PlanBørnefonden

What PlanBørnefonden does

PlanBørnefonden is the Danish national branch of Plan International, a global humanitarian organization operating in over 80 countries with concrete program activities in more than 50 of the world's poorest countries. Established in 2018 through the merger of Plan Danmark and BØRNEfonden, the Copenhagen-headquartered non-profit runs long-term development programs, humanitarian aid, and policy advocacy focused on children's rights, education, gender equality, water and sanitation, and emergency response. Its core "products" are two recurring monthly sponsorship programs — Plan Community (150 kr./month supporting an entire local area) and Plan Sponsor (290 kr./month following a specific child and family) — supplemented by the MitPlan digital sponsor engagement platform, the PlanShop e-commerce gift store (school meals at 18 kr., health checks at 75 kr., school books at 25 kr.), and the Pigefonden (Girl Fund).

The organization's revenue and program funding come from three principal streams: a mass-market individual donor base in Denmark paying monthly subscriptions, Danish corporate sponsors acquired through direct business development, and large multi-year institutional grants from foundations and governments. In 2023/24 PlanBørnefonden collected 481 million DKK together with its sponsors; major anchor grants include 360 million DKK from the LEGO Foundation for East Africa education in humanitarian crises, 200 million DKK from the Novo Nordisk Foundation for the five-year Najahna program in Jordan, and ongoing support from Danida, the EU, Poul Due Jensens Fond, Grundfos Fonden and the African Development Bank. Distribution relies on a multi-channel approach: direct-to-consumer acquisition via website and phone outreach, the Børnenes U-landskalender charity calendar (co-produced with DR and the Danish Ministry of Foreign Affairs since 1962, reaching over 100,000 Danish schoolchildren annually), school tours, and social media.

The organization runs with approximately 115 employees at its Copenhagen headquarters, reports a 1.1% administration cost ratio, and is governed by CEO Dorthe Petersen and Chair Stine Bosse. Impact reported for 2024 includes 22.3 million girls benefiting from Plan International's work globally and over 1 million children, youth, and adults reached through PlanBørnefonden's programs across 66,875 local communities. There is no proprietary technology product of significance; the underlying stack is a standard NGO sponsorship management platform (MitPlan) and an e-commerce store (PlanShop).

Name

PlanBørnefonden

Legal name

PlanBørnefonden

Website

https://planbornefonden.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PlanBørnefonden is the Danish branch of Plan International, a Copenhagen-based non-profit running child sponsorship programs, humanitarian aid, and development projects in 50+ countries. It collects ~481M DKK annually from individual Danish sponsors, corporate partners, and foundation grants.

Ownership category

akta.pro rank

Product category

International Development NGO / Humanitarian Aid Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Child sponsorship programs
• International development NGO
• Humanitarian aid services
• Charitable fundraising platform
• Corporate social responsibility

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Sponsorship Programs: Monthly sponsorship payments from individual donors supporting children and local communities. Plan Community (150 kr./month) and Plan Sponsor (290 kr./month). In 2023/24, PlanBørnefonden collected 481 million kroner together with sponsors for education, water, rights, and emergency aid.
2. One-time Donations: Single donations, gift certificates (PlanShop), and emergency aid contributions from individual donors.
3. Institutional Grants and Partnerships: Large strategic partnerships with foundations and governments: Novo Nordisk Fonden (200 million DKK for Jordan program), LEGO Fonden (360 million DKK for East Africa education), Danida, EU, Poul Due Jensens Fond, Grundfos Fonden, and African Development Bank. These provide multi-year funding for specific programs.
4. Børnenes U-landskalender: Revenue from sales of the Danish charity calendar (U-landskalender) through supermarkets, bookstores, and toy stores. Proceeds fund specific projects (2025: Indonesia climate project). Partnership with Udenrigsministeriet and DR.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

PlanBørnefonden is a Danish non-profit that operates child and community sponsorship programs (Plan Community at 150 kr/month and Plan Sponsor at 290 kr/month) and channels individual donations, corporate sponsorships, and institutional grants into long-term development and humanitarian programs for children and youth in over 50 of the world's poorest countries. It also generates revenue through the annual Børnefondens U-landskalender charity calendar sold in Danish retail and an online gift shop (PlanShop) selling symbolic charitable gifts.

Product overview

PlanBørnefonden operates a multi-product sponsorship and charitable giving ecosystem centered on two main sponsorship tiers (Plan Community at 150 kr./month and Plan Sponsor at 290 kr./month), supplemented by the digital MitPlan platform for sponsor management and communication, the PlanShop for one-time gift purchases, and the Pigefonden for targeted girl-focused giving. Additional offerings include corporate sponsorship, emergency relief donations, and youth ambassador programs. The organization also runs annual initiatives like Børnenes U-landskkalender and multi-year development programs such as the Najahna program in Jordan.

Differentiator

Problem solved

Functional benefit

Brands

• Plan Community: Sponsorship program where supporters contribute 150 DKK/month to support entire local communities, receiving personal stories from children via mobile phone
• Plan Sponsor
• Pigefonden
• MitPlan
• PlanShop
• Youth Advisory Board

Products and services

• Plan Community Monthly sponsorship at 150 kr./month supporting an entire local community, with sponsors receiving personal stories from children via mobile phone, video updates and live streams.
• Plan Sponsor Monthly sponsorship at 290 kr./month following a specific child and family, while support benefits the entire local community through education, health, and development projects. Includes annual photo updates and access to MitPlan.
• MitPlan digital sponsorship platform Online platform where sponsors follow their sponsored child's life, send greetings or gifts, view project results, and access annual updates and photos. Accessible via computer and mobile.
• PlanShop charitable gift shop Online store where donors can purchase specific symbolic gifts for children and communities, such as school meals (18 kr.), health check-ups (75 kr.), school books (25 kr.), football support (99 kr.), and school start packages (150 kr.).
• Pigefonden (Girl Fund) Targeted fund ('Pigestøtte') supporting the most vulnerable girls and young women in the world's poorest countries, enabling them to attend school, receive education, and start their own businesses.
• Corporate Sponsorship Business sponsorship packages allowing Danish companies to sponsor multiple children, receive annual updates and photos, and engage employees in social responsibility programs. Customized partnerships available.
• Emergency Relief Donations One-time donation option enabling donors to support humanitarian crises and emergency relief efforts in areas where PlanBørnefonden operates.
• Børnefondens U-landskalender (charity calendar) Annual Danish charity calendar sold via supermarkets, bookstores, and toy stores, in partnership with the Danish Ministry of Foreign Affairs and DR. Includes educational materials and school tours reaching 100,000+ schoolchildren annually. Proceeds fund specific yearly projects.

Quantifiable outcome

• 22.3 million girls benefited from Plan International's work in 2024
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• Indonesian Government/SchoolsminorStrategic or Co-development Partner · 22 April 2025Local partnerships with schools and communities in Jakarta for climate adaptation project. Minister visit coordinated with local authorities for Børnenes U-landskalender 2025 project.
• Udenrigsministeriet (Danish Ministry of Foreign Affairs)coreStrategic or Co-development PartnerCore partner for Børnenes U-landskalender since 1962. Provides co-funding and political support for development programs. Minister Lars Løkke Rasmussen visited Indonesia project in 2025.
• DR (Danmarks Radio)coreStrategic or Co-development PartnerMedia partner for Børnenes U-landskalender since 1962. Produces TV series ('Theo og den magiske talisman'), Radio content, and educational materials reaching 100,000+ Danish schoolchildren annually.
• Plan InternationalcoreStrategic or Co-development PartnerPlanBørnefonden is the Danish branch of Plan International, a global organization working in 80+ countries. Plan International Inc. (USA) and Plan International Ltd. (UK) oversee international operations and project implementation.
• Dansk IndustrimajorStrategic or Co-development PartnerPartner in Najahna program in Jordan, contributing to private sector connections and employment opportunities for Syrian refugees and Jordanian youth.
• Norwegian Refugee CouncilmajorStrategic or Co-development PartnerImplementation partner in Najahna program in Jordan for Syrian refugee support and education initiatives.
• Child Fund AlliancemajorStrategic or Co-development PartnerWhen sponsored children are supported through Child Fund Alliance, personal data is shared with relevant Child Fund Alliance fund instead of Plan International offices.

Scale indicators10 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PlanDanmark
• Facebookfacebook.com/planbornefonden
• LinkedIndk.linkedin.com/company/plan-bornefonden
• Instagraminstagram.com/planbornefonden
• Xx.com/PlanBornefonden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlanBørnefonden