Franz and Franz

What Franz and Franz does

Franz und Franz is a German B2B internet agency headquartered in Hannover, founded in 2012 by Kristina and Georg Franz. The firm operates as a traditional project-based digital agency with a small team of approximately six named members, offering web development, online marketing (Google Ads, SEO), hosting, consulting, video production, and editorial services. Its principal technical specialty is the eZ Publish CMS, in which co-founder Georg Franz and developer Sören Meyer have built expertise since 2003 — predating the agency's formal incorporation — and for which Franz und Franz maintains proprietary extensions, security patches, and PHP 7.3/8.2 compatibility layers after the original vendor (eZ Systems, now Ibexa) discontinued the product. The agency complements this legacy strength with WordPress development and, since December 2022, integration of OpenAI and Midjourney capabilities.

The company's client base is concentrated in German-speaking markets and spans media and publishing (Madsack Online with 14 daily newspapers and 5M+ content objects; Vincentz Network with multi-portal publishing assets), B2B e-commerce (Kaiser Systeme, 8,000+ products across Germany and Austria), hospitality (Natur- und Wellnesshotel Höflehner since 2012), industry associations (BVEG, migrated to WordPress in 2022), and software/professional services (InLoox, H.a.a.S.). Multiple engagements exceed a decade in tenure, creating recurring hosting, maintenance, and editorial workflow revenue.

Commercially, Franz und Franz operates a sales-led, direct-engagement model with no disclosed pricing tiers, no public revenue, no external funding, and no parent entity. Ownership remains with the founders, who also serve as managing directors (Geschäftsführung). Geographic scope is limited to Germany and Austria with one English-language site (astrosofa.com, 2015) handled via client Verlag Franz. The business is positioned less as a scalable SaaS platform and more as a specialized boutique agency monetizing deep legacy CMS expertise, long-term client retention, and bundled digital marketing services.

Name

Franz and Franz

Legal name

Franz und Franz GmbH

Website

https://franz.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Franz und Franz is a Hannover-based German B2B internet agency founded in 2012, specializing in eZ Publish CMS and WordPress web development, SEO, Google Ads, hosting, and editorial services for publishing, hospitality, and e-commerce clients in German-speaking markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Deutschlandberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Development Services: Custom web development using eZ Publish and WordPress CMS platforms, including website creation, online shop systems, and programming services.
2. Online Marketing Services: Google Ads campaigns (text and display advertising, remarketing), SEO optimization (onpage and offpage, technical and editorial), and social media management.
3. Consulting Services: Technical consulting for CMS implementations, system architecture, and digital strategy.
4. Hosting Services: Server hosting and management for client websites, including upgrades and system maintenance.
5. Redaktion Services: Editorial services including content creation, videos, and social media content management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Franz und Franz is a German internet agency that designs, develops, and maintains business websites and online shops primarily on eZ Publish and WordPress CMS platforms. The agency delivers end-to-end digital services including custom web programming, SEO, Google Ads campaign management, editorial content production, video production, hosting, and OpenAI/Midjourney AI integration, with deep specialization in eZ Publish upgrades, custom extensions, and migrations.

Product overview

Franz und Franz is a web agency offering a comprehensive suite of digital services centered around website development and online marketing. Their core offerings are eZ Publish CMS services (including development, upgrades, extensions, and migrations since 2003) and WordPress website creation. Additional services include SEO optimization (onpage and offpage), Google Ads online marketing campaigns with remarketing, video production, and editorial/content services. The company operates as a digital agency for clients ranging from small businesses to large publishers, rather than offering a standalone SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• eZ Publish Services End-to-end eZ Publish CMS development, upgrades to the last Community Edition, custom extensions (including Cache Manager and image extensions), security and kernel fixes, PHP 7.3/8.2 compatibility work, and migration of content from legacy eZ Publish installations to newer systems. Targeted at businesses running long-lived eZ Publish properties.
• WordPress Development Conceptualization and implementation of websites using WordPress CMS, providing quick and efficient web development for client projects including website relaunches from other platforms (e.g., eZ Publish to WordPress).
• SEO Services

Quantifiable outcome

• eZ Publish systems can continue running for several more years with proper maintenance
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• eZ Systems (now Ibexa)coreTechnology or Integration · 1 January 2003Franz und Franz has been working with eZ Publish since 2003. The two senior programmers Georg Franz and Sören Meyer have extensive experience with eZ Systems' CMS platform. eZ Systems (now known as Ibexa) discontinued eZ Publish development in favor of eZ Platform, but Franz und Franz continues to provide maintenance, upgrades, and custom extensions for existing eZ Publish installations.
• Die NeudenkerminorImplementation/ SI/ Consulting PartnerDesign agency that collaborated with Franz und Franz on the BVEG website relaunch from eZ Publish to WordPress in 2022.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• dotSource GmbH: Jena-based German digital agency specializing in CMS/e-commerce platforms, online marketing, and customer experience — directly comparable to Franz und Franz in digital agency services and B2B mid-market segment.
• Nexum: German full-service digital agency headquartered in Cologne, offering web development, online marketing, SEO, and content services to mid-market and enterprise B2B clients — directly comparable in service mix, regional focus, and customer profile to Franz und Franz.
• UEBERBIT GmbH: Frankfurt-based German digital agency providing web development, online marketing, and CMS consulting for B2B clients — comparable regional agency competitor with a similar full-service digital offering.
• Pixelpark AG: Berlin-based German digital agency with end-to-end web, CMS, and online marketing offerings for enterprise clients — comparable on the full-service agency model and Germany B2B focus that Franz und Franz operates in.
• denkwerk GmbH: Cologne-based German digital agency offering web development, online marketing, and digital strategy to enterprise clients — comparable on integrated digital services and German B2B market focus.
• dkd Internet Service GmbH: Frankfurt-based German digital agency delivering web development, CMS implementations, e-commerce, and online marketing for B2B clients — comparable to Franz und Franz on services, Germany-centric footprint, and mid-market customer base.

Others

• WordPress.com / Automattic: Provider of the WordPress platform that Franz und Franz also builds on and migrates clients to. Relevant as an enabling/platform peer whose ecosystem directly drives the demand for Franz und Franz's WordPress and migration services.
• Ibexa (formerly eZ Systems): Vendor of the eZ Platform / eZ Publish CMS family on which Franz und Franz's core expertise is built. Comparable as the upstream technology partner whose platform decisions directly shape Franz und Franz's addressable market and service roadmap.

Broad incumbents

• Syzygy Group: Larger publicly listed German digital agency group (WPP partnership) offering web development, online marketing, and digital strategy across multiple markets — overlaps with Franz und Franz's service lines but operates at substantially greater scale and breadth.
• SinnerSchrader (Accenture Song): Long-established Hamburg digital agency now part of Accenture Song, offering web development, e-commerce, and digital marketing at enterprise scale — a broad incumbent in the same German digital agency category as Franz und Franz.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franz and Franz