What FLM Harvest does

FLM Harvest, operating under the brand Curious Plot, is a Minneapolis-based B2B marketing agency founded in 2006 that serves clients in the agriculture, food, and companion animal care sectors. The firm employs 101–250 people and operates from its North Loop headquarters at 800 N. Washington Ave., Suite 203. Its service offering spans brand strategy, brand identity development, campaign creation, and marketing execution — i.e., full-service creative and strategic marketing — delivered through project-based and retainer engagements typical of professional services agencies. Named enterprise clients include Purina (a Nestlé subsidiary), California Avocados, the United Sorghum Checkoff Program, and the American Highland Cattle Association, signaling credibility at both consumer CPG and commodity/checkoff tiers.

The agency's go-to-market is sales-led and direct: prospective clients engage via the curiousplot.agency website ('Contact Us', case-study pages, and lead-capture), supplemented by an active insights/blog content engine and an annual proprietary research asset called the 'Consumer Curiosity Report' that functions as a thought-leadership lead magnet. The firm segments its offering into three primary verticals — Agriculture, Food, and Companion Animal Care — each with dedicated website sections and tailored messaging. Distribution is exclusively direct (no marketplace or reseller channels), and the operating geography is described as North America/USA only; no international expansion is signaled.

Curious Plot is a pure marketing services business with no proprietary technology platform, software product, or disclosed AI capability. Competitive positioning rests on vertical specialization in niche B2B markets, recurring proprietary consumer research, and a curated portfolio of case studies. The firm is privately held with no disclosed investors, funding history, or revenue figures. A 2026 leadership transition featuring Laurie Fleck and Mitch Van Kampen indicates an ongoing generational handover at the agency.

Name

FLM Harvest

Legal name

Curious Plot

Website

https://flmharvest.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

FLM Harvest, operating as Curious Plot, is a Minneapolis-based B2B marketing agency founded in 2006 that provides brand strategy and campaign execution for agriculture, food, and companion animal care clients including Purina and California Avocados.

Ownership category

akta.pro rank

Product category

Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Agricultural marketing services
• Food brand marketing
• Companion animal marketing
• Brand strategy consulting
• Marketing communications agency

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Curious Plot generates revenue through professional marketing services rendered to B2B clients in the food, agriculture, and companion animal care sectors. Services include brand strategy, brand identity development, campaign creation, and marketing execution. Revenue is generated on a project-based and retainer engagement model typical of marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FLM Harvest (operating as Curious Plot) is a B2B marketing and communications agency that provides brand strategy, brand identity development, campaign creation, and marketing execution services. The firm specializes in serving clients across three verticals: agriculture, food, and companion animal care. It also publishes an annual Consumer Curiosity Report providing consumer insights used as thought leadership and lead generation.

Product overview

Curious Plot is a marketing agency specializing in food, agriculture, and companion animal care sectors. The company provides strategic marketing services including brand positioning, consumer insights, campaign development, and brand identity work for agricultural brands, food brands, and pet care companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services
• Marketing Campaign Creation & Execution
• Consumer Curiosity Report

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Integer: Integer is a Dallas-based agency that has built a national reputation in food, beverage, and ag-marketing adjacencies. It is a broader incumbent with comparable CPG/ag brand capabilities competing for similar mid-market enterprise clients.
• Periscope: Periscope is a Minneapolis-based full-service marketing agency that serves a broader client base across consumer and B2B. It is a regional incumbent that competes for some of the same CPG and brand work Curious Plot pursues.
• Carmichael Lynch: Carmichael Lynch is a Minneapolis-based creative agency known for consumer brand work. It is a same-market incumbent that competes for talent and enterprise CPG/brand clients overlapping with Curious Plot's food brand practice.
• Colle+McVoy: Colle+McVoy is a Minneapolis-based creative agency that has historically served CPG and food brands. It overlaps with Curious Plot in food brand marketing and operates in the same local talent market.

Direct peers

• AdFarm: AdFarm is an agriculture-focused marketing agency serving ag input, equipment, and commodity clients. It is the closest direct competitor to FLM Harvest/Curious Plot in vertical specialization, client base, and service mix (brand strategy, campaign execution).
• Bader Rutter: Bader Rutter is a Milwaukee-based full-service agency with deep agriculture, animal health, and B2B expertise. It competes head-on with Curious Plot in the ag and animal health verticals and serves large enterprise clients similar to Purina-tier accounts.
• Swanson Russell: Swanson Russell is a Lincoln, NE-based agency serving agriculture, outdoor, and rural lifestyle brands. Its vertical focus and midwestern footprint make it a natural comparable to Curious Plot's food/ag/animal-care practice.
• HLK: HLK is a St. Louis-based agency with deep food, agriculture, and B2B expertise. It serves CPG and ag enterprise clients with strategy, creative, and digital services similar to Curious Plot's offering.
• Paulsen: Paulsen is a Sioux Falls-based agency focused on agriculture, rural lifestyle, and energy clients. Comparable to Curious Plot in vertical specialization across ag and food, with overlapping service offerings in brand strategy and integrated campaigns.

Others

• Land O'Lakes Marketing (WinField United agency relationships): Land O'Lakes and affiliated ag cooperatives represent a class of ag-sector clients that use agency partners like Curious Plot. They are ecosystem participants — not direct competitors — but their marketing budgets and procurement patterns directly shape demand for Curious Plot's services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FLMHarvest
• LinkedInlinkedin.com/company/flm-harvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLM Harvest