Pineapple Sustainable Partnerships

What Pineapple Sustainable Partnerships does

Pineapple Sustainable Partnerships is a UK-based 'think do' consultancy and venture builder that brokers multi-party partnerships to accelerate the transition to a sustainable future, primarily in the built environment. Founded in 2017 and headquartered in Steventon, Abingdon, the company operates with a team of 1–10 employees and targets visionary C-suite leaders across housing, finance, energy, and real estate. Its work is organised around two flagship venture brands — Pineapple Homes (social housing retrofit delivered via an SPV financing model) and Pineapple CoRE (commercial real estate decarbonisation) — alongside smaller initiatives (Pineapple Farms for regenerative agriculture and Pineapple Labs for emerging technology integration). Named customers include Places for People and Edwards Vacuum (Atlas Copco Group), and the firm has built a consortium model that brings together major energy, finance, technology, and delivery partners such as NatWest, British Gas (Centrica), Schneider Electric, and Signify.

The company operates a proprietary methodology that combines the 'Pineapple Way' three-phase framework (Imagine, Build, Run) with the Purpose Mapping data process and the '3 B's' partnership orchestration framework (Buy-in, Behaviours, Benefits). Purpose Mapping is described as a data-driven assessment that aligns partner organisations' mission, commercial objectives, risk approach, and cultural objectives with the UN Sustainable Development Goals, generating aggregated, anonymised insights that the company treats as its intellectual property. Imagine Labs serve as the standard structured entry point, providing facilitated workshops that explore shared business models before partnerships are formalised, while the SPV constructs used in Pineapple Homes and CoRE are reported to reduce upfront retrofit costs by up to 70% through off-balance-sheet financing.

Commercial activity is structured as bespoke consultancy engagements and venture or programme management roles rather than product subscriptions; revenue streams derive from advisory fees, partnership facilitation, and coordinating or front-office roles in the multi-party ventures it has launched, and pricing is not publicly disclosed. The company sells exclusively through direct senior enterprise engagement and event-driven demand generation, with primary marketing channels including LinkedIn, a 'Perspectives' blog, an email newsletter, whitepapers, and thought-leadership presence at events such as Sustainability Live: Net Zero Summit, COP30, and NatWest-hosted roundtables. Pineapple is B Corp certified, its Pineapple Homes project has been featured in a United Nations Partnership Snapshot report, and the entity is privately held with no disclosed external funding or parent ownership.

Name

Pineapple Sustainable Partnerships

Legal name

Pineapple Sustainable Partnerships Limited

Website

https://pineapplepartnerships.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based partnership brokerage consultancy and venture builder orchestrating multi-party consortium partnerships for decarbonisation across social housing and commercial real estate, working with major energy, finance, and technology providers.

Ownership category

akta.pro rank

Product category

Sustainability partnership consulting

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Sustainability consultancy
• Partnership brokerage
• Decarbonisation advisory
• Built environment retrofit
• Social housing decarbonisation

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy and Advisory Services: Fees charged for strategic consultancy engagements including running Imagine Labs, partnership facilitation, transition planning, and systems-change advisory. Services are tailored to each client and delivered through senior consultants and the Pineapple team.
2. Venture and Programme Management: Revenue derived from orchestrating and managing multi-party partnership ventures such as Pineapple CoRE (commercial real estate decarbonisation) and Pineapple Homes (social housing retrofit). The company structures financing, coordinates delivery partners, and oversees programme execution, potentially taking a coordinating or front-office role in partnerships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Pineapple Sustainable Partnerships is a "think do" consultancy and venture builder that brokers multi-party partnerships to accelerate the transition to a sustainable future. It operates two flagship ventures, Pineapple CoRE (commercial and industrial real estate decarbonisation) and Pineapple Homes (social housing retrofit), and delivers them through senior-led facilitation using the proprietary Pineapple Way (Imagine, Build, Run) methodology and Purpose Mapping SDG alignment process.

Product overview

Pineapple Sustainable Partnerships is a 'think do' consultancy and venture builder focused on accelerating the transition to a sustainable future through the power of partnership. The company operates two primary venture/initiatives: Pineapple CoRE (Commercial Real Estate decarbonisation) and Pineapple Homes (social housing retrofit), both delivered through consortium partnerships providing technology, finance, and delivery capabilities. Supporting these ventures is the Imagine Lab methodology (guided facilitation process) and Purpose Mapping service for SDG alignment. The company also publishes thought leadership including the 'Making Partnerships Work' whitepaper.

Differentiator

Problem solved

Functional benefit

Products and services

• Pineapple CoRE (Collaboration to Accelerate Decarbonisation in Commercial Real Estate) A one-stop-shop solution for energy efficiency and decarbonisation in the built environment for commercial and industrial properties. Combines best-in-class technology (Schneider Electric digital twins, Signify connected LED with IoT, air source heat pumps, solar PV) with finance solutions (including DCC solar-as-a-service and NatWest) to reduce energy costs and carbon emissions with little to no upfront CapEx.
• Pineapple Homes A one-stop-shop retrofit programme for social housing that delivers affordable decarbonisation at scale, using an off-balance-sheet financing model through a Special Purpose Vehicle (SPV) to reduce upfront retrofit costs by up to 70%. Combines finance, energy, technology, and insurance partners for housing associations targeting EPC C and Decent Homes Standards compliance.
• Imagine Lab A facilitated workshop process informed by research, interviews, and practical experience used across all Pineapple partnership engagements. Guides organisations through exploring opportunities for shared business models to deliver impact and return, forming part of the proprietary Pineapple Way methodology.
• Purpose Mapping A data collection and mapping process that helps partner organisations align their mission, commercial objectives, risk approach, and cultural objectives with the UN Sustainable Development Goals (SDGs). Data is stored securely using encrypted cloud storage and aggregate insights are retained as Pineapple IP.

Quantifiable outcome

• Up to 70% reduction in upfront retrofit costs for social housing providers through Pineapple Homes SPV financing model
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, key and supporting.

• SignifycoreTechnology or IntegrationFounding member of Pineapple CoRE. Signify, the world leader in lighting, provides connected LED lighting solutions and IoT-based controls for commercial and industrial decarbonisation projects. The partnership combines Signify's lighting technology with Pineapple's partnership brokerage and Schneider Electric's energy management solutions. Signify contributed to the CoRE pilot at Edwards Vacuum's Clevedon site.
• Schneider ElectriccoreTechnology or IntegrationFounding member of Pineapple CoRE. Schneider Electric provides digital transformation of energy management and automation, including digital twin technology for real-time energy performance modelling, energy efficiency assessments, and infrastructure modernisation roadmaps. The company offers 'knowledge-as-a-service' to bridge customers' skills gaps around decarbonisation technology.
• British Gas (Centrica)coreImplementation/ SI/ Consulting PartnerPart of the Pineapple Homes consortium. British Gas provides extensive experience in delivering energy efficiency upgrades and acts as a key delivery partner for retrofit implementation. The company offers best-practice technology, learnings, and hands-on delivery capacity for decarbonisation work in social housing. Named as a lead partner in the UN Partnership Snapshot alongside NatWest and Places for People.
• Places for PeoplecoreStrategic or Co-development PartnerLead social housing landlord for the initial Pineapple Homes pilot phase (1,000 homes). Places for People is one of the largest housing associations in the UK and serves as the primary customer and implementation partner for the pilot. CEO Greg Reed has publicly endorsed the partnership model and participated in media coverage. Also referenced as a collaborator on the Pineapple CoRE initiative.
• EVORA GlobalkeyTechnology or IntegrationJoined CoRE in October 2025. EVORA is a leading sustainability advisor providing comprehensive, industry-leading climate solutions for real asset investors. Provides integrated consulting, managed services, and software solutions for sustainable real estate, contributing sustainability expertise and portfolio efficiency technology to the CoRE decarbonisation offer.
• Pathogen Reduction Solutions (PRS)keyTechnology or IntegrationJoined CoRE in October 2025. PRS offers a groundbreaking UVC solution for commercial air handling, transforming Indoor Air Quality and energy efficiency worldwide. Part of the Pineapple Labs innovation programme supported by UKGBC and Sustainable Ventures, providing emerging high-impact technologies that accelerate decarbonisation.
• SerosupportingImplementation/ SI/ Consulting PartnerPart of the Pineapple Homes consortium as a technology partner. Sero contributes essential knowledge and practical tools in retrofit technology, measurement, and billing to support the consortium's one-stop-shop approach for social housing decarbonisation.
• TallarnasupportingTechnology or IntegrationPart of the Pineapple Homes consortium. Tallarna uses software, integrated insurance, and legal structuring to create financeable business cases for retrofit projects, contributing the financial structuring and risk management layer to enable off-balance-sheet funding models.
• Edwards Vacuum (Atlas Copco Group)keyImplementation/ SI/ Consulting PartnerPilot project beneficiary of the CoRE model at its Clevedon manufacturing site. Interventions include digital twin modelling by Schneider Electric, new solar PV installation, LED lighting upgrades with IoT controls by Signify, and transition from gas heating to air source heat pumps. The pilot achieved 35% energy reduction and over 80% emissions reduction, serving as a proof of concept for CoRE's global rollout.
• Artemeter DRWsupportingStrategic or Co-development PartnerTransition initiatives partner providing route-to-market strategy support. Artemeter DRW collaborated with Pineapple to develop an original route-to-market strategy, generating sales with high-integrity corporates and providing brand equity through speaking slots at sustainability events.
• Accounting for Sustainability (A4S)supportingStrategic or Co-development PartnerPineapple supported A4S in planning, coordinating, and delivering a two-day strategy retreat for leaders across the finance and accounting profession, hosted by The King's Foundation at Dumfries House in Scotland. The retreat focused on advancing scenario analysis, sector transition finance planning, and global standards for reporting and disclosure. This engagement exemplifies Pineapple's role in designing high-impact convenings for system-change organisations.
• The King's FoundationsupportingStrategic or Co-development PartnerHosted the A4S strategy retreat delivered by Pineapple Partnerships at Dumfries House in Scotland. The historic estate provided an environment designed for deep reflection and bold strategic ideas, supporting Pineapple's facilitation of high-level leadership convenings.
• World HabitatsupportingStrategic or Co-development PartnerPineapple collaborated with World Habitat on research exploring whether the private rented sector could play a greater role in meeting the UK's affordable housing demand. Insights from this research have informed Pineapple's thinking on addressing affordability in housing and the systemic barriers within the PRS market.
• Social Investment Business (SIB)supportingStrategic or Co-development PartnerPineapple is engaged with SIB on the Community Heat Networks - Funders Collective Hub, supporting collaborative engagement across funders to unlock investment in heat network infrastructure. This aligns with Pineapple's support for the Procurement Act 2023 and its emphasis on partnerships for delivering social value in critical infrastructure.
• UKGBC (UK Green Building Council)supportingStrategic or Co-development PartnerUKGBC supports the Pineapple Labs innovation programme, which accesses emerging, high-impact technologies for decarbonisation. Pineapple Labs operates under the CoRE umbrella to identify and integrate breakthrough technologies into the partnership's decarbonisation offer.
• Sustainable VenturessupportingStrategic or Co-development PartnerSupports the Pineapple Labs innovation programme alongside UKGBC, providing access to emerging clean technology startups and innovations. Part of the CoRE ecosystem focused on accelerating the integration of high-impact emerging technologies into mainstream decarbonisation delivery.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Energy Systems Catapult: UK innovation catapult accelerating clean-energy innovation by convening innovators, investors, and infrastructure providers. Adjacent orchestrator role in the UK energy transition ecosystem where Pineapple's CoRE partnership also operates.

Direct peers

• Verco: UK-built environment consultancy providing carbon, energy, and sustainability advisory to real-estate owners and developers. Comparable on UK focus and decarbonisation advisory for commercial and residential property.
• Climate Advisers: Boutique advisory convening governments, multilaterals and corporates on climate strategy and partnerships. Comparable convening-based, partnership-orchestration posture and similar headcount scale.
• Carbon Trust: UK-headquartered advisory helping businesses and governments decarbonise, with a strong footprint in built environment and finance advisory. Comparable on mission, UK base, and advisory-plus-programme delivery model.
• EcoAct: Carbon and climate strategy consultancy acquired by Schneider Electric, offering net-zero strategy, carbon accounting, and programme delivery. Comparable on advisory + programme delivery for corporates and built environment, and a credible competing orchestrator.
• Anthesis Group: Largest pure-play sustainability advisory, working across real estate, finance, and supply chains with both consulting and managed-services revenue. Comparable broad-sustainability partnership focus with cross-sector reach.
• SYSTEMIQ: Global systems-change consultancy that orchestrates multi-stakeholder partnerships to deliver energy, land and circular economy transitions. Closely comparable to Pineapple's Imagine/Build/Run methodology and 'think-do' venture-building posture.
• Baringa Partners: Energy and resources consultancy with a major climate transition practice serving banks, utilities, and corporates. Comparable in serving financial institutions on transition-finance strategy and complex multi-party programmes.
• South Pole: Climate solutions provider and advisory that develops and manages partnerships, carbon programmes, and decarbonisation projects for corporates and investors. Comparable combination of advisory, programme management, and venture-style offerings.

Broad incumbents

• Engie Impact: Energy-transition advisory arm of ENGIE serving large corporates and cities on decarbonisation strategy and programme delivery. Comparable scope but backed by a global utility and significantly larger delivery footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/pineapplepartnerships
• Xx.com/PineappleSBP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Sustainable Partnerships