On Our Sleeves

What On Our Sleeves does

The Kids Mental Health Foundation, operating under the brand "On Our Sleeves," is a 501(c)(3) nonprofit organization (EIN: 88-4419089) headquartered at 700 Children's Drive in Columbus, Ohio. Founded in 2018, the organization is built around a signature children's mental health awareness and education program that partners with leading children's hospitals and behavioral health providers to distribute free resources to families, caregivers, educators, and coaches across the United States. Its core offering is a curated digital content library covering topics such as anger management, minority mental health, and crisis information, augmented by physical resources including a Conversation Starters Deck and Kindness Kits for classrooms. The organization has no proprietary technology platform; its "product" is essentially a curated content and community-building operation layered on top of a standard nonprofit web and e-commerce stack.

The foundation operates as a community-led movement. Revenue is generated through three primary streams: individual and corporate donations (channeled through the Nationwide Children's Hospital giving site), branded merchandise sales (apparel, hats, the Ashley Eckstein bracelet set, and the Conversation Starters Deck), and corporate partnership fees via its Bloom workplace wellness program. Distribution is primarily digital via onoursleeves.org and kidsmentalhealthfoundation.org, with merchandise sold through an integrated e-commerce storefront, and extends offline through healthcare partner referrals, school channels, and corporate wellness deployments. The foundation also produces multimedia content, including the "Kids Mental Health Starts with Us" documentary featuring athletes, performers, and public figures.

The foundation serves four identifiable customer segments: parents and caregivers, teachers and coaches, healthcare partner organizations, and minority communities (the latter as a secondary vertical). With 251–500 employees, no disclosed revenue, no funding rounds, no M&A activity, and no parent company, the entity functions as an independent, donation-supported nonprofit closely affiliated with Nationwide Children's Hospital rather than a venture-backed or commercially scaled enterprise.

Name

On Our Sleeves

Legal name

The Kids Mental Health Foundation

Website

https://onoursleeves.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

On Our Sleeves (The Kids Mental Health Foundation) is a 501(c)(3) nonprofit that provides free children's mental health education resources to parents, caregivers, educators, and coaches nationwide, partnering with children's hospitals and corporations through donations, merchandise sales, and its Bloom workplace wellness program.

Ownership category

akta.pro rank

Product category

Children's Mental Health Education and Awareness

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411)

akta.pro industry

PRIMARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDACALAJ

Parent Mental Health, Stress Management & Wellness Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDACAOAE

Mindfulness, Yoga & Self-Regulation Programs for Young Children

Education/Early Childhood Education/Social and Emotional Learning Programs

SECONDARYEDAGACAH

Health, Safety & Hygiene Early Learning Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

Keywords

• Children's mental health
• Mental health education
• Nonprofit foundation
• Parent caregiver resources
• Behavioral health awareness

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN: 88-4419089), The Kids Mental Health Foundation / On Our Sleeves generates revenue primarily through donations from individuals, corporations, and philanthropic organizations. Donations fund the free resources and programs.
2. E-commerce Sales: The organization operates an online store selling branded merchandise including apparel and accessories (t-shirts, hats, bracelets, conversation card decks). Proceeds from merchandise sales fund free mental health resources.
3. Corporate Partnerships: The organization partners with corporations for workplace wellness programs (Bloom) and other corporate sponsorships that provide funding and expand reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

On Our Sleeves is the signature program of The Kids Mental Health Foundation, providing free preventive mental health resources (parent guides, educator toolkits, crisis information, and topic-specific articles on behaviors, emotions, anger management, and minority mental health) to families, caregivers, teachers, and coaches across the United States. The organization complements these free resources with paid branded merchandise (apparel, bracelets, conversation card decks), the Bloom workplace wellness program for corporate partners, and classroom Kindness Kits.

Product overview

On Our Sleeves is a signature program of The Kids Mental Health Foundation, a non-profit organization offering a portfolio of free mental health resources and programs. The core offering is the On Our Sleeves program, which partners with children's hospitals and behavioral health providers to deliver free resources to families, educators, and coaches. Additional offerings include Bloom (workplace mental health program), Kindness Kits for Classroom, and Crisis Lines. The organization also operates a merchandise store selling items like the Conversation Starters Deck, branded apparel, and accessories, with proceeds funding free mental health resources.

Differentiator

Problem solved

Functional benefit

Products and services

• On Our Sleeves Program

Quantifiable outcome

• $3.64 return for every $1 invested in infant and early childhood mental health programs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Children's HospitalscoreStrategic or Co-development PartnerOn Our Sleeves is a signature program partnering with leading children's hospitals and behavioral health providers. These healthcare partners help distribute free resources to families and work together to start conversations and break stigmas around children's mental health.
• Behavioral Health ProviderscoreStrategic or Co-development PartnerPartnership with behavioral health providers extends the reach of free mental health resources to families seeking professional mental health support and education.
• Corporate PartnerscoreGTM or Marketing PartnerCorporate partnerships include workplace wellness programs (Bloom) and other sponsorships that provide funding and help expand reach to employees who are parents and caregivers.
• Community PartnersminorGTM or Marketing PartnerCommunity partnerships support local outreach and engagement, including group fundraising and community-based mental health initiatives.
• Ashley EcksteinminorGTM or Marketing PartnerCelebrity collaborator Ashley Eckstein has created a bracelet set with the organization, with proceeds supporting free mental health resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mental Health America: Nation's oldest community-based mental health nonprofit providing free resources, screening tools, and policy advocacy across all age groups — broader incumbent that competes for the same donor and corporate partnership dollars.
• National Alliance on Mental Illness (NAMI): Largest U.S. grassroots mental health organization with free education, support programs, and public awareness campaigns — overlapping resource-and-advocacy model with much broader national footprint.

Direct peers

• Child Mind Institute: Independent nonprofit dedicated to children's mental health, providing free educational resources for parents and educators, clinician training, and public awareness — directly comparable mission and free-resource distribution model.
• The Trevor Project: Nonprofit providing crisis intervention and mental health resources for LGBTQ+ youth, with strong donor model and digital awareness campaigns — comparable youth-focused mental health nonprofit with free-resource distribution.
• Born This Way Foundation: Co-founded by Lady Gaga, focused on youth mental health and kindness with free digital resources, school programs, and celebrity-driven campaigns — directly comparable youth mental health nonprofit with content-and-community model.
• The Jed Foundation: Nonprofit protecting youth mental health and suicide prevention through school and college programs, free resources, and partnerships — overlapping target audience (educators, students) and free content distribution model.
• Active Minds: Youth mental health nonprofit activating peer-to-peer awareness programs in schools and colleges, distributing free resources and campaigns — comparable GTM via educational institutions and prevention-focused free content.
• American Foundation for Suicide Prevention (AFSP): Large nonprofit focused on suicide prevention through research, education, advocacy, and loss support — adjacent mental health mission, comparable nonprofit structure, donor model, and free-resource distribution.

Emerging players

• Crisis Text Line: Nonprofit providing free, 24/7 text-based mental health support — comparable free-service distribution model and similar donor/partner funding, though delivers direct intervention rather than educational resources.
• PACER's National Bullying Prevention Center: Nonprofit providing free resources, classroom kits, and educator tools to address bullying as a children's mental health issue — directly comparable Kindness Kits for Classroom and teacher-targeted resource distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgEUZk36iJgIjugLZ2aU2rg
• Facebookfacebook.com/onoursleeves
• LinkedInlinkedin.com/company/onoursleeves
• Instagraminstagram.com/kidsmentalhealthfoundation
• TikToktiktok.com/@kidsmhf
• Xx.com/onoursleeves

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Our Sleeves