, and Older Adult formats and delivered in-person, blended, or virtually to help participants respond to mental health and substance use crises.
• Dementia Training Caregiver training on supporting individuals with dementia and related conditions, covering Alzheimer's disease, communication, and behavioral strategies, delivered in-person or virtually.
• Psychotropic Medication Courses Training on best practices in psychotropic medication monitoring and DISCUS/MOSES certification for monitoring Tardive Dyskinesia, delivered in-person and virtually.
• Private Courses Customized training sessions delivered on-site at customer workplaces, covering topics such as Seizures, Diabetes, Bloodborne Pathogens, and First Aid that can be tailored to the buying organization's needs.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Heart AssociationcoreStrategic or Co-development Partner · 1 January 2005Health Counseling Services has been an authorized American Heart Association (AHA) Training Center since 2005. As an AHA Training Center, HCS provides initial training for CPR instructors and ongoing support to a network of affiliate instructors. HCS offers AHA-certified courses including BLS, Heartsaver First Aid CPR AED, and Pediatric First Aid CPR AED. The relationship is significant as it establishes HCS as a credentialed provider of life-saving training in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Red Cross: The American Red Cross is a major national provider of CPR, First Aid, and BLS certification training—directly competing with HCS's AHA-authorized Heartsaver and BLS courses for the same healthcare professional and general public customers.
• Interim HealthCare: Interim HealthCare is a national franchise network providing home health, hospice, and personal care services—competing in the broader skilled nursing and home care services space that HCS's nursing consultation clients operate within.
• Aveanna Healthcare: Aveanna is a large home health and medical solutions provider serving pediatric and adult patients with complex needs, overlapping with the disability and chronic care populations served by HCS's provider organization customers.
• Sevita Health (formerly MENTOR Network): Sevita is one of the largest U.S. providers of home and community-based services for individuals with intellectual and developmental disabilities—operating at a national scale that HCS's regional Minnesota nursing consultation business serves as a supplier to.
• BrightSpring Health Services: BrightSpring provides home and community health services including pharmacy, behavioral health, and home health—representing the broader scaled operator that competes for the same provider-organization customers HCS serves in Minnesota.
• Maxim Healthcare Services: Maxim Healthcare provides home health, behavioral, and personal care services across the U.S.—a broader-scaled player that competes for skilled nursing and home and community-based service contracts in the same Minnesota market.

Direct peers

• Lifeworks Services: Lifeworks Services is a Minnesota-based disability services provider that supports individuals with developmental disabilities in residential and day program settings—mirroring the ICF/IID and 245D provider organizations that purchase HCS's nursing consultation services.
• National Council for Mental Wellbeing: The National Council operates the Mental Health First Aid program in the U.S. and certifies instructors—a directly comparable offering to HCS's Mental Health First Aid training courses for adults, youth, and older adults.
• REM Minnesota: REM Minnesota provides residential and community-based services for individuals with developmental disabilities, mental illness, and brain injury across Minnesota—overlapping directly with HCS's core customer base of ICF/IID, 245D, and assisted living provider organizations.
• Dungarvin: Dungarvin is a national provider of residential and supported living services for individuals with intellectual and developmental disabilities, serving a customer base that is highly aligned with HCS's nursing consultation clients in Minnesota.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthcounselingservices
• LinkedInlinkedin.com/company/health-counseling-services
• Instagraminstagram.com/healthcounselingservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Counseling Services