AUS-MEAT
AUS-MEAT is an industry-owned not-for-profit joint venture between MLA and AMPC, providing agribusiness auditing, certification and accredited training services to meat processors, livestock producers and the broader agricultural sector across Australia and New Zealand.
- Company typePrivate
- Founded1998
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AUS-MEAT does
AUS-MEAT is an industry-owned not-for-profit joint venture established in 1998 between Meat & Livestock Australia (MLA) and the Australian Meat Processor Corporation (AMPC). Headquartered in Murarrie, Brisbane, with a secondary office in Auckland, the organization delivers independent agribusiness auditing, certification and accredited training services across Australia and New Zealand. Its portfolio spans more than 70 programs, including the National Feedlot Accreditation Scheme (NFAS), Livestock Production Assurance (LPA), Meat Standards Australia (MSA) and National Processor Establishments (NPE), and it has been appointed by the Australian Government as an Authorized Officer for trade description audits on export meat.
The organization owns and maintains the AUS-MEAT Language, a standardized descriptive vocabulary for red-meat carcases and cuts that functions as an industry reference and is published in the Handbook of Australian Meat, including via a mobile application. It operates registered training organization RTO 7085, delivering training online, virtually and face-to-face, with course fees ranging from approximately AUD $100 to AUD $3,100. A sister brand, AUS-QUAL, extends certification and training into the broader Australian agricultural industry, covering horticulture, poultry, eggs and other livestock, and supports international benchmarking programs including Chile Beef, Swiss HQB and EU-GF-HQB.
AUS-MEAT employs 101-250 staff and generates revenue through a mix of audit fees, training fees and industry-good funding via its MLA and AMPC sponsors. Its partnerships with JAS-ANZ, Exemplar Global, the Australian Lot Feeders' Association (ALFA), the Australian Meat Industry Council (AMIC) and the Australian Government Department of Agriculture anchor its role in domestic and export market access. Revenue is not publicly disclosed.
AUS-MEAT firmographics
Firmographics- Name
- AUS-MEAT
- Legal name
- AUS-MEAT Limited
- Website
- https://ausmeat.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AUS-MEAT is an industry-owned not-for-profit joint venture between MLA and AMPC, providing agribusiness auditing, certification and accredited training services to meat processors, livestock producers and the broader agricultural sector across Australia and New Zealand.
- Ownership category
- akta.pro rank
AUS-MEAT industry classification
Industry- Product category
- Meat Industry Certification and Training Services
- NAICS
- Animal Slaughtering and Processing (3116), Poultry Processing (311615), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011)
- akta.pro primary industry
- Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)
- akta.pro secondary industries
- Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
Keywords
Where AUS-MEAT is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
AUS-MEAT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Training Services: RTO accredited training courses across food safety, HACCP, meat processing, animal welfare, and social compliance. Courses offered at various price points from $100 for introductory training to $3,100 for comprehensive accreditation programs. Revenue generated through course fees, with offerings including online eLearning, face-to-face, and virtual workshop delivery modes.
- Certification and Accreditation Services: Third-party accreditation and certification services for meat processing establishments, feedlots, and agribusiness operations across Australia and New Zealand. Services include audit services, standards compliance verification, and certification for various industry programs including BRCGS, SQF, and GLOBALG.A.P.
- Publication Sales: Sale of industry publications including the Handbook of Australian Meat, industry guides, posters, and equipment through the AUS-MEAT online shop. Members receive access to exclusive publications and content catalogued in the members site.
- Membership Services: Free online membership providing access to further information and resources, with exclusive member-only access to publications, brochures, and image catalogues. Paid services may include high-resolution images and custom usage permissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Introduction to Food Safety - Online self-paced course for new food processing workers |
| One time/ perpetual license | Pay-as-you-go | Food Safety Supervisor - National accreditation course for food processing supervisors |
| One time/ perpetual license | Pay-as-you-go | HACCP Refresher - Review of 7 HACCP principles meeting Woolworths, Coles, and HARPS requirements |
| One time/ perpetual license | Pay-as-you-go | Internal Auditor - Self-paced course with practical skill exercises |
| One time/ perpetual license | Pay-as-you-go | Leadership, Accountability and Corporate Social Compliance - Virtual workshop for agribusiness managers |
| One time/ perpetual license | Pay-as-you-go | Principles and Applications of HACCP - 3-day face-to-face and virtual trainer-led course |
| One time/ perpetual license | Pay-as-you-go | Request for (Export) Permits - Training on raising and validating RFPs and Meat Transfer Certificates |
| One time/ perpetual license | Pay-as-you-go | Sheep Specification - 4-day course on sheepmeat primal cuts and specifications |
| One time/ perpetual license | Pay-as-you-go | Retail Ready Product Specification - 5-day course on beef and sheep retail products for export |
| One time/ perpetual license | Pay-as-you-go | Quality Systems Accreditation (NPE) - 5-day course for Non-Packer Exporters seeking Meat Export License |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
AUS-MEAT product offering
Product offeringCore offering
AUS-MEAT is a not-for-profit industry-owned joint venture that delivers third-party auditing, accreditation, and certification services for meat processors, livestock producers, and broader agribusiness operators across Australia and New Zealand. It also operates a Registered Training Organization (RTO 7085) providing accredited courses in food safety, HACCP, animal welfare, and meat processing qualifications. Its core IP is the AUS-MEAT Language, the standardised meat description system administered via the Australian Meat Industry Language and Standards Committee.
Product overview
AUS-MEAT is Australia and New Zealand's leading provider of agribusiness auditing, certification, and training services. The company operates as a not-for-profit industry-owned joint venture between Meat & Livestock Australia (MLA) and the Australian Meat Processor Corporation (AMPC). Its portfolio consists of three interconnected core offerings: (1) AUS-MEAT Accreditation Services for meat processors, boning rooms, and further processors covering quality assurance, food safety, and trade description compliance through programs including NFAS, LPA, and NPE; (2) AUS-QUAL Certification as a sister brand serving the broader agricultural industry including horticulture, poultry and eggs, and social compliance; and (3) AUS-MEAT Training (RTO: 7085) providing accredited courses in food safety, HACCP, animal welfare, and meat processing qualifications. Supporting these are the Handbook of Australian Meat (available as publication and mobile app) and the AUS-MEAT Language system that provides standardized meat product descriptions across the industry. The company supports over 70 different programs and operates under internationally recognized quality management systems.
Differentiator
Problem solved
Functional benefit
Brands
- AUS-QUAL: Sister brand of AUS-MEAT providing services to the broader agricultural industry including horticulture, food safety, animal welfare, poultry & eggs, pig industry, and social & ethical compliance programs.
Quantifiable outcome
- Supports over 70 different programs across meat processing, livestock, horticulture, and broader agricultural industry
- +2 more outcomes
Companies that use AUS-MEAT
Customer profileSegments5 records
Ideal customer profiles4 records
AUS-MEAT technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AUS-MEAT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Meat & Livestock Australia (MLA)coreJoint venture partner in AUS-MEAT Limited. MLA is one of two industry bodies (along with AMPC) that own AUS-MEAT as a joint venture limited by guarantee. MLA represents cattle, sheep, and goat producers across Australia.
- Australian Meat Processor Corporation (AMPC)coreJoint venture partner in AUS-MEAT Limited. AMPC is one of two industry bodies (along with MLA) that own AUS-MEAT as a joint venture limited by guarantee. AMPC represents Australian meat processors.
- Australian Lot Feeders' Association (ALFA)coreALFA initiated the National Feedlot Accreditation Scheme (NFAS), an independently audited quality assurance program for the Australian lot feeding industry, which is managed by AUS-MEAT.
- Exemplar GlobalcoreAll AUS-MEAT auditors are Exemplar Global registered, providing internationally recognised auditor certification and quality assurance for the audit services provided.
- JAS-ANZcoreJoint Accreditation System of Australia and New Zealand provides accreditation for AUS-MEAT (trading as AUS-QUAL) certification services including BRCGS, SQF, Freshcare, GLOBALG.A.P., and AWPCS schemes.
- Australian Government Department of Agriculture, Fisheries & ForestrycoreGovernment body that grants Meat Export Licenses to Non-Packer Exporters meeting AUS-MEAT accreditation requirements. Also appoints AUS-MEAT Authorized Officers to conduct audits concerning Trade Description requirements.
- Australian Meat Industry CouncilcoreIndustry representative body that is a member of the Australian Meat Industry Language and Standards Committee (AMILSC), which controls trade descriptions and AUS-MEAT National Accreditation Standards requirements.
- Australian Meat Industry Language and Standards Committee (AMILSC)coreIndustry committee comprising representatives from Australian Government, AMIC, Cattle Australia, ALFA, Sheep Producers Australia, Australian Pork Limited, and Australian Supermarkets/Independent Retailers. Controls trade descriptions and AUS-MEAT National Accreditation Standards requirements.
- Woolworths, Coles, and HARPSminorMajor Australian retailers whose food safety requirements are met through AUS-MEAT's HACCP Refresher training course, developed to meet their specific training requirements.
- Copyright Agency Limited (CAL)minorNon-exclusive agent acting on behalf of AUS-MEAT to license and collect payment for reproduction and communication of copyright works from users such as educational institutions, government departments, business sector and general community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AUS-MEAT competitors and assessment
Company assessmentDirect peers
- AsureQuality: New Zealand government-owned provider of food safety, animal welfare, and biosecurity assurance services across the primary sector. Most direct comparable to AUS-MEAT given similar mandate, JV/co-operative structure, and ANZ geographic footprint.
- Control Union: Global certification body specializing in agriculture, food, feed, forestry, and sustainability certifications, including GLOBALG.A.P. and organic programs that overlap with AUS-MEAT's AUS-QUAL offerings.
- NSF International: US-headquartered public health and safety organization offering food safety certification, and HACCP programs that overlap directly with AUS-MEAT's food processing and accreditation portfolio.
Others
- Meat & Livestock Australia (MLA): Parent/owner of AUS-MEAT and the industry services marketer for the Australian red meat industry. Comparable as an industry-body ecosystem participant but not a commercial certification competitor.
Broad incumbents
- TÜV SÜD: Global certification body providing ISO-based management system certification and food safety audits. Competes with AUS-MEAT for JAS-ANZ-accredited management systems work in ANZ.
- Bureau Veritas: Global TIC group providing food, agricultural commodity and supply-chain certification, including auditor registration schemes that compete with Exemplar Global registration. Operates broadly across multiple industries beyond meat.
- SGS: Global testing, inspection and certification (TIC) major offering food safety, agricultural commodity, and quality systems audits across more than 100 countries. Overlaps with AUS-MEAT on SQF, BRCGS and GLOBALG.A.P. programs but operates across all sectors.
- Intertek: Global TIC firm offering agricultural commodity and food certification services, including training programs and quality system audits. Competes with AUS-MEAT for international food safety accreditations and audits.
- DNV: Global certification body active in food safety, supply chain, and quality management system certification. Provides JAS-ANZ-recognized audits that compete with AUS-MEAT's ISO9001 and scheme-based certifications.
Emerging players
- Eurofins: Global food testing and certification group with growing presence in agricultural supply-chain assurance. Adjacent peer to AUS-MEAT given focus on food safety testing and certification, though more testing-led and less standards-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AUS-MEAT social profiles
Digital presenceAUS-MEAT compliance and trust
Trust signalCompliance6 records
AUS-MEAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUS-MEAT leadership team
Management profileNumber of profiles
AUS-MEAT subsidiaries and ownership
Company hierarchySubsidiaries1 record
AUS-MEAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUS-MEAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUS-MEAT
What does AUS-MEAT do?
AUS-MEAT is a not-for-profit industry-owned joint venture that delivers third-party auditing, accreditation, and certification services for meat processors, livestock producers, and broader agribusiness operators across Australia and New Zealand. It also operates a Registered Training Organization (RTO 7085) providing accredited courses in food safety, HACCP, animal welfare, and meat processing qualifications. Its core IP is the AUS-MEAT Language, the standardised meat description system administered via the Australian Meat Industry Language and Standards Committee.
Is AUS-MEAT a public or private company?
AUS-MEAT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AUS-MEAT founded?
AUS-MEAT was founded in 1998. It employs 101 to 250 people.
Where is AUS-MEAT based?
AUS-MEAT is headquartered in Brisbane, Australia, in the Oceania region.
How does AUS-MEAT make money?
Four revenue lines are on record. Training Services are the primary driver. The others are certification and Accreditation Services, publication Sales and membership Services.
Who are AUS-MEAT's main competitors?
Direct peers on record are AsureQuality, Control Union and NSF International. Meat & Livestock Australia (MLA) is listed as an others. Broad incumbents are TÜV SÜD, Bureau Veritas, SGS, Intertek and DNV. Eurofins is listed as an emerging player.
Does AUS-MEAT have an API?
No public API is recorded for AUS-MEAT.
What industry is AUS-MEAT in?
AUS-MEAT's product category is Meat Industry Certification and Training Services. Its primary akta.pro industry code is AFAKALAD, Further Processing (Cooked, Smoked, Cured & Deli Meats), with a secondary code of AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs). Its NAICS code is 3116 and its SIC code is 2000.