Javo
Javo B.V. is a Dutch manufacturer of automated horticultural machinery — potting machines, transport systems, robots, and substrate handling equipment — serving greenhouse growers, plant nurseries, and arboriculture operations in more than 60 countries through a global dealer network.
- Company typePrivate
- Founded1968
- HeadquartersNoordwijkerhout, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Javo does
Javo B.V., headquartered in Noordwijkerhout, Netherlands, designs and manufactures automated systems for the horticultural industry, serving commercial greenhouse growers, plant nurseries, and arboriculture operations in more than 60 countries. Its product portfolio spans potting machines (Javo Standard 2.0, Plus M2.0, Ultra), tray automation, soil/substrate systems, transport systems (conveyors, buffers, sorting systems, pot pushers), robotic systems (Javo Swing, Compact, Linea Recta, JAR, JOR), and bulk material handling (Javo Toploader and Toploader Industrial). Core technology is built around PLC-controlled automation with electronic speed regulation, software integration into grower IT infrastructure, remote VPN monitoring, and a patented scraping system for bulk substrate handling (EU Patent 882390).
The business operates on a quote-based, made-to-order capital equipment model with revenue generated primarily from machine sales complemented by aftermarket parts and service through dealers and direct service engineers. Javo distributes through a global network of authorized dealers covering more than 60 countries, supplemented by direct sales offices in the Netherlands (headquarters) and North America (Kennesaw, GA), and supports demand generation through major international horticulture trade shows, content marketing, and a dealer partner newsletter. The company is part of Nobels Group, a family-owned Dutch group with 120 employees across the Nobels, Javo, Javo International, and Agro Techniek Holland brands, with the third generation of the Van Nobelen family joining ownership and management in 2022.
Javo firmographics
Firmographics- Name
- Javo
- Legal name
- Javo B.V.
- Website
- https://javo.eu
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Javo B.V. is a Dutch manufacturer of automated horticultural machinery — potting machines, transport systems, robots, and substrate handling equipment — serving greenhouse growers, plant nurseries, and arboriculture operations in more than 60 countries through a global dealer network.
- Ownership category
- akta.pro rank
Javo industry classification
Industry- Product category
- Horticultural Automation Machinery
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
Keywords
Where Javo is headquartered
LocationHeadquarters
- HQ city
- Noordwijkerhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Javo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Horticultural Automation Machinery Sales: Javo generates the majority of its revenue through the design, manufacture, and sale of horticultural automation machinery including potting machines, tray automation, soil systems, transport systems, robotic systems, and Toploader equipment. Machines are sold directly and through dealer channels globally.
- Aftermarket Parts & Service: Replacement parts, service, repair, installation, and maintenance support for Javo machinery through dealer network and direct service engineers. Langendoen Electric and GK Machine reference having Javo replacement parts counters.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Javo product offering
Product offeringCore offering
Javo B.V. designs, manufactures, and sells automated machinery and robotic systems for the commercial horticultural industry. Its product portfolio spans potting machines, tray automation, soil/substrate systems, transport systems, and robotic pot-handling equipment, with all machines built in-house at the Noordwijkerhout facility in the Netherlands and sold globally through a dealer network and direct sales offices.
Product overview
Javo is a market leader in horticultural automation offering a comprehensive portfolio of automated systems for potting, tray handling, soil systems, transport, and robotics. The product range includes potting machines (Javo Standard 2.0, Javo Plus M2.0, Javo Ultra), robot systems (Javo Swing, Javo Compact, Javo Linea Recta), transport systems (Javo PPU 2.0, Javo Buffer, Javo JAR, Javo JOR, Javo Conveyor Belt, Javo Main Conveyor, Javo Sorting System), and bulk material handling (Javo Toploader, Javo Toploader Industrial). All machines are designed and manufactured in-house at their Netherlands facility and are distributed globally through a dealer network. The company focuses on simplicity, robustness, and reliability across its product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Javo Standard 2.0
Quantifiable outcome
- Up to 8,000 pots per hour capacity in extended configuration
- +4 more outcomes
Companies that use Javo
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Javo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Javo partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- American Horticultural Supply, Inc. (AHS)coreAHS joins Javo's global network as an Authorized Javo Dealer, bringing local automation advice and service to Californian growers. With recent US developments reducing labor availability and increasing labor costs, automation demand continues to rise. AHS understands the changing needs of modern growers and shares Javo's vision for the future of automation.
- Costantini Cuoghi SRLcoreCostantini Cuoghi became an authorized Javo dealer for Italy in early 2025, expanding the partnership previously built by Massimo Gallini who has represented Javo in Italy for 25 years. Fabio Costantini brings experienced technician capabilities for sales and after-sales support. Javo's products are designed and manufactured in the Netherlands to the highest standards.
- AVAG (Dutch Horticultural Industry Association)minorJavo joined AVAG in June 2024. AVAG is the Dutch industry association for companies operating internationally in greenhouse horticulture, active for over 60 years. AVAG provides support in innovations, quality, internationalization, and labor market. Javo joined to stimulate cooperation within Dutch horticulture and maintain Netherlands' leading position as a horticultural nation.
- Langendoen Electric Inc.coreLangendoen Electric is an electrical engineering company deeply rooted in the world of greenhouses and horticultural centers. They have been at the forefront of offering advanced computer systems in the greenhouse industry. They are authorized Javo dealer for the Ontario market in Canada, providing sales and service of Javo systems. Javo has had a strong track record of three decades in this region.
- GK Machine Inc.coreGK Machine has been providing customers with quality machinery and greenhouses since 1976. Based in Donald, Oregon, they are new authorized Javo dealer for the Pacific Northwest (Oregon and Washington states). They will sell, provide service, repair, and replacement parts for Javo machines, fulfilling the need for Service Lifecycle Management.
- HolimecacoreHolimeca is a young company founded in October 2023, providing Javo products and service in France. Founder Philippe Gréau has years of experience with Javo. The partnership combines Javo's worldwide reputation for robust, easy-to-operate and reliable machines with Holimeca's dedicated service in France.
- Hortec (Grow With Technology Ltd)coreHortec has been a trusted supplier of horticultural solutions to UK growers for decades. With over 25 years of working with Javo, Hortec has become an exclusive UK supplier of Javo machines. Rising personnel and operational costs are forcing growers to prioritize efficiency, and Hortec provides the full range of Javo automation solutions with quality, reliability, and excellent customer service.
- Royal Brinkman PolskacoreRoyal Brinkman Polska has been a leading supplier, consultant, and installer for the professional horticulture sector in Poland for 30 years. From the beginning of their activities, they have been cooperating with Javo. They serve Polish, Slovak, and Czech growers. One Polish grower has been a customer for 25 years and has purchased approximately 30 different Javo machines.
- CermosancoreCermosan has been providing quality products and advice to the horticultural industry for more than 25 years, with over 20 years of partnership with Javo. They are now the exclusive dealer for Javo in Spain and Portugal. The signing of the Javo Dealer Partnership Agreement further intensifies cooperation, with focus on mechanization and robotization solutions for Spanish and Portuguese growers.
- Powerplants AustraliacorePowerplants Australia provides quality machinery and greenhouses, serving as authorized Javo dealer in Australia. They have implemented automation upgrades for ePlants Trade Nurseries using Javo Plus M2.0 potting machines, Javo Buffer systems, and Javo Easytopper equipment. Commissioning and training are provided locally.
- Daltons LtdDaltons Ltd is a partner of Javo in New Zealand. Javo's Dealer Manager visited Daltons and their customers to discuss unique challenges in the New Zealand market and future trends. Daltons provides local sales and support for Javo automation solutions in New Zealand.
- Ed SchalkeminorAuthorized Javo dealer in the Netherlands providing local sales and service support.
- Jochen GehringminorAuthorized Javo dealer in Germany providing local sales and service support.
- Hartmut AwissusminorAuthorized Javo dealer in Germany (awissus.de) providing local sales and service support.
- Shanghai Hezhong International Co. LtdminorAuthorized Javo dealer in China providing local sales and service support for Chinese growers.
- Berhrens LandmaschinenminorAuthorized Javo dealer in Germany providing local sales and service support.
- RV Service Onderhoud Montage BVminorAuthorized Javo partner in the Netherlands providing service, maintenance, and assembly support.
- DegramecminorAuthorized Javo dealer in Belgium providing local sales and service support.
- Quaile MachineryminorAuthorized Javo dealer in Ireland (quailemachinery.ie) providing local sales and service support.
- Agro-teknologjiminorAuthorized Javo dealer in Turkey (agro-teknoloji.com) providing local sales and service support.
- Brinkman HungaryminorAuthorized Javo dealer in Hungary (royalbrinkman.hu) providing local sales and service support.
- Ronald Moerings Foundation (RMF)minorJavo has been a proud sponsor of the Ronald Moerings Foundation since 2016, contributing to inspiring projects such as the greening of the Antoni van Leeuwenhoek Hospital in Amsterdam. The foundation supports cancer research and uses plants to create calming environments in healthcare settings.
- Nobels GroupcoreJavo is part of Nobels Group, a close family business since 1955. The group includes Nobels, Javo, Javo International, and Agro Techniek Holland brands. Nobels Group serves the agricultural, horticultural and industrial markets with innovative automation solutions. The group employs 120 people and manufactures all Javo machines in-house.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Javo competitors and assessment
Company assessmentDirect peers
- Visser Horti Systems: Dutch supplier of horticultural automation equipment including transplanters, buffer systems, and internal transport for potted plant handling. Direct competitor to Javo in pot and tray handling automation for greenhouse and nursery operations worldwide.
- ISO Group: Dutch manufacturer of horticultural automation including potting machines, transplanters, and handling systems for greenhouse growers. Directly competes with Javo in the same European greenhouse automation niche, offering overlapping pot-handling and robotic product lines to similar commercial customers.
- Logiqs: Dutch supplier of internal greenhouse logistics, automation, and material handling including buffer systems and container transport. Directly overlaps with Javo's robotic, buffer, and conveyor product portfolio for greenhouse operations across Europe.
- Flier Systems: Dutch producer of horticultural automation equipment including pot filling and handling systems. Direct competitor to Javo in potting and substrate handling automation for European greenhouse operations.
- AgriNomix: US-based supplier of horticultural automation, container handling, and greenhouse equipment. Provides comparable products to Javo's pot and tray handling systems for the North American greenhouse market.
- TTA (now BFG Group): Dutch/European horticultural automation company producing pot-handling robots, transplanters, and sorting systems. Directly competes with Javo in the pot-handling robotics segment for the commercial greenhouse industry.
- Bouldin & Lawson: US manufacturer of horticultural machinery and automation equipment including potting machines and container handling. Comparable to Javo as a North American-facing competitor offering similar automation products to commercial greenhouse and nursery growers.
- Mayer GmbH: German manufacturer of industrial horticultural machinery including potting machines and substrate handling equipment. Directly comparable to Javo in offering mid- to large-scale automated potting solutions to professional greenhouse growers in European markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Javo social profiles
Digital presenceJavo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Javo leadership team
Management profileNumber of profiles
Profiles10 records
Javo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Javo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Javo
What does Javo do?
Javo B.V. designs, manufactures, and sells automated machinery and robotic systems for the commercial horticultural industry. Its product portfolio spans potting machines, tray automation, soil/substrate systems, transport systems, and robotic pot-handling equipment, with all machines built in-house at the Noordwijkerhout facility in the Netherlands and sold globally through a dealer network and direct sales offices.
Is Javo a public or private company?
Javo is a private company. It is classified as family owned and is currently operating.
When was Javo founded?
Javo was founded in 1968. It employs 51 to 100 people.
Where is Javo based?
Javo is headquartered in Noordwijkerhout, Netherlands, in the Europe region.
How does Javo make money?
Two revenue lines are on record. Horticultural Automation Machinery Sales are the primary driver. The others are aftermarket Parts & Service.
Who are Javo's main competitors?
Direct peers on record are Visser Horti Systems, ISO Group, Logiqs, Flier Systems, AgriNomix, TTA (now BFG Group), Bouldin & Lawson and Mayer GmbH.
Does Javo have an API?
No public API is recorded for Javo.
What industry is Javo in?
Javo's product category is Horticultural Automation Machinery. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics. Its NAICS code is 33311 and its SIC code is 3523.