Haverland
Haverland is the consumer brand of Marsan Industrial S.A., a Spanish manufacturer founded in 1971 that designs, produces, and sells electric heating, cooling, and indoor air quality products — including WiFi and GPS-enabled thermal emitters, air conditioners, and air purifiers — to residential homeowners and small commercial customers across Spain, the UK, France, and 30+ countries.
- Company typePrivate
- Founded1971
- HeadquartersAlcorcón, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haverland does
Haverland is the consumer-facing brand of Marsan Industrial S.A., a privately held Spanish company founded in 1971 and headquartered in Alcorcón, Madrid. The company manufactures and sells electric heating, cooling, and indoor air quality products for residential and small commercial customers, with a portfolio spanning WiFi-connected and GPS-enabled thermal emitters, conventional radiators, towel rails, portable air conditioners, evaporative coolers, air purifiers (including PCO and HEPA-based units), and dehumidifiers. The company operates a direct-to-consumer e-commerce storefront, a national authorized service network (SATS) in Spain, and wholly-owned subsidiaries in the UK (Haverland UK Limited) and France, with stated distribution across 30+ countries on five continents.
Revenue is generated through hardware sales across multiple product categories — smart thermal emitters, conventional emitters, air conditioning and cooling devices, air treatment products, and accessories (including SmartBox WiFi controllers). The GTM is product-led and direct: the company markets energy-efficient, ecodesign-compliant heating products to consumers and trade installers via its multilingual website, country-specific portals, blog content, an interactive calorific-needs calculator, and active social media channels. Distribution combines D2C e-commerce with a SATS service/installer network in Spain and direct local sales operations in the UK and France. International expansion is partially supported by ICEX Next Program funding with FEDER co-financing. All thermal emitters comply with European ecodesign regulations, and the company holds AENOR quality certification and the Confianza Electro trust seal.
Haverland firmographics
Firmographics- Name
- Haverland
- Legal name
- Marsan Industrial S.A.
- Website
- https://haverland.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haverland is the consumer brand of Marsan Industrial S.A., a Spanish manufacturer founded in 1971 that designs, produces, and sells electric heating, cooling, and indoor air quality products — including WiFi and GPS-enabled thermal emitters, air conditioners, and air purifiers — to residential homeowners and small commercial customers across Spain, the UK, France, and 30+ countries.
- Ownership category
- akta.pro rank
Haverland industry classification
Industry- Product category
- Electric Heating and Cooling Appliances
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electrical Equipment Manufacturing (33531)
- SIC
- Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Haverland is headquartered
LocationHeadquarters
- HQ city
- Alcorcón
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Haverland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electric Radiators and Thermal Emitters: Sale of smart and conventional electric radiators and thermal emitters for residential heating. Products range from basic models to WiFi-connected and GPS-enabled intelligent heating systems.
- Air Conditioning and Cooling: Portable air conditioners, evaporative coolers, and fans for summer cooling solutions.
- Air Treatment Products: Air purifiers, dehumidifiers, and the Pure Air Box device for indoor air quality management.
- Accessories and Components: Supporting products including SmartBox WiFi controllers, GP6 GPL power management systems, and replacement filters.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Haverland product offering
Product offeringCore offering
Haverland manufactures and sells electric thermal emitters (radiators), portable air conditioners, air purifiers, dehumidifiers, towel rails and related accessories for residential heating, cooling and indoor air quality. The range spans conventional models and intelligent WiFi/GPS-connected emitters that can be controlled via the Haverland mobile app. Distribution is direct-to-consumer via the brand's e-commerce store and through authorized service providers in Spain, the UK and France.
Differentiator
Problem solved
Functional benefit
Brands
- Haverland: Main brand for electric radiators, thermal emitters, air conditioners, and air treatment products
Products and services
- Smart Thermal Emitters (Intelligent range: OTTIMO, OTTiMO F, GPS ePoint, WI, Iris, RCW+Bluetooth, RCO, RCTT Connect, RCTTC INERZIA, GD InerZia, Radiadores Simply) WiFi- and GPS-enabled electric thermal emitters that allow residential users to program and remotely control room heating via the Haverland smartphone app, with features such as ITCS intelligent temperature control, BOOST mode, open-window detection, and geolocation-based automatic heating activation.
- Conventional Thermal Emitters (COMPACT, TT PLUS, RCTT PLUS, RCTTS Inerzia, RCES, RA LODEL, RCBL, RCMS) Standard electric thermal emitters without smart connectivity, intended for residential room heating, offering uniform heat distribution and thermal inertia.
- Glass Towel Rails (Toalleros de cristal) Electric glass towel warmers that combine bathroom heating with towel drying, designed for residential bathrooms.
- Bar Towel Rails (Toalleros de barras) Electric bar towel rails (including the Radiador Secatoallas Hércules) providing bathroom heating and towel drying for residential use.
- Thermofluids (Termofluidos) Electric heaters using thermofluid technology to provide uniform and inertia-based heat distribution in residential rooms.
- Electric Radiant Plates (Placas Radiantes Eléctricas) Flat electric radiant heating plates designed for low-profile residential wall heating installations.
- Fan Heaters (Termoventiladores) including CHT180 Portable electric fan heaters providing instant warm air for residential supplementary or spot heating.
- Portable Radiators (Radiadores portátiles) Portable plug-in electric radiators intended for movable residential heating without fixed installation.
- Outdoor Electric Heating (Calefacción para exteriores) Electric outdoor heating products for terraces, patios and outdoor residential or hospitality areas.
- Portable Air Conditioners (Aires Acondicionados portátiles) Portable air conditioning units providing residential cooling without permanent installation.
- Portable Evaporative Coolers (Enfriadores evaporativos portátiles) Portable evaporative air coolers providing energy-efficient residential cooling through water-based evaporation.
- Air Purifiers and Dehumidifiers (Purificadores y Deshumidificadores de Aire) Residential air purifiers and dehumidifiers that improve indoor air quality, including HEPA H13 filtration models (AIRPURE19) capable of removing 99.97% of particles down to 0.3 microns.
- Pure Air Box (PCO air purifier) Standalone indoor air purifier using Photocatalytic Oxidation technology (UV light and ozone) to eliminate 99.99% of viruses, bacteria and germs in air and surfaces, covering rooms up to 140 m².
- Fans (Ventiladores) Electric fans for residential air circulation and personal cooling.
- Accessories (SmartBox WiFi controller, GP6 GPL power management, replacement filters) Supporting accessories and components for Haverland heating and air-treatment products, including SmartBox WiFi controllers that enable remote app control of thermal emitters, GP6 GPL power management modules, and replacement filters.
Quantifiable outcome
- AIRPURE19 removes 99.97% of particles down to 0.3 microns
- +2 more outcomes
Companies that use Haverland
Customer profileSegments2 records
Ideal customer profiles2 records
Haverland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Haverland partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Haverland competitors and assessment
Company assessmentRegional players
- Vasco: Belgian/Nordic manufacturer of radiators, towel warmers, and underfloor heating. Direct overlap with Haverland on residential radiator hardware, but stronger Benelux and Nordic distribution and more limited smart-connected line-up.
Emerging players
- Tado°: Munich-based smart-thermostat and heating-control company. Overlaps with Haverland's connected heating roadmap (WiFi, app control, geolocation) but competes as a controls/retrofits layer rather than full radiator hardware.
- Netatmo (Legrand): Smart home company (Legrand subsidiary) selling connected thermostats and indoor air-quality monitors. Comparable on smart-heating and air-quality product positioning, though without proprietary radiator hardware.
Direct peers
- Dimplex (Glen Dimplex Group): Irish-owned global leader in electric heating, including storage heaters, radiators, and heat pumps. Closely comparable to Haverland on electric residential heating core product, with broader category depth and an overlapping European installer channel.
- Stiebel Eltron: German manufacturer of electric heating, hot water, and heat-pump technology. Comparable product overlap with Haverland in residential electric heating and similar European Ecodesign-driven product positioning, though with stronger heat-pump exposure.
- Rointe: Spanish-headquartered manufacturer of electric radiators and smart heating systems. Direct competitor to Haverland in the Iberian market with overlapping WiFi-connected product lines and a similar residential pro-installer go-to-market.
- Atlantic (Groupe Atlantic): Major French manufacturer of electric heating, hot water, and HVAC solutions for residential and commercial markets. Directly comparable to Haverland on product category (electric radiators, thermal emitters), customer base (residential and pro installers), and European distribution model.
Broad incumbents
- Purmo Group: European leader in indoor climate solutions including radiators and underfloor heating. Comparable product category with a much larger installed base and broader B2B2C channel, but less emphasis on connected/electric heating than Haverland.
- Honeywell (Resideo / Honeywell Home): Global incumbent in HVAC controls and connected thermostats (e.g., T-series, Evohome). Competes with Haverland's smart-heating value proposition through software-driven zoning and scheduling, with far larger R&D and ecosystem partnerships.
- Schneider Electric: Global energy-management and automation company with a residential heating-controls line (Wiser). Comparable in smart home heating control, though Schneider's primary focus is electrical distribution and industrial automation rather than radiator hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Haverland social profiles
Digital presenceHaverland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haverland leadership team
Management profileNumber of profiles
Haverland subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haverland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haverland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haverland
What does Haverland do?
Haverland manufactures and sells electric thermal emitters (radiators), portable air conditioners, air purifiers, dehumidifiers, towel rails and related accessories for residential heating, cooling and indoor air quality. The range spans conventional models and intelligent WiFi/GPS-connected emitters that can be controlled via the Haverland mobile app. Distribution is direct-to-consumer via the brand's e-commerce store and through authorized service providers in Spain, the UK and France.
Is Haverland a public or private company?
Haverland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haverland founded?
Haverland was founded in 1971. It employs 11 to 50 people.
Where is Haverland based?
Haverland is headquartered in Alcorcón, Spain, in the Europe region.
How does Haverland make money?
Four revenue lines are on record. Electric Radiators and Thermal Emitters are the primary driver. The others are air Conditioning and Cooling, air Treatment Products and accessories and Components.
Who are Haverland's main competitors?
Vasco is listed as a regional player. Emerging players are Tado° and Netatmo (Legrand). Direct peers are Dimplex (Glen Dimplex Group), Stiebel Eltron, Rointe and Atlantic (Groupe Atlantic). Broad incumbents are Purmo Group, Honeywell (Resideo / Honeywell Home) and Schneider Electric.
Does Haverland have an API?
No public API is recorded for Haverland.
What industry is Haverland in?
Haverland's product category is Electric Heating and Cooling Appliances. Its primary akta.pro industry code is IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 33341 and its SIC code is 3634.