Investmark Advisory Group

What Investmark Advisory Group does

Investmark Advisory Group is a privately held, independent wealth management firm founded in 1984 by Bob Parker and headquartered in Shelton, Connecticut. The firm operates an ensemble-based advisory model built around three Managing Principals — Michael C. Kusick (CEO/CFO), Nicholas T. Christie (CIO/COO), and Jay M. Diamond (Chief Market Strategist) — supported by approximately 20 team members across four offices in Shelton, Glastonbury, and Bristol, Connecticut, and Grantham, New Hampshire. As of July 12, 2024, the firm surpassed $1 billion in assets under advisement and serves more than 500 clients, with a deliberate multi-generational continuity model designed to outlast any single advisor.

The firm delivers four core service lines: (1) Individual Wealth Management covering investment management, estate planning, retirement planning, risk management/insurance, and tax planning; (2) Business Owner Services spanning strategic planning, corporate cash management, 401(k) fiduciary work, executive benefits, and succession planning; (3) Fiduciary Services for employer retirement plans; and (4) ReInsuranceMax, a vertical-specific offering for automotive dealers' reinsurance companies providing institutional-quality asset management and turnkey administration. The technology stack is built on third-party financial planning and portal platforms — eMoney, MoneyGuide Pro, RightCapital, Investor360°, AssetMark, WealthScape, and others — with no proprietary technology assets disclosed. Securities and advisory services are delivered through Commonwealth Financial Network (Member FINRA/SIPC), which provides broker-dealer, custody, and the client portal/mobile app infrastructure.

The revenue model is fee-based advisory, almost certainly percentage-of-AUM recurring revenue, supplemented by professional-services fees from the ReInsuranceMax program. Go-to-market is relationship-driven: referrals, community involvement, and the CPA Strategic Alliance Program (co-directed by Keith Anderson, CPA, and Lisa J. Coba, CPA). The firm targets high-net-worth individuals and families as its primary segment, with business owners, automotive professionals, and mid-market plan sponsors as secondary segments. No public revenue, funding, or financial filings are disclosed; the firm is privately held with no identified PE, VC, or parent-company ownership.

Name

Investmark Advisory Group

Legal name

Investmark Advisory Group

Website

https://investmark.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Investmark Advisory Group is a privately held, independent wealth management firm founded in 1984 and headquartered in Shelton, Connecticut, serving 500+ affluent individuals, families, business owners, automotive dealers, and plan sponsors across Connecticut and New Hampshire through an ensemble-based advisory team with $1B+ in assets under advisement.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Fee-Based Advisory (FSAEAAAM)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management services
• Investment advisory
• Retirement planning
• Estate planning
• Financial planning

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Fee-Based Advisory Services: Investmark Advisory Group provides fee-based financial advisory and investment management services, likely charging a percentage of assets under management (AUM). Securities and advisory services are offered through Commonwealth Financial Network®, a registered broker-dealer and RIA.
2. ReInsuranceMax™ Program: Specialized asset management and administrative services for automotive dealers' reinsurance companies. Provides turnkey management including investment management, compliance coordination with trustees and CPAs, and operational support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Investmark Advisory Group is a privately held, independent wealth management firm offering comprehensive fee-based financial advisory services for individuals, families, business owners, plan sponsors, and automotive professionals. Core offerings include investment management, retirement planning, estate planning, risk management/insurance, and tax planning, delivered through an ensemble-based team model with specialized services such as the proprietary ReInsuranceMax™ program for automotive dealers' reinsurance companies and fiduciary services for employer retirement plans.

Product overview

Investmark Advisory Group is a wealth management firm that operates as a unified platform offering multiple interconnected services. The core offerings include individual wealth management (investment management, estate planning, retirement planning, risk management, insurance, and tax planning), business owner consulting services, and fiduciary services for retirement plans. The firm also provides a specialized service called ReInsuranceMax for automotive professionals' reinsurance companies. All services are delivered through an ensemble-based team approach, with client access via multiple third-party financial portals including Investor 360°, eMoney, MoneyGuide Pro, and RightCapital.

Differentiator

Problem solved

Functional benefit

Brands

• ReInsuranceMax: Institutional-quality investment management solutions for automotive dealers' reinsurance companies, offering customized strategies, downside protection, and strategic asset management services.

Products and services

• Individual Wealth Management Comprehensive wealth management services for individuals and families, including investment management, estate planning, retirement planning, risk management, insurance protection, and taxation planning, delivered through an ensemble-based team approach.
• Business Owner Services Business consulting services for business owners and corporations including strategic planning, corporate cash management, employee savings programs, executive savings plans, key man and buy-sell insurance, succession planning, and 401K fiduciary services.
• Fiduciary Services for Retirement Plans Retirement plan fiduciary services for employers and plan sponsors, including fiduciary asset management, investment solutions, plan design, vendor due diligence, and participant services.
• ReInsuranceMax Program Specialized strategic asset management and turnkey administrative services for automotive dealers' reinsurance companies, offering customized investment strategies, downside protection, liquidity management, and compliance coordination with trustees and CPAs.
• Comprehensive Financial Planning Process A consultative multi-step financial planning engagement process that integrates investment, retirement, tax, estate, and risk management into a personalized wealth plan with ongoing reviews and adjustments.

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Commonwealth Financial Network®coreTechnology or IntegrationSecurities and advisory services are offered through Commonwealth Financial Network®, Member FINRA/SIPC, a registered investment adviser and broker-dealer. Commonwealth provides the regulatory platform, custody, and operational infrastructure for Investmark's advisory business. Fixed insurance is separate from and not offered through Commonwealth. Additional advisory services offered through Investmark Advisory Group are separate from and not offered through Commonwealth.
• eMoney (Emaplan)coreTechnology or IntegrationFinancial planning software platform used by Investmark advisors for comprehensive financial plans, retirement projections, and portfolio reviews. Clients access eMoney through the client portal.
• MoneyGuidePro (RightCapital)coreTechnology or IntegrationFinancial planning platform providing goal-based financial planning, Monte Carlo simulations, and social security analysis. Used by Investmark advisors for client financial plans.
• Investor360° (Commonwealth)coreTechnology or IntegrationClient portal and account management platform provided through Commonwealth Financial Network. Enables clients to access detailed account information, consolidated statements, and portfolio data. Available as mobile app on iOS and Android.
• Regional CPA Firms (CPA Strategic Alliance Program)coreStrategic or Co-development PartnerInvestmark's CPA Strategic Alliance Program partners with regional accounting firms to provide a continuum of financial planning solutions to each firm's clients. Led by Keith Anderson, CPA and Lisa J. Coba, CPA. Creates a network for high-net-worth individuals who seek guidance from multiple skilled professionals under one coordinated approach.
• Knights of ColumbusminorOthersCharitable organization that Investmark supports through community involvement. Nick Christie, CIO, has volunteered with the Knights of Columbus on humanitarian missions to assist Ukrainian refugees in Poland.
• Friends of Appalachia, Inc.minorOthersNonprofit charitable organization supported by Investmark Advisory Group through community involvement.
• Livlife / LivfreeminorOthersNonprofit charitable organization supported by Investmark Advisory Group. Focused on making a positive community impact.
• Town of Monroe, ConnecticutminorOthersLocal municipal government supported by Investmark Advisory Group through community involvement and local philanthropy.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bessemer Trust: Privately held wealth management and investment advisory firm serving ultra-HNW and HNW families with multi-generational planning, trust, and investment services — a direct peer in the HNW wealth management segment.
• Creative Planning: Large, independent, fee-based RIA offering comprehensive wealth management, retirement plan services, and business owner advisory — closely comparable to Investmark's integrated offering and target clientele, with a much larger national footprint.
• Carson Group: Partnership-based wealth management firm supporting independent advisors with technology, compliance, and investment platforms — comparable in serving independent RIAs and offering HNW retirement, business, and estate services.
• Mariner Wealth Advisors: Independent, ensemble-based RIA delivering fee-based financial planning, investment management, retirement, tax, and estate services to HNW individuals and families — a near-direct analog to Investmark's business model and client segments.
• Glenmede: Independent, employee-owned investment and wealth management firm serving HNW individuals, families, and foundations with multi-generational planning — a close structural analog to Investmark's ensemble, multi-generational approach.
• Buckingham Strategic Wealth: Fee-only RIA providing evidence-based wealth management, financial planning, and retirement plan services — comparable size and client profile to Investmark, with a similar relationship-driven, advice-led model.

Others

• Commonwealth Financial Network: Registered broker-dealer and RIA that provides the regulatory platform, custody, and infrastructure underpinning Investmark's advisory business — a strategic partner and ecosystem enabler rather than direct competitor.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent RIAs and financial advisors — a broad incumbent that competes for the same advisor and client relationships as Investmark.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering financial planning, investment management, and retirement plan services nationwide — a broad incumbent competitor in the same fee-based advisory space as Investmark.
• Cetera Financial Group: National wealth management and broker-dealer network supporting independent financial professionals with investment, retirement, and planning platforms — competes for the same advisor-affiliated model as Investmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IAG_Advisory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investmark Advisory Group