AUS-MEAT

What AUS-MEAT does

AUS-MEAT is an industry-owned not-for-profit joint venture established in 1998 between Meat & Livestock Australia (MLA) and the Australian Meat Processor Corporation (AMPC). Headquartered in Murarrie, Brisbane, with a secondary office in Auckland, the organization delivers independent agribusiness auditing, certification and accredited training services across Australia and New Zealand. Its portfolio spans more than 70 programs, including the National Feedlot Accreditation Scheme (NFAS), Livestock Production Assurance (LPA), Meat Standards Australia (MSA) and National Processor Establishments (NPE), and it has been appointed by the Australian Government as an Authorized Officer for trade description audits on export meat.

The organization owns and maintains the AUS-MEAT Language, a standardized descriptive vocabulary for red-meat carcases and cuts that functions as an industry reference and is published in the Handbook of Australian Meat, including via a mobile application. It operates registered training organization RTO 7085, delivering training online, virtually and face-to-face, with course fees ranging from approximately AUD $100 to AUD $3,100. A sister brand, AUS-QUAL, extends certification and training into the broader Australian agricultural industry, covering horticulture, poultry, eggs and other livestock, and supports international benchmarking programs including Chile Beef, Swiss HQB and EU-GF-HQB.

AUS-MEAT employs 101-250 staff and generates revenue through a mix of audit fees, training fees and industry-good funding via its MLA and AMPC sponsors. Its partnerships with JAS-ANZ, Exemplar Global, the Australian Lot Feeders' Association (ALFA), the Australian Meat Industry Council (AMIC) and the Australian Government Department of Agriculture anchor its role in domestic and export market access. Revenue is not publicly disclosed.

Name

AUS-MEAT

Legal name

AUS-MEAT Limited

Website

https://ausmeat.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

AUS-MEAT is an industry-owned not-for-profit joint venture between MLA and AMPC, providing agribusiness auditing, certification and accredited training services to meat processors, livestock producers and the broader agricultural sector across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Meat Industry Certification and Training Services

NAICS

Animal Slaughtering and Processing (3116), Poultry Processing (311615), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

Keywords

• Agribusiness auditing
• Meat industry certification
• Food safety training
• Livestock accreditation services
• Quality management systems

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Training Services: RTO accredited training courses across food safety, HACCP, meat processing, animal welfare, and social compliance. Courses offered at various price points from $100 for introductory training to $3,100 for comprehensive accreditation programs. Revenue generated through course fees, with offerings including online eLearning, face-to-face, and virtual workshop delivery modes.
2. Certification and Accreditation Services: Third-party accreditation and certification services for meat processing establishments, feedlots, and agribusiness operations across Australia and New Zealand. Services include audit services, standards compliance verification, and certification for various industry programs including BRCGS, SQF, and GLOBALG.A.P.
3. Publication Sales: Sale of industry publications including the Handbook of Australian Meat, industry guides, posters, and equipment through the AUS-MEAT online shop. Members receive access to exclusive publications and content catalogued in the members site.
4. Membership Services: Free online membership providing access to further information and resources, with exclusive member-only access to publications, brochures, and image catalogues. Paid services may include high-resolution images and custom usage permissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

AUS-MEAT is a not-for-profit industry-owned joint venture that delivers third-party auditing, accreditation, and certification services for meat processors, livestock producers, and broader agribusiness operators across Australia and New Zealand. It also operates a Registered Training Organization (RTO 7085) providing accredited courses in food safety, HACCP, animal welfare, and meat processing qualifications. Its core IP is the AUS-MEAT Language, the standardised meat description system administered via the Australian Meat Industry Language and Standards Committee.

Product overview

AUS-MEAT is Australia and New Zealand's leading provider of agribusiness auditing, certification, and training services. The company operates as a not-for-profit industry-owned joint venture between Meat & Livestock Australia (MLA) and the Australian Meat Processor Corporation (AMPC). Its portfolio consists of three interconnected core offerings: (1) AUS-MEAT Accreditation Services for meat processors, boning rooms, and further processors covering quality assurance, food safety, and trade description compliance through programs including NFAS, LPA, and NPE; (2) AUS-QUAL Certification as a sister brand serving the broader agricultural industry including horticulture, poultry and eggs, and social compliance; and (3) AUS-MEAT Training (RTO: 7085) providing accredited courses in food safety, HACCP, animal welfare, and meat processing qualifications. Supporting these are the Handbook of Australian Meat (available as publication and mobile app) and the AUS-MEAT Language system that provides standardized meat product descriptions across the industry. The company supports over 70 different programs and operates under internationally recognized quality management systems.

Differentiator

Problem solved

Functional benefit

Brands

• AUS-QUAL: Sister brand of AUS-MEAT providing services to the broader agricultural industry including horticulture, food safety, animal welfare, poultry & eggs, pig industry, and social & ethical compliance programs.

Quantifiable outcome

• Supports over 70 different programs across meat processing, livestock, horticulture, and broader agricultural industry
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Meat & Livestock Australia (MLA)coreStrategic or Co-development PartnerJoint venture partner in AUS-MEAT Limited. MLA is one of two industry bodies (along with AMPC) that own AUS-MEAT as a joint venture limited by guarantee. MLA represents cattle, sheep, and goat producers across Australia.
• Australian Meat Processor Corporation (AMPC)coreStrategic or Co-development PartnerJoint venture partner in AUS-MEAT Limited. AMPC is one of two industry bodies (along with MLA) that own AUS-MEAT as a joint venture limited by guarantee. AMPC represents Australian meat processors.
• Australian Lot Feeders' Association (ALFA)coreStrategic or Co-development PartnerALFA initiated the National Feedlot Accreditation Scheme (NFAS), an independently audited quality assurance program for the Australian lot feeding industry, which is managed by AUS-MEAT.
• Exemplar GlobalcoreTechnology or IntegrationAll AUS-MEAT auditors are Exemplar Global registered, providing internationally recognised auditor certification and quality assurance for the audit services provided.
• JAS-ANZcoreTechnology or IntegrationJoint Accreditation System of Australia and New Zealand provides accreditation for AUS-MEAT (trading as AUS-QUAL) certification services including BRCGS, SQF, Freshcare, GLOBALG.A.P., and AWPCS schemes.
• Australian Government Department of Agriculture, Fisheries & ForestrycoreStrategic or Co-development PartnerGovernment body that grants Meat Export Licenses to Non-Packer Exporters meeting AUS-MEAT accreditation requirements. Also appoints AUS-MEAT Authorized Officers to conduct audits concerning Trade Description requirements.
• Australian Meat Industry CouncilcoreStrategic or Co-development PartnerIndustry representative body that is a member of the Australian Meat Industry Language and Standards Committee (AMILSC), which controls trade descriptions and AUS-MEAT National Accreditation Standards requirements.
• Australian Meat Industry Language and Standards Committee (AMILSC)coreStrategic or Co-development PartnerIndustry committee comprising representatives from Australian Government, AMIC, Cattle Australia, ALFA, Sheep Producers Australia, Australian Pork Limited, and Australian Supermarkets/Independent Retailers. Controls trade descriptions and AUS-MEAT National Accreditation Standards requirements.
• Woolworths, Coles, and HARPSminorStrategic or Co-development PartnerMajor Australian retailers whose food safety requirements are met through AUS-MEAT's HACCP Refresher training course, developed to meet their specific training requirements.
• Copyright Agency Limited (CAL)minorStrategic or Co-development PartnerNon-exclusive agent acting on behalf of AUS-MEAT to license and collect payment for reproduction and communication of copyright works from users such as educational institutions, government departments, business sector and general community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AsureQuality: New Zealand government-owned provider of food safety, animal welfare, and biosecurity assurance services across the primary sector. Most direct comparable to AUS-MEAT given similar mandate, JV/co-operative structure, and ANZ geographic footprint.
• Control Union: Global certification body specializing in agriculture, food, feed, forestry, and sustainability certifications, including GLOBALG.A.P. and organic programs that overlap with AUS-MEAT's AUS-QUAL offerings.
• NSF International: US-headquartered public health and safety organization offering food safety certification, and HACCP programs that overlap directly with AUS-MEAT's food processing and accreditation portfolio.

Others

• Meat & Livestock Australia (MLA): Parent/owner of AUS-MEAT and the industry services marketer for the Australian red meat industry. Comparable as an industry-body ecosystem participant but not a commercial certification competitor.

Broad incumbents

• TÜV SÜD: Global certification body providing ISO-based management system certification and food safety audits. Competes with AUS-MEAT for JAS-ANZ-accredited management systems work in ANZ.
• Bureau Veritas: Global TIC group providing food, agricultural commodity and supply-chain certification, including auditor registration schemes that compete with Exemplar Global registration. Operates broadly across multiple industries beyond meat.
• SGS: Global testing, inspection and certification (TIC) major offering food safety, agricultural commodity, and quality systems audits across more than 100 countries. Overlaps with AUS-MEAT on SQF, BRCGS and GLOBALG.A.P. programs but operates across all sectors.
• Intertek: Global TIC firm offering agricultural commodity and food certification services, including training programs and quality system audits. Competes with AUS-MEAT for international food safety accreditations and audits.
• DNV: Global certification body active in food safety, supply chain, and quality management system certification. Provides JAS-ANZ-recognized audits that compete with AUS-MEAT's ISO9001 and scheme-based certifications.

Emerging players

• Eurofins: Global food testing and certification group with growing presence in agricultural supply-chain assurance. Adjacent peer to AUS-MEAT given focus on food safety testing and certification, though more testing-led and less standards-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AUSMEATLtd
• YouTubeyoutube.com/channel/UCJoQ-io6Eqa2zDTVzQT_Kug/featured
• Facebookfacebook.com/ausmeatltd
• LinkedInau.linkedin.com/company/aus-meat-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUS-MEAT