Flair Events
Flair Events is a family-run, independently operated wedding and event decoration hire company based in Southport, UK, serving parties across North West England with chair covers, light-up letters, flower walls and tiered themed packages including in-person venue set-up.
- Company typePrivate
- Founded2006
- HeadquartersSouthport, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flair Events does
Flair Events is an independently run, family-owned wedding and event hire company headquartered at 38 Scarisbrick New Road, Southport, Merseyside, serving parties and larger events across the North West of England. The company hires out physical event decoration products rather than selling software or digital services — its core catalogue comprises chair covers and sashes (Organza, Taffeta, Vertical Drop, Hood, Ruffle styles), 4ft LED light-up letters and numbers with multi-colour modes, handmade 6ft x 6ft flower walls, 4ft flower-filled letters, doughnut walls, blossom canopies, cake stands, and themed packages (weddings, parties, baby showers and christenings). Wedding packages are structured as a seven-tier nobility hierarchy from Rustic up to Duke/Duchess, with packages adding higher unit counts of chair covers, sashes, centrepieces, backdrops and bespoke elements. The company operates on a direct-to-consumer GTM with inquiry-based booking via website contact form and phone (£2 brooches up to £500 flagship packages), provides free pre-purchase consultation, and includes in-person venue set-up and collection at no extra cost within its North West service area. There is no disclosed revenue, no external funding, no subsidiaries, and the owner is listed as founder Rachelle Mazumdar. The website is Wix-hosted and the company maintains organic social channels on Facebook, Twitter and Instagram.
Flair Events firmographics
Firmographics- Name
- Flair Events
- Legal name
- Flair Events
- Website
- https://flairevents.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flair Events is a family-run, independently operated wedding and event decoration hire company based in Southport, UK, serving parties across North West England with chair covers, light-up letters, flower walls and tiered themed packages including in-person venue set-up.
- Ownership category
- akta.pro rank
Flair Events industry classification
Industry- Product category
- Event Decoration Hire
- NAICS
- Florists (459310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Flair Events is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Flair Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Event Hire: Hire of event decoration items including chair covers, sashes, flower walls, light-up letters/numbers, and themed packages. Items are hired for events with set durations (e.g., 24hr hire for lights).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chair cover hire from £2.00, with sash options up to £2.50 |
| Unit Pricing | Pay-as-you-go | Light up numbers: 1 for £35, 2 for £65, 3 for £95, 4 for £125 (24hr hire, local delivery) |
| Unit Pricing | Pay-as-you-go | Flower letters at £75 each or £150 for premium options |
| Unit Pricing | Pay-as-you-go | Flower wall hire at £125 |
| Unit Pricing | Pay-as-you-go | Fairground light up letters: Mr & Mrs at £500, Love at £300, Party at inquiry |
| Unit Pricing | Pay-as-you-go | Baby Shower & Christening packages: £300, £400, £500 |
| Unit Pricing | Pay-as-you-go | Party Package 2 at £400 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flair Events product offering
Product offeringCore offering
Flair Events is a wedding and event decoration hire business providing chair covers, sashes, flower walls, flower-filled letters, and LED light-up letters/numbers for hire at weddings, parties, baby showers, christenings, and proms. The company bundles individual items into themed packages (Wedding, Party, Baby Shower & Christening tiers) and delivers, sets up, and collects hired items at venues across the North West of England at no extra cost.
Product overview
Flair Events is an independently run Wedding & Event hire company servicing parties and larger events in and around the Southport area. The company offers a portfolio of event hire products including Chair Covers & Sashes, Flower Letters, Flower Walls, and Light Up Letters/Numbers. These products are available individually or bundled into curated packages: Wedding Packages (seven tiers from Rustic to Duke/Duchess), Party Packages (two tiers), and Baby Shower & Christening Packages (three tiers priced £300-£500). Additional extras like Cake Stands and Brooches & Ties are available as add-ons. The company provides in-person set-up at venues with no extra cost.
Differentiator
Problem solved
Functional benefit
Products and services
- Chair Covers & Sashes White chair covers fitting most banquet or ladder chairs, paired with sashes in Organza, Taffeta, Vertical Drop, Hood, and Ruffle styles, available in a wide variety of colours; priced from £2.00 each (chair cover) and up to £3.50 with sashes.
- Flower Letters 4ft letters filled with flowers to customer specifications, with the option to swap florals for fabric or custom colours; suitable inside or outside (subject to weather and Flair Events sign-off) as no power source is required. Priced from £75 to £150.
- Flower Wall Handmade 6ft x 6ft (1.8m x 1.8m) Ivory Rose and Hydrangea flower wall serving as a backdrop for photographs; bespoke colours, custom banners, and additional extras available. Hire price £125.
- 4ft Fairground Light Up Letters 4ft multicoloured LED light-up letters with 135 different lighting modes to create a disco atmosphere; requires a flat surface and power supply. Hire options include Mr & Mrs / Mr & Mr / Mrs & Mrs (£500), Love with heart O (£300), and Party (price on application).
- 4ft Light Up Numbers 4ft LED light-up numbers usable indoors or inside a marquee with a power supply, hired for 24 hours with local delivery. Priced at £35 for one number, £65 for two, £95 for three, and £125 for four.
- Party Packages Curated party packages combining chair covers, sashes, table cloths, doughnut walls, flower walls, light-up backdrops, sequin walls, light-up numbers, and 4ft light-up PARTY letters. Package 2 priced at £400.
- Baby Shower & Christening Packages Three curated packages for Baby Showers and Christenings. Package 1 (£300) up to 50 chair covers, Organza sashes, table cloths/runners, baby blocks with balloons, flower wall, doughnut wall. Package 2 (£400) adds 4ft baby letters with flowers. Package 3 (£500) adds a BABY table.
- Wedding Packages Seven nobility-themed wedding package tiers — Rustic, Floral, Baron/Baroness, Viscount/Viscountess, Count/Countess, Marquis/Marchioness, and Duke/Duchess — combining items such as blossom canopies, light-up LOVE/Mr & Mrs/Party letters, sweet carts, post boxes, log slices, up to 100 chair covers, organza sashes, centrepieces, flower LOVE letters, and welcome mirrors.
- Cake Stands Heart Cake Stand and Carriage Cake Stand (with/without horses) available as additional extras for baby showers, christenings, and other events.
Companies that use Flair Events
Customer profileSegments4 records
Ideal customer profiles2 records
Flair Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flair Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Flair Events competitors and assessment
Company assessmentRegional players
- AFR Furniture Rentals: US event furniture rental specialist serving weddings, galas, and corporate functions. Comparable in product category (event furniture/chair-based décor) but not geographic.
- Bright Event Rentals: US event rental company supplying furniture, décor, and equipment to weddings and corporate events. Comparable inventory and delivery/set-up model, but US- rather than UK-focused.
- Easy Weddings: Australia/UK wedding directory and vendor marketplace targeting engaged couples. Comparable as a regional wedding vendor ecosystem player, although operating across different geographies than Flair Events.
Broad incumbents
- Hitched: UK's leading wedding planning platform connecting couples to venues, suppliers, and décor providers. Comparable in that weddings are its core market and many of its listed suppliers compete directly with Flair Events.
- CORT Events: Large-scale US event furniture and décor rental business. Comparable product category but operates at vastly greater scale with national logistics, providing a benchmark for what scaled event hire looks like.
- Not On The High Street: UK curated marketplace that includes wedding décor, favours, and venue styling from independent makers. Represents an indirect competitive channel for premium wedding décor buyers.
- John Lewis Partnership: Major UK retailer operating a wedding gift list and broad wedding services including décor. Comparable as a broader incumbent serving the same wedding occasions, though without Flair's hire-rental model.
Direct peers
- Pearl & Lacquer: UK-based wedding and event furniture and décor hire company offering chair covers, tables, and themed décor packages. Closely comparable to Flair Events in product mix, service area focus, and consultative D2C booking model.
- Decorative Hire: UK event decoration hire specialist supplying chair covers, sashes, and venue dressing. Operates in the same niche as Flair Events with similar in-person setup and bespoke styling services.
Emerging players
- Bridebook: UK wedding planning app and supplier marketplace. Comparable because suppliers listed on Bridebook include direct competitors to Flair Events, making it both a competitor aggregation point and a customer acquisition channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flair Events social profiles
Digital presenceFlair Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flair Events leadership team
Management profileNumber of profiles
Profiles1 record
Flair Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flair Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flair Events
What does Flair Events do?
Flair Events is a wedding and event decoration hire business providing chair covers, sashes, flower walls, flower-filled letters, and LED light-up letters/numbers for hire at weddings, parties, baby showers, christenings, and proms. The company bundles individual items into themed packages (Wedding, Party, Baby Shower & Christening tiers) and delivers, sets up, and collects hired items at venues across the North West of England at no extra cost.
Is Flair Events a public or private company?
Flair Events is a private company. It is classified as family owned and is currently operating.
When was Flair Events founded?
Flair Events was founded in 2006. It employs 11 to 50 people.
Where is Flair Events based?
Flair Events is headquartered in Southport, Australia, in the Oceania region.
How does Flair Events make money?
One revenue line is on record: event Hire.
Who are Flair Events's main competitors?
Regional players on record are AFR Furniture Rentals, Bright Event Rentals and Easy Weddings. Broad incumbents are Hitched, CORT Events, Not On The High Street and John Lewis Partnership. Direct peers are Pearl & Lacquer and Decorative Hire. Bridebook is listed as an emerging player.
Does Flair Events have an API?
No public API is recorded for Flair Events.
What industry is Flair Events in?
Flair Events's product category is Event Decoration Hire. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 459310 and its SIC code is 7900.