OkkaRent
- Company typePrivate
- Founded2000
- HeadquartersSurabaya, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
OkkaRent firmographics
Firmographics- Name
- OkkaRent
- Legal name
- PT Okka Karunia Abadi
- Website
- https://okkarent.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OkkaRent industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)
- akta.pro secondary industry
- Licensed Private Hire Vehicle (PHV) / Minicab Operators (TLAFAHAC)
Keywords
Where OkkaRent is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices13 records
Markets served
OkkaRent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Vehicle Rental Fees: OkkaRent generates revenue through renting vehicles to customers on a daily, weekly, or monthly basis. They offer multiple rental packages including Dropoff, 10-hour packages, 12-hour packages, Full Day, and monthly rates. Both self-drive (lepas kunci) and driver-inclusive options are available.
- Fleet Investment Partnerships: The company offers investment programs where partners invest in vehicles that OkkaRent manages. Revenue comes from profit-sharing arrangements (70/30 split) and contract management fees. The company has grown from 5 vehicles in 2000 to over 100 fleet units through this model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dropoff Service |
| Usage-based | Pay-as-you-go | 10-Hour Package |
| Usage-based | Pay-as-you-go | 12-Hour Package |
| Usage-based | Pay-as-you-go | Full Day Package |
| Usage-based | Pay-as-you-go | Self-Drive (Lepas Kunci) |
| Subscription | Monthly | Monthly Rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
OkkaRent product offering
Product offeringCore offering
OkkaRent (PT Okka Karunia Abadi) provides vehicle rental services across Indonesia, offering a diverse fleet that includes city cars, MPVs, SUVs, luxury vehicles, minibuses, tourism buses, commercial trucks, and specialty vehicles such as wedding cars. Customers can choose from multiple rental formats including hourly (10-hour, 12-hour), full-day, dropoff, self-drive (lepas kunci), charter with professional driver, and monthly contracts. The company serves individual consumers, corporate clients, government agencies, and tour and travel companies through a network of 80+ branch offices nationwide.
Product overview
OkkaRent (PT Okka Karunia Abadi) operates as a car and bus rental platform offering a comprehensive suite of transportation services. The core offerings include Sewa Mobil Surabaya (daily/weekly/monthly car rentals with or without driver) and Sewa Bus Pariwisata (tourism bus rentals). The product portfolio encompasses various vehicle categories: city cars (Brio, Picanto, Sigra, Calya), MPVs (Avanza, Xenia, Mobilio, Innova, Xpander), SUVs (Fortuner, CR-V, Pajero, Hilux), luxury vehicles (Alphard, Vellfire, Camry, Mercedes), minibuses (Isuzu Elf, Hiace Commuter/Premio/Luxury), buses (Medium Bus, Big Bus, Bus SHD, Bus HDD), commercial vehicles (Truck Fuso, Blindvan, Pickup, Box), and specialty rentals (Wedding Car). Supporting services include monthly corporate rentals, self-drive options, charter with professional drivers, and a franchise/partnership program (Kemitraan Bisnis). The company operates across 100+ branch locations throughout Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Sewa Mobil (Car Rental Service) Core car rental service offering daily, weekly, and monthly rentals with or without driver across Surabaya and throughout Indonesia, covering city cars, MPVs, and SUVs.
- Sewa Bus Pariwisata (Tourism Bus Rental) Tourism bus rental service providing Medium Bus, Big Bus, SHD, and HDD buses for group travel, sightseeing, and corporate transportation needs.
- Sewa Elf (Isuzu Elf Minibus Rental) Isuzu Elf and Elf Long minibus rental for tourism, employee transportation, and inter-city travel with self-drive or driver-inclusive options.
- Sewa Hiace (Toyota Hiace Van Rental) Toyota Hiace Commuter, Premio, and Luxury van rental for group transportation with various seating capacities.
- Sewa Mobil Premium/Luxury (Luxury Vehicle Rental) Premium and luxury vehicle rental including Toyota Alphard, Toyota Vellfire, Mercedes, BMW, and VIP luxury buses for special occasions and VIP clients.
- Sewa Mobil Bulanan (Monthly Car Rental) Monthly rental contracts for individuals and corporations, offering long-term transportation solutions at subscription pricing.
- Sewa Mobil Lepas Kunci (Self-Drive Rental) Self-drive car rental service allowing customers to rent vehicles without a driver, subject to availability and requirements.
- Carter/Sewa dengan Sopir (Charter with Driver) Chauffeur-driven car rental service with professional drivers for customer convenience across 10-hour, 12-hour, and full-day packages.
- Sewa Truck/Angkutan (Truck Rental) Truck and commercial vehicle rental (e.g., Truck Fuso) for logistics, moving, and cargo transportation needs.
- Sewa Wedding Car (Wedding Car Rental) Specialized wedding car rental service featuring decorated vehicles for wedding ceremonies.
- Sewa Box (Box Truck Rental) Box truck rental for logistics, moving, and cargo transportation services.
- Kemitraan Bisnis (Franchise/Business Partnership Program) Business partnership and investment program allowing partners to join the OkkaRent network through revenue sharing (70/30), contract packages, or as business associates.
Companies that use OkkaRent
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
OkkaRent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OkkaRent partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
OkkaRent competitors and assessment
Company assessmentBroad incumbents
- Express Group: Indonesian taxi and transport group offering city taxis, executive car rentals, and tour services. Comparable broader mobility player with overlapping chauffeur-driven and corporate transport offerings.
- Bluebird Group: Indonesia's largest integrated mobility group operating taxi (Bluebird), premium (Goldenbird), bus (Big Bird), and logistics (Goldenbird Logistic) services. A broader incumbent whose subsidiaries directly overlap multiple OkkaRent product lines.
Direct peers
- TRAC Astra: Indonesia's largest car rental operator under Astra International, offering self-drive and chauffeur-driven cars, buses, and corporate fleet management. Closest direct competitor with overlapping customer base (large enterprises, government) and nationwide coverage.
- Cititrans: Indonesian intercity shuttle and charter bus operator serving Java and Bali with Elf, Hiace, and bus fleets. Comparable in passenger transport, route coverage, and shared customer overlap with OkkaRent's minibus and bus rental segments.
- Big Bird: Bluebird Group's tourism and corporate bus rental service operating medium buses, big buses, and VIP coaches. Directly comparable to OkkaRent's Sewa Bus Pariwisata (tourism bus rental) offering across Indonesia.
- Goldenbird: Bluebird Group's premium chauffeur-driven car rental arm serving corporate clients, weddings, and VIP transport in major Indonesian cities. Directly comparable to OkkaRent's premium/luxury and Carter (with driver) product lines.
Regional players
- Sixt Indonesia: International car rental brand with Indonesian franchise locations, offering self-drive and chauffeur-driven passenger vehicles. Comparable foreign competitor targeting similar expatriate, business traveler, and premium customer segments.
- Hertz Indonesia: International car rental brand with Indonesian franchise operations, offering passenger car rental and leasing. Comparable to OkkaRent's self-drive and corporate long-term rental services at airports and major cities.
- Avis Indonesia: International car rental brand with Indonesian presence offering self-drive and chauffeur-driven services. Comparable foreign competitor in passenger car rental targeting corporate and tourist customers in Indonesia.
Emerging players
- Traveloka: Indonesian online travel platform that has expanded into car rental marketplace services, aggregating local operators. Represents digital-native, emerging competition that could disintermediate traditional rental brands like OkkaRent in online discovery and booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OkkaRent social profiles
Digital presenceOkkaRent financial estimates
Financial estimateRevenue estimate
Valuation estimate
OkkaRent leadership team
Management profileNumber of profiles
OkkaRent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OkkaRent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OkkaRent
What does OkkaRent do?
OkkaRent (PT Okka Karunia Abadi) provides vehicle rental services across Indonesia, offering a diverse fleet that includes city cars, MPVs, SUVs, luxury vehicles, minibuses, tourism buses, commercial trucks, and specialty vehicles such as wedding cars. Customers can choose from multiple rental formats including hourly (10-hour, 12-hour), full-day, dropoff, self-drive (lepas kunci), charter with professional driver, and monthly contracts. The company serves individual consumers, corporate clients, government agencies, and tour and travel companies through a network of 80+ branch offices nationwide.
Is OkkaRent a public or private company?
OkkaRent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OkkaRent founded?
OkkaRent was founded in 2000. It employs 11 to 50 people.
Where is OkkaRent based?
OkkaRent is headquartered in Surabaya, Indonesia, in the Asia region.
How does OkkaRent make money?
Two revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are fleet Investment Partnerships.
Who are OkkaRent's main competitors?
Broad incumbents on record are Express Group and Bluebird Group. Direct peers are TRAC Astra, Cititrans, Big Bird and Goldenbird. Regional players are Sixt Indonesia, Hertz Indonesia and Avis Indonesia. Traveloka is listed as an emerging player.
Does OkkaRent have an API?
No public API is recorded for OkkaRent.
What industry is OkkaRent in?
OkkaRent's product category is Car Rental Services. Its primary akta.pro industry code is TLABADAE, Coach & Bus Charter Fleet Rental (With/Without Driver), with a secondary code of TLAFAHAC, Licensed Private Hire Vehicle (PHV) / Minicab Operators. Its NAICS code is 532111 and its SIC code is 7510.