Du Bois de la Roche
Du Bois de la Roche is a Portuguese food manufacturer, founded around 1970 and based in Maia, that produces traditional French-style puff pastry biscuits (Palmiers) and dry biscuits. It serves both as a private-label supplier to major retail chains in 30+ countries and as a branded seller to retail and food-service channels.
- Company typePrivate
- Founded1970
- HeadquartersMaia, Portugal
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Du Bois de la Roche does
Du Bois de la Roche is a Portuguese food manufacturer founded approximately 1970 (with a conflicting firmographic date of 1981) and headquartered in Maia, Portugal, that produces traditional French-style puff pastry biscuits — primarily Palmiers — alongside a broader range of dry biscuits and crackers. The company operates a 5,000 m² production facility with three production lines, including a dedicated Palmier line and a mixed line capable of producing both laminated pastries and dry biscuits, supported by in-house cross-departmental R&D (commercial, marketing, production, quality, and R&D) for continuous product innovation. Its portfolio spans Classics, Traditionals, Snacking, Healthy Biscuits, Catering/Food Service, and Kids lines, including flavored Palmier variants (Apple-Cinnamon, Giant, Pastry, Dietetic, BIO), a range of traditional biscuits (Butter, Coconut, Chocolate Chip, Lemon, Cinnamon, Orange, Vanilla), healthier alternatives (whole wheat and puffed rice crackers, oat biscuits, dietetic), and a Palmi Kids sub-brand for children's snacking. The company employs 51–100 people.
The company operates a dual go-to-market model. As a private-label manufacturer, it produces store-brand biscuits and pastries for major national and international retail chains across 30+ countries, including remote markets such as New Caledonia, Timor, and Haiti. Concurrently, it sells its own branded product range through retail and food-service/catering channels. Pricing is not publicly disclosed and no revenue figures are available. Marketing channels include a multilingual website (Portuguese, English, French), Facebook, recipe content, and a blogger partnership program. The company is privately held, with no disclosed funding rounds, no parent company, no subsidiaries, and no public management team information.
Du Bois de la Roche firmographics
Firmographics- Name
- Du Bois de la Roche
- Legal name
- Du Bois de la Roche (Portugal), Agro-Alimentar, Lda.
- Website
- https://duboisdelaroche.pt
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Du Bois de la Roche is a Portuguese food manufacturer, founded around 1970 and based in Maia, that produces traditional French-style puff pastry biscuits (Palmiers) and dry biscuits. It serves both as a private-label supplier to major retail chains in 30+ countries and as a branded seller to retail and food-service channels.
- Ownership category
- akta.pro rank
Du Bois de la Roche industry classification
Industry- Product category
- Biscuit & Pastry Manufacturing
- NAICS
- Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Cookies, Biscuits & Crackers (CRADABAD), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Du Bois de la Roche is headquartered
LocationHeadquarters
- HQ city
- Maia
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Du Bois de la Roche business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Private Label Manufacturing: The company manufactures products under private labels (store brands) for major national and international retail chains, generating revenue through bulk B2B production contracts.
- Branded Product Sales: Sale of own branded products including Classics, Traditionals, Snacking, Healthy Biscuits, Catering/Food Service, and Kids lines through retail and food service distribution channels.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Du Bois de la Roche product offering
Product offeringCore offering
Du Bois de la Roche manufactures traditional French puff pastry biscuits (Palmiers) and an extended range of biscuits and crackers under its own brand and as private label for major retail chains. The product portfolio spans Classics, Traditionals, Snacking, Healthy Biscuits, Catering/Food Service, and Kids lines, produced on three dedicated lines in Maia, Portugal and distributed across 30+ countries.
Product overview
Du Bois de la Roche is a traditional French bakery company with over five decades of experience, producing a portfolio of puff pastry biscuits (Palmiers) and assorted biscuits. The product line centers on Palmier products (classic, flavored variants like Apple Cinnamon, Giant, Pastry, Dietetic, and BIO organic), along with a diverse range of catering and snack biscuits including Butter, Coconut, Chocolate Chip, Lemon, Cinnamon, Orange, Vanilla, Dietetic, and Oat varieties. The company also offers healthy crackers (Whole Wheat and Puffed Rice) and a dedicated children's line called Palmi Kids. Products are organized into categories: Classics/Specialties, Traditionals, Snacking, Healthy Biscuits, Catering/Food Service, and Kids. The company operates from Maia, Portugal, serving over 30 countries with private label production capabilities for retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Palmier (Classics & Specialties line) Classic French puff pastry biscuit (Palmier) including original, flavored variants such as Apple Cinnamon (Pomme Cannelle), Giant (Géant) for catering, Pâtissier (baker's recipe), Dietetic (whole wheat, no sugar), and BIO (organic). Targeted at retail and food service buyers seeking traditional French pastry products.
- Traditionals Biscuit Range Assorted traditional biscuits including Butter Biscuit (29% butter), Coconut Biscuit (14-16% coconut), Chocolate Chip Biscuit (14% chocolate chips), Cacao Chocolate Chip Biscuit, Lemon Biscuit, Cinnamon Biscuit, Orange Biscuit, Vanilla Biscuit, Langues de Chat, and Pailloline (rectangular puff pastry). For retail and food service customers seeking classic biscuit varieties.
- Healthy Biscuits & Crackers Health-focused biscuits and crackers including Dietetic Biscuit (13% whole wheat flour, low calorie, high fiber), Oat Biscuit (23% oats, high fiber), Whole Wheat Crackers (high fiber, lower calories), and Puffed Rice Crackers (corn oil, no added sugar). Targeted at health-conscious consumers and retail buyers seeking nutritious snack options.
- Palmi Kids Classic Palmier in child-friendly packaging with practical portions designed for children's snacking. Targeted at parents and family buyers at retail.
- Private Label Manufacturing Contract manufacturing of traditional French pastry and biscuit products under retailer store brands for major national and international retail chains. B2B service utilizing the company's three production lines, quality standards, and innovation pipeline to deliver private label/store brand products at scale.
Companies that use Du Bois de la Roche
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Du Bois de la Roche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Du Bois de la Roche partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major National and International Retail ChainscoreDu Bois de la Roche is a trusted partner of the main distribution chains at national and international levels, producing their private label/store brand products. The company's high quality standards, constant drive for innovation and modernization of processes make it a preferred manufacturing partner for retail chains seeking store brand pastry and biscuit products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Du Bois de la Roche competitors and assessment
Company assessmentDirect peers
- Belin: French savory biscuit and cracker brand (part of Mondelez) focused on crackers, breads, and snack biscuits. Comparable on the savory cracker and snack-biscuit side of Du Bois de la Roche's portfolio (e.g., whole-wheat and puffed-rice crackers), with strong French retail penetration.
- Walkers Shortbread: Scottish heritage shortbread and biscuit maker with comparable 100+ year history, traditional recipe positioning, multi-country export footprint, and a mix of branded retail and food-service/hospitality customers.
- Brioche Pasquier: French family-owned industrial bakery and viennoiserie manufacturer with strong food-service and retail presence across Europe. Directly comparable in viennoiserie production expertise, dual B2B/B2C model, and international distribution footprint.
- Lotus Bakeries: Belgian biscuit company with a portfolio spanning branded cookies (Biscoff), healthy snacks, and private-label. Similar dual branded/private-label model, comparable international footprint, and significant caramelized and specialty biscuit expertise analogous to Du Bois de la Roche's Palmier specialization.
- Pâtisseries Gourmandes: French manufacturer of traditional pastries, madeleines, and biscuits, primarily serving retailer private-label programs. Closely comparable in business model (B2B private-label focused), product type (French-style cakes and biscuits), and European retail customer base.
- St Michel: French biscuit and pastry manufacturer specializing in madeleines, Palmiers, and viennoiserie-style cookies. Highly comparable product portfolio, similar French-recipe heritage, multi-country distribution, and both branded and private-label business model.
- Bahlsen: German family-owned biscuit and pastry manufacturer, founded 1889, with similar heritage-driven positioning, comparable product mix spanning cookies, crackers, and laminated pastries, and a strong private-label and branded portfolio across European and international markets — making it the closest like-for-like peer to Du Bois de la Roche.
Broad incumbents
- Pepperidge Farm: US-based specialty baked goods and crackers brand (Campbell Soup) with a portfolio of premium cookies, crackers, and snack products. Comparable in heritage-driven brand positioning and cracker/savory biscuit offerings, though serving primarily North American channels.
- Mondelez International: Global snacking giant whose biscuit portfolio (LU, Belin, Cadbury, Oreo, Ritz) competes with Du Bois de la Roche in every served market. Represents the scale, marketing, and distribution benchmark against which a mid-sized private-label manufacturer must compete.
- Biscuiterie Nantaise (LU): Iconic French biscuit brand (part of Mondelez International) with deep penetration across cookies, crackers, and savory biscuits. Overlaps with Du Bois de la Roche across most product categories and customer segments, but operates at significantly greater scale and brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Du Bois de la Roche social profiles
Digital presenceDu Bois de la Roche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Du Bois de la Roche leadership team
Management profileNumber of profiles
Du Bois de la Roche funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Du Bois de la Roche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Du Bois de la Roche
What does Du Bois de la Roche do?
Du Bois de la Roche manufactures traditional French puff pastry biscuits (Palmiers) and an extended range of biscuits and crackers under its own brand and as private label for major retail chains. The product portfolio spans Classics, Traditionals, Snacking, Healthy Biscuits, Catering/Food Service, and Kids lines, produced on three dedicated lines in Maia, Portugal and distributed across 30+ countries.
Is Du Bois de la Roche a public or private company?
Du Bois de la Roche is a private company. It is classified as unknown and is currently operating.
When was Du Bois de la Roche founded?
Du Bois de la Roche was founded in 1970. It employs 51 to 100 people.
Where is Du Bois de la Roche based?
Du Bois de la Roche is headquartered in Maia, Portugal, in the Europe region.
How does Du Bois de la Roche make money?
Two revenue lines are on record. Private Label Manufacturing is the primary driver. The others are branded Product Sales.
Who are Du Bois de la Roche's main competitors?
Direct peers on record are Belin, Walkers Shortbread, Brioche Pasquier, Lotus Bakeries, Pâtisseries Gourmandes, St Michel and Bahlsen. Broad incumbents are Pepperidge Farm, Mondelez International and Biscuiterie Nantaise (LU).
Does Du Bois de la Roche have an API?
No public API is recorded for Du Bois de la Roche.
What industry is Du Bois de la Roche in?
Du Bois de la Roche's product category is Biscuit & Pastry Manufacturing. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 311821 and its SIC code is 2052.