Cassinelli Shanker and Baker Orthodontics

What Cassinelli Shanker and Baker Orthodontics does

Cassinelli Shanker and Baker Orthodontics, operating legally as Cassinelli, Shanker & Associates Orthodontics (DBA Westchester Orthodontics), is a private multi-doctor orthodontic practice serving the Cincinnati metropolitan area from two physical offices in West Chester Township and Blue Ash, Ohio. The practice delivers the standard orthodontic service menu — traditional metal and clear/ceramic braces, Invisalign and Invisalign Teen clear aligners, two-phase and early interceptive treatment for children starting around age 7, palatal expanders, retainers, TMJ/TMD care, and surgical orthodontics — to patients across three age segments: children, teenagers, and adults. Five orthodontists staff the practice, including board-certified specialists Dr. Alex Cassinelli (founder, 20+ years in Cincinnati) and Dr. Shiv Shanker (ABO Diplomate since 2003), with Dr. Shanker additionally co-directing the Dentofacial Deformity Program at Ohio State University College of Dentistry one day per week.

Name

Cassinelli Shanker and Baker Orthodontics

Legal name

Cassinelli, Shanker & Associates Orthodontics

Website

https://westchesterorthodontics.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassinelli Shanker and Baker Orthodontics is a privately held, multi-doctor orthodontic practice operating two offices in the Cincinnati metro, providing braces, clear aligners, early interceptive treatment, and surgical orthodontics to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAGAG

Interceptive/Phase I Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAJAD

Orthodontic Appliances & Aligners Fabrication

Healthcare & Life Sciences/Dental Care Services/Dental Laboratories & Prosthetic Fabrication

Keywords

• Orthodontic treatment services
• Dental braces
• Clear aligners
• Surgical orthodontics
• Orthodontic appliances

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional metal and clear) and clear aligners (Invisalign/Invisalign Teen) for children, teenagers, and adults. Treatment typically spans 12-24 months with regular adjustment appointments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cassinelli, Shanker & Associates Orthodontics is a comprehensive orthodontic practice providing teeth straightening and jaw alignment treatments, including traditional metal braces, clear/ceramic braces, and clear aligner systems (Invisalign and Invisalign Teen). The practice also delivers early/interceptive orthodontics, two-phase treatment, TMJ/TMD therapy, growth modifications, surgical orthodontics, and supporting appliances such as palatal expanders, space maintainers, retainers, and custom mouthguards, all administered by board-certified orthodontists across two Cincinnati-area office locations.

Product overview

Cassinelli, Shanker & Associates Orthodontics is a comprehensive orthodontic practice offering a full range of teeth straightening and jaw alignment treatments. The practice provides traditional metal braces and clear/ceramic braces as core bracket-based products, alongside clear aligner options including Invisalign and Invisalign Teen. The practice specializes in early/interceptive orthodontics for children starting around age 7, offering two-phase treatment programs, palatal expanders, and space maintainers. Additional treatment services include TMJ/TMD treatment, growth modifications, surgical orthodontics, and interproximal reduction. The practice utilizes advanced technology including iTero digital impression scanning, in-house 3D printing for aligner fabrication, and CBCT imaging. Supporting services include complimentary new patient exams, retainers, custom mouthguards, and payment planning tools. All treatments are delivered by board-certified orthodontists.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Board of OrthodonticscoreOthersThe ABO is the national board for orthodontic certification. Practice doctors are board-certified through this organization. Logo displayed on website footer indicates official affiliation.
• American Dental Association (ADA)coreOthersADA logo displayed on website footer indicating membership/affiliation with the professional dental association.
• American Association of Orthodontists (AAO)coreOthersAAO logo displayed on website footer. The AAO is the oldest and largest dental specialty organization. Lightforce partnership also mentioned.
• Align Technology (Invisalign)coreTechnology or IntegrationProvider of Invisalign and Invisalign Teen clear aligner systems. Practice offers these treatments as an authorized provider. Logo displayed on website.
• Ohio State University College of DentistryminorStrategic or Co-development PartnerDr. Shanker maintains a one-day-a-week affiliation as co-director of the Dentofacial Deformity Program in the graduate orthodontic and oral and maxillofacial surgery programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Great Expressions Dental Centers: Multi-specialty dental DSO with significant orthodontic service lines across the Midwest and Eastern US. Represents the larger, capitalized incumbent that competes with independent orthodontic practices on insurance access and marketing scale.
• Smile Doctors: Largest orthodontics-focused DSO in the US with hundreds of affiliated locations across multiple states. Operates as a direct competitor to independent multi-doctor orthodontic practices and increasingly acquires practices in the same Midwest markets Cassinelli Shanker and Baker serves.
• Heartland Dental: Largest US dental support organization with significant Midwest presence and growing orthodontic service lines. Represents the scaled, PE-backed incumbent that competes for orthodontic patients via affiliated general dentistry practices.
• Mortenson Family Dental / Mortenson Orthodontics: Regional DSO serving Kentucky, Indiana, and Ohio markets with integrated orthodontic services. Directly comparable on geography and service mix, operating as a multi-specialty competitor with marketing and capital scale advantages.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners — both of which are core technology dependencies for Cassinelli Shanker and Baker. Functions as critical supplier and increasingly as a downstream competitive threat via its consumer-facing Invisalign-branded offerings.
• Cincinnati Children's Hospital Pediatric Dentistry / Orthodontics: Large academic pediatric dental/orthodontic provider in the same metro area. Serves as both a referral source for complex pediatric cases and a competitive threat for the practice's children and surgical orthodontics segments.
• Lightforce Orthodontics: Provider of fully customized 3D-printed bracket systems used in modern orthodontic practices. Listed as a partner/technology vendor for the subject practice and represents the leading edge of in-office digital orthodontic manufacturing.

Emerging players

• SmileDirectClub (historical peer / category marker): Pioneer direct-to-consumer clear aligner brand that competed for the same mild-case adult segment the practice serves. Its collapse and the broader rise of DTC aligner concepts represent the structural threat the practice must navigate on adult clear aligner pricing and demand.

Direct peers

• Orthodontic Specialists of Dayton/Cincinnati-area multi-doctor practices: Multi-location orthodontic groups in the broader Cincinnati/Dayton region offering braces, clear aligners, and early treatment with board-certified specialists. Directly comparable on service mix, patient demographics, and regional competition.
• Beelman Orthodontics: Independent multi-doctor orthodontic practice in the Cincinnati metropolitan area offering braces, Invisalign, and early treatment. Comparable in scale, service mix, and patient demographic to Cassinelli Shanker and Baker.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wchesterortho
• YouTubeyoutube.com/channel/UC5-wag6wkctGm0M9W7MaQ_g
• Facebookfacebook.com/westchesterorthodontics
• Instagraminstagram.com/wcortho
• TikToktiktok.com/@cincinnati1ortho
• LinkedInlinkedin.com/company/west-chester-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassinelli Shanker and Baker Orthodontics