kiplePay
kiplePay is a Malaysian fintech operating the Kiple e-wallet platform, providing digital payment infrastructure, fund disbursement, Shariah-compliant payment gateway, and white-label solutions for governments, corporates, SMEs, and migrant workers across Malaysia.
- Company typePrivate
- Founded2016
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What kiplePay does
kiplePay, operated by Kiplepay Sdn Bhd (0510377P), is a Malaysian fintech company that runs the Kiple e-wallet platform and is a wholly-owned subsidiary of publicly-listed Green Packet Berhad. The company provides digital payment infrastructure, fund disbursement, employee salary management, and merchant payment processing for four primary customer segments — Government agencies, large Corporates, SMEs, and Micro SMEs (including migrant workers and individual consumers) — with employees also reached via employer-implemented financial wellness programs.
The platform is built around a modular architecture centered on two core product lines. The e-Wallet suite includes fund disbursement, eWages (digital salary distribution), and a white-label offering with branded prepaid card issuance. The Payments suite comprises a payment gateway with Shariah-compliant processing for Islamic finance merchants and a physical payment terminal for point-of-sale acceptance. Adjacent products include the MSME Digital Grant MADANI government partnership, custom app and software development services, payday loans, and Earned Wage Access. The KipleCity sub-brand layers AI-powered License Plate Recognition, QR code, and face recognition onto parking management and residential community access. The company is regulated by Bank Negara Malaysia as an approved issuer of designated payment instruments.
Revenue is generated through transaction fees on e-wallet and payment gateway activity, licensing of white-label e-wallet infrastructure, professional services for custom development, and financial services integration fees. Distribution is hybrid: a self-serve consumer app for micro-SME and individual users, enterprise direct sales for government and corporate clients requiring tailored disbursement and salary solutions, white-label OEM partnerships enabling B2B2C distribution under partner brands, and merchant acquirer relationships for payment acceptance. The company is led by CEO Ricky Lew and operates within Malaysia with no disclosed geographic expansion beyond domestic borders.
kiplePay firmographics
Firmographics- Name
- kiplePay
- Legal name
- Kiplepay Sdn Bhd (0510377P)
- Website
- https://kiplepay.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- kiplePay is a Malaysian fintech operating the Kiple e-wallet platform, providing digital payment infrastructure, fund disbursement, Shariah-compliant payment gateway, and white-label solutions for governments, corporates, SMEs, and migrant workers across Malaysia.
- Ownership category
- akta.pro rank
kiplePay industry classification
Industry- Product category
- Digital Payments and E-Wallet Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
- akta.pro secondary industries
- Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC), International / Multi-Currency Wallets (FSAMAEAL)
Keywords
Where kiplePay is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
kiplePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- e-Wallet Transactions: Transaction fees and service charges from e-wallet usage including fund transfers, payments, and cash-out transactions processed through the Kiple platform
- Payment Gateway Services: Merchant acquisition and payment processing fees from payment gateway services including Shariah-compliant payment solutions for merchants
- White Label Licensing: Revenue from providing white label e-wallet infrastructure and card issuance services to enterprise clients seeking branded digital payment solutions
- Digital Solutions Services: Custom app and software development services for businesses requiring tailored digital solutions
- Financial Services Integration: Earned Wage Access and payday loan services potentially generating revenue through service fees or interest arrangements with employers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing available - quote-based enterprise engagement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
kiplePay product offering
Product offeringCore offering
KiplePay operates a Bank Negara Malaysia-approved mobile e-wallet and digital payments platform enabling fund disbursement, employee wage management (eWages), white-label e-wallet and prepaid card issuance, and Shariah-compliant payment gateway services for merchants. It also offers payment terminals, KipleCity AI-driven smart city solutions (license plate recognition, facial recognition for parking and access), earned wage access, payday loans, and custom app/software development.
Product overview
kiplePay operates as a fintech company offering a platform-plus-modules architecture centered on digital payments and financial services. The core offerings include the e-Wallet platform (with Fund Disbursement, eWages, and White Label + Card Issuance sub-modules) and Payments solutions (Payment Gateway with Shariah compliance and Payment Terminal). Additional products include the MSME Digital Grant MADANI government partnership, App & Software Development services, KipleCity smart city/parking management sub-brand, Payday Loans, and Earned Wage Access (EWA) financial services. The company targets Government, Corporate, SME, Micro SME, and individual segments through these integrated digital financial solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Kiple: Primary e-wallet brand offering digital payment services, fund disbursement, eWages, and white label solutions.
- KipleCity
- KiplePay
Products and services
- Kiple e-Wallet
- Fund Disbursement
- eWages
- White Label + Card Issuance
- Payment Gateway + Shariah
- Payment Terminal
- MSME Digital Grant MADANI
- App & Software Development
- KipleCity
- Earned Wage Access (EWA)
Companies that use kiplePay
Customer profileSegments5 records
Ideal customer profiles5 records
kiplePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
kiplePay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- KipleCitycoreKipleCity is a subsidiary/solution focused on smart city cashless AI technology, including License Plate Recognition (LPR) for parking and residential access management. The integration provides seamless parking and access payment experiences through the Kiple ecosystem.
- Packet InteractiveminorPacket Interactive provides payday loan and Earned Wage Access (EWA) services integrated with KiplePay's platform. This partnership enables Kiple to offer financial wellness solutions to employees through their employer connections.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
kiplePay competitors and assessment
Company assessmentEmerging players
- Razer Merchant Services: Razer Merchant Services is the payment acceptance arm of Razer Fintech, providing payment gateway, merchant acquiring, and online checkout across Southeast Asia. It is comparable to KiplePay's payment gateway business but with broader regional coverage.
- FavePay: FavePay is a Southeast Asian QR-based merchant payment and cashback platform operating across Malaysia, Singapore, and Indonesia. It overlaps with KiplePay's SME merchant acquiring and QR payment use cases as a regional emerging player.
Direct peers
- Touch 'n Go eWallet: Touch 'n Go eWallet is the leading Malaysian e-wallet operated by TNG Digital (a joint venture involving Touch 'n Go and Ant Group). It is the most direct competitor to KiplePay, offering consumer wallet, merchant payments, and bill payment services across Malaysia.
- GrabPay: GrabPay is the payments arm of Grab Holdings and a leading e-wallet in Malaysia, deeply integrated with ride-hailing, food delivery, and merchant acceptance networks. It competes with KiplePay across consumer QR payments, merchant acquiring, and disbursement use cases in the same Malaysian market.
- Setel (Petronas): Setel is the e-wallet and loyalty platform launched by Petronas, primarily for fuel and convenience retail payments in Malaysia. It overlaps with KiplePay's merchant payment and consumer wallet offerings and competes for the same Malaysian digital-payment share-of-wallet.
- BigPay (AirAsia): BigPay is the fintech arm of AirAsia Group offering a prepaid card and digital wallet with focus on travel, cross-border remittances, and Southeast Asia. It is a direct peer to KiplePay in the Malaysian digital payments space with overlapping migrant worker and underbanked positioning.
- iPay88 (NTT Data): iPay88 is one of Malaysia's largest payment gateway operators, now part of NTT Data. It is a direct peer to KiplePay's payment gateway and merchant acquiring business, competing for the same SME and corporate merchant onboarding pipelines.
- Boost (Axiata Digital): Boost is a Malaysian e-wallet operated by Axiata Digital, the digital arm of telco group Axiata. It is a direct peer offering consumer wallet, merchant payments, and bill payment services with telco-bundled distribution advantages similar to KiplePay's enterprise/government distribution.
Regional players
- Billplz: Billplz is a Malaysian-origin payment gateway and billing platform serving Malaysian and Southeast Asian merchants with online invoice and checkout solutions. It is comparable to KiplePay's payment gateway and SMB merchant onboarding capabilities with primary Malaysian focus.
Broad incumbents
- MAE (Maybank): MAE is the digital wallet integrated into Maybank's mobile banking platform, Malaysia's largest bank. As a broad incumbent, it competes with KiplePay across consumer payments and fund transfers but offers a much wider portfolio of banking, lending, and wealth products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
kiplePay social profiles
Digital presencekiplePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
kiplePay leadership team
Management profileNumber of profiles
Profiles1 record
kiplePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kiplePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kiplePay
What does kiplePay do?
KiplePay operates a Bank Negara Malaysia-approved mobile e-wallet and digital payments platform enabling fund disbursement, employee wage management (eWages), white-label e-wallet and prepaid card issuance, and Shariah-compliant payment gateway services for merchants. It also offers payment terminals, KipleCity AI-driven smart city solutions (license plate recognition, facial recognition for parking and access), earned wage access, payday loans, and custom app/software development.
Is kiplePay a public or private company?
kiplePay is a private company. It is classified as corporate owned and is currently operating.
When was kiplePay founded?
kiplePay was founded in 2016. It employs 11 to 50 people.
Where is kiplePay based?
kiplePay is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does kiplePay make money?
Five revenue lines are on record. e-Wallet Transactions are the primary driver. The others are payment Gateway Services, white Label Licensing, digital Solutions Services and financial Services Integration.
Who are kiplePay's main competitors?
Emerging players on record are Razer Merchant Services and FavePay. Direct peers are Touch 'n Go eWallet, GrabPay, Setel (Petronas), BigPay (AirAsia), iPay88 (NTT Data) and Boost (Axiata Digital). Billplz is listed as a regional player. MAE (Maybank) is listed as a broad incumbent.
Does kiplePay have an API?
No public API is recorded for kiplePay.
What industry is kiplePay in?
kiplePay's product category is Digital Payments and E-Wallet Services. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets, with a secondary code of FSAPACAC, Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets). Its NAICS code is 52232.