JASB

What JASB does

J.A.S.B. & Associates, Chartered Accountants (operating as JASB) is a privately held, multi-disciplinary professional services firm headquartered in Karachi, Pakistan, with additional offices in Islamabad and DHA Karachi. Founded by four chartered accountants — Jibran S. Hassan, Arsalan S. Vardag, Saeed A. Chughtai, and Basharat Rasool — whose name is an acronym of the founders' first names, the firm offers an integrated suite of services across five platforms: accounting, assurance, taxation and consulting; human resource management; information technology (including ERP implementation, IS audits, ISO 27001 gap analysis, and BS 25999 business continuity); marketing management; and research-based publications delivered through its Client Facilitation Program.

JASB generates revenue through professional services fees billed on a quote-based, multi-year contract basis to more than 350 corporate and enterprise clients across banking and finance, insurance, public sector, manufacturing, FMCG, oil and gas, power generation, and real estate. All four founding partners trained at Big Four firms (A.F. Ferguson & Co./PwC and Deloitte) and bring 80+ years of combined experience, supported by a team of chartered accountants, ACCAs, public finance accountants, and a director with PMP credentials and prior tenures at IBM GBS, Bestway Group, and Deloitte. Proprietary methodology includes a 7D consulting approach (Discuss, Discover, Demonstrate, Develop, Deploy, Discipline, Deliver).

JASB is a member of Morison KSi, a global association of 157 independent professional services firms across 84 countries with combined turnover exceeding USD 1.03 billion, granting it cross-border referral and co-service capability for multinational clients. The firm has no disclosed outside investors, no parent company, no subsidiaries, and no public revenue figures. It is operating from three Pakistan offices, with research content published across Pakistan, Sri Lanka, and Qatar markets.

Name

JASB

Legal name

J.A.S.B. & Associates, Chartered Accountants

Website

https://jasb-associates.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

JASB is a privately held Pakistani chartered accountancy firm offering integrated accounting, taxation, HR, IT, and marketing consulting services to 350+ enterprise and multinational clients across banking, manufacturing, energy, and public sectors, leveraging its Morison KSi international affiliation.

Ownership category

akta.pro rank

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Accounting, Assurance, Taxation & Consulting Services: Professional services revenue including statutory audits, cost audits, limited reviews, taxation advisory, corporate secretarial services, financial advisory, risk management, and consulting. Services range from pre-incorporation advisory to complex business process re-engineering.
2. Human Resource Management Services: Executive search, recruitment, HR management, payroll processing, performance reviews, and executive leasing services
3. Information Technology Services: ERP implementation, information security, IS audit services, software development, and data migration/maintenance services
4. Marketing Management Services: Product performance reviews, strategic marketing advisory, and media audits

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

JASB is a multi-disciplinary chartered accountancy and professional services firm delivering integrated solutions across accounting, assurance, taxation, corporate secretarial, financial advisory, HR management, information technology, and marketing consulting. The firm serves national and multinational clients from pre-establishment advisory through complex business process re-engineering, leveraging its proprietary 7D consulting methodology and Morison KSi international affiliation.

Product overview

JASB operates as a multi-professional services firm offering an integrated suite of professional services through its core platforms: Accounting, Assurance, Taxation & Consulting Services; Human Resource Management Services; Information Technology Services; and Marketing Management Services. These services are complemented by a publications platform delivering research-based content including tax digests and budget digests. The firm serves a wide variety of clients ranging from pre-establishment advisory to complex business process re-engineering engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting, Assurance, Taxation & Consulting Services Comprehensive professional services for corporate enterprises covering statutory and cost audits, limited reviews, due diligence, bookkeeping, payroll management, fixed assets management, tax planning and compliance, corporate secretarial services, financial and business advisory, risk management, and internal audit services. Designed for large corporations and multinationals requiring end-to-end financial and compliance expertise.
• Human Resource Management Services HR services for corporate clients including executive search and recruitment, salary surveys, HR policy development, payroll and perquisites management, leave management, HR audits, retirement plan advisory, staff performance reviews, and executive leasing solutions.
• Information Technology Services IT professional services covering end-to-end ERP system implementation (need assessment, vendor selection, system selection, implementation supervision, and security audits), information security and risk services (security audits, vulnerability assessments, risk assessment, ISO 27001 gap analysis), information systems audit services, software development and design, and data migration and document digitization services. Includes Business Continuity Management Systems (BS 25999) gap analysis.
• Marketing Management Services Marketing advisory and research services for businesses including customer satisfaction surveys, product data collection, market surveys, mystery shopping, service quality management, corporate image management, focus groups, market research, merchandising, marketing planning and audits, and media audits.

Quantifiable outcome

• Served more than 350 satisfied clients
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Morison KSiflagshipStrategic or Co-development Partner · 1 January 2016J.A.S.B. & Associates, Chartered Accountants is a member of Morison KSi, an international association of independent professional services firms. Morison KSi was formed in 2016 through merger of Morison International and KS International. The association comprises 157 member firms in 84 countries having 375 offices, 12,253 professional staff and turnover exceeding USD 1.03 billion. Membership provides JASB with access to international expertise, cross-border referrals, and ability to serve multinational clients through the global network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BDO Pakistan (BDO Ebrahim & Co.): Mid-tier global affiliation with full audit, tax, advisory practice in Pakistan. Closest like-for-like competitor to JASB given multi-disciplinary scope and international network link.
• RSM Pakistan: Another global mid-tier network with a Pakistan presence; offers audit, tax and consulting services targeting corporates and SMEs comparable to JASB's segments.
• Grant Thornton Pakistan: International mid-tier network with a meaningful Pakistan practice. Competes for mid-market audit, tax, and advisory work in similar client segments to JASB.
• Baker Tilly Pakistan: Global mid-tier network with a Pakistan practice offering audit, tax and advisory. Comparable in scale and positioning to JASB.
• Crowe Pakistan (Crowe Hussain & Co.): Top-10 global network with a Pakistan member firm offering audit, tax and advisory services; another international-affiliated mid-tier comparable.

Broad incumbents

• KPMG Pakistan (KPMG Taseer Hadi & Co.): Big Four presence in Pakistan; competes for the largest enterprise mandates but also overlaps with JASB in mid-market advisory, tax and risk consulting.
• Deloitte Pakistan (Yousuf Adil): The Deloitte practice in Pakistan where two JASB partners previously worked. Competes for the same enterprise audit, tax, ERP/risk consulting mandates that JASB targets.
• A.F. Ferguson & Co. (PwC Pakistan): Pakistan's PwC member firm and the natural Big Four competitor; many JASB founders trained here. Directly comparable audit, tax, and advisory suite, with vastly greater scale and brand.
• EY Pakistan (Ernst & Young Ford Rhodes): Big Four member in Pakistan; competes for premium audit, tax and transaction advisory mandates that JASB also serves among large and multinational corporates.

Others

• Morison KSi (global network): International accounting association of which JASB is a member; not a direct competitor but the platform through which JASB accesses cross-border work and is benchmarked against member firms in other geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/JASB-Group/380919441980939?ref=hl
• LinkedInlinkedin.com/pub/jasb-group/57/b24/284
• Xx.com/jasbassociates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JASB