St Eval Candle Company

What St Eval Candle Company does

St Eval Candle Company is a privately held, B Corp certified British manufacturer of scented candles and home fragrance products, headquartered at a clifftop site in North Cornwall, United Kingdom. Founded in 1995 and operating with 11-50 employees, the company produces a broad assortment across scented tin candles, tealights, pot candles (sub-collections Potager, Sea & Shore, Sand Dune, Artist), glass candles including Amber Glass and Sea Garden, church and coloured dinner candles, reed diffusers and refills, and a bath and body line (hand wash, hand lotion, body lotion, bath and shower gel, gift sets and refills). Products are offered across more than 30 nature-inspired fragrance profiles such as Bay & Rosemary, Bergamot & Nettle, Lavender Fields, Sea Salt, Wild Rhubarb and Tranquillity, with unit pricing ranging from $5 for natural diffuser reeds to $83 for premium hampers.

The business runs a direct-to-consumer e-commerce model at st-eval.com with a localized en-us storefront, supplemented by a wholesale 'Become a Stockist' program for third-party retailers and a dedicated corporate gifting channel for B2B orders. Distribution is multi-channel but UK-centric, with free express UK delivery on orders above £50 and a 10% first-order incentive via newsletter signup serving as the primary customer acquisition mechanism. The company emphasizes sustainability credentials, including B Corp certification, a B Corp Impact Report 2025, the Helman Tor beaver reintroduction project, renewable energy initiatives, and plastic-free packaging, which together function as the central brand differentiator against commodity candle competitors. No external funding, acquisitions, or parent-company relationships are disclosed, and the company appears to operate as an independent, founder- or family-controlled business.

Name

St Eval Candle Company

Legal name

St Eval Candle Company

Website

https://st-eval.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

St Eval Candle Company is a B Corp certified, privately held British artisan candle and home fragrance maker based in North Cornwall. It sells nature-inspired scented candles, reed diffusers, bath and body products, and gifts direct-to-consumer online, through wholesale stockists, and via a corporate gifting channel.

Ownership category

akta.pro rank

Product category

Home Fragrance & Candles

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Scented candles
• Home fragrance
• Reed diffusers
• Bath and body
• Hand-poured candles

Headquarters

HQ city

Cornwall

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Retail: St Eval generates revenue primarily through direct-to-consumer e-commerce sales of candles, home fragrance products, bath and body care, and gift sets via its online storefront. The company also operates a 'Become a Stockist' wholesale program and offers corporate gifting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

St Eval Candle Company designs and hand-pours nature-inspired scented candles, reed diffusers, and a coordinated bath & body range from its North Cornwall, UK facility, selling them direct-to-consumer via its own e-commerce storefronts and via a wholesale stockist and corporate gifting program. The product range spans multiple candle formats (tin, tealight, pot, glass, pillar, dinner, church) across 30+ fragrances, alongside gift sets, hampers, gift cards, and refill accessories.

Product overview

St Eval Candle Company is a B Corp certified British candle and home fragrance company based in North Cornwall. The company offers a diversified portfolio centered around nature-inspired scented candles and home fragrance products, organized into distinct product lines: Scented Tin Candles and Scented Tealights as core candle offerings; Potager, Sea & Shore, Sand Dune, Artist, and Sea Garden as specialized pot and glass candle sub-collections; Reed Diffusers for home fragrance; and a Bath & Body line including Hand Wash, Hand Lotion, Body Lotion, and Bath & Shower Gel. The company also offers Gift Sets, Hampers, and Candle Accessories. Products are available in over 30 fragrance profiles inspired by British landscapes and gardens, including Bay & Rosemary, Sea Salt, Bergamot & Nettle, Lavender Fields, and Tranquillity. The brand emphasizes sustainability and nature-inspired formulations across its entire product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Scented Tin Candles Core line of hand-poured scented candles in metal tin containers across multiple nature-inspired fragrances, sold to individual consumers via the company's e-commerce site and via wholesale stockists.
• Scented Tealights Small scented tealight candles designed for ambient lighting, offered in over 20 fragrance varieties for individual consumers.
• Potager Collection (Pot Candles) Terracotta pot-style candles with herb and garden-inspired fragrances (Bay & Rosemary, Lavender Fields, Thyme & Mint) sold to individual consumers.
• Sea & Shore Collection Coastal-inspired pot candles with fragrances evoking seaside landscapes, sold to individual consumers.
• Sand Dune Collection Sandy-textured pot candles inspired by coastal dunes and beach landscapes, sold to individual consumers.
• Artist Collection Artistic pot candles celebrating nature's geometric patterns and natural art forms, sold to individual consumers.
• Glass Candles (Amber Glass) Scented candles housed in amber-tinted glass containers for elegant home décor, sold to individual consumers.
• Sea Garden Collection Glass candle collection capturing marine and garden-inspired scents with delicate formulations, sold to individual consumers.
• Reed Diffusers Home fragrance diffusers using natural reeds to disperse scented oils into the air, sold to individual consumers for ambient home scenting.
• Reed Diffuser Refills Refill bottles for existing reed diffusers, supporting sustainable reuse, sold to individual consumers.
• Bath & Shower Gel Body wash products in fragrances that coordinate with the candle collections, sold to individual consumers.
• Body Lotion Moisturizing body lotions available in coordinating fragrances with the candle and bath ranges, sold to individual consumers.
• Hand Wash Liquid hand soaps in various fragrance options including refill sizes, sold to individual consumers.
• Hand Lotion Hand moisturizers available in coordinating scents with the hand wash range, sold to individual consumers.
• Hand Care Gift Sets Coordinated hand wash and lotion gift sets in matching fragrances, sold to individual consumers for gifting.
• Coloured Dinner Candles Decorative coloured dinner candles available in various colors for table settings and special occasions, sold to individual consumers.
• Fragranced Pillar & Multiwick Candles Large pillar-style candles with multiple wicks for stronger scent throw, sold to individual consumers.
• Church Candles Traditional unscented pillar candles designed for religious and ceremonial use, sold to individual consumers and institutions.
• Mini Fragranced Candles Compact sized scented candles for sampling or decorative purposes, sold to individual consumers.
• Gift Sets Curated gift collections combining various products from across the brand's range, sold to individual consumers for gifting.
• Hampers Premium gift baskets featuring multiple products across the brand's offerings (e.g., Luxury Floral Hamper up to $83), sold to individual consumers for gifting.
• Gift Card Prepaid gift cards allowing recipients to choose their own products from the St Eval range.
• Candle & Diffuser Accessories Supporting accessories including candle holders, candle plates, diffuser accessories, and natural diffuser reeds, sold to individual consumers.
• Corporate Gifting Service Dedicated corporate gifting service offering bulk and bespoke gifting solutions for businesses purchasing employee gifts, client gifts, and event gifts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paddywax: US-based artisan candle brand with broad collections, gift sets, and wholesale distribution across specialty retailers. Comparable to St Eval as a design-led, multi-collection candle brand with strong gifting assortment.
• Neom Organics: UK-based premium candle and home fragrance brand positioned around wellness and natural ingredients with broad DTC distribution. Comparable to St Eval as a UK artisanal, sustainability-credentialed candle and home fragrance brand targeting the same premium gifting customer.
• The White Company: UK-based premium lifestyle and homeware retailer with a flagship candle line and bath/body extensions. Operates a similar DTC + wholesale + international model to St Eval, and competes in the same UK gift-shopping occasions and premium home fragrance segment.
• Bridgewater Candle Company: US-based artisan candle and gift brand with extensive wholesale distribution in gift shops and boutiques. Comparable to St Eval in product format (tin candles, jar candles, gift sets) and the wholesale stockist-led distribution model.
• Diptyque: Premium Parisian candle and home fragrance brand with a curated scent library and strong gifting positioning. Directly comparable to St Eval's premium, design-led, artisanal positioning in the home fragrance category.

Broad incumbents

• Yankee Candle: One of the largest mass-market scented candle brands globally, selling a broad portfolio of scented candles, home fragrance, and car air fresheners across many price points and geographies. Direct category overlap with St Eval's core scented candle business, but at significantly larger scale and broader assortment.
• Jo Malone London: Premium British fragrance house with a significant home candle business alongside its core perfume line. Competes with St Eval in the premium scented candle and home fragrance occasion, backed by Estée Lauder ownership enabling larger marketing budgets.
• Bath & Body Works: Large US-based retailer of candles, body care, soaps, and home fragrance with deep gifting seasonal programming. Comparable to St Eval's co-fragranced candle + bath/body portfolio model, but at mass-premium scale.
• Molton Brown: Established UK-based luxury bath, body, and home fragrance brand with international wholesale and DTC distribution. Overlaps with St Eval's bath & body and home fragrance assortment, and similarly leverages UK heritage storytelling.

Emerging players

• AromaWorks: UK-based natural candles and home fragrance brand with co-fragranced body care and direct-to-consumer e-commerce. Smaller-scale direct comparable to St Eval's product format, range depth, and DTC-led UK home fragrance position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StEvalcandleco
• Facebookfacebook.com/StEvalCandleCompany
• LinkedInlinkedin.com/company/st-eval-candle-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Eval Candle Company