PlanBørnefonden
PlanBørnefonden is the Danish branch of Plan International, a Copenhagen-based non-profit running child sponsorship programs, humanitarian aid, and development projects in 50+ countries. It collects ~481M DKK annually from individual Danish sponsors, corporate partners, and foundation grants.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PlanBørnefonden does
PlanBørnefonden is the Danish national branch of Plan International, a global humanitarian organization operating in over 80 countries with concrete program activities in more than 50 of the world's poorest countries. Established in 2018 through the merger of Plan Danmark and BØRNEfonden, the Copenhagen-headquartered non-profit runs long-term development programs, humanitarian aid, and policy advocacy focused on children's rights, education, gender equality, water and sanitation, and emergency response. Its core "products" are two recurring monthly sponsorship programs — Plan Community (150 kr./month supporting an entire local area) and Plan Sponsor (290 kr./month following a specific child and family) — supplemented by the MitPlan digital sponsor engagement platform, the PlanShop e-commerce gift store (school meals at 18 kr., health checks at 75 kr., school books at 25 kr.), and the Pigefonden (Girl Fund).
The organization's revenue and program funding come from three principal streams: a mass-market individual donor base in Denmark paying monthly subscriptions, Danish corporate sponsors acquired through direct business development, and large multi-year institutional grants from foundations and governments. In 2023/24 PlanBørnefonden collected 481 million DKK together with its sponsors; major anchor grants include 360 million DKK from the LEGO Foundation for East Africa education in humanitarian crises, 200 million DKK from the Novo Nordisk Foundation for the five-year Najahna program in Jordan, and ongoing support from Danida, the EU, Poul Due Jensens Fond, Grundfos Fonden and the African Development Bank. Distribution relies on a multi-channel approach: direct-to-consumer acquisition via website and phone outreach, the Børnenes U-landskalender charity calendar (co-produced with DR and the Danish Ministry of Foreign Affairs since 1962, reaching over 100,000 Danish schoolchildren annually), school tours, and social media.
The organization runs with approximately 115 employees at its Copenhagen headquarters, reports a 1.1% administration cost ratio, and is governed by CEO Dorthe Petersen and Chair Stine Bosse. Impact reported for 2024 includes 22.3 million girls benefiting from Plan International's work globally and over 1 million children, youth, and adults reached through PlanBørnefonden's programs across 66,875 local communities. There is no proprietary technology product of significance; the underlying stack is a standard NGO sponsorship management platform (MitPlan) and an e-commerce store (PlanShop).
PlanBørnefonden firmographics
Firmographics- Name
- PlanBørnefonden
- Legal name
- PlanBørnefonden
- Website
- https://planbornefonden.dk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlanBørnefonden is the Danish branch of Plan International, a Copenhagen-based non-profit running child sponsorship programs, humanitarian aid, and development projects in 50+ countries. It collects ~481M DKK annually from individual Danish sponsors, corporate partners, and foundation grants.
- Ownership category
- akta.pro rank
PlanBørnefonden industry classification
Industry- Product category
- International Development NGO / Humanitarian Aid Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
- akta.pro secondary industry
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
Keywords
Where PlanBørnefonden is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
PlanBørnefonden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Individual Sponsorship Programs: Monthly sponsorship payments from individual donors supporting children and local communities. Plan Community (150 kr./month) and Plan Sponsor (290 kr./month). In 2023/24, PlanBørnefonden collected 481 million kroner together with sponsors for education, water, rights, and emergency aid.
- One-time Donations: Single donations, gift certificates (PlanShop), and emergency aid contributions from individual donors.
- Institutional Grants and Partnerships: Large strategic partnerships with foundations and governments: Novo Nordisk Fonden (200 million DKK for Jordan program), LEGO Fonden (360 million DKK for East Africa education), Danida, EU, Poul Due Jensens Fond, Grundfos Fonden, and African Development Bank. These provide multi-year funding for specific programs.
- Børnenes U-landskalender: Revenue from sales of the Danish charity calendar (U-landskalender) through supermarkets, bookstores, and toy stores. Proceeds fund specific projects (2025: Indonesia climate project). Partnership with Udenrigsministeriet and DR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Community - 150 kr./month - Support entire local community |
| Subscription | Monthly | Plan Sponsor - 290 kr./month - Follow a child and family |
| Unit Pricing | Pay-as-you-go | Gift certificate - School book - 25 kr. |
| Unit Pricing | Pay-as-you-go | Gift certificate - Football - 99 kr. |
| Unit Pricing | Pay-as-you-go | Gift certificate - School start package - 150 kr. |
| Unit Pricing | Pay-as-you-go | Gift certificate - Health check-up - 75 kr. |
| Unit Pricing | Pay-as-you-go | Gift certificate - School meals for one week - 18 kr. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
PlanBørnefonden product offering
Product offeringCore offering
PlanBørnefonden is a Danish non-profit that operates child and community sponsorship programs (Plan Community at 150 kr/month and Plan Sponsor at 290 kr/month) and channels individual donations, corporate sponsorships, and institutional grants into long-term development and humanitarian programs for children and youth in over 50 of the world's poorest countries. It also generates revenue through the annual Børnefondens U-landskalender charity calendar sold in Danish retail and an online gift shop (PlanShop) selling symbolic charitable gifts.
Product overview
PlanBørnefonden operates a multi-product sponsorship and charitable giving ecosystem centered on two main sponsorship tiers (Plan Community at 150 kr./month and Plan Sponsor at 290 kr./month), supplemented by the digital MitPlan platform for sponsor management and communication, the PlanShop for one-time gift purchases, and the Pigefonden for targeted girl-focused giving. Additional offerings include corporate sponsorship, emergency relief donations, and youth ambassador programs. The organization also runs annual initiatives like Børnenes U-landskkalender and multi-year development programs such as the Najahna program in Jordan.
Differentiator
Problem solved
Functional benefit
Brands
- Plan Community: Sponsorship program where supporters contribute 150 DKK/month to support entire local communities, receiving personal stories from children via mobile phone
- Plan Sponsor
- Pigefonden
- MitPlan
- PlanShop
- Youth Advisory Board
Products and services
- Plan Community Monthly sponsorship at 150 kr./month supporting an entire local community, with sponsors receiving personal stories from children via mobile phone, video updates and live streams.
- Plan Sponsor Monthly sponsorship at 290 kr./month following a specific child and family, while support benefits the entire local community through education, health, and development projects. Includes annual photo updates and access to MitPlan.
- MitPlan digital sponsorship platform Online platform where sponsors follow their sponsored child's life, send greetings or gifts, view project results, and access annual updates and photos. Accessible via computer and mobile.
- PlanShop charitable gift shop Online store where donors can purchase specific symbolic gifts for children and communities, such as school meals (18 kr.), health check-ups (75 kr.), school books (25 kr.), football support (99 kr.), and school start packages (150 kr.).
- Pigefonden (Girl Fund) Targeted fund ('Pigestøtte') supporting the most vulnerable girls and young women in the world's poorest countries, enabling them to attend school, receive education, and start their own businesses.
- Corporate Sponsorship Business sponsorship packages allowing Danish companies to sponsor multiple children, receive annual updates and photos, and engage employees in social responsibility programs. Customized partnerships available.
- Emergency Relief Donations One-time donation option enabling donors to support humanitarian crises and emergency relief efforts in areas where PlanBørnefonden operates.
- Børnefondens U-landskalender (charity calendar) Annual Danish charity calendar sold via supermarkets, bookstores, and toy stores, in partnership with the Danish Ministry of Foreign Affairs and DR. Includes educational materials and school tours reaching 100,000+ schoolchildren annually. Proceeds fund specific yearly projects.
Quantifiable outcome
- 22.3 million girls benefited from Plan International's work in 2024
- +4 more outcomes
Companies that use PlanBørnefonden
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
PlanBørnefonden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlanBørnefonden partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Indonesian Government/SchoolsminorLocal partnerships with schools and communities in Jakarta for climate adaptation project. Minister visit coordinated with local authorities for Børnenes U-landskalender 2025 project.
- Udenrigsministeriet (Danish Ministry of Foreign Affairs)coreCore partner for Børnenes U-landskalender since 1962. Provides co-funding and political support for development programs. Minister Lars Løkke Rasmussen visited Indonesia project in 2025.
- DR (Danmarks Radio)coreMedia partner for Børnenes U-landskalender since 1962. Produces TV series ('Theo og den magiske talisman'), Radio content, and educational materials reaching 100,000+ Danish schoolchildren annually.
- Plan InternationalcorePlanBørnefonden is the Danish branch of Plan International, a global organization working in 80+ countries. Plan International Inc. (USA) and Plan International Ltd. (UK) oversee international operations and project implementation.
- Dansk IndustrimajorPartner in Najahna program in Jordan, contributing to private sector connections and employment opportunities for Syrian refugees and Jordanian youth.
- Norwegian Refugee CouncilmajorImplementation partner in Najahna program in Jordan for Syrian refugee support and education initiatives.
- Child Fund AlliancemajorWhen sponsored children are supported through Child Fund Alliance, personal data is shared with relevant Child Fund Alliance fund instead of Plan International offices.
Scale indicators10 records
Recent moves1 record
Expansion highlights6 records
PlanBørnefonden competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlanBørnefonden social profiles
Digital presencePlanBørnefonden compliance and trust
Trust signalCompliance2 records
PlanBørnefonden financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanBørnefonden leadership team
Management profileNumber of profiles
Profiles4 records
PlanBørnefonden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanBørnefonden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanBørnefonden
What does PlanBørnefonden do?
PlanBørnefonden is a Danish non-profit that operates child and community sponsorship programs (Plan Community at 150 kr/month and Plan Sponsor at 290 kr/month) and channels individual donations, corporate sponsorships, and institutional grants into long-term development and humanitarian programs for children and youth in over 50 of the world's poorest countries. It also generates revenue through the annual Børnefondens U-landskalender charity calendar sold in Danish retail and an online gift shop (PlanShop) selling symbolic charitable gifts.
Is PlanBørnefonden a public or private company?
PlanBørnefonden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PlanBørnefonden founded?
PlanBørnefonden was founded in 2018. It employs 11 to 50 people.
Where is PlanBørnefonden based?
PlanBørnefonden is headquartered in Copenhagen, Denmark, in the Europe region.
How does PlanBørnefonden make money?
Four revenue lines are on record. Individual Sponsorship Programs are the primary driver. The others are one-time Donations, institutional Grants and Partnerships and Børnenes U-landskalender.
Does PlanBørnefonden have an API?
No public API is recorded for PlanBørnefonden.
What industry is PlanBørnefonden in?
PlanBørnefonden's product category is International Development NGO / Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations, with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 813211.