Affine Design

What Affine Design does

Affine Design is a Paris-based boutique architecture and interior design firm founded in 1990 by Richard Martinet and Vincent Bayle. The firm specializes in the creation and renovation of luxury palaces, prestigious hotels, exceptional private residences, spas, and business/entertainment venues across Europe and Asia. Its portfolio includes landmark transformations such as Hôtel de Crillon, The Peninsula Paris, Hotel George V, Hôtel de Paris Monte-Carlo, and Shangri-La Paris, alongside private mansions in Berlin, Geneva, and Hong Kong, a 96-meter yacht, and a 22,000 m² convention centre in Shenzhen. The firm operates through a multidisciplinary team of approximately 30 architects, interior architects, designers, and decorators, supported by a curated network of 27 French artisanal companies carrying out stucco, wood, metal, glass, ironwork, cabinetmaking, upholstery, stained glass, and bronze work.

The firm is structured as a private SARL (Société à Responsabilité Limitée) with no external investment, parent company, or public ownership stakes. Services are organized into four categories: Prestige Hotels & Palaces Architecture, Exceptional Residences Architecture, Spa & Wellness Architecture, and Business & Entertainment Architecture. Pricing is project-specific and quote-based, with fees structured around project scope, complexity, and deliverables rather than published tiers. The go-to-market is sales-led and reputation-driven: projects are acquired through direct relationships with luxury hotel groups (Rosewood, Peninsula, Shangri-La, LVMH/Hôtel de Paris Monte-Carlo), ultra-high-net-worth individuals, and property developers, supplemented by a bilingual website and Instagram presence. The firm holds a working relationship with the Architectes des Bâtiments de France, the French heritage preservation authority, which is essential for the palace and monument-grade restoration work that forms its core service offering.

Revenue is not publicly disclosed. The firm maintains a global footprint across France, Monaco, Italy, Switzerland, Germany, Hong Kong, and mainland China, and continues to secure major commissions on a roughly annual cadence, with the Château de la Commaraine (Burgundy, 2025) and Castelfalfi Spa (Tuscany, 2024) representing the most recent additions to its portfolio. The model is deliberately boutique: a SARL with €10,000 capital, founder-leadership continuity, and growth constrained by artisanal capacity rather than demand.

Name

Affine Design

Legal name

AFFINE DESIGN ARCHITECTURE

Website

https://affine-design.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Affine Design is a Paris-based boutique architecture and interior design firm founded in 1990, specializing in the creation and renovation of luxury palaces, prestigious hotels, exceptional private residences, spas, and business venues across Europe and Asia for UHNW clients and luxury hotel groups.

Ownership category

akta.pro rank

Product category

Luxury Architectural & Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Luxury architecture services
• Interior architecture design
• Heritage building restoration
• Palace hotel design
• Bespoke residential design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Architectural Design Services: Fees for architecture and interior architecture services for luxury hotels, palaces, private residences, spas, and exceptional venues. Projects range from new construction to heritage restoration, with fees structured based on project scope, complexity, and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Affine Design is a Paris-based architecture and interior architecture firm founded in 1990 that delivers bespoke design and renovation services for luxury palaces, prestigious hotels, exceptional private residences, spas, and high-end business and entertainment venues worldwide. Services span new construction through heritage restoration and are executed by multidisciplinary teams of architects, interior architects, designers, decorators, and graphic designers working alongside a curated network of French artisans. The firm operates selectively on flagship commissions for luxury hospitality groups, ultra-high-net-worth individuals, and prestige property developers across Europe and Asia.

Product overview

Affine Design is a Paris-based architecture and interior design firm founded in 1990 by Richard Martinet and Vincent Bayle. The company offers a unified service portfolio centered on architecture and interior architecture, specializing in the creation and renovation of luxury hotels (palaces), prestigious hotels, exceptional private residences, spas and wellness facilities, and business and entertainment venues. The firm operates across four main service categories: Prestige Hotels & Palaces Architecture, Exceptional Residences Architecture, Spa & Wellness Architecture, and Business & Entertainment Architecture. All services are delivered through a multidisciplinary team combining architects, interior architects, designers, and decorators with expertise in fine craftsmanship. Projects span from new construction to heritage restoration, with a focus on French elegance and cosmopolitan contemporary inspirations.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestige Hotels & Palaces Architecture Bespoke architecture and interior architecture for iconic palaces and luxury hotels, including new construction and rehabilitation of historic buildings, with experience in Paris, Monaco, Tuscany, and other international cities. Targeted at luxury hospitality groups and palace operators.
• Exceptional Residences Architecture Bespoke architecture and interior design for private mansions, villas, estates, penthouses, and apartments, featuring curated material selection and integration of traditional craftsmanship with innovative techniques. Targeted at ultra-high-net-worth individuals and family offices.
• Spa & Wellness Architecture Design of sensory well-being spaces blending refinement, natural materials, lighting, and acoustics to create relaxation environments in harmony with surroundings, integrated within hotels and private residences. Targeted at luxury hospitality groups and UHNW private clients.
• Business & Entertainment Architecture Design of high-end conference venues, theaters, showrooms, flagship stores, and entertainment spaces combining classical aesthetics with contemporary functionality and technical performance. Targeted at corporations, developers, and cultural institutions.
• Architecture & Interior Architecture Services Unified architecture and interior architecture services spanning palaces, prestigious hotels, exceptional residences, spas, and business/entertainment venues worldwide, delivered by multidisciplinary teams combining architects, interior architects, designers, and decorators.

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Pierre-Yves RochoncoreStrategic or Co-development PartnerInterior design collaboration on the Hôtel George V renovation project. Rochon led interior design while Affine Design handled architecture.
• Tristan Auer, Aline Damman, Chahan Minassian, Cyril Vergnolles, Karl LagerfeldcoreStrategic or Co-development PartnerInternational team of interior designers collaborating on Hôtel de Crillon rooms and suites under Affine Design's direction.
• Architectes des Bâtiments de FrancecoreImplementation/ SI/ Consulting PartnerHeritage preservation authority partnership for projects in France, ensuring compliance with historic building regulations.
• 27 French Artisanal CompaniescoreStrategic or Co-development PartnerFrench craftsmen mobilized for the VIP Convention Centre Shenzhen project, including stucco, wood, metal, glass, ironwork, cabinetmaking, upholstery, stained glass, and bronze work. Chinese teams were also trained in specific techniques.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Jean-Louis Deniot: Paris-based interior designer with extensive ultra-luxury residential and hospitality portfolio. Comparable French luxury interior design practice with similar bespoke, classical-meets-contemporary positioning.
• Tristan Auer: French luxury interior designer collaborating with Affine on Hôtel de Crillon. Comparable Paris-based designer for ultra-luxury hotels and residences, working in same craft-driven aesthetic tradition.
• Wilmotte & Associés: Paris-based architectural firm with significant luxury hospitality, cultural, and high-end residential work. Comparable French heritage-sensitive architecture practice operating at boutique scale with international reach.
• Chahan Minassian: Paris-based luxury interior designer with notable hotel and residence projects (Hôtel de Crillon collaborator). Comparable French luxury interior design practice focused on craft, antiques, and classical refinement.
• RDAI Architecture: Paris-based luxury architecture firm known for Hermès stores and high-end hospitality/residential work. Comparable French luxury architecture boutique with similar craft-driven, heritage-aware design language.
• Pierre-Yves Rochon: Paris-based interior architecture firm specializing in luxury hotels and palaces (Four Seasons George V, Peninsula Paris interiors). Direct competitor in the same ultra-luxury hospitality niche; Affine and PYR have collaborated (George V) and competed for the same mandates.
• Sibylle de Margerie (Studio Saguez): Paris-based interior architecture firm with strong luxury hotel portfolio (Le Royal Monceau, Cheval Blanc Courchevel). Closely comparable French heritage/luxury hospitality design practice competing for similar palace mandates.

Broad incumbents

• Yabu Pushelberg: Internationally recognized luxury hospitality and residential interior design firm. Overlaps with Affine on hotel and residence work, but with broader global scale and a more contemporary/transnational aesthetic.
• Hirsch Bedner Associates (HBA): Global leader in luxury hospitality interior design with offices worldwide. Overlaps with Affine on hotel and resort projects, particularly at the high end, but operates at much larger scale across mid- to ultra-luxury segments.
• WATG (Wimberly Allison Tong & Goo): Global luxury hospitality architecture firm with deep hotel and resort portfolio. Larger-scale incumbent competing for many of the same luxury hospitality mandates, particularly internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/affine_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affine Design