On Our Sleeves
On Our Sleeves (The Kids Mental Health Foundation) is a 501(c)(3) nonprofit that provides free children's mental health education resources to parents, caregivers, educators, and coaches nationwide, partnering with children's hospitals and corporations through donations, merchandise sales, and its Bloom workplace wellness program.
- Company typePrivate
- Founded2018
- HeadquartersColumbus, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What On Our Sleeves does
The Kids Mental Health Foundation, operating under the brand "On Our Sleeves," is a 501(c)(3) nonprofit organization (EIN: 88-4419089) headquartered at 700 Children's Drive in Columbus, Ohio. Founded in 2018, the organization is built around a signature children's mental health awareness and education program that partners with leading children's hospitals and behavioral health providers to distribute free resources to families, caregivers, educators, and coaches across the United States. Its core offering is a curated digital content library covering topics such as anger management, minority mental health, and crisis information, augmented by physical resources including a Conversation Starters Deck and Kindness Kits for classrooms. The organization has no proprietary technology platform; its "product" is essentially a curated content and community-building operation layered on top of a standard nonprofit web and e-commerce stack.
The foundation operates as a community-led movement. Revenue is generated through three primary streams: individual and corporate donations (channeled through the Nationwide Children's Hospital giving site), branded merchandise sales (apparel, hats, the Ashley Eckstein bracelet set, and the Conversation Starters Deck), and corporate partnership fees via its Bloom workplace wellness program. Distribution is primarily digital via onoursleeves.org and kidsmentalhealthfoundation.org, with merchandise sold through an integrated e-commerce storefront, and extends offline through healthcare partner referrals, school channels, and corporate wellness deployments. The foundation also produces multimedia content, including the "Kids Mental Health Starts with Us" documentary featuring athletes, performers, and public figures.
The foundation serves four identifiable customer segments: parents and caregivers, teachers and coaches, healthcare partner organizations, and minority communities (the latter as a secondary vertical). With 251–500 employees, no disclosed revenue, no funding rounds, no M&A activity, and no parent company, the entity functions as an independent, donation-supported nonprofit closely affiliated with Nationwide Children's Hospital rather than a venture-backed or commercially scaled enterprise.
On Our Sleeves firmographics
Firmographics- Name
- On Our Sleeves
- Legal name
- The Kids Mental Health Foundation
- Website
- https://onoursleeves.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- On Our Sleeves (The Kids Mental Health Foundation) is a 501(c)(3) nonprofit that provides free children's mental health education resources to parents, caregivers, educators, and coaches nationwide, partnering with children's hospitals and corporations through donations, merchandise sales, and its Bloom workplace wellness program.
- Ownership category
- akta.pro rank
On Our Sleeves industry classification
Industry- Product category
- Children's Mental Health Education and Awareness
- NAICS
- Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Mindfulness, Yoga & Self-Regulation Programs for Young Children (EDACAOAE), Health, Safety & Hygiene Early Learning Content (EDAGACAH)
Keywords
Where On Our Sleeves is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Our Sleeves business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN: 88-4419089), The Kids Mental Health Foundation / On Our Sleeves generates revenue primarily through donations from individuals, corporations, and philanthropic organizations. Donations fund the free resources and programs.
- E-commerce Sales: The organization operates an online store selling branded merchandise including apparel and accessories (t-shirts, hats, bracelets, conversation card decks). Proceeds from merchandise sales fund free mental health resources.
- Corporate Partnerships: The organization partners with corporations for workplace wellness programs (Bloom) and other corporate sponsorships that provide funding and expand reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free mental health resources available to all |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
On Our Sleeves product offering
Product offeringCore offering
On Our Sleeves is the signature program of The Kids Mental Health Foundation, providing free preventive mental health resources (parent guides, educator toolkits, crisis information, and topic-specific articles on behaviors, emotions, anger management, and minority mental health) to families, caregivers, teachers, and coaches across the United States. The organization complements these free resources with paid branded merchandise (apparel, bracelets, conversation card decks), the Bloom workplace wellness program for corporate partners, and classroom Kindness Kits.
Product overview
On Our Sleeves is a signature program of The Kids Mental Health Foundation, a non-profit organization offering a portfolio of free mental health resources and programs. The core offering is the On Our Sleeves program, which partners with children's hospitals and behavioral health providers to deliver free resources to families, educators, and coaches. Additional offerings include Bloom (workplace mental health program), Kindness Kits for Classroom, and Crisis Lines. The organization also operates a merchandise store selling items like the Conversation Starters Deck, branded apparel, and accessories, with proceeds funding free mental health resources.
Differentiator
Problem solved
Functional benefit
Products and services
- On Our Sleeves Program
Quantifiable outcome
- $3.64 return for every $1 invested in infant and early childhood mental health programs
Companies that use On Our Sleeves
Customer profileSegments4 records
Ideal customer profiles4 records
On Our Sleeves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Our Sleeves partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Leading Children's HospitalscoreOn Our Sleeves is a signature program partnering with leading children's hospitals and behavioral health providers. These healthcare partners help distribute free resources to families and work together to start conversations and break stigmas around children's mental health.
- Behavioral Health ProviderscorePartnership with behavioral health providers extends the reach of free mental health resources to families seeking professional mental health support and education.
- Corporate PartnerscoreCorporate partnerships include workplace wellness programs (Bloom) and other sponsorships that provide funding and help expand reach to employees who are parents and caregivers.
- Community PartnersminorCommunity partnerships support local outreach and engagement, including group fundraising and community-based mental health initiatives.
- Ashley EcksteinminorCelebrity collaborator Ashley Eckstein has created a bracelet set with the organization, with proceeds supporting free mental health resources.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
On Our Sleeves competitors and assessment
Company assessmentBroad incumbents
- Mental Health America: Nation's oldest community-based mental health nonprofit providing free resources, screening tools, and policy advocacy across all age groups — broader incumbent that competes for the same donor and corporate partnership dollars.
- National Alliance on Mental Illness (NAMI): Largest U.S. grassroots mental health organization with free education, support programs, and public awareness campaigns — overlapping resource-and-advocacy model with much broader national footprint.
Direct peers
- Child Mind Institute: Independent nonprofit dedicated to children's mental health, providing free educational resources for parents and educators, clinician training, and public awareness — directly comparable mission and free-resource distribution model.
- The Trevor Project: Nonprofit providing crisis intervention and mental health resources for LGBTQ+ youth, with strong donor model and digital awareness campaigns — comparable youth-focused mental health nonprofit with free-resource distribution.
- Born This Way Foundation: Co-founded by Lady Gaga, focused on youth mental health and kindness with free digital resources, school programs, and celebrity-driven campaigns — directly comparable youth mental health nonprofit with content-and-community model.
- The Jed Foundation: Nonprofit protecting youth mental health and suicide prevention through school and college programs, free resources, and partnerships — overlapping target audience (educators, students) and free content distribution model.
- Active Minds: Youth mental health nonprofit activating peer-to-peer awareness programs in schools and colleges, distributing free resources and campaigns — comparable GTM via educational institutions and prevention-focused free content.
- American Foundation for Suicide Prevention (AFSP): Large nonprofit focused on suicide prevention through research, education, advocacy, and loss support — adjacent mental health mission, comparable nonprofit structure, donor model, and free-resource distribution.
Emerging players
- Crisis Text Line: Nonprofit providing free, 24/7 text-based mental health support — comparable free-service distribution model and similar donor/partner funding, though delivers direct intervention rather than educational resources.
- PACER's National Bullying Prevention Center: Nonprofit providing free resources, classroom kits, and educator tools to address bullying as a children's mental health issue — directly comparable Kindness Kits for Classroom and teacher-targeted resource distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On Our Sleeves social profiles
Digital presenceOn Our Sleeves financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Our Sleeves leadership team
Management profileNumber of profiles
On Our Sleeves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Our Sleeves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Our Sleeves
What does On Our Sleeves do?
On Our Sleeves is the signature program of The Kids Mental Health Foundation, providing free preventive mental health resources (parent guides, educator toolkits, crisis information, and topic-specific articles on behaviors, emotions, anger management, and minority mental health) to families, caregivers, teachers, and coaches across the United States. The organization complements these free resources with paid branded merchandise (apparel, bracelets, conversation card decks), the Bloom workplace wellness program for corporate partners, and classroom Kindness Kits.
Is On Our Sleeves a public or private company?
On Our Sleeves is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was On Our Sleeves founded?
On Our Sleeves was founded in 2018. It employs 251 to 500 people.
Where is On Our Sleeves based?
On Our Sleeves is headquartered in Columbus, United States, in the North America region.
How does On Our Sleeves make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are E-commerce Sales and corporate Partnerships.
Who are On Our Sleeves's main competitors?
Broad incumbents on record are Mental Health America and National Alliance on Mental Illness (NAMI). Direct peers are Child Mind Institute, The Trevor Project, Born This Way Foundation, The Jed Foundation, Active Minds and American Foundation for Suicide Prevention (AFSP). Emerging players are Crisis Text Line and PACER's National Bullying Prevention Center.
Does On Our Sleeves have an API?
No public API is recorded for On Our Sleeves.
What industry is On Our Sleeves in?
On Our Sleeves's product category is Children's Mental Health Education and Awareness. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDACALAJ, Parent Mental Health, Stress Management & Wellness Programs. Its NAICS code is 813212.