MW Hire Group

What MW Hire Group does

MW Hire Group is a privately-held, founder-owned plant hire and equipment sales company established in 1992 by Matty Walsh and headquartered in Urlingford, Co. Kilkenny, Ireland. The company rents and sells a broad portfolio of construction, power generation, and site infrastructure equipment — including diesel and hybrid generators (6 KVA to 900 KVA), powered access platforms (boom lifts, scissor lifts, telehandlers), compressors, excavators, fuel tanks, lighting towers, welfare/site accommodation units, traffic management equipment, and power washers — sourced from leading OEM brands (Cummins, CAT, JCB, Pramac, Generac, Genie, JLG, Manitou, Atlas Copco, Kubota, Komatsu, Yanmar).

The company's core technology differentiation centers on Pramac mobile battery energy storage systems (LX 45/80, 60/100 configurations) and hybrid lighting towers (Generac GLT4/Cube Pro), which enable battery-first operation with diesel backup, reducing fuel consumption by 40-60% and CO2 emissions by up to 80-85% versus conventional diesel-only equipment. These systems also extend maintenance intervals from 250 hours to 600-800 hours. MW Hire operates its own e-commerce inventory platform (96+ sales listings, 224+ rental listings across 17 inventory categories) and supplements it with four physical depots (Urlingford HQ, Kilkenny, Wexford, Scotland) and 24/7 backup support.

Revenue is generated through two streams: recurring equipment rental (subscription-style short- and long-term hires) and one-time sales of new and ex-rental equipment. The company serves construction & infrastructure, agriculture, commercial & industrial (healthcare, telecoms, data centers), events & entertainment, and residential/DIY customers across Ireland, the UK, and selected export markets (Belgium, Slovakia). Marketing occurs through organic social (Facebook, LinkedIn, Instagram, TikTok), email newsletters, downloadable brochures, and a blog publishing 125+ articles. MW Hire Group is a privately-held Irish company trading also as MW Rentals UK Limited for its UK operations; no external institutional funding or M&A activity is disclosed.

Name

MW Hire Group

Legal name

MW Hire Group

Website

https://mwhire.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MW Hire Group is a privately-held Irish plant hire and equipment sales company founded in 1992, renting and selling generators, access platforms, battery storage systems, and construction equipment to construction, agriculture, industrial, events, and residential customers across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Plant Hire & Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro industry

PRIMARYTLABAFAG

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAH

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

Keywords

• Plant hire services
• Equipment rental
• Power generation equipment
• Battery energy storage rental
• Construction equipment sales

Headquarters

HQ city

Urlingford

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction plant equipment including generators, access platforms, compressors, teleporters, excavators, welfare units, and site accommodation. Customers pay rental fees based on duration of hire.
2. Equipment Sales: Sale of new and ex-rental equipment including generators, fuel tanks, access equipment, compressors, and site accommodation. Both outright purchase and finance options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MW Hire Group rents and sells a broad range of construction and industrial plant equipment — including diesel and hybrid generators (6 KVA to 900 KVA), powered access platforms, Pramac mobile battery energy storage systems, compressors, fuel tanks, lighting towers, excavators, dumpers, and site welfare/accommodation units. Customers can hire equipment for short- or long-term durations or purchase new and ex-rental units, with the company's own depot network providing nationwide coverage and 24/7 backup across Ireland and Scotland.

Product overview

MW Hire Group operates as a plant hire and sales company offering a diverse portfolio of equipment rental and purchase solutions across Ireland and Scotland. The product portfolio centers on power generation (generators ranging 6 KVA to 900 KVA), access equipment (boom lifts, scissor lifts, teleporters), and battery energy storage systems (Pramac LX series), complemented by site infrastructure solutions including accommodation/welfare units, compressors, fuel tanks, lighting towers, excavators, compaction equipment, and traffic management equipment. The company serves construction, agricultural, and infrastructure sectors with both rental and sales options, providing nationwide coverage with round-the-clock backup support.

Differentiator

Problem solved

Functional benefit

Products and services

• Generators Diesel, inverter, and hybrid generator systems from 6 KVA to 900 KVA, available for hire and sale to construction, agricultural, commercial, events, and residential customers needing temporary or standby power.
• Powered Access Platforms Boom lifts, scissor lifts, telehandlers, and spider lifts from Genie, JLG, Manitou, Skyjack, and JCB, available for hire and sale for working-at-height applications.
• Battery Energy Storage Systems (BESS) Mobile Pramac LX series battery banks (e.g. LX 45/80, LX 60/100) available for hire and sale for standalone power supply, hybrid operation with diesel generators, or integration with renewable energy sources.
• Compressors Portable, high-pressure, and rotary screw air compressors from Atlas Copco and CompAir, available for hire and sale for industrial applications.
• Fuel Tanks Bulk fuel storage solutions including Western, Fuelco self-bunded, Western Global, Transcube, and towable bowsers ranging from 900L to 27,000L capacity, with double-bund construction for environmental protection.
• Hybrid Lighting Towers Mobile LED lighting towers including Generac GLT4 and Generac Cube Pro Hybrid models, combining LED lighting with battery storage and efficient diesel backup for sites and events.
• Site Compound Solutions (Welfare & Accommodation Units) Canteen cabins, office units, drying rooms, welfare units, solar showers, toilet blocks, and sleeper units for site accommodation needs.
• Excavators & Mini Diggers Mini diggers and excavators from Kubota, Komatsu, Yanmar, and Hitachi for excavation and earthmoving applications, available for hire and sale.
• Teleporters Telescopic handlers and teleporter machines for material handling and lifting applications from JCB, Manitou, and Kubota, available for hire and sale.
• Compaction Equipment Rollers and compaction equipment including BOMAG and Dynapac models for site compaction and ground preparation, available for hire and sale.
• Concrete & Cutting Equipment Concrete mixers, breakers, cut-off saws, and surface cleaners for construction and demolition applications, available for hire and sale.
• Pumps Diesel and electric pumps including submersible pumps from Tsurumi for dewatering and fluid transfer applications, available for hire and sale.
• Traffic Management Equipment Cones, signs, barriers, and Variable Message Signs (VMS) for site traffic control, available for hire.
• Wheel Washing Equipment Wheel baths and wheel washing systems for site exit cleaning to prevent mud and debris tracking onto public roads, available for hire.
• Power Washers Pressure washers including Taskman 3000 PSI diesel bowser washers and Yanmar hot cube towable washers for mobile on-site cleaning, available for hire and sale.
• Dumpers Tracked and wheeled site dumpers from JCB and CAT for material transport, available for hire and sale.

Quantifiable outcome

• 40-60% reduction in fuel consumption with hybrid battery systems
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GAP Group: GAP Group is a UK-wide plant, tool, and specialist equipment hire company with depots across Britain and Ireland. It directly competes with MW Hire in powered access, generators, and welfare/site accommodation rentals to construction and infrastructure customers.
• Aggreko: Aggreko is the world's largest specialist provider of temporary power generation and temperature control solutions. It is a direct peer to MW Hire's generator and BESS rental business, competing for the same large-construction, events, and industrial customers across Europe and the UK.
• HSS Hire: HSS Hire is a UK tool and equipment rental specialist serving construction, trade, and DIY customers. It is a direct peer to MW Hire's smaller-equipment and tool rental categories (compressors, power washers, compactors) with comparable operating model and customer overlap.
• Speedy Hire: Speedy Hire is a UK-listed tool and equipment rental company serving construction, infrastructure, and industrial markets. It is a direct peer to MW Hire's general plant hire and power equipment rental model, with overlapping categories (generators, access, compressors) and customer base.
• Brandon Hire: Brandon Hire Station is one of the UK's largest tool and plant hire specialists with a depot network across Britain. It is a direct peer to MW Hire in small-to-medium equipment rentals (tools, access, compressors) for trade and construction customers.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in the world with a significant UK presence. It is a broad incumbent peer that overlaps with MW Hire in power generation, access, and general plant categories but at much larger scale and broader geographic reach.
• Boels Rental: Boels Rental is one of Europe's largest equipment rental companies with operations across multiple countries. It is a broad incumbent peer that competes with MW Hire in power, access, and site infrastructure categories at a much larger pan-European scale.
• Loxam: Loxam is a leading European equipment rental company with extensive coverage in France, UK, and other markets. It is a broad incumbent peer that overlaps with MW Hire's general plant hire and power generation offerings, but operates at significantly larger scale across multiple countries.
• Ashtead Group: Ashtead Group is the FTSE 100 parent of Sunbelt Rentals, one of the largest equipment rental operators globally with significant UK/Ireland exposure. It is a broad incumbent peer that competes with MW Hire across multiple equipment categories at substantially larger scale and capital base.

Regional players

• Flannery Plant Hire: Flannery Plant Hire is a UK plant hire operator with strong activity across the UK and Ireland, specializing in operated and self-drive excavators, dumpers, and access equipment. It is a regional peer comparable to MW Hire in core plant hire categories and customer base but operating primarily in different UK regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MWHireGroup
• LinkedInlinkedin.com/company/mw-hire-group
• Instagraminstagram.com/mwhiregroup
• TikToktiktok.com/@mw.hire.group
• Xx.com/mwhire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MW Hire Group