Tiernahrung Deuerer
Tiernahrung Deuerer GmbH is a family-owned German private-label manufacturer of wet cat and dog food in cans, pouches, trays, sticks, and liquid snacks, producing 1 billion pouches and 3 billion sticks annually for retailers and brand manufacturers across 20 countries.
- Company typePrivate
- Founded1959
- HeadquartersBretten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tiernahrung Deuerer does
Tiernahrung Deuerer GmbH is a family-owned German manufacturer of wet pet food for cats and dogs, headquartered in Bretten-Gölshausen, Baden-Württemberg. Operating since 1959 as a butcher business and pivoting to pet food in 1988, the company produces across four primary packaging formats — tins (110,000 tons/year), stand-up pouches (1 billion/year), aluminum trays (300 million/year), and sticks (3 billion/year) — plus liquid snacks (300 million/year) and an internal quality laboratory staffed by approximately 25 personnel conducting around-the-clock in-process checks. The company runs additional manufacturing operations through wholly-owned KFF pet care GmbH in Fulda (Germany) and Deuerer Petcare France in Villeneuve-sur-Lot, with packaging and logistics centres in Gondelsheim and Rüdtwald.
The core product range spans premium and standard tiers with variants including gluten-free, grain-free, with digestive complex, and MSC-certified fish, sold under customer private labels. Approximately 95% of production is private label or retailer-brand, with 30% of output in premium tiers; 75% of total production is exported to 20 countries. Deuerer holds IFS (since 2005), ISO 9001, BRC, ISO 22000, ISO 50001 (since 2015), MSC (since 2016), and HACCP certifications, and runs SAP ERP for warehouse and logistics (since 2010). The company is family-controlled, with Hans-Jürgen Deuerer as Owner and CEO alongside four additional managing directors, and reports approximately 1,800 employees across its operating footprint.
Commercially, Deuerer is a B2B contract and private label manufacturer that monetizes through negotiated supply agreements with national and international trading companies, leading brand manufacturers, and specialist wholesale channels in Europe. Revenue is generated per unit of finished pet food sold rather than through subscriptions or licensing. Go-to-market relies on personal sales engagement (dedicated country leads for Italy, Eastern Europe, and the UK) supplemented by a multi-language corporate website; full-service support runs from concept and recipe development through packaging design to point-of-sale launch for retailer-brand customers.
Tiernahrung Deuerer firmographics
Firmographics- Name
- Tiernahrung Deuerer
- Legal name
- Tiernahrung Deuerer GmbH
- Website
- https://deuerer.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiernahrung Deuerer GmbH is a family-owned German private-label manufacturer of wet cat and dog food in cans, pouches, trays, sticks, and liquid snacks, producing 1 billion pouches and 3 billion sticks annually for retailers and brand manufacturers across 20 countries.
- Ownership category
- akta.pro rank
Tiernahrung Deuerer industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
- akta.pro secondary industry
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Tiernahrung Deuerer is headquartered
LocationHeadquarters
- HQ city
- Bretten
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Tiernahrung Deuerer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Private label pet food manufacturing: Deuerer develops, manufactures, and markets dog and cat food under retailer/private labels. They produce various formats including canned food (110,000 tons/year), stand-up pouches (1 billion/year), sticks (3 billion/year), aluminum trays (300 million/year), and liquid snacks (300 million/year). 95% of their production is private label/retail brand, with 30% premium products.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Tiernahrung Deuerer product offering
Product offeringCore offering
Tiernahrung Deuerer GmbH is a leading European B2B manufacturer that develops, produces, and markets wet pet food for cats and dogs. The company produces canned food (110,000 tons/year), stand-up pouches (1 billion/year), sticks (3 billion/year), aluminum trays (300 million/year), and liquid snacks (300 million/year), with 95% of output under retailer/private label brands. They provide full-service private label brand development, from brainstorming and recipe formulation through packaging design to point-of-sale launch.
Product overview
Tiernahrung Deuerer is a leading European private-label manufacturer of wet pet food for cats and dogs. The company offers a comprehensive portfolio of products including tinned food, aluminium trays, stand-up pouches, and snacks, all available in premium and standard tiers. Their product range features multiple formats (Dosen/tins, Alu-Schalen/aluminium trays, Standbeutel/pouches, Snacks) for both cats and dogs, with options including gluten-free, grain-free, with digestive complex, and MSC-certified fish. The company provides full-service brand development support for retailers and brand owners to create private-label products.
Differentiator
Problem solved
Functional benefit
Brands
- Deuerer Akademie: Internal training and development academy founded in 2016.
- Deuerer Petcare France
Products and services
- Tinned Dog Food Wet dog food packaged in tins (85g to 1200g), available in sauce or jelly with single or two-tone presentation in premium or standard tiers. Varieties include with/without vegetables, gluten-free, grain-free, and with digestive complex. Offered as multi-packs in 6, 12, 20, and 24 unit boxes. Manufactured for retail and private label brands.
- Aluminium Trays for Dogs Wet dog food in aluminium trays (150g and 300g) with pâté texture with or without chunks. Available in High Premium (Grill/Exquisit), Premium, and Standard tiers with options including gluten-free, grain-free, digestive complex, and MSC fish. Multi-packs in 8x100g, 5x150g, 4x300g, and 6x300g formats.
- Dog Food in Pouches Wet dog food in stand-up pouches (125g, 150g, 300g) as fine pâté with or without chunks, in High Premium (Grill/Exquisit/Fine Pâté), Premium, and Standard tiers. Options include with/without vegetables, gluten-free, grain-free, with digestive complex, and with MSC fish. Multi-packs of 4/6 in foil, 6/8/12 in boxes.
- Dog Snacks Oven-dried portionable meat snacks in Grill and Light varieties with MSC fish, plus liquid snacks (with Omega 3/6, taurine, joint complex, breath freshener), creamy milk snacks, liver sausage cream, meat drops, meat cushions, and tube pâté. Available as mini-sticks in fresh/multi-pack formats.
- Tinned Cat Food Wet cat food in tins (85g, 200g, 400g, 800g) with varieties including with/without vegetables, gluten-free, grain-free, and with digestive complex. Multi-pack options available.
- Aluminium Trays for Cats Wet cat food in aluminium trays (85g and 100g) as pâté with or without chunks. Available in heart and round tray shapes, with gluten-free, grain-free options, digestive complex, and MSC fish. Multi-packs in 6x100g, 8x100g, 10x100g.
- Cat Food in Pouches Wet cat food in stand-up pouches (50g, 85g, 100g, 300g) with multiple varieties. Multi-packs of 4/6 in foil, 6/8/12/44 in boxes.
- Cat Snacks
Quantifiable outcome
- 95% of production is private label/retail brands
- +3 more outcomes
Companies that use Tiernahrung Deuerer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tiernahrung Deuerer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tiernahrung Deuerer partnerships and signals
Strategic signalScale indicators11 records
Recent moves9 records
Expansion highlights4 records
Tiernahrung Deuerer competitors and assessment
Company assessmentDirect peers
- Versele-Laga: Belgian pet food manufacturer (now part of ADM) producing nutrition and snacks for cats, dogs, and other animals. Comparable in European pet food manufacturing scale and B2B distribution channels.
- Saturn Petcare: German pet food manufacturer specializing in private label wet food (CremyPotee and private label ranges) for cats and dogs. Highly comparable in geography, product format, and B2B private label positioning.
- Pets Choice Ltd: UK pet food manufacturer (Webbox, Felight, Butcher's heritage) producing branded and private label products for cats and dogs. Notably, Tony Raeburn (CEO Pets Choice Ltd) sits in Deuerer's broader management network, confirming direct peer overlap.
- Partner in Pet Food: Hungarian-headquartered pan-European private label pet food manufacturer with multi-country production footprint. Directly comparable as one of the largest private label-only pet food makers in Europe, competing for the same retailer RFPs as Deuerer.
- United Petfood: Belgian-based private label pet food manufacturer serving European retailers with wet and dry food for cats and dogs. Closely comparable to Deuerer in business model (B2B private label), product formats, and customer base of international retail and brand partners.
- Butcher's Pet Care: UK-based private label pet food manufacturer producing wet food for cats and dogs for major retailers. Comparable in private label wet food focus, category overlap, and reliance on retail customer relationships.
Broad incumbents
- Nestlé Purina PetCare: Global branded pet food division of Nestlé (Fancy Feast, Felix, Friskies, Pro Plan). Comparable end-category but competes as a major branded incumbent whose retailer relationships define the private label opportunity Deuerer serves.
- Mars Petcare: Global branded pet food leader (Pedigree, Whiskas, Royal Canin, Sheba). Operates in the same category but as the dominant branded incumbent whose market position drives the retailer demand for Deuerer's private label supply.
- Heristo AG: German food conglomerate (animonda, Terra) producing branded and private label pet food alongside human food. Comparable in pet food manufacturing capability but operates across a broader portfolio of branded and consumer-facing products.
Emerging players
- MPM Products: UK-based premium natural pet food brand owner (Applaws, Encore, Reveal). Comparable in wet cat and dog food but positioned as a branded challenger rather than a private label manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tiernahrung Deuerer social profiles
Digital presenceTiernahrung Deuerer compliance and trust
Trust signalCompliance8 records
Tiernahrung Deuerer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiernahrung Deuerer leadership team
Management profileNumber of profiles
Profiles1 record
Tiernahrung Deuerer subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tiernahrung Deuerer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiernahrung Deuerer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiernahrung Deuerer
What does Tiernahrung Deuerer do?
Tiernahrung Deuerer GmbH is a leading European B2B manufacturer that develops, produces, and markets wet pet food for cats and dogs. The company produces canned food (110,000 tons/year), stand-up pouches (1 billion/year), sticks (3 billion/year), aluminum trays (300 million/year), and liquid snacks (300 million/year), with 95% of output under retailer/private label brands. They provide full-service private label brand development, from brainstorming and recipe formulation through packaging design to point-of-sale launch.
Is Tiernahrung Deuerer a public or private company?
Tiernahrung Deuerer is a private company. It is classified as family owned and is currently operating.
When was Tiernahrung Deuerer founded?
Tiernahrung Deuerer was founded in 1959. It employs 11 to 50 people.
Where is Tiernahrung Deuerer based?
Tiernahrung Deuerer is headquartered in Bretten, Germany, in the Europe region.
How does Tiernahrung Deuerer make money?
One revenue line is on record: private label pet food manufacturing.
Who are Tiernahrung Deuerer's main competitors?
Direct peers on record are Versele-Laga, Saturn Petcare, Pets Choice Ltd, Partner in Pet Food, United Petfood and Butcher's Pet Care. Broad incumbents are Nestlé Purina PetCare, Mars Petcare and Heristo AG. MPM Products is listed as an emerging player.
Does Tiernahrung Deuerer have an API?
No public API is recorded for Tiernahrung Deuerer.
What industry is Tiernahrung Deuerer in?
Tiernahrung Deuerer's product category is Pet Food Manufacturing. Its primary akta.pro industry code is HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.