Ciel Power

What Ciel Power does

Ciel Power LLC is a New Jersey-based residential energy efficiency services provider founded in 2010, headquartered in Kearny with a secondary presence in Lyndhurst. The company delivers comprehensive home energy audits using thermal imaging, blower-door depressurization testing, and combustion safety diagnostics performed by BPI-certified technicians, then converts audit findings into installation contracts covering insulation (spray foam, cellulose, fiberglass), air sealing, high-efficiency heating and cooling systems, cold climate air source heat pumps, heat pump water heaters, crawlspace encapsulation, and solar panels. Pearl Certification is offered to document upgrade value for resale.

The business operates a hybrid go-to-market combining direct-to-consumer acquisition (website, Bookeo online scheduling, phone) with sales-led field operations driven by municipal partnerships with more than a dozen New Jersey towns (Princeton, Glen Rock, Madison, Summit, Highland Park, Watchung, Millburn, Woodbridge, Chatham, Verona, New Milford, Pascack Valley, Long Hill, Westfield) and utility program participation as a PSE&G Top 10 Trade Ally, JCP&L participating contractor, NJ Natural Gas SAVEGREEN provider, and Elizabethtown Gas provider. Revenue is generated primarily through professional services installation contracts with rebate and zero-interest financing assistance (up to $7,500 cash-back and $25,000 financing) channeled through utility partners. The $99 standard home energy audit (discounted to $49 in municipal programs, free for utility-qualified homeowners via promo code WHES) is creditable toward installations, functioning as both a paid service and a top-of-funnel lead generator.

Ciel Power holds multiple sector certifications — BPI GoldStar Contractor, NJ Home Performance with ENERGY STAR, BBB Accredited, NJHIC licensed (#13VH06170900), and Pennsylvania Home Improvement Contractor Registration (#PA081534) — and has received four ENERGY STAR Contractor of the Year awards (2019, 2020, 2021 Sustained Excellence, 2023) plus media coverage in The New York Times and ABC World News Tonight. The company is privately held with no disclosed external funding, 11-50 employees, and revenue not publicly reported.

Name

Ciel Power

Legal name

Ciel Power LLC

Website

https://cielpower.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciel Power LLC is a New Jersey-based home energy efficiency services provider founded in 2010, offering BPI-certified home energy audits and energy-efficient upgrades including insulation, HVAC, heat pumps, and solar to residential homeowners and municipalities across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Kearny

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Home Energy Audits: Comprehensive diagnostic energy audits performed by BPI-certified technicians. Audits include thermal imaging, depressurization testing, safety checks, and detailed reporting with upgrade recommendations. Revenue is generated on a per-audit basis, with standard pricing and discounted rates through municipal programs.
2. Insulation Installation: Installation of spray foam, cellulose, and fiberglass insulation to improve home energy efficiency. Services include air sealing, attic insulation, wall insulation, and crawlspace encapsulation. Revenue generated through installation contracts following audit recommendations.
3. HVAC System Upgrades: Replacement and installation of high-efficiency heating systems, air conditioning units, and hot water systems including heat pump water heaters. Cold climate air source heat pumps offered as year-round efficiency solutions.
4. Solar Panel Installation: Solar panel installation services for residential properties seeking renewable energy solutions.
5. Rebate and Incentive Administration: The company facilitates access to utility rebates and financing programs on behalf of homeowners, handling paperwork for PSE&G, JCP&L, and NJNG incentive programs. Revenue indirectly generated through program participation facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ciel Power delivers residential home energy audits conducted by BPI-certified technicians using thermal imaging, blower-door depressurization testing, and combustion safety diagnostics, then converts audit findings into installation contracts for insulation, high-efficiency heating and cooling systems, heat-pump water heaters, crawlspace encapsulation, and residential solar panels. Services are delivered under New Jersey utility incentive programs (PSE&G, JCP&L, NJNG, Elizabethtown Gas) and town-wide municipal sustainability partnerships, with the company handling all rebate and financing paperwork on behalf of homeowners. Pearl Certification documentation supplements installations to capture added resale value.

Product overview

Ciel Power LLC is a home energy efficiency solutions provider offering a comprehensive suite of services centered around professional home energy audits and energy-efficient home upgrades. The core offering is the Home Energy Audit ($99 standard, discounted to $49 for municipal programs), which serves as the diagnostic foundation for all other services. The audit includes thermal imaging, blower-door testing, and combustion safety testing to identify inefficiencies. Based on audit findings, customers can engage Ciel for insulation installation (spray foam, cellulose, fiberglass), air sealing, heating system upgrades (including cold climate heat pumps), air conditioning replacement, hot water system upgrades (heat pump water heaters), crawlspace encapsulation, and solar panel installation. The company operates through partnerships with utility companies (PSE&G, NJ Natural Gas, Elizabethtown Gas) offering incentives up to $7,500 cash-back plus $25,000 in zero-interest financing. Additional services include Pearl Certification for home resale value documentation, professional consultation, and detailed reporting. The company serves residential customers throughout New Jersey via municipal sustainability programs in over a dozen towns.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Energy Audit Comprehensive diagnostic assessment evaluating insulation levels, HVAC systems, windows, doors, and other key areas of the home. Includes blower-door testing, thermal imaging, and combustion safety testing for combustion appliances, plus detailed prioritized improvement recommendations with ROI analysis. Priced at $99 standard, $49 for municipal program residents, and complimentary for qualified utility-program participants.
• Insulation Contractor Services Installation of spray foam insulation, cellulose insulation, and fiberglass insulation to improve home energy efficiency and comfort, plus air sealing of attics, kneewalls, rim joists, and penetrations. Delivered as a follow-on to the home energy audit.
• Heating Systems Installation High-efficiency heating system installation and replacement services, including cold-climate air source heat pumps for year-round comfort. Offered to homeowners following audit-driven recommendations.
• Air Conditioning Installation Central air conditioning installation and replacement services for improved cooling efficiency. Sold as part of audit-driven HVAC upgrade recommendations.
• Hot Water Systems Installation Heat pump water heater installation and hot water system upgrade services for energy-efficient water heating. Sold as part of audit-driven recommendations.
• Crawlspace Encapsulation Services to seal and insulate crawlspaces for improved energy efficiency and indoor air quality.
• Solar Panels Installation Solar panel installation services to power homes efficiently with renewable energy, offered as a renewable energy upgrade alongside audit-driven efficiency recommendations.
• Pearl Certification Documentation Certification service providing documentation of home upgrades and added value for home resale purposes, delivered in partnership with Pearl Certification.

Quantifiable outcome

• Save up to 30% on energy bills through recommended upgrades
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• CeresminorStrategic or Co-development Partner · 23 November 2015Joined the Building and Real Estate Climate Declaration campaign in collaboration with Ceres, USGBC, and Carbon Leadership Forum, aligning with 1,500+ U.S. businesses calling for climate action policy.
• New Jersey Sustainable Business RegistryminorOthers · 20 February 2015Registered member of the NJ Sustainable Business Registry, a joint initiative between NJ Small Business Development Center and NJ Department of Environmental Protection, demonstrating commitment to sustainability practices.
• Sustainable PrincetonminorStrategic or Co-development Partner · 29 June 2013Preferred provider of residential energy audits for Sustainable Princeton's EnergySmart Homes Program, a 501c(3) organization working to promote sustainability and achieve 20% fossil fuel reduction by 2020.
• Woodbridge TownshipminorChannel Partner/ Reseller/ Distributor · 12 September 2012Preferred provider of energy audits for Woodbridge's 'Greenable Woodbridge' campaign to promote sustainability, economic growth, and job creation.
• Better Business BureauminorOthers · 20 June 2012Better Business Bureau Accredited Contractor, demonstrating commitment to marketplace trust, honesty, and business ethics standards.
• Highland Park Environmental CommissionminorChannel Partner/ Reseller/ Distributor · 16 March 2012Preferred provider for Highland Park's 'It's In Our Power' campaign to reduce carbon footprint of residential dwellings. Highland Park was one of three NJ towns selected for EPA's Climate Showcase Communities project.
• PSE&G (Public Service Electric & Gas Co.)coreGTM or Marketing PartnerPSE&G Trade Ally and Top 10 Contractor in PSE&G's Whole Home Energy Solutions Program. Ciel Power provides home energy audits and installations as a participating contractor in PSE&G's energy efficiency incentive programs, offering homeowners access to rebates and zero-interest financing.
• TreeEraminorStrategic or Co-development PartnerEnvironmental partnership where TreeEra plants one tree for every home energy audit performed by Ciel Power. Each tree can offset up to one ton of CO2 in its lifetime.
• Pearl CertificationcoreGTM or Marketing PartnerPearl Certification partnership provides homeowners with Certification Reports showing the added value of upgrades, helping homes sell faster and for more. Ciel's work is Pearl Certified.
• New Jersey Meadowlands Commission Business AcceleratorminorImplementation/ SI/ Consulting PartnerCiel Power joined the NJMC Business Accelerator Program in 2011 to gain resources and support for continued growth, network expansion, and industry partner development.
• Building Performance Institute (BPI)coreTechnology or IntegrationBPI Accredited Contractor; BPI GoldStar Contractor status. Employees hold BPI Building Analyst and Building Envelope Designations. Company adheres to BPI's open, transparent, consensus-developed national technical standards based on sound building science.
• ENERGY STARcoreTechnology or IntegrationNew Jersey Home Performance with ENERGY STAR Accredited Contractor; recipient of multiple Contractor of the Year awards. Provides access to federal energy efficiency program frameworks and incentives.
• Sustainable JerseyminorStrategic or Co-development PartnerPartnership with Sustainable Jersey for municipal sustainability programs; multiple town programs have gained support from Sustainable Jersey for achieving certification.
• New Jersey Clean Energy / Home Performance with ENERGY STARcoreTechnology or IntegrationAccredited participating provider of the NJ Home Performance with ENERGY STAR program, administered by the New Jersey Board of Public Utilities, providing cash-back incentives and financing to NJ residents.
• JCP&L (Jersey Central Power & Light)minorGTM or Marketing PartnerParticipating contractor for JCP&L energy efficiency programs, providing home energy audits and retrofits to JCP&L customers.
• NJNG (New Jersey Natural Gas)minorGTM or Marketing PartnerParticipating provider for NJNG SAVEGREEN program, offering audits and energy efficiency upgrades to NJNG customers with access to rebates and 0% APR financing.
• Elizabethtown GasminorGTM or Marketing PartnerParticipating provider for Elizabethtown Gas energy efficiency programs, offering free audits to qualified homeowners using promo code WHES.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CielPower
• Facebookfacebook.com/CielPower

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciel Power