Mercury Project
Mercury Project is a Seoul-based AI marketing agency that delivers brand advertising, performance marketing, and measurement and growth services to enterprise clients across Korea, leveraging its Google Marketing Platform partnership and proprietary M. Architecturing framework.
- Company typePrivate
- Founded2017
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mercury Project does
Mercury Project (머큐리 프로젝트) is a Seoul-based AI marketing agency founded in 2017 and headquartered in the Gangnam district, delivering integrated digital marketing services to enterprise clients across South Korea. The company operates as Korea's first Google Marketing Platform partner — a credential held by approximately 60 firms globally — and offers a 360-degree ecosystem of 8 specialized GMP tools combined with its proprietary M. Architecturing framework, a 10-step methodology that spans data architecture design, campaign execution, performance marketing, brand advertising, and measurement & growth consulting. Revenue is generated primarily through project-based professional services engagements sourced via direct B2B sales (website contact form and [email protected]), with no publicly disclosed pricing, retainers, or financials.
The client base spans at least 12 verticals including finance (Woori Bank), automotive (Nexen Tire, Maserati), F&B (SPC Samlip, KyoChon, Jeju Beer, CJ CheilJedang, Baskin Robbins, Gong Cha, HappyHome), beauty (NIANCE, Lumena, Merz Aesthetics), fashion (Adidas, Dr. Martens, & Other Stories, Halfclub, Joseph Stacey), retail (Olive Young), pharmaceutical (Yuhan Corporation, Han Bio, KD Gangdong Pharma), manufacturing (SeAH, CESCO, G-Cosmo), telecom (SK Telecom), insurance (Carrot Insurance, Kakao Mobility), photography (Nikon), and household appliances (DeLonghi). The agency employs 51-100 staff and claims 150+ completed projects and 50+ partner companies. Leadership is anchored by Managing Director Baek Yong-ju, a 30-year advertising industry veteran. The company is privately held with no disclosed parent, investors, or funding rounds.
Mercury Project firmographics
Firmographics- Name
- Mercury Project
- Legal name
- MERCURY PROJECT
- Website
- https://mercuryproject.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mercury Project is a Seoul-based AI marketing agency that delivers brand advertising, performance marketing, and measurement and growth services to enterprise clients across Korea, leveraging its Google Marketing Platform partnership and proprietary M. Architecturing framework.
- Ownership category
- akta.pro rank
Where Mercury Project is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Mercury Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Marketing Agency Services: Full-service AI marketing agency providing brand advertising, performance marketing, and measurement & growth solutions to enterprise clients across diverse industries
- Campaign Management: Self-operated online mall campaign management and digital marketing campaign execution services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mercury Project product offering
Product offeringCore offering
Mercury Project is an AI-powered marketing agency that delivers integrated brand advertising, performance marketing, and measurement & growth solutions for enterprise clients. The firm combines data-driven insights with creative storytelling, leveraging the Google Marketing Platform 360-degree ecosystem (8 specialized tools) to drive customer engagement and business growth across diverse industries.
Product overview
Mercury Project is an AI-powered marketing agency that positions itself as '마음을 움직이는 AI 마케팅 에이전시' (AI marketing agency that moves hearts). The company offers a unified marketing solution combining strategic consulting (M. Architecturing) with execution services across Performance Marketing, Brand Advertising, and Measurement & Growth. Their approach integrates Google Marketing Platform tools within a 360-degree ecosystem to deliver comprehensive digital transformation and business growth for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- M. Architecturing Strategic consulting solution that designs and constructs precise data frameworks and growth consulting strategies tailored for business needs, encompassing a 10-step systematic approach from strategy establishment to optimization.
- Performance Marketing Performance-based digital marketing services that drive measurable results and business growth for clients across various industries.
- Brand Advertising Brand-focused advertising campaigns that build brand awareness, equity, and emotional connections with target audiences.
- Measurement & Growth Data analytics and growth consulting services that design, build, and optimize measurement frameworks to enable data-driven business decisions.
Quantifiable outcome
- 150+ completed projects
- +2 more outcomes
Companies that use Mercury Project
Customer profileNamed customers31 records
Segments1 record
Ideal customer profiles1 record
Mercury Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mercury Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Marketing PlatformcoreKorea's first and only partner among approximately 60 companies worldwide to achieve Google Marketing Platform partnership. Provides integrated 360-degree ecosystem solution with 8 specialized tools for comprehensive digital marketing capabilities including data measurement and growth consulting.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mercury Project competitors and assessment
Company assessmentDirect peers
- TBWA\Korea: Korean office of TBWA\, the global creative network. Comparable as a Seoul-headquartered agency serving enterprise Korean and multinational clients with integrated brand and digital campaigns.
- Innocean Worldwide: Major Korean full-service advertising agency (Hyundai Motor Group affiliate) offering brand, digital, and performance marketing. Directly comparable as a Korea-headquartered competitor pursuing enterprise clients across automotive, F&B, and consumer categories.
- DDB Korea: Korean office of DDB Worldwide. Comparable as a network-affiliated Korean agency offering brand advertising, digital, and data-driven marketing to enterprise clients.
- MediaMonks (Monks): Global digital-first production and marketing agency operating across APAC. Comparable as a digital creative/performance agency serving enterprise brands with content, media, and AI-driven campaign execution similar to Mercury Project's offering.
- Ogilvy Korea: Korean office of Ogilvy. Comparable as a Seoul-based network agency delivering brand, advertising, and digital/performance marketing to enterprise clients across consumer categories.
- Cheil Worldwide: Largest Korean advertising agency (Samsung affiliate) providing integrated brand, digital, and experiential marketing. Comparable as a domestic full-service agency with similar enterprise client mix and AI/digital transformation offerings.
- HS Ad: Korean independent advertising agency offering brand and digital marketing services to enterprise clients. Comparable as a Seoul-based peer of similar scale pursuing multi-industry enterprise business.
- Wunderman Thompson Korea: Korean office of the WPP-owned digital/network agency. Comparable as a Seoul-based peer providing data-driven, integrated brand and performance marketing to enterprise clients.
- Digitas Korea: Korean office of Publicis-owned Digitas, a digital-first marketing agency. Comparable as a Seoul-based peer delivering digital transformation, performance marketing, and data-led campaigns to enterprise clients.
Broad incumbents
- Accenture Song Korea: Korean arm of Accenture's experience-led transformation business. Comparable as a larger, broader-scope player offering marketing, digital, and consulting services to enterprise Korean clients — overlaps with Mercury Project's M. Architecturing/measurement practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercury Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury Project leadership team
Management profileNumber of profiles
Profiles1 record
Mercury Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury Project
What does Mercury Project do?
Mercury Project is an AI-powered marketing agency that delivers integrated brand advertising, performance marketing, and measurement & growth solutions for enterprise clients. The firm combines data-driven insights with creative storytelling, leveraging the Google Marketing Platform 360-degree ecosystem (8 specialized tools) to drive customer engagement and business growth across diverse industries.
Is Mercury Project a public or private company?
Mercury Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercury Project founded?
Mercury Project was founded in 2017. It employs 51 to 100 people.
Where is Mercury Project based?
Mercury Project is headquartered in Seoul, South Korea, in the Asia region.
How does Mercury Project make money?
Two revenue lines are on record. Marketing Agency Services are the primary driver. The others are campaign Management.
Who are Mercury Project's main competitors?
Direct peers on record are TBWA\Korea, Innocean Worldwide, DDB Korea, MediaMonks (Monks), Ogilvy Korea, Cheil Worldwide, HS Ad, Wunderman Thompson Korea and Digitas Korea. Accenture Song Korea is listed as a broad incumbent.
Does Mercury Project have an API?
No public API is recorded for Mercury Project.