Riley and Sons

What Riley and Sons does

Riley and Sons is a privately held, family-owned collision repair business founded in 1957 and headquartered in Anderson, Indiana. It operates five general-office collision repair facilities across East Central Indiana — Anderson, New Castle, Greenfield, Pendleton, and McCordsville — employing between 11 and 50 staff. The company serves individual vehicle owners requiring bodywork after collisions, hail events, or minor damage, with services spanning collision repair, paintless dent repair (PDR), traditional dent repair, full and touch-up painting with color matching, frame straightening, scratch repair, fender and bumper repair and replacement, and wheel repair and alignment. All locations carry ICAR Gold Class certification, a credential held by less than 10% of US collision shops, and every repair is backed by a lifetime workmanship guarantee for as long as the customer owns the vehicle.

The business is built around a direct-to-consumer go-to-market: customers originate from insurance carrier referrals, local word-of-mouth, organic search on rileyandsons.com, and a maintained Facebook presence. Free, no-obligation estimates are provided across all services, and revenue is generated on a one-time service basis from labor plus OEM or aftermarket parts, the latter governed by Indiana's right-to-choose parts statute for vehicles five years old or newer. Operational stack includes BodyShopBooster for digital estimate intake and appointment scheduling, Skeps for in-shop financing pre-approval via QR code, and an on-site Enterprise Rent-A-Car office for replacement transportation, reducing customer friction during the repair cycle.

The company has no external parent, no disclosed institutional or private-equity ownership, no funding rounds, and no subsidiaries. Management team, revenue, and headcount trend are undisclosed. There is no evidence of acquisition activity, geographic expansion outside East Central Indiana, or product line extensions beyond the existing collision and paint service catalog. AI/ML capabilities are not indicated in the source material.

Name

Riley and Sons

Legal name

Riley & Sons

Website

https://rileyandsons.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Riley and Sons is a family-owned collision repair business operating five ICAR Gold Class certified shops across East Central Indiana, serving individual vehicle owners with collision, hail, dent, paint, frame, and wheel repair services backed by a lifetime workmanship guarantee.

Ownership category

akta.pro rank

Product category

Auto Body and Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Collision repair services
• Auto body repair
• Paintless dent repair
• Vehicle painting services
• Hail damage repair

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Collision Repair Services: One-time service revenue from collision repair, dent repair, frame straightening, painting, and related automotive body work. Customers pay for repairs either out-of-pocket or through insurance claims. Estimates are provided free of charge.
2. Auto Body Parts and Materials: Revenue from parts replacement using OEM or aftermarket components. Indiana law allows vehicle owners to choose parts type for vehicles 5 years or newer going through their own insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Riley and Sons is a family-owned collision repair and auto body shop that restores damaged vehicles to pre-accident condition through collision repair, dent repair, paintless dent repair (PDR), frame straightening, painting, hail damage repair, fender and bumper repair, scratch repair, and wheel repair and alignment. The company operates five physical locations across East Central Indiana, holds ICAR Gold Class certification at all shops, and provides free no-obligation estimates with a lifetime workmanship guarantee.

Product overview

Riley and Sons is a family-owned collision repair business offering a comprehensive suite of automotive body repair services across five Indiana locations. The company operates as a unified service offering centered on collision repair, complemented by specialized repair modules including dent repair, painting, hail damage repair, fender repair, scratch repair, frame straightening, wheel repair and alignment, and bumper repair and replacement. Free estimates are offered as an entry-point service across all locations. The company is ICAR Gold Class Certified and provides a lifetime guarantee on all repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Comprehensive collision repair service that restores vehicles to pre-accident condition, including bodywork, frame straightening, and panel replacement. Targeted at individual vehicle owners with collision damage.
• Dent Repair Dent removal service using Paintless Dent Repair (PDR) and traditional methods to eliminate dents and dings from vehicle bodies. Targeted at individual vehicle owners with minor to moderate dent damage.
• Painting Professional vehicle painting service with color matching, blending, and refinishing for touch-ups and complete paint overhauls. Targeted at individual vehicle owners needing paint restoration or refinishing.
• Hail Damage Repair Specialized hail damage repair using Paintless Dent Repair (PDR) and panel replacement to restore vehicles to pre-hail condition. Targeted at individual vehicle owners impacted by hailstorms.
• Fender Repair & Replacement Fender repair and replacement service addressing minor dents, dings, and complete fender replacements with proper alignment. Targeted at individual vehicle owners with fender damage.
• Scratch Repair Surface scratch repair service addressing superficial blemishes and deep marks that compromise paint finish. Targeted at individual vehicle owners with scratch damage.
• Frame Straightening Vehicle frame straightening and alignment service using advanced equipment to restore structural integrity following collisions. Targeted at individual vehicle owners with structural collision damage.
• Wheel Repair & Alignment Wheel repair, replacement, and alignment service addressing damaged wheels and ensuring proper driving stability and tire wear. Targeted at individual vehicle owners with wheel damage or alignment issues.
• Bumper Repair & Replacement Bumper repair and replacement service for plastic, fiberglass, or metal bumpers, restoring structural integrity and aesthetics. Targeted at individual vehicle owners with bumper damage.
• Free Estimates No-obligation estimate service allowing customers to schedule appointments online for repair cost assessments. Targeted at individual vehicle owners seeking repair quotes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Enterprise Rent-A-CarcoreStrategic or Co-development PartnerEnterprise Rent-A-Car maintains an on-site office at Riley & Sons' collision repair facility to quickly and easily arrange replacement transportation for customers while their vehicles are being repaired. Customers can arrange rental vehicles with or without an appointment when scheduling repairs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Maaco: Franchised auto body and paint chain with hundreds of U.S. locations. Overlaps with Riley and Sons on paint and collision repair services; competes primarily on price and convenience rather than premium-quality positioning.
• Caliber Collision: The largest collision repair MSO in the United States with hundreds of locations nationwide. Operates the same core service set (collision, paint, frame, hail) and competes for the same insurer-referred volume, but at vastly greater scale and with national carrier DRP agreements.
• CARSTAR: Franchised collision repair network across North America. Directly comparable service mix (collision, paint, hail, frame) with franchise model that competes for similar regional markets and insurer referrals.
• Gerber Collision & Glass: Large multi-site collision and glass repair chain across North America. Directly comparable service offering including body repair, paint, frame straightening, and glass; competes with independents for insurer preferred-shop referrals.
• Boyd Group Services: Parent of Boyd Autobody & Glass in the U.S. and other collision brands across North America. Directly comparable collision and glass repair offering with strong insurer DRP relationships; competes for the same referral-driven demand pool.
• Service King Collision: Multi-site collision repair operator (now part of Crash Champions) providing the same body, paint, and frame straightening services as Riley and Sons. Comparable on service line and customer segment; differentiated by national footprint and institutional backing.
• Crash Champions: Major U.S. collision repair MSO formed through the combination of Service King and ABRA. Offers the same end-to-end collision repair services as Riley and Sons but operates at significantly greater scale with national insurer relationships.

Emerging players

• Fix Auto USA: Franchised collision repair network focused on independent operators. Comparable on service offering and target customer (regional collision/hail repair); represents a potential brand/franchise alternative for multi-site independents like Riley and Sons.
• Hail Depot: Specialized hail damage repair provider using PDR techniques. Comparable on the hail-damage repair service Riley and Sons offers; represents a niche competitor focused specifically on the high-volume hail segment.

Direct peers

• Dent Wizard: National Paintless Dent Repair (PDR) specialist. Directly comparable on the PDR service line that Riley and Sons offers for hail damage; competes for the same hail-damage insurance claims in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RileyandSons
• Xx.com/rileyandsons

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riley and Sons