FAMILIA

What FAMILIA does

FAMILIA, operating as We Are Familia and legally constituted as FAMILIA GROWTH PARTNERS LIMITED, is a UK-based franchise growth consultancy founded in 2015 and headquartered in London. The firm helps businesses franchise for the first time and supports established franchisors in scaling their networks, positioning itself on the basis that its operators have personally built and scaled an award-winning UK franchise network from 1 to 50+ locations.

The company's product portfolio centres on two core offerings. 'Start a Franchise' (Franchise Your Business) provides complete development services for first-time franchisors, covering strategy, financial modelling, operations manuals, legal frameworks, training systems and recruitment preparation, delivered fractionally within the client's team. 'Familia IQ' is a proprietary franchisee recruitment system for established franchisors that combines professional content creation with precision-targeted campaigns across Meta, Google and LinkedIn, automated workflows and strategic multi-channel engagement, refined through recruiting 100+ franchisees. Two supporting lines round out the offering: Franchise Consultancy, providing fractional operations and network management advisory, and Franchise Creative, covering brand identity, recruitment advertising, digital media and AI-powered video production.

FAMILIA operates as a privately held, founder-led professional services firm with no disclosed institutional investment, parent company or funding rounds. Revenue is generated through multi-year, personalised contracts priced via discovery meetings, with services sold directly to franchisors and business owners across UK regions including London, the South East, Midlands, North West, Yorkshire and Scotland. Customer segmentation spans at least eight verticals (Care Services, Children's Activity, Education & Training, Fitness & Wellbeing, Food & Drink, Health & Beauty, Home Services and Professional Services), acquired via an enterprise field sales motion supported by an inbound content engine comprising webinars, guides, a video library and a free franchise readiness review.

Name

FAMILIA

Legal name

FAMILIA GROWTH PARTNERS LIMITED

Website

https://wearefamilia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FAMILIA is a UK-based franchise growth consultancy that helps businesses franchise for the first time and supports established franchisors in recruiting franchisees, serving UK brands across multiple verticals through fractional development, recruitment, consultancy and creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Franchise Development Services: Complete franchise development services for businesses franchising for the first time, including initial strategy, financial modelling, operations manuals, legal frameworks, training systems, and recruitment preparation.
2. Franchisee Recruitment Services (Familia IQ): Ongoing recruitment system for established franchisors including professional content creation, marketing campaigns, lead generation, and full recruitment journey management from prospect engagement through to signed agreements.
3. Franchise Consultancy: Fractional strategic advisory services for established franchisors covering operations systems, network management, and ongoing strategic support.
4. Franchise Creative Services: Brand identity, recruitment advertising, digital media and AI-powered video production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FAMILIA is a UK franchise growth consultancy that helps businesses franchise for the first time and helps established franchisors recruit more franchisees. Its core offering is split between Start a Franchise (full franchise development: strategy, financial modelling, operations manuals, legal frameworks, training systems and recruitment preparation) and Familia IQ (a proprietary franchisee recruitment system combining professional content creation with precision-targeted campaigns across Meta, Google and LinkedIn and multi-channel personal engagement).

Product overview

FAMILIA is a franchise growth consultancy offering a unified service portfolio centered on two core offerings: 'Start a Franchise' (Franchise Your Business) for first-time franchisors, providing complete development from concept to launch including financial modeling, operations manuals, legal frameworks, training systems and recruitment preparation; and 'Familia IQ', a proprietary franchisee recruitment system for established franchisors that combines professional content creation, precision-targeted marketing campaigns across Meta, Google and LinkedIn, and strategic personal engagement across digital, phone, video and face-to-face channels. Additional services include Franchise Consultancy for fractional operations and network management support, and Franchise Creative for brand identity, recruitment advertising, and AI-powered video production.

Differentiator

Problem solved

Functional benefit

Products and services

• Start a Franchise / Franchise Your Business Comprehensive franchise development service for businesses franchising for the first time, covering strategy, financial modelling, legal frameworks, operations manuals, training systems and recruitment preparation. Delivered fractionally as part of the client's team until the client is franchise-ready.
• Familia IQ Proprietary franchisee recruitment system for established franchisors that combines professional content creation with precision-targeted campaigns across Meta, Google and LinkedIn, and strategic multi-channel engagement including social media, email, phone, video calls and face-to-face meetings, covering the full recruitment journey from lead generation to signed agreement.
• Franchise Consultancy Fractional operational support for established franchisors including operations systems, franchisee onboarding, network management and ongoing strategic advisory services, working as part of the client's team.
• Franchise Creative Brand identity development, recruitment advertising, digital media content creation and AI-powered video production services for franchise opportunities.

Quantifiable outcome

• Built and scaled award-winning franchise network from 1 to 50+ locations
• +1 more outcomes

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Entrepreneur's Source: US-based franchise coaching and consulting network helping individuals explore franchising and supporting franchisors with franchise development strategy — overlapping with FAMILIA's dual franchisee/franchisor remit.
• FranNet: Largest North American franchise consultancy matching entrepreneurs with franchise opportunities and advising franchisors on network growth; comparable in franchise-recruitment focus and franchisor advisory role, though operating across the Atlantic.
• Business Doctors: UK franchise and business consultancy offering franchise development packages for SMEs seeking to franchise their business, overlapping closely with FAMILIA's first-time franchisor proposition.
• The Franchising Centre: UK-based franchise consultancy providing franchise development, recruitment and strategic advisory services to aspiring and established franchisors — directly comparable in service mix and target customer to FAMILIA.
• Ashtons Franchise Consulting: UK franchise consultancy providing franchise feasibility, development and recruitment services to SME owners; comparable in target market, geography and end-to-end service scope to FAMILIA.
• Bradley Hilton Franchise Consulting: Long-established UK franchise consultancy supporting businesses through franchising for the first time and helping franchisors grow networks; competes head-to-head with FAMILIA in the UK SME franchisor segment.

Broad incumbents

• RSM UK: Mid-market professional services firm with a dedicated franchise and licensing advisory practice serving established franchisors across the UK; broader portfolio than FAMILIA but directly competes for franchise-strategy engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearefamilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAMILIA