What Friday - Digital Agency does

Friday - Digital Agency is a Dublin-based, independently-owned digital marketing and user experience agency that has operated since 2014, serving primarily Irish enterprise and mid-market clients. The firm delivers integrated services across five pillars: Digital Marketing (SEO, PPC, social media, display advertising, data and analytics, AI Visibility Audits), User Experience/UI Design (UX research, usability testing, design systems), Digital Strategy (digital strategy, benchmarking, content strategy), Content Creation (copywriting, creative design, photography, video and motion), and Technology/Web Development (WordPress, responsive design, accessibility, support). Its technology stack is anchored in WordPress CMS with integrations spanning Google Analytics, Capturly heatmapping, Yoast SEO, Facebook SDK, DoubleClick Studio, and Celtra, and it maintains certified partner status with Google, Meta, and TikTok.

Revenue is generated through project-based and retainer professional services engagements, custom-quoted by scope with no public pricing. Go-to-market is sales-led B2B direct client engagement via website contact, email, and phone, supported by an active thought-leadership blog and sustained industry award presence. The named customer base spans insurance (Arachas), financial services (IQ-EQ), retail (Peter Mark, Very, Baby Elegance, Viking Marine, Dublin Zoo), healthcare (OneTouch Health), pharmaceutical (Grifols), government (Data Protection Commission), legal (Law Society, Gartlan Furey), lottery (National Lottery), travel (Camino Ways), food and beverage (Fyffes, Folláin), and professional services (RKD).

The agency has remained privately held with no external institutional investors, no disclosed funding rounds, and no M&A activity. It is co-led by Dave Jackson (UX Director) and Gavin Duff (Director, Digital Strategy), supported by a small team of 11–50 people. Recent strategic emphasis has been on adding AI-adjacent services — notably the 2026 launch of AI Visibility Audits — and on thought-leadership content such as the 2024 UX in Ireland research report and ongoing blog output through 2026.

Name

Friday - Digital Agency

Legal name

The Friday Agency Ltd

Website

https://friday.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Friday is a Dublin-based digital marketing and user experience agency serving Irish enterprise and mid-market clients across insurance, retail, healthcare, government, and financial services with integrated strategy, UX design, content, paid media, and AI-search optimization services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Ux design agency
• Web development services
• Search engine optimization
• Digital strategy consulting

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Services include SEO, PPC/Google Ads, Social Media Marketing, Display Advertising, Data & Analytics, AI Visibility Audits, and Tracking. Typically project-based or retainer engagements.
2. UX/UI Design Services: User Experience design including UX/UI Design, UX Research, User Testing, Design Systems, Information Architecture, UI Design, and UX Audits
3. Technology Services: Web Development, Support Services, and technology implementation for client digital properties
4. Content Services: Content Creation including Copywriting, Creative Design, Photography, and Video & Motion Graphics
5. Digital Strategy Consulting: Strategic consulting services including Digital Strategy, Benchmarking, and Content Strategy to help clients maximize growth potential

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Friday is a Dublin-based B2B digital agency that combines user experience design with digital marketing to help clients connect with their ideal audience. The agency delivers integrated services across UX/UI design, SEO, PPC (Google Ads), social media marketing, digital strategy, content creation, web/WordPress development, AI Visibility Audits, and analytics/tracking, typically on a project or retainer basis. It holds certified partner status with Google, Meta, and TikTok, and serves enterprise and mid-market clients primarily across Ireland and Europe.

Product overview

Friday is a Dublin-based digital marketing and UX design agency offering a comprehensive suite of services built around five core pillars: User Experience (UX/UI Design), Digital Marketing (SEO, PPC, Social Media, Display), Digital Strategy, Content Creation (Copywriting, Creative Design, Photography, Video), and Technology/Web Development. The agency combines these disciplines to provide integrated digital solutions, with specialized offerings like AI Visibility Audits for AI-powered search optimization, Design Systems for scalable design frameworks, and Tracking Services for performance measurement. The agency has partnerships with Google, Meta, and TikTok, and serves clients across insurance, retail, healthcare, and financial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• User Experience (UX/UI Design) Comprehensive UX and UI design practice covering UX research, wireframing, usability testing, interface design, and design systems for clients building or improving websites and digital products.
• Digital Marketing Full-service digital marketing covering SEO, PPC (Google Ads), social media advertising, display advertising, and data analytics to drive traffic, leads, and conversions for B2B clients.
• Digital Strategy Strategic consulting services including Digital Strategy, Benchmarking, and Content Strategy to align business goals with data-driven insights and maximize growth potential.
• Content Creation Multidisciplinary content services including copywriting, creative design, photography, and video & motion graphics production for client campaigns and digital properties.
• Technology / Web Development Web development services including responsive design, WordPress development, custom web applications, and ongoing support/maintenance for client digital properties.
• AI Visibility Audits AI-powered audit service that analyzes and optimizes client content to improve visibility across AI search engines and answer engines.

Quantifiable outcome

• +150% increase in leads for IQ-EQ client
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerCertified Google Partner status. Agency manages Google Ads campaigns for clients and maintains Google Partner certification requirements.
• Meta (Facebook)coreGTM or Marketing PartnerMeta Business Partner status. Agency manages Facebook and Instagram advertising campaigns for clients as part of social media marketing services.
• TikTokcoreGTM or Marketing PartnerCertified TikTok Marketing Partners. Agency creates and manages TikTok advertising campaigns for clients to reach audiences on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wolfgang Digital: Dublin-based digital marketing agency focused on performance marketing, SEO, PPC, and data-driven strategy. Most directly comparable Irish competitor, operating at a slightly larger scale with a similar B2B enterprise client profile.
• Designworks: Dublin UX and design consultancy offering user experience, interface design, and digital product services. Direct peer on the UX/UI side of Friday's offering.
• Verve: Dublin-headquartered brand experience and digital marketing agency serving enterprise clients across strategy, creative, and digital activation. Comparable integrated offering for Irish enterprise buyers.
• Pixel: Dublin creative and digital agency offering branding, digital strategy, and integrated marketing services to enterprise clients. Comparable in size, geography, and integrated creative-plus-digital positioning.
• Core: Dublin-based digital agency providing web development, digital marketing, and technology services to mid-market and enterprise clients. Directly overlaps with Friday's web/WordPress and performance marketing stack.
• Whitespace: Dublin-based UX and digital design agency offering user experience, digital strategy, and web development to enterprise clients. Closely mirrors Friday's UX-led positioning and Irish client base.

Others

• Idiro Analytics: Dublin-based data analytics consultancy. Adjacent rather than directly competitive, but relevant because Friday's Data & Analytics offering competes for similar analytics-driven marketing budgets from the same Irish enterprise buyers.

Broad incumbents

• MediaMonks (S4 Capital): Global digital production and marketing services network with European operations. Competes with Friday for enterprise digital build and campaign work but at significantly larger scale with broader service breadth.
• Accenture Song (Ireland): Global creative and digital services arm of Accenture operating a large Dublin hub (incorporating Rothco). Competes for the same Irish enterprise RFPs but as part of a much broader portfolio spanning consulting, technology, and creative.
• Droga5 Dublin (part of Accenture Song): International creative agency with Dublin presence operating under Accenture Song. Overlaps with Friday on integrated creative and digital campaigns for enterprise brands, but at materially larger scale and budget tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/fridayagency
• LinkedInlinkedin.com/company/the-friday-agency
• Xx.com/FridayAgency
• Facebookfacebook.com/fridayagency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friday - Digital Agency